Creativity and Compliance - Using Creativity to Market Compliance
Moving Beyond the Usual Helpline Data
Most law firms are trying to apply a last-click attribution framework to a business development cycle that doesn’t work that way. A corporate prospect doesn’t see a blog post, click a CTA, and retain the firm the same...more
Too many law firms measure marketing success by rankings and traffic alone. They celebrate hitting page one for competitive keywords while ignoring the more important question: why aren’t qualified visitors contacting us?...more
As the year comes to a close, legal marketing and business development teams finally get a narrow but valuable pause. After a year of supporting attorneys, managing competing priorities, and keeping initiatives in motion,...more