Episode 12 - CMO Series Digital Masterclass: Appius on Choosing the Right CMS for Law Firms
Innovation in Compliance: Mastering Compliance Branding on LinkedIn: Insights from Carol Kaemmerer
Let's debunk these four misconceptions about thought leadership ghostwriting
SBR-Authors Podcast: The Resilience of the Human Spirit: Ana Hebra Flaster’s Immigrant Story and the Essence of Liberty
SBR-Authors Podcast: A Journey Through Memoir, Technology, and Grief with Tony Stewart
Sunday Book Review: June 1, 2025, The Summer Murder Mystery Edition
Sunday Book Review: March 9, 2025, The Defending the Mind Edition
(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
With thought leadership, size certainly matters, but not the way you might think
Your thought leadership should talk to the clients you have today—and the ones you want tomorrow
You should consider this four-part framework for using AI in your content creation process
Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
In today's era of AI content, credible content is authoritative content
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Chase partiality, not virality, when creating thought leadership content
Marketing Minute Video with NP Strategy: Navigating a Crisis Like a Pro
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites
You did the thing. The speaking engagement that’s been marked on the calendar for weeks is done. Done and dusted, as one of my favorite Peloton instructors likes to say. But not so fast...more
With so much content out there today, consistently curating content for your target audiences can build your authority and credibility in their eyes, while also making you seem like a hero for saving them time and effort....more
Lawyers can use bylined articles to secure media coverage for themselves regarding the topics they’re writing about - Interestingly, as the influence of the media has shrunk based on the internet and the contraction of...more
The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market]. But it’s how you prove the formula that will drive success – evidence that you are the leading firm...more
Lawyers are more familiar with using ghostwriters than they realize. Sometimes, a lawyer will tell me, “Gee, I would never outsource or delegate my writing of a blog post or a bylined article.” When I hear a lawyer say...more
Email marketing should be a central part of your law firm’s marketing strategy as it provides a direct line to your target audiences. A newsletter sent out on a consistent basis is an excellent way for your firm to capture...more
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off....more
If your goal is to start a firm blog this year, I wish you great success. In my experience, blogging does not come naturally to law firms but it has value. It may take more than one mention of your project to get it off the...more
Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99. What they rarely do is say, “I’m just going to watch whatever is on CBS or FOX.” There are just too many...more