News & Analysis as of

LMAMKT Firm Leadership

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.

2018 CLOC Institute Shatters Traditional Collaboration Models

by JD Supra Perspectives on

We should all unpack our own assumptions about what collaboration looks like and explore the possibilities that arise from CLOC's extraordinary case studies and proposals....more

New Industry Report Reveals Legal Tech's Lack of Go-to-Market Know-How

by JD Supra Perspectives on

Survey says: many legal tech companies lack a formal go-to-market strategy....more

In a World of Tools and Technology, Story Remains the Great Equalizer in Law Firm Marketing

by JD Supra Perspectives on

The digital world is the kingdom in which law firms must operate and content - and more specifically storytelling content - is still king....more

It's Time to Talk About Gender Bias in the Legal Profession - CLOC Recap

by JD Supra Perspectives on

Get over the fear of not knowing what to say and do your part....more

Driving Organizational Change Within Your Law Firm: Collaboration, Consensus, and Buy-In

by JD Supra Perspectives on

Collaboration, consensus and buy-in all serve a role in driving progress in law firms. Here's why and how....more

Helping Lawyers See the Bigger Picture - Market Leaders Podcast with Paul Lipton at Rumberger, Kirk and Caldwell

by JD Supra Perspectives on

Join David Ackert as he interviews Paul Lipton, Director of Professionalism, Career and Skill Development at Rumberger, Kirk and Caldwell in this episode of the Market Leaders Podcast. Tune in to hear David and Paul...more

No Slowing Down: Marketing and Business Development Efforts Accelerate in Legal

Results from the third annual joint research study from the LMA and Bloomberg Law....more

What Is the Pass-Along Value of Your Law Firm's Content?

by JD Supra Perspectives on

What viral content and pass-along value looks like in the legal marketplace....more

What Are You Learning From Your Webinars?

by ON24 on

Webinars are two-way conversations with your audience, dialogues that allow you to learn who each individual attendee is and exactly what they care about. ...more

No One Owes You Anything: How To Transition from 'Doer' to Leader in Law Firm Marketing

by JD Supra Perspectives on

Transitioning to a new role change within the same firm is not an easy task, and growing and rebranding oneself among those who have already decided how to define you is even more of a challenge. ...more

If You Are Kind and Polite, the World Will Be Right - Prelude to LMA2018 Legal Marketing Conference

by JD Supra Perspectives on

Be kind. Be polite. Be supportive. Be inclusive. Those skills will serve you well at LMA, at your firms, and in life....more

Technology Isn't Making Legal Decisions - LeftFoot Podcast with Lucy Bassli of LawGeex

by JD Supra Perspectives on

Law Firms Are Poised to Offer Broad Solutions Lucy Bassli’s new adventure allows her to have a broad impact on the legal industry. Through her work at LawGeex and the organization she founded, InnoLegal Services, she...more

Matchmaker, Matchmaker: How Law Firm Marketing Is a Relationships Game

by JD Supra Perspectives on

Jenna Schiappacasse with a thoughtful reminder: In an increasingly commoditized business, remembering that this is a people game is paramount....more

On Becoming a Sought-After Lawyer - LeftFoot Podcast with Kirkland Partner, Dale Cendali

by JD Supra Perspectives on

Expertise and Reputation A lawyer labeled as ‘commercial’ is a good thing. Commercial lawyers are interested in quickly and cheaply resolving the client’s business problems as emphasized in a recent interview with Kirkland...more

3 Reasons Law Firm Leadership Should Be Paying Attention to CLOC

by JD Supra Perspectives on

CLOC is a movement. Here's ILN's Lindsay Griffiths with three reasons why you should be paying attention....more

8 Ways to Create a More Client-Centric Mindset at Your Law Firm

by JD Supra Perspectives on

It’s never been more important to adopt a client-centric approach to everything you do as a law firm in this competitive and saturated market....more

JD Supra Announces 2018 Readers' Choice Awards

by JD Supra Perspectives on

JD Supra's announcement of the 2018 Readers' Choice Awards in which 242 authors and firms are recognized in 26 categories, from among 50,000 who published on the platform in 2017....more

Successful Law Firm Webinars Are Built Around Storytelling and Empathy

by ON24 on

Storytelling and empathy are powerful, underutilized tools in content marketing. Five easy ways to change that from ON24's Katie O'Rourke....more

Effective Law Firm Business Development Planning - Market Leaders Podcast with Rachel Silverman, Goodwin Procter LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Rachel Silverman, Director of Business Development at Goodwin Procter LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Rachel discuss: How to structure your...more

Online, All Audience Is Local - Here's How to Reach & Engage Yours

by JD Supra Perspectives on

Done right, law firms have the ability to reach anyone, anywhere when they write about the pressing, immediate needs of a local audience. Here's how....more

3 Ways Attorneys Can Generate Business Development Leads With Their Speaking Gigs

by JD Supra Perspectives on

How to turn a simple speaking engagement at your favorite trade association conference into an effective and (hopefully) lucrative mechanism for generating qualified business development leads....more

5 Things a Successful Law Firm DMS Should Allow In the Age of Machine Learning

by Zero on

The DMS-as-walled-garden approach has been supplanted by a two-faceted need for both security and connectivity....more

Is 2018 the Year that Law Firms Close the Gap on Legal Operations?

by JD Supra Perspectives on

Five years ago a group of visionary in-house counsel from large corporations starting meeting and sharing information informally with the goal of creating more effective and productive relationships with their outside law...more

Think Dynamically About Your Clients - LeftFoot Podcast with Katie DeBord, CIO of Bryan Cave

by JD Supra Perspectives on

Operationalizing Legal Advice with Katie DeBord of Bryan Cave In the 100th episode of LeftFoot our guest Katie DeBord, Chief Innovation Officer at Bryan Cave highlights the substantive changes taking place in today’s legal...more

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