Under U.S. trademark law, any person (including a celebrity) can obtain a trademark registration for their name if they can establish that the public recognizes the name as a source identifier for certain products or...more
In 2009, the U.S. Patent and Trademark Office rejected shoe manufacturer Adidas’s application to trademark the phrase “ADIZERO,” due to a likelihood of confusion with an existing mark: “ADD A ZERO,” a clothing trademark held...more
11/21/2016
/ Adidas ,
Appeals ,
Commerce Clause ,
De Minimis Claims ,
Federal Trademark Register ,
Interstate Commerce ,
Lanham Act ,
Likelihood of Confusion ,
Popular ,
Reversal ,
Trademark Application ,
Trademark Trial and Appeal Board ,
Trademarks ,
Use in Commerce ,
USPTO
1. Ownership of marks -
Who may apply?
An application may be filed by any person or legal entity that uses or intends to use a mark in connection with goods sold or distributed, or services transacted, in United...more