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Reputation Management Business of Law

The Modern Firm

Does Your Law Firm Need a Logo?

The Modern Firm on

You never get a second chance to make a first impression. And in these days of increasingly short attention spans, the opportunity to make that first impression is often only a few seconds. During those fleeting moments, your...more

9Sail

Winning the Right Way: How to Craft, Submit, and Leverage Award Submissions that Actually Drive Results

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If your firm has already identified which awards are worth pursuing, the next step is execution — preparing submissions that stand out and ensuring each win pays off long after the plaque, badge, or trophy is delivered....more

9Sail

2026 Is Your Law Firm’s Digital Visibility Inflection Point

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The most dangerous assumption in law firm management today isn’t about AI adoption, remote work, or associate retention. It’s this: “We don’t get clients from our website. We can catch up on digital later.”...more

Passle

Charlotte Eberlein of Thomson Snell & Passmore on Building a BD Culture in the World’s Oldest Law Firm - Passle's CMO Series EP188

Passle on

What does it take to modernise a 450-year-old law firm without losing the legacy that makes it iconic? Charlotte Eberlein, Head of Marketing and Business Development at Thomson Snell & Passmore, has spent more than a decade...more

Jaburg Wilk

The Power of Letting Go and Why Giving Credit Where Credit is Due Matters

Jaburg Wilk on

One lesson that separates the truly successful from the perpetually frustrated is the understanding that your ego is the biggest obstacle standing between you and your goals. Harry Truman supposedly said, “You can get...more

Jaburg Wilk

The Business Case for Kindness: Why Every Person is a Potential Ally

Jaburg Wilk on

There’s an old saying that “strangers are just friends you haven’t met yet,” and after decades of practicing law, I can tell you this isn’t just feel-good philosophy, it is sound business strategy. Every interaction you have,...more

Furia Rubel Communications, Inc.

GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility - On Record PR

Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI...more

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