How important is the DREAM ANGELS brand to Victoria’s Secret?
Victoria’s Secret has a robust portfolio of federally-registered trademarks to protect the DREAM ANGELS sub-brand for undergarments and a line of personal care…more
Does the thought of Cristal with ice sound weird to you? Yeah, it did to me too – until I went to Mexico.
I am not a discerning champagne purchaser, but I’m familiar with a few well-known champagne brands like Moet,…more
In accordance with the Minnesota Campaign Finance and Public Disclosure Act, all lobbyist principals must file an Annual Report with the Minnesota Campaign Finance and Public Disclosure Board ("Board") on or before March 17,…more
Aside from the actual nuts-and-bolts of lawyering, one of my favorite topics relating to the profession is legal writing. (This makes me a lot of fun at parties as you can imagine.) I’m an unabashed fan of experts like Bryan…more
The Minnesota Legislature convened at noon on Tuesday, February 25. It hit the ground running with a minimum wage increase and tax cuts at the forefront. It has already passed a $20 million heating assistance bill. The House…more
Killer packaging is a good thing. It can increase sales and establish a stronger emotional bond between the consumer and the product brand. The current packaging of Snack Factory’s Pretzel Crisps pretzel crackers might qualify…more
As some of you may know, I commonly write posts on “personal branding” involving sports figures and other celebrities. Well, last week, a Seventh Circuit decision came down involving perhaps the most significant personal brand…more
I love living in Minneapolis. The quotient for savvy and sophisticated branding is high – an opinion reinforced every time I glance out my office window…more
On my last trip to Las Vegas, I captured these photos at the so-called ”Ice Bar” located in the Golden Nugget in downtown Vegas (for my digital scrapbook of trademark storytelling)..…more
The Minnesota Legislature is scheduled to convene for the second year of its biennial legislative session on Tuesday, February 25, 2014 at noon. Given the May 19, 2014, adjournment date and the forthcoming Election Day for all…more
Over the past five years, we have spilled a lot of black digital ink discussing trademark ownership of single colors. Color continues to be an important aspect of branding and differentiation in a variety of markets, including…more
The first time I head the phrase “Candy Crush,” I remember thinking it was something edible. In actuality, Candy Crush (also known as “Candy Crush Saga”) is a game developed by the developer King.com, Ltd. (King) for Facebook…more
It’s February — and that means it’s time for local television stations across the nation to get out their measuring sticks. Here in Minneapolis, and on this day, that notion carries a double meaning. For one, the local weather…more
As we have posted about more than a few times on DuetsBlog over the years (like here and here), the OLYMPICS trademark and the Olympic Rings mark are highly enforced marks that uniquely bear special protection granted from…more
The U.S. government released a final version of standards intended to help companies better defend against cyber attacks. The question remains whether the private sector will voluntarily adopt these measures. The standards…more
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