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European Union Intellectual Property Office (EUIPO)

Hogan Lovells

From monkeying around to legal certainty: the CJEU speaks

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The Court of Justice of the European Union (CJEU) has now brought an end to the uncertainty surrounding the temporal assessment of earlier rights in EU trade mark proceedings. In its judgment, the CJEU has set aside the...more

Hogan Lovells

EUIPO published the New Common Practice on Slogan Distinctiveness: what businesses need to know

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On 8 November 2025, the European Union Intellectual Property Office ("EUIPO") adopted the new Common Practice on the Distinctive Character of Slogans ("CP17"), marking a significant step towards the harmonization of...more

International Lawyers Network

Little At Sea Over Legacy Trademarks

Trademark lawyers eventually learn a hard truth: brands often do not die; instead, they drift.  Sometimes they drift quietly into nostalgia. Sometimes they drift into the hands of the entrepreneurial and well-advised. Other...more

DLA Piper

Diritto Intelligente - December 2025

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December is traditionally a time to pause, look back, and look ahead. This issue of Diritto Intelligente does all three, offering a snapshot of how European digital law is moving from rule-making to execution, just as we...more

DLA Piper

Innovation Law Insights - November 2025 #2

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Legal Break - Italy’s new online gambling licenses are now in force – Here’s what changed - As part of our “Legal Break” video series we cover the impact of the new Italian gambling licensing regime that became...more

DLA Piper

When does inspiration cross the line of imitation? Understanding lookalikes, dupes and counterfeits

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One of the biggest challenges facing brand owners today is the rise of the copycat. In this article (the first of our series of three), we look at the different types of copycat, their public perception, and how the market...more

Katten Muchin Rosenman LLP

Early TM Screening: the EUIPO’s new AI tool for pre-filing trade mark checks

An interesting new development at the European Union Intellectual Property Office (EUIPO): the launch of what they describe as a new AI-based “Early Screening Tool” that provides a quick, automated indication of potential...more

Morgan Lewis

EUIPO Opposition Highlights Risk of Confusion from Disemvowelled Trade Marks

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The European Union Intellectual Property Office (EUIPO) Opposition Division recently upheld an opposition against the registration of “CNTRBND” as an EU trade mark, finding that there exists a likelihood of confusion with an...more

Dorsey & Whitney LLP

Sales of “Own-Brand” Goods Meet The Use Requirements for “Retail Services”

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The Fourth Board of Appeal of the European Union Intellectual Property Office (“EUIPO”) in the case of Rituals International Trademarks B.V. v Zheni Aleksieva confirmed that retail trade relating to ‘own-brand’ goods may...more

Mayer Brown

Expanded Mediation Options at the EUIPO Efficient and Confidential Dispute Resolution for Trademark and Design Proceedings

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Since June 2, 2025, the European Union Intellectual Property Office (EUIPO) has been offering a comprehensive expansion of its mediation services, and since July 14, 2025, the "Rules on Mediation" have entered into force....more

Morgan Lewis

EU General Court Affirms English Trade Marks Must Pass A1–A2 Bar

Morgan Lewis on

In Karneolis LTD v. EU Intellectual Property Office and Match Group LLC,[1] the EU General Court ruled in favour of Match Group LLC, the dating app conglomerate that owns and operates, among others, Tinder, Hinge, and...more

ArentFox Schiff

EUIPO Rejects Thom Browne’s Four-Stripe Design Mark as Decorative, Not Distinctive

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The European Union (EU) Intellectual Property Office (EUIPO) has refused to register Thom Browne’s position trademark consisting of four horizontal white stripes placed on the upper left sleeve of garments....more

Hogan Lovells

Overview on the functioning of the trademark system in Europe - Pharma Marks Insights series: Part II

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As we have seen in the first article of our series, trademarks play an important role in the protection of your pharmaceutical and life science products and can add significant value. But to understand the benefits but also...more

Hogan Lovells

Trademark Insight 08/2024 – European Union & Germany // Country Focus - Poland

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This issue of Trademark Insight once again contains some noteworthy decisions from recent months. Of particular interest are the decisions on the legal concept of complex likelihood of confusion (komplexe Verwechslungsgefahr)...more

Troutman Pepper Locke

Orange Is the New Black – Cancellation Decisions Confirm Distinction Between Colours and Names of Colours

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The EUIPO Cancellation Division has partially upheld cancellation applications against ORANGE marks in respect of certain goods in Classes 11, 16, 18 and 25. Originally published in the August 5, 2024 edition of World...more

ArentFox Schiff

Don’t Give Me Five: Chanel Fails to Prevent Registration of Simb DOO’s ‘5’ Mark

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Chanel recently opposed Simb DOO’s “5” mark, which Simb applied to register for use with cosmetics in the European Union. Chanel argued that the marks were too similar and would cause confusion among cosmetic consumers....more

Hogan Lovells

Actualités Législatives et Réglementaires – Avril 2024

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Le bureau Parisien de Hogan Lovells a le plaisir de vous adresser sa lettre d'information mensuelle qui vous présente les Actualités législatives et réglementaires du mois d’avril 2024. Ces Actualités législatives et...more

Dickinson Wright

Getting Off on the Wrong Foot: How Marketing Strategies Can Backfire

Dickinson Wright on

The European Court of Justice affirmed an earlier decision of the European Intellectual Property Office (EUIPO) in a case where Puma was attempting to gain a European Union (EU) Community Design on its “Puma Creeper Shoe.” On...more

Jones Day

UK Court of Appeal Diverges From EU Trademark Law

Jones Day on

The UK Court of Appeal has for the first time chosen to diverge from a decision of the Court of Justice of the European Union ("CJEU"), making use of the powers given to it following the UK's exit from the European Union....more

Hogan Lovells

Trademark Insight 02/2024 – European Union & Germany // Country Focus - UK

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Dear Readers, This issue of Trademark Insight once again summarizes a number of interesting decisions from the past few months, including the following key cases: As always, we also report on current case law on the...more

Hogan Lovells

Actualités Législatives et Réglementaires – Février 2024

Hogan Lovells on

Le bureau Parisien de Hogan Lovells a le plaisir de vous adresser sa lettre d'information mensuelle qui vous présente les Actualités législatives et réglementaires du mois de février 2024. Ces Actualités législatives et...more

Hogan Lovells

Actualités Législatives et Réglementaires – Novembre 2023

Hogan Lovells on

Le bureau Parisien de Hogan Lovells a le plaisir de vous adresser sa lettre d'information mensuelle qui vous présente les Actualités législatives et réglementaires du mois de novembre 2023. Ces Actualités législatives et...more

BCLP

Investing in your IP Rights: A Key Step to Attracting European Startup Funding

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A recent study by the European Patent Office (EPO) and the European Union Intellectual Property Office (EUIPO) provides useful support for those working to develop and protect valuable IP rights. It reveals that European...more

Morrison & Foerster LLP

Birkenstock: Getting a Handle on Protecting Sandals

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The German shoe brand Birkenstock is widely known for its sandals having a recognisable, anatomically shaped insole. Recently, the company’s sole pattern has been the subject of several trade mark decisions in the EU....more

Seyfarth Shaw LLP

A Proposed European Commission Regulation Would Dramatically Alter How Standards Organizations and their Members Approach Standard...

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The European Commission's ("EC") Proposal for a Regulation of the European Parliament and of the Council on Standard Essential Patents COM(2023) 232 final (27 Apr 2023) (the "Proposed Regulation") was issued by the Commission...more

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