Creativity and Compliance - Using Creativity to Market Compliance
Moving Beyond the Usual Helpline Data
Law firm leaders who focus on costs may want to consider one that is not a discrete line item on financial statements but which nonetheless is very real: the hidden price of “maybe” in the sales pipeline. For clarity’s sake,...more
It sounds simple enough: a CPG (consumer packaged goods) startup wants to grow its retail footprint, and engaging an industry advisor seems like the answer. And the founder thinks they’ve identified just the right advisor for...more
As the year comes to a close, legal marketing and business development teams finally get a narrow but valuable pause. After a year of supporting attorneys, managing competing priorities, and keeping initiatives in motion,...more
The integration of lateral partners into a new firm is a critical process that can significantly impact the firm's overall success and growth. An actionable business development plan is not just a nice-to-have; it is an...more
Implementing a Contract Lifecycle Management (CLM) solution for the buy-side makes sense for most organizations and is often a business priority. However, what if organizations prioritized the sell-side as well? Rather than...more
As another budgeting season looms, law firm marketing and business development leaders find themselves in a familiar spot: juggling strategic priorities, limited resources, and the ongoing need to demonstrate measurable...more
In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more
Key Performance Indicators for Your Law Firm: Numbers Do Not Lie. “What is measured improves.” Peter Drucker. When I speak with lawyers the world over, I talk about creating vision-based, goal-driven, law practices....more
June 7, 2023 | Blog Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of K.P.I.s that can be used by marketing professionals. But first, what is a K.P.I.?...more
While creativity is certainly required to execute a successful law firm marketing campaign, the starting point for law firm marketers should always be data. Data tells you what in your current content creation process is...more
Creating an effective marketing plan is essential to your firm’s success. It can generate awareness, educate prospects and clients, and drive new business to the firm. But crafting a marketing plan is more than adding all of...more
Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of KPIs that can be used by marketing professionals. But first, what is a KPI? A KPI, or Key...more