Creativity and Compliance - Using Creativity to Market Compliance
Moving Beyond the Usual Helpline Data
Too many law firms measure marketing success by rankings and traffic alone. They celebrate hitting page one for competitive keywords while ignoring the more important question: why aren’t qualified visitors contacting us?...more
Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site....more