Multi-practice firms are hemorrhaging high-value opportunities to specialty boutiques every day. Not because they lack expertise—quite the opposite. These firms house some of the most talented attorneys in their respective...more
Future-proofing isn’t about picking SEO OR AI optimization—it’s about building a presence that works regardless of how clients find you. Think of these as the foundational elements that make your firm cite-worthy in any...more
In sports, athletes with distinct skills join forces to form a championship team. Effective SEO for attorneys also relies on specialty players, including on-page and off-page SEO. These two components serve different...more
Legal marketers often come to us and ask the burning question: “How long will it take the SEO strategy to start working?” The answer might disappoint those seeking instant results, but it’s crucial to understand from the...more
You wouldn’t build a dream home on your property, then pour all your time, money, and craftsmanship into the shed out back. But when law firms publish content to a blog on a subdomain, that’s exactly what they’re doing....more
When growing your law firm’s website, you’ll often hear that one of the key factors for expansion lies in backlinking, one of the components of legal SEO and digital PR. But what is backlinking, and how do you go about it?...more
If you’ve worked with an SEO agency in the past, you’ve probably heard the term “link building.” This strategy has been used for years as a way to boost a site’s rankings. The premise is simple — get links to your firm’s...more