Creativity and Compliance - Using Creativity to Market Compliance
Moving Beyond the Usual Helpline Data
Too many law firms measure marketing success by rankings and traffic alone. They celebrate hitting page one for competitive keywords while ignoring the more important question: why aren’t qualified visitors contacting us?...more
As the year comes to a close, legal marketing and business development teams finally get a narrow but valuable pause. After a year of supporting attorneys, managing competing priorities, and keeping initiatives in motion,...more
For years, the return on investment (ROI) of legal technology was measured by one simple metric: hours saved. The more manual time automation replaced, the more value it delivered — or so the thinking went....more