News & Analysis as of

Consumer Confusion Trademark Enforcement Likelihood of Confusion

Brooks Kushman P.C.

Dupes, Not Counterfeits: Why Look-Alike Products Are the Trademark Battleground of 2026

Brooks Kushman P.C. on

“Dupes” are no longer just a social media trend or a consumer wink-wink. They are now a serious brand-protection issue sitting at the intersection of trademark law, design rights, and digital marketing. The key legal question...more

Roetzel & Andress

Baylor University v. Boston University: What the BU Battle Means for Your Brand

Roetzel & Andress on

Baylor University filed a trademark infringement lawsuit against Boston University, claiming that Boston’s use of an “interlocking BU” logo is confusingly similar to Baylor’s federally registered trademark, that also features...more

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