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LMAMKT Firm Leadership

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.

How to Create an Editorial Calendar Your Law Firm Team Will Actually Use

by JD Supra Perspectives on

A educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a recording of a webinar presentation by Adrian Lurssen in which, in 59 minutes, he'll show...more

How to Set the Pace as a New BD Director - Market Leaders Podcast with Morgan Ribeiro, Waller Lansden Dortch and Davis LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Morgan Ribeiro, Chief Business Development Officer at Waller Lansden Dortch and Davis LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Morgan discuss: - How...more

Law Firm Marketing in 2018 - LMA Tech West Q&A with Ryan King

by JD Supra Perspectives on

Are we entering a golden age for legal marketing?...more

The Essence of Business Development for Lawyers

by JD Supra Perspectives on

To succeed at business development, you need five things....more

Resiliency and Law Firm Business Development: A Conversation with Paula Davis-Laack

by JD Supra Perspectives on

For those not excited about executing tactical business development responsibilities; networking; pitching on business without success, and generally taking time to grow your practice when you prefer to practice law– this...more

The Associate Perspective on Law Firm Business Development: LeftFoot Q&A with Four Women Attorneys at Goodwin

by JD Supra Perspectives on

For our first episode of 2018 LeftFoot features four women associates from the Goodwin Private Equity and Mergers & Acquisitions business. We share their perspective on business development and taking on business development...more

3 Ways Artificial Intelligence Will Transform Law Firm Email in 2018

by Zero on

Artificial intelligence is finally coming to email and for lawyers and law firms it’s going to change everything....more

What Lawyer Teams Can Learn About the Power of Collaboration from Rowing Crew

by JD Supra Perspectives on

Good things happen when people come together to achieve a common goal. ...more

Client Journey Mapping: Evaluating & Enhancing Law Firm Client Value - LMA Podcast

The focus of the November/December 2017 issue of Strategies is on the concept of defining value. One of the themes explored in this issue is the fact that today, more and more law firms are looking for the right processes to...more

The JD Supra Top 50 - Popular Legal Topics in 2017

by JD Supra Perspectives on

A look at some of the most popular topics on JD Supra during all of 2017....more

The Value of Data in the Business of Law - LMA Voice of the Client Podcast with NetApp's Connie Brenton

LMA President Jill Weber is joined by Connie Brenton (Sr. Director of Operations, Legal Department, NetApp, Inc.; and, President and CEO, Corporate Legal Operations Consortium) to discuss the value of data and what data law...more

Inside Perspective: How to Bring Value as a Smaller-Firm Legal Marketer

by JD Supra Perspectives on

As a marketer in a smaller law firm, how to do more with less....more

How To Drive Your Firm To Digital Marketing Success in 2018

by JD Supra Perspectives on

The last in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

Making Sense of Tax Reform For Clients - How Firms Can Use Timely Issues to Broadcast Their Expertise

by ON24 on

Here's what happens when your team presents need-to-know information that responds quickly and meaningfully to pressing issues of the day....more

LMA Tech West & the Law Firm Marketer: Q&A with Jacqueline Madarang

by JD Supra Perspectives on

The first in a Q&A series featuring LMA members, their technology challenges, and how LMA Tech West is a vital part of their toolkit....more

When Will the Billable Hour Die? Conversation with Law Firm Change Agent John Chisholm (Part One)

by JD Supra Perspectives on

Changing the ways lawyers charge for their services and, equally important, the ways that clients pay for them, requires more than flipping a switch and sending out a different type of bill. ...more

Creating Brand Ambassadors For Your Firm on Social Media: How to Stay on Santa's Nice List

by JD Supra Perspectives on

The eleventh in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

Drive Meaningful, Sustainable Value to Our Organization: Q&A with Mark Smolik, VP & GC at DHL

by JD Supra Perspectives on

Mark Smolik, Vice President General Counsel & Secretary, Chief Compliance Officer, DHL Supply Chain Americas, leads his company’s legal, commercial contracts management, compliance, and economic development teams. He’s a...more

3 Ways Law Firm Marketers Can Use Data to Build Better Content Strategy

by JD Supra Perspectives on

It’s almost 2018, do you know what your data is doing?...more

The 6 R’s of Law Firm Crisis Management (Or How To Thwart the Grinch From Ruining Your Party)

by JD Supra Perspectives on

From Gina Rubel, a checklist of items that should be included in your crisis management plan (CMP) in order to thwart the Grinch from ruining your party....more

5 Client Service Lessons for Law Firms from The Gap’s Head of Legal Operations

by JD Supra Perspectives on

Recap of a recent LeftFoot podcast at the intersection of legal operations and client service....more

Geo-Targeting Law Firm Growth: Customizing Efforts to Maximize Regional Impact

by JD Supra Perspectives on

Jill Huse and Andrew Laver build upon previous posts exploring the implications of mobile traffic, and the possibilities available to us with marketing automation, and take this one step further with geo-targeting....more

3 Naughty Email Practices to Avoid That You're Probably Doing [12 Days of Social Media #4]

by JD Supra Perspectives on

Arielle Lapiano zeroes in on the importance of improving email communication, great advice for anyone in any business....more

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