Thought leadership is about relevance, not just knowledge and wisdom
Tricia Weener of Linklaters on The Reality of Building High-Performing Teams - Passle's CMO Series Podcast EP197
Clients break the ghostwriting process when they do this
Your "business of law" thought leadership is a Trojan horse for recruiting
Kimberly Rennick of Thompson Coburn on Designing Bespoke BD Projects That Drive Results - Passle's CMO Series Podcast
Ryan Evans of Jones Walker on Turning Thought Leadership Into a World-Class PR Pipeline - Passle's CMO Series Digital Masterclass
Here's why you should still write about legal developments when your competitors have written about them too
Yes, you should write about legal/business developments even when your competitors have written about them
Thought leadership isn't about leading thoughts. It's about leading THROUGH thoughts.
Laurie Burlingame of Morse on Redefining Value, Relationships, and the Reality of Rainmaking - Passle's CMO Series Rainmakers
Should you slow your roll with pop culture references in your content?
The Three Issues Defining the Legal Market Today: On Record PR
Aubrey Bishai of Vinson & Elkins on Why Innovation Goes Beyond AI Strategy - Passle's CMO Series Podcast - EP192
Finding Clarity and Joy with Wendy Elover
Here are the five topic areas for thought leadership hiding in your awards submissions
International Women’s Day 2026: Building a Culture of Giving to Gain - Passle's CMO Series REPRESENTS
How to Communicate a Law Firm Merger to Build Trust: On Record PR
Five reasons you should be spending more time on the intro sections of your thought leadership
Patrick Johnson of Honigman on Rethinking How Law Firms Pitch and Win Work - Passle's CMO Series EP191
Why Newswires Matter More in the Age of Generative AI: On Record PR
Just because attorneys have traditionally written their own thought leadership doesn’t mean they should have — or that they were qualified to do so. They shouldn’t — and most of them aren’t. Throughout history, there are...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is as much about showing that you and your guidance are relevant as it is about showing off your...more
High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance doesn’t happen by accident, it’s built, shaped and led. In the latest CMO Series...more
For years, the conventional wisdom at large law firms was that content didn’t move the needle. Partners wrote legal alerts when something happened. Practice pages have been actively stripped back because “no one is even...more
Imagine someone with a legal question, perhaps a young woman who has finally made the decision to file for divorce. On a quiet evening while her spouse is out of the house, she opens her laptop and begins her search for a...more
Today marks the 2026 observance of World Autism Awareness Day. It’s a moment to consider how employers can better recognise and support neurodiversity at work. With this in mind, we outline nine practical steps organisations...more
Most plan providers sell expertise. Far fewer actually provide it. Selling expertise is easy. It lives in credentials, marketing language, dashboards, and conference bios. It shows up in phrases like “comprehensive,”...more
Here’s a question most successful law firm founders avoid: if you disappeared for 30 days, would your firm operate normally, or would it wobble? Not wobble because of a market shift or a client crisis. Wobble simply...more
Financial services firms too often treat public relations the same way they treat a fire extinguisher — they want it nearby, but they’d rather never use it. They turn it on for a deal announcement, call an agency when a...more
Most law firms are trying to apply a last-click attribution framework to a business development cycle that doesn’t work that way. A corporate prospect doesn’t see a blog post, click a CTA, and retain the firm the same...more
The Florida Public Relations Association (FPRA) Orlando chapter hosted the “Women in Leadership Panel: Influence and Reinvention,” where participants heard from four incredible women who have each navigated their own careers....more
AI-assisted thought leadership has a lot in common with boxed brownie mix. The same rules apply for turning both into something that stands out from the crowd and makes you look good. The secret to mastering AI-assisted...more
Mentoring is one of the most powerful things you can do in your career, and most people aren’t doing it. Not really. They’ll grab coffee with a younger colleague once a quarter, offer a vague word of encouragement, and call...more
If you have been posting on LinkedIn recently, you have probably felt the shift in reach and engagement. Tactics that seemed effective six months ago are no longer delivering the same results....more
Have you seen those “Top 100 Lawyers” or “Influential Women in Business” awards and wondered how recipients actually earn those distinctions? Industry awards can often seem opaque with confusing criteria and vast...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how clients break the thought leadership ghostwriting process and the four complications that arise when they do so. Those...more
Law firm marketing teams are operating in a dramatically different search environment today. Traditional search engine optimization (SEO) is still essential, but it is no longer the only concern....more
Law firm content marketing has become a central part of business development and market positioning. Articles, client alerts, blog posts and other forms of legal thought leadership help demonstrate expertise, strengthen...more
As AI agents make it possible to build just about anything, verified human authority becomes the only reliable differentiator....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why law firms' thought leadership about the business of law is a Trojan horse for their recruiting efforts. + Learn more...more
The most effective legal marketing today is designed to be useful, not just visible. Firms that are seeing real results are building targeted campaigns that connect insight directly to client need and, ultimately, to revenue....more
There’s a quiet revolution underway in legal pricing, and most law firm leaders are standing at the threshold, not yet sure whether to step through. For decades, the billable hour has been the industry’s operating system:...more
Artificial intelligence is quickly becoming a practical everyday tool for legal marketing and business development teams. From drafting content to organizing research, summarizing conference materials, identifying trends, and...more
Effective business plans for lawyers are personalized while reflecting a firm’s culture. They recognize, for example, that a woman partner faces different dynamics than her male counterpart, an associate’s objectives are...more
It’s hard to weave storytelling into many kinds of thought leadership content—but not this one. There’s a lot of talk out there about how attorneys and their firms should use storytelling in legal marketing and business...more