Want to become a better networker? Produce more thought leadership.
Charlotte Eberlein of Thomson Snell & Passmore on Building a BD Culture in the World’s Oldest Law Firm - Passle's CMO Series EP188
How Law Firms Turn Trusted Voices into Reputation Capital: On Record PR
How Google Knowledge Panels Build Trust in the Age of AI: On Record PR
GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility - On Record PR
Everything Compliance: Episode 160, The What Next Edition
Social Media and Employee Firings: What Employers Need to Know - #WorkforceWednesday® - Employment Law This Week®
Litigation Communications Strategies for High-Stakes Cases: On Record PR
When Law Firms Become Political Targets: On Record PR
The Weight of Your Word: The High Stakes of Public Statements - On Record PR
Consumer Finance Monitor Podcast Episode: Regulating Bank Reputation Risk
Work This Way: A Labor & Employment Law Podcast - Episode 36: Crisis Communications for Employers with Heather Matthews of NP Strategy
Marketing Minute Video with NP Strategy: Navigating a Crisis Like a Pro
Meeting the Needs of General Counsel: Beyond the Basics of Legal Advice - On Record PR
Marketing Minute Video with NP Strategy: Incorporating Political Intelligence into Your PR Strategy
Studying the Global Legal Market to Keep Businesses Ahead of the Curve: On Record PR
Collaborating with Clients to Deliver Exceptional Service: On Record PR
The Briefing: Defamation by Docudrama – Inventing Anna ARCHIVE (Podcast)
The Briefing: Defamation by Docudrama – Inventing Anna ARCHIVE
“They Said What?! I’ll Sue!” – Litigating Defamatory Claims – Speaking of Litigation Video Podcast
You never get a second chance to make a first impression. And in these days of increasingly short attention spans, the opportunity to make that first impression is often only a few seconds. During those fleeting moments, your...more
As the sports industry looks ahead to 2026, sponsorship agreements are becoming more complex, more strategic, and more closely scrutinized. We sat down with Doneld “Don” Shelkey, a leading sports sponsorship and commercial...more
We’ll dive into 2025’s most buzzworthy and controversial advertising campaigns and explore why these campaigns dominated headlines. From celebrity-driven promotions and AI-generated ads, to the Competition Bureau’s heightened...more
What does it take to modernise a 450-year-old law firm without losing the legacy that makes it iconic? Charlotte Eberlein, Head of Marketing and Business Development at Thomson Snell & Passmore, has spent more than a decade...more
November is National Gratitude Month, and even for those of us who aren’t posting themed photos on every social holiday, appreciation for what we have — and for the communities we share it with — feels especially meaningful....more
As public relations professionals navigate an increasingly complex media landscape while preparing for upcoming budget cycles, Muck Rack’s 2025 State of PR report provides critical insights into the industry’s current...more
Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI...more
Thought leadership is an infinite game. The sooner you understand that and adopt the right mindset to play it, the sooner you’ll position yourself for success....more
Legal awards aren’t merely shiny trophies for the conference room wall; they’re strategic marketing assets that can transform your firm’s online visibility, credibility, and business development efforts. While some firms...more
Influencers have become a cornerstone of modern marketing strategies. A social media influencer is an individual who has established credibility, expertise or a strong personal brand in a specific niche or industry and uses...more
Here's the uncomfortable truth: If 90% of your clients come from referrals, you don't own your reputation. Other people do. You're building their influence while staying completely dependent on their goodwill....more
You’re a brilliant litigator. Or maybe you’re a wizard with trusts and estates. Maybe you’ve never lost a zoning appeal. But if no one knows that? You’re invisible. And you’re leaving influence, impact, and income on...more
For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The work speaks for itself.”...more
When a crisis hits, where do you turn for guidance? NP Strategy experts are here to help. Vice President Denada Jackson shares crucial steps leaders should take during a crisis. When your organization faces turbulence, it’s...more
AI tools often drive efficiency and save money, but they have drawbacks. Here’s what to know....more
Congratulations on successfully trademarking your product or brand! Now it’s crucial to protect that investment through diligent trademark oversight and enforcement. This involves actively monitoring for, and taking...more
Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more
Imagine you are scrolling on TikTok, Facebook, Instagram, or one of the multitude of other social media platforms that almost every one of us have on our devices, and you come across a video of a physician discussing medical...more
Listen to Episode 3 of our new podcast, the Ad Law Tool Kit Show. In this episode, hosts Len Gordon and Shahin Rothermel discuss negative option and continuity marketing. Check out the episode....more
Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in plain sight. There is an interesting connection between thought leadership, crisis management,...more
The start of the new year is a pivotal time in the retail sector for re-evaluating marketing and brand protection. Unfortunately, competitors often devise innovative ways to capitalize on the marketing and sales efforts of...more
The rapid adoption of generative artificial intelligence (AI) presents both unique opportunities and challenges for trademark and brand owners. By harnessing AI’s potential, businesses can accelerate the branding process by...more
In today’s digital age, a well-designed website is crucial for businesses to thrive, and law firms are no exception. A law firm’s website serves as its online face, the first point of contact for potential clients seeking...more
For many law firms, it’s the thick of rankings season, as the third and fourth quarters bring a bevy of submission deadlines, from IP Stars to Legal 500 to Chambers USA. We pursue these programs – reputable recognitions...more
In today’s digital age, social media has become an integral part of business marketing, customer service, and reputation management strategies. Establishing an authentic online presence is crucial, and one way to enhance...more