Brent Lorentz

Brent Lorentz

Winthrop & Weinstine, P.A.

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Induction Ceremony

On April 30, 2014, the Supreme Court will be hearing oral argument in the case of Limelight Networks, Inc. v. Akamai Technologies. The question presented and to be decided is incredibly significant for future patent...more

4/21/2014 - End-Users Induced Infringement Limelight Networks Patent Infringement Patent Litigation SCOTUS

Dick’s Matters

Every now and then I see an advertising campaign that really takes me by surprise and compels me to gush over it publicly. While I suppose there is no particular recipe for the campaigns that really draw me in, I have...more

3/21/2014 - Advertising Dick's Sporting Goods

Err Jordan?

As some of you may know, I commonly write posts on “personal branding” involving sports figures and other celebrities. Well, last week, a Seventh Circuit decision came down involving perhaps the most significant personal...more

2/28/2014 - Brand Michael Jordan Personal Brands

Raspberry Berate

About two weeks ago, the artist (known as, then formerly known as, and now again known as) Prince filed a copyright infringement suit against 22 “accused bootleggers” (most likely fans) that had been posting links to...more

1/31/2014 - Copyright Copyright Bullying Copyright Infringement Gawker Internet Music Quentin Tarantino Video Recordings

Gold Digger

Since I’m a massive contemporary hip-hop fan (okay, not really), I felt compelled to comment on the entertaining “Coinye” controversy that recently bubbled over. For those of you not in the know, “Coinye” was apparently...more

1/17/2014 - Bitcoins Coinye West Dilution Kanye West Trademarks Virtual Currency

From the Land Down Under

I come bearing breaking legal news from the Land Down Under, specifically, New Zealand. It appears that Coca-Cola recently suffered a small setback in its quest for world domination. Those of you familiar with...more

12/20/2013 - Coca Cola New Zealand PepsiCo Product Packaging Trademarks

We’re Evolving, But What Are We Becoming?

The below video has actually been out for over a year now, but it recently experienced a resurgence through social media–particularly Facebook. As you will see from watching the video, it documents through time lapse...more

11/22/2013 - Advertising Ethics False Advertising

Owned

Some of you may be familiar with my various blog posts relating to personal branding. (See below.) This past month, I became aware of what I believe to be a very first in the realm of personal branding: selling stock...more

11/8/2013 - Brand Prospectus SEC Stocks

I May Be Old, But I Got To See All The Cool Brands.

As I was perusing Facebook the other day, I stumbled upon the following picture posted by a friend. For reasons unknown to me, I inserted the letter “r” into “bands” while reading this shirt, and I thought to myself,...more

10/11/2013 - Brand Marketing

With Great Power Comes Great Responsbility

Recently, a Seventh Circuit Judge penned an article over at Law360 setting forth her belief that the Federal Circuit should no longer have exclusive jurisdiction over patent appeals. For those of you unfamiliar with our...more

9/30/2013 - Appeals Exclusive Jurisdiction Patents

It’s All About Image

Recently, I received my new American Bar Association card in the mail. This is what the envelope looked like. Notice anything? To me, the first thing that stuck out was the transparent effort to show the “right” mix of...more

9/13/2013 - Bar Associations Diversity Marketing Misrepresentation

Calling All Gamers

As some of you may know, the most recent installment of the Call of Duty franchise is set to hit stores later this fall–November 5 to be exact....more

8/19/2013 - Brand Trademarks Video Games

iPurge

Earlier this summer, a movie called “The Purge” came out. The premise of this relatively disturbing thriller is that for one night a year – a 12 hour period-all crime is legal. As you can tell from the trailer below, the...more

7/19/2013 - Copyright Movies Patents Trademarks

It’s Not Easy Being Green…Or Is It.

Anyone that watches TV or reads magazine or listens to the radio or otherwise participates in the day-to-day interactions with society know that “green” marketing is a hot item right now. Normally, I suffer silently through...more

6/14/2013 - Greenwashing Marketing

Electronic Arts Takes One In The Kisser

For some time now, Electronic Arts–purveyor of sports video games–has been embroiled in disputes relating to using the likenesses of former college athletes without providing them appropriate remuneration. There has been the...more

5/28/2013 - Athletes First Amendment Free Speech Misappropriation Transformativeness Video Games

You’ve gotta be shipping me!!

Kmart recently unveiled a brand new advertisement that’s about as subtle as a shovel to the face. While some have described it as juvenile or immature, I can’t help but chuckle everytime I see or hear it. Maybe that says...more

4/19/2013 - Advertising Kmart Trademarks USPTO

Ethically Challenged?

As some of you might have noticed last week, a billboard advertisement in North Carolina appeared to show a scorned woman calling out her spouse for infidelity...more

4/1/2013 - Advertising Ethics Marketing

Kardashians Caught Without Makeup, But Not The Way You’d Expect

For those of you that came looking for pictures of Kim without face paste, this isn’t your post. (Try this one. Yikes.) But if you’re interested in trademarks and the cult of personality, read on....more

3/15/2013 - Brand Celebrities Cosmetics Injunctions Kim Kardashian Marketing Trademarks

No Escape

This post is probably a bit dated for the readers that are on the cutting edge of developments in the film industry. But since that may only be a small subset of our readers, I thought this information was worth...more

2/22/2013 - Copyright Disney World Fair Use Independent Films

Baby I Got Your Money…

The mainstream media (not us here at Duetsblog) has recently been reporting that, based on a ruling by United States District Court Judge Claudia Wilken from the Northern District of California, ”NCAA athletes can pursue TV...more

1/31/2013 - Amatuerism Athletes Class Action Class Certification Exploitation NCAA

Keeping Up With The Kardashians

Those of you with an interest in cosmetics or trainwrecks have perhaps noticed the trademark dispute that has boiled over regarding Kim, Khloe, and Kourtney Kardashian’s use of “Khroma” in their cosmetic line. Apparently, the...more

1/18/2013 - Infringement Kardashians KHROMA Kim Kardashian Phonetic Similarity Trademarks

I Didn’t Realize William Faulkner Used To Live Under A Bridge

Those of us that work in the field of intellectual property law have gotten really familiar with a species known as trolls. I’m not talking about mythical Norse creatures. I’m talking about patent trolls, trademark trolls,...more

12/21/2012 - Celebrities Copyright Copyright Trolls Patent Trolls

I Like My Waffles With Syrup And A Little Splash of Pretentiousness

If you were a Louis Vuitton waffle, would you eat yourself? (Admittedly, this opening line was shamelessly intended to provide an opportunity for including that hyperlink.) Apparently, this is now a possibility thanks to the...more

12/7/2012 - Infringement Trademarks

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