Want to become a better networker? Produce more thought leadership.
Charlotte Eberlein of Thomson Snell & Passmore on Building a BD Culture in the World’s Oldest Law Firm - Passle's CMO Series EP188
How Law Firms Turn Trusted Voices into Reputation Capital: On Record PR
How Google Knowledge Panels Build Trust in the Age of AI: On Record PR
GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility - On Record PR
Everything Compliance: Episode 160, The What Next Edition
Social Media and Employee Firings: What Employers Need to Know - #WorkforceWednesday® - Employment Law This Week®
Litigation Communications Strategies for High-Stakes Cases: On Record PR
When Law Firms Become Political Targets: On Record PR
The Weight of Your Word: The High Stakes of Public Statements - On Record PR
Consumer Finance Monitor Podcast Episode: Regulating Bank Reputation Risk
Work This Way: A Labor & Employment Law Podcast - Episode 36: Crisis Communications for Employers with Heather Matthews of NP Strategy
Marketing Minute Video with NP Strategy: Navigating a Crisis Like a Pro
Meeting the Needs of General Counsel: Beyond the Basics of Legal Advice - On Record PR
Marketing Minute Video with NP Strategy: Incorporating Political Intelligence into Your PR Strategy
Studying the Global Legal Market to Keep Businesses Ahead of the Curve: On Record PR
Collaborating with Clients to Deliver Exceptional Service: On Record PR
The Briefing: Defamation by Docudrama – Inventing Anna ARCHIVE (Podcast)
The Briefing: Defamation by Docudrama – Inventing Anna ARCHIVE
“They Said What?! I’ll Sue!” – Litigating Defamatory Claims – Speaking of Litigation Video Podcast
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the hidden benefit of regularly producing thought leadership content that no one talks about: You become a much better...more
If your firm has already identified which awards are worth pursuing, the next step is execution — preparing submissions that stand out and ensuring each win pays off long after the plaque, badge, or trophy is delivered....more
The most dangerous assumption in law firm management today isn’t about AI adoption, remote work, or associate retention. It’s this: “We don’t get clients from our website. We can catch up on digital later.”...more
Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. “Trust is the ultimate currency between a business and its stakeholders.” – Richard...more
From the C.O.P.E.S. method to “rules and tools,” Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus, a 5-step framework to activate...more
Leslie Richards returns to demystify Google’s knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal authority to both humans and AI,...more
Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI...more
Thought leadership is an infinite game. The sooner you understand that and adopt the right mindset to play it, the sooner you’ll position yourself for success....more
Most law firms are building their 2026 budgets backward—treating digital visibility as just another line item instead of the foundation that determines whether every other marketing dollar succeeds or fails. AI and generative...more
Legal awards aren’t merely shiny trophies for the conference room wall; they’re strategic marketing assets that can transform your firm’s online visibility, credibility, and business development efforts. While some firms...more
2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more
In today’s digital age, a well-designed website is crucial for businesses to thrive, and law firms are no exception. A law firm’s website serves as its online face, the first point of contact for potential clients seeking...more
By now, I’m sure you’ve heard all about the various benefits that come from creating content for your law firm’s website. Your law firm’s content can increase your online presence through SEO, or search engine optimization,...more
As the world continues to move online, brands – including those of the legal variety – need to adapt to develop relationships with prominent publications, media outlets and other centers of influence with large online...more