Want to become a better networker? Produce more thought leadership.
Charlotte Eberlein of Thomson Snell & Passmore on Building a BD Culture in the World’s Oldest Law Firm - Passle's CMO Series EP188
How Law Firms Turn Trusted Voices into Reputation Capital: On Record PR
How Google Knowledge Panels Build Trust in the Age of AI: On Record PR
GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility - On Record PR
Everything Compliance: Episode 160, The What Next Edition
Social Media and Employee Firings: What Employers Need to Know - #WorkforceWednesday® - Employment Law This Week®
Litigation Communications Strategies for High-Stakes Cases: On Record PR
When Law Firms Become Political Targets: On Record PR
The Weight of Your Word: The High Stakes of Public Statements - On Record PR
Consumer Finance Monitor Podcast Episode: Regulating Bank Reputation Risk
Work This Way: A Labor & Employment Law Podcast - Episode 36: Crisis Communications for Employers with Heather Matthews of NP Strategy
Marketing Minute Video with NP Strategy: Navigating a Crisis Like a Pro
Meeting the Needs of General Counsel: Beyond the Basics of Legal Advice - On Record PR
Marketing Minute Video with NP Strategy: Incorporating Political Intelligence into Your PR Strategy
Studying the Global Legal Market to Keep Businesses Ahead of the Curve: On Record PR
Collaborating with Clients to Deliver Exceptional Service: On Record PR
The Briefing: Defamation by Docudrama – Inventing Anna ARCHIVE (Podcast)
The Briefing: Defamation by Docudrama – Inventing Anna ARCHIVE
“They Said What?! I’ll Sue!” – Litigating Defamatory Claims – Speaking of Litigation Video Podcast
You never get a second chance to make a first impression. And in these days of increasingly short attention spans, the opportunity to make that first impression is often only a few seconds. During those fleeting moments, your...more
As the sports industry looks ahead to 2026, sponsorship agreements are becoming more complex, more strategic, and more closely scrutinized. We sat down with Doneld “Don” Shelkey, a leading sports sponsorship and commercial...more
If your firm has already identified which awards are worth pursuing, the next step is execution — preparing submissions that stand out and ensuring each win pays off long after the plaque, badge, or trophy is delivered....more
A productive franchise relationship encompasses various elements that both the franchisor and franchisee must consider and balance. This intricate connection of contractual obligations, financial commitments, and...more
This year, organisations around the world are being offered the opportunity to acquire their own branded internet extensions: ".BRAND" top-level domains. Moving your brand from the left of the dot(.) to the right of the...more
What does it take to modernise a 450-year-old law firm without losing the legacy that makes it iconic? Charlotte Eberlein, Head of Marketing and Business Development at Thomson Snell & Passmore, has spent more than a decade...more
Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. “Trust is the ultimate currency between a business and its stakeholders.” – Richard...more
November is National Gratitude Month, and even for those of us who aren’t posting themed photos on every social holiday, appreciation for what we have — and for the communities we share it with — feels especially meaningful....more
Reputation drives revenue—and no company is immune to bad publicity. Reputational attacks can ignite at any time, stemming from harassment and discrimination claims, class action lawsuits and data breaches, or even...more
It doesn’t take much these days for a brand or organization to become the target of political outrage from employees or the general public. A comment from leadership, an advertising campaign, or even an employee’s social...more
Thought leadership is an infinite game. The sooner you understand that and adopt the right mindset to play it, the sooner you’ll position yourself for success....more
Legal awards aren’t merely shiny trophies for the conference room wall; they’re strategic marketing assets that can transform your firm’s online visibility, credibility, and business development efforts. While some firms...more
Influencers have become a cornerstone of modern marketing strategies. A social media influencer is an individual who has established credibility, expertise or a strong personal brand in a specific niche or industry and uses...more
Canadian agricultural family enterprises are living legacies that anchor our local economies. From household names to community-driven farms, these businesses have deep roots in the land and the hearts of their communities....more
Here's the uncomfortable truth: If 90% of your clients come from referrals, you don't own your reputation. Other people do. You're building their influence while staying completely dependent on their goodwill....more
Attention is the hottest commodity any company can acquire today. How can you capture attention in an increasingly competitive market where individuals have more information and access than ever before? By crafting a...more
According to Forbes Magazine, a majority of younger generations (59 percent of Generation Z and 57 percent of Millennials) are buying upcycled products. This growing trend has transformed the fashion industry, blending...more
Congratulations on successfully trademarking your product or brand! Now it’s crucial to protect that investment through diligent trademark oversight and enforcement. This involves actively monitoring for, and taking...more
For years, Sports Illustrated (SI) has provided exclusive, in-depth looks into some of sports’ greatest games and players, with its voice and visuals providing great entertainment and information for sports fans around the...more
Smart product manufacturers invest in protecting their intellectual property rights. Preventing and addressing counterfeit and infringing products on an ongoing basis should be prioritized as a core function of their...more
In this episode of On Record PR, Gina Rubel goes on record with Sabrina Mizrachi, Deputy General Counsel at Estée Lauder, to discuss how litigation has evolved with new technology and increased media attention....more
With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands through trademark and...more
The start of the new year is a pivotal time in the retail sector for re-evaluating marketing and brand protection. Unfortunately, competitors often devise innovative ways to capitalize on the marketing and sales efforts of...more
Most companies struggling against unauthorized fake products fail to create an effective brand protection program that actually reduces the impacts of counterfeiting. Instead, they often fall prey to approaches focused on...more
The rapid adoption of generative artificial intelligence (AI) presents both unique opportunities and challenges for trademark and brand owners. By harnessing AI’s potential, businesses can accelerate the branding process by...more