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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -

7 Easy Ways to Earn, Engage, & Keep Your Best Readers - Law Firm Content Strategy

by JD Supra Perspectives on

Seven quick, indispensible video tips to help lawyers and law firm marketers improve their content marketing/thought leadership efforts....more

Goldilocks & The Three Jobs: How to Tell Your In-House Marketing Role Is the Right Fit

by JD Supra Perspectives on

Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success....more

Generosity & Authenticity in Business Development: Market Leaders Podcast with AceTech's Jodi Kovitz

by JD Supra Perspectives on

Join David Ackert as he interviews Jodi Kovitz, CEO of AceTech Ontario, in this episode of the Market Leaders Podcast. Tune in to hear David and Jodi discuss: - How Jodi's tenure as a BD executive at Osler informs her...more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

by JD Supra Perspectives on

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

by JD Supra Perspectives on

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

7 Things Your Associates Would Change About Your Firm

by JD Supra Perspectives on

If your associates had the chance, they'd probably change a lot about your firm....more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

by ON24 on

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

Stop It With “Innovation,” Already

by JD Supra Perspectives on

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

"Dear Fourth Year" - Lessons of an In-House Lawyer

by JD Supra Perspectives on

Anthony Greco, Senior Corporate Counsel, writes a letter to himself as a fourth year wondering if his next career move is to go in-house. ...more

Business Development Not-to-Do #2: Focus on the Legal Department

by JD Supra Perspectives on

Stop viewing companies through the narrow keyhole of the Legal Dept. Do this instead....more

5 Reasons Your Business Development Isn’t Working – And How You Can Fix It

by JD Supra Perspectives on

Get more work” is not a business plan. It’s not even a meaningful goal....more

7 Reasons Networking is Dead - Or Should Be...

by JD Supra Perspectives on

Networking is dead. It's been dead a long time. Thank goodness all I've ever really needed to be successful were my connections....more

Things Lawyers Do - An In-House Client's Perspective...

by JD Supra Perspectives on

A call to a law firms for better client service by Matt Fawcett, senior VP, general counsel for multinational data storage and management company NetApp....more

Voice of the Client: Cisco Deputy GC Steve Harmon On Ways to Improve Your Legal Service

by JD Supra Perspectives on

The LMA Board of Directors invites a representative from a variety of client communities — from in-house counsel, to legal operations, to legal procurement — to share their insights at our 2017 quarterly board meetings....more

The Rise of AI in Law Firm Marketing: Revolutionizing Client Experience

by JD Supra Perspectives on

Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more

The Case for the Mid-Sized Law Firm: A Conversation with Ed Winslow

by JD Supra Perspectives on

Brooks Pierce partner, Ed Winslow, in conversation with Kathryn Whitaker on the legal industry past and present, law firm leadership, and the virtues of MidLaw versus BigLaw....more

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