Creativity and Compliance - Using Creativity to Market Compliance
Moving Beyond the Usual Helpline Data
Too many law firms measure marketing success by rankings and traffic alone. They celebrate hitting page one for competitive keywords while ignoring the more important question: why aren’t qualified visitors contacting us?...more
Law firm leaders who focus on costs may want to consider one that is not a discrete line item on financial statements but which nonetheless is very real: the hidden price of “maybe” in the sales pipeline. For clarity’s sake,...more
As the year comes to a close, legal marketing and business development teams finally get a narrow but valuable pause. After a year of supporting attorneys, managing competing priorities, and keeping initiatives in motion,...more
The integration of lateral partners into a new firm is a critical process that can significantly impact the firm's overall success and growth. An actionable business development plan is not just a nice-to-have; it is an...more
As another budgeting season looms, law firm marketing and business development leaders find themselves in a familiar spot: juggling strategic priorities, limited resources, and the ongoing need to demonstrate measurable...more
In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more
Key Performance Indicators for Your Law Firm: Numbers Do Not Lie. “What is measured improves.” Peter Drucker. When I speak with lawyers the world over, I talk about creating vision-based, goal-driven, law practices....more