News & Analysis as of

Consumer Confusion Trademark Enforcement

Brooks Kushman P.C.

Dupes, Not Counterfeits: Why Look-Alike Products Are the Trademark Battleground of 2026

Brooks Kushman P.C. on

“Dupes” are no longer just a social media trend or a consumer wink-wink. They are now a serious brand-protection issue sitting at the intersection of trademark law, design rights, and digital marketing. The key legal question...more

Offit Kurman

Actor Matthew McConaughey Registers Sensory Trademark “Alright, Alright, Alright” in Enforcement Effort Against AI Deepfakes

Offit Kurman on

Well-known actor Matthew McConaughey has attracted headlines following the registration of a number of trademarks, not just related to brands with which he may be associated, but also those that address his pop-culture...more

Morgan Lewis

Campbell’s Stipulated Order Reinforces Trademark Protection in Political Speech

Morgan Lewis on

The Campbell’s Company and CSC Brands LP recently resolved a trademark infringement lawsuit against Michigan congressional candidate Shelby Nicole Campbell and her “Campbell for Congress” campaign, which used imagery closely...more

Felicello Law PC

Protecting Your Trademark — Is it always good for business?

Felicello Law PC on

You may have seen the headlines over the summer that lululemon sued Costco for trademark infringement because Costco has been selling clothing that bears a striking resemblance to lululemon clothing. Your first thought might...more

Roetzel & Andress

Baylor University v. Boston University: What the BU Battle Means for Your Brand

Roetzel & Andress on

Baylor University filed a trademark infringement lawsuit against Boston University, claiming that Boston’s use of an “interlocking BU” logo is confusingly similar to Baylor’s federally registered trademark, that also features...more

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