Creativity and Compliance - Using Creativity to Market Compliance
Moving Beyond the Usual Helpline Data
Too many law firm CMOs have been through a version of the same experience: they hired an agency that listed “link building” as a core service, received monthly reports showing links acquired, and discovered months later that...more
Most law firms are trying to apply a last-click attribution framework to a business development cycle that doesn’t work that way. A corporate prospect doesn’t see a blog post, click a CTA, and retain the firm the same...more
As another budgeting season looms, law firm marketing and business development leaders find themselves in a familiar spot: juggling strategic priorities, limited resources, and the ongoing need to demonstrate measurable...more
While creativity is certainly required to execute a successful law firm marketing campaign, the starting point for law firm marketers should always be data. Data tells you what in your current content creation process is...more
Creating an effective marketing plan is essential to your firm’s success. It can generate awareness, educate prospects and clients, and drive new business to the firm. But crafting a marketing plan is more than adding all of...more