Creativity and Compliance - Using Creativity to Market Compliance
Moving Beyond the Usual Helpline Data
Too many law firms measure marketing success by rankings and traffic alone. They celebrate hitting page one for competitive keywords while ignoring the more important question: why aren’t qualified visitors contacting us?...more
Law firm leaders who focus on costs may want to consider one that is not a discrete line item on financial statements but which nonetheless is very real: the hidden price of “maybe” in the sales pipeline. For clarity’s sake,...more
As the year comes to a close, legal marketing and business development teams finally get a narrow but valuable pause. After a year of supporting attorneys, managing competing priorities, and keeping initiatives in motion,...more