Brent Lorentz

Brent Lorentz

Winthrop & Weinstine, P.A.

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Did Sony Let the Terrorists Win?

Unless you’ve been living under a rock recently, you’ve probably heard about the hoopla caused by the new Seth Rogen and James Franco movie called the interview. The movie follows a plot to assassinate North Korean dictator...more

12/19/2014 - Confidential Information Cyber Attacks Cybersecurity Data Breach Film Industry First Amendment Hackers Kim Jung-un North Korea Personally Identifiable Information Sony

Rockin’ Around The ©hristmas Tree

This past weekend, my wife and I were fortunate enough to take in the sights and sounds of NYC. Included on our stops was the world famous Rockefeller Center Christmas tree. The tree was lit on December 3. Despite the...more

12/9/2014 - Copyright Copyright Infringement Fair Use Photographs

It’s a Marathon, Not a Sprint

Unless you’ve been living under rock this past week, you’ve likely heard the story of new viral sensation “Alex from Target.“ Apparently, some teenage girl took a picture of him bagging items at Target, tweeted it, and...more

11/10/2014 - Advertising Marketing Social Media Social Networks Target

Switcheroo

Long suffering Vikings fans–a population of which I am a proud/depressed member–received emotionally confusing news earlier this week. Adrian Peterson, scourge of the NFL, pled out of his felony child abuse case for a lesser...more

11/6/2014 - Adrian Peterson Criminal Prosecution Football Nike Sponsored Ads Sponsors Target Vikings

Executing Noriega?

As some of you may recall, I posted about a lawsuit Manuel Noriega brought against purveyors of the Call of Duty video game franchise arising from his depiction in the game. In essence, I suggested that Noriega’s lawsuit was...more

9/25/2014 - Anti-SLAPP First Amendment Manuel Noriega Misappropriation Motion To Strike Video Games

Don’t Litter, Eh?

The Toronto Globe and Mail recently reported on a clever anti-littering campaign that was launched and quickly aborted in Toronto due to trademark concerns. The premise for the campaign was to take wrappers and packaging...more

9/2/2014 - Advertising Canada Trademarks

Judge Posner, I Presume

Over the past several months, Judge Posner and the Seventh Circuit has handed a couple of rare, but well-deserved wins to the public domain. On June 16, 2014, the Court issued an opinion holding that the primary characters...more

8/11/2014 - Arthur Conan Doyle Attorney's Fees Copyright Copyright Infringement License Agreements Public Domain Richard Posner Sherlock Holmes

Flash in the Panama

Many of you may have heard recently that (in)famous dictator and all-around terrible (misunderstood?) person Manuel Noriega has sued Activision...more

7/23/2014 - Activision Manuel Noriega Unclean Hands

Alice In Wonderland

For those of you interested in the patent component of “the useful Arts,” the Supreme Court recently issued its decision in Alice Corp. v. CLS Bank Int’. The decision was much anticipated because of the impact it was...more

6/23/2014 - Alice Corporation CLS Bank CLS Bank v Alice Corp Patent Infringement Patent Litigation Patent-Eligible Subject Matter Patents SCOTUS Software Technology

Can We Sue The Dew?

Be forewarned. What you are about to read could very easily be characterized as a rant...more

5/23/2014 - Energy Drinks False Advertising Food Labeling Food Marketing

Sterling, Silver

Unless you’ve been living under a rock this past week, you likely heard the story of Donald Sterling–vile racist billionaire NBA franchise owner–versus Adam Silver–white knight commish of the NBA working to free the world...more

5/2/2014 - Donald Sterling NBA Racial Discrimination

Induction Ceremony

On April 30, 2014, the Supreme Court will be hearing oral argument in the case of Limelight Networks, Inc. v. Akamai Technologies. The question presented and to be decided is incredibly significant for future patent...more

4/21/2014 - End-Users Induced Infringement Limelight Networks Patent Infringement Patent Litigation SCOTUS

Dick’s Matters

Every now and then I see an advertising campaign that really takes me by surprise and compels me to gush over it publicly. While I suppose there is no particular recipe for the campaigns that really draw me in, I have...more

3/21/2014 - Advertising Dick's Sporting Goods

Err Jordan?

As some of you may know, I commonly write posts on “personal branding” involving sports figures and other celebrities. Well, last week, a Seventh Circuit decision came down involving perhaps the most significant personal...more

2/28/2014 - Brand Michael Jordan Personal Brands

Raspberry Berate

About two weeks ago, the artist (known as, then formerly known as, and now again known as) Prince filed a copyright infringement suit against 22 “accused bootleggers” (most likely fans) that had been posting links to...more

1/31/2014 - Copyright Copyright Bullying Copyright Infringement Gawker Internet Music Quentin Tarantino Video Recordings

Gold Digger

Since I’m a massive contemporary hip-hop fan (okay, not really), I felt compelled to comment on the entertaining “Coinye” controversy that recently bubbled over. For those of you not in the know, “Coinye” was apparently...more

1/17/2014 - Bitcoins Dilution Kanye West Trademarks Virtual Currency

From the Land Down Under

I come bearing breaking legal news from the Land Down Under, specifically, New Zealand. It appears that Coca-Cola recently suffered a small setback in its quest for world domination. Those of you familiar with...more

12/20/2013 - Coca Cola New Zealand PepsiCo Product Packaging Trademarks

We’re Evolving, But What Are We Becoming?

The below video has actually been out for over a year now, but it recently experienced a resurgence through social media–particularly Facebook. As you will see from watching the video, it documents through time lapse...more

11/22/2013 - Advertising Ethics False Advertising

Owned

Some of you may be familiar with my various blog posts relating to personal branding. (See below.) This past month, I became aware of what I believe to be a very first in the realm of personal branding: selling stock...more

11/8/2013 - Brand Prospectus SEC Stocks

I May Be Old, But I Got To See All The Cool Brands.

As I was perusing Facebook the other day, I stumbled upon the following picture posted by a friend. For reasons unknown to me, I inserted the letter “r” into “bands” while reading this shirt, and I thought to myself,...more

10/11/2013 - Brand Marketing

With Great Power Comes Great Responsbility

Recently, a Seventh Circuit Judge penned an article over at Law360 setting forth her belief that the Federal Circuit should no longer have exclusive jurisdiction over patent appeals. For those of you unfamiliar with our...more

9/30/2013 - Appeals Exclusive Jurisdiction Patents

It’s All About Image

Recently, I received my new American Bar Association card in the mail. This is what the envelope looked like. Notice anything? To me, the first thing that stuck out was the transparent effort to show the “right” mix of...more

9/13/2013 - Bar Associations Diversity Marketing Misrepresentation

Calling All Gamers

As some of you may know, the most recent installment of the Call of Duty franchise is set to hit stores later this fall–November 5 to be exact....more

8/19/2013 - Brand Trademarks Video Games

iPurge

Earlier this summer, a movie called “The Purge” came out. The premise of this relatively disturbing thriller is that for one night a year – a 12 hour period-all crime is legal. As you can tell from the trailer below, the...more

7/19/2013 - Copyright Movies Patents Trademarks

It’s Not Easy Being Green…Or Is It.

Anyone that watches TV or reads magazine or listens to the radio or otherwise participates in the day-to-day interactions with society know that “green” marketing is a hot item right now. Normally, I suffer silently through...more

6/14/2013 - Greenwashing Marketing

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