Businesses need to be proactive in updating their compliance measures to meet the ever-evolving set of privacy laws and regulatory expectations in 2024 and beyond.

Following the notable uptick in state-level privacy laws in 2023, a wave of new comprehensive state privacy laws and state laws seeking to regulate health privacy, youth privacy, online platforms, and data brokers are set to take effect this year. While a draft federal comprehensive privacy law — the American Privacy Rights Act — aimed at harmonizing this patchwork of state laws was introduced last month, until such a law actually passes, the quickly evolving state regulatory landscape will continue to set the standards for how most businesses must handle personal information in the US.