Personal Brands

News & Analysis as of

Client – ‘I don’t believe in hammers.’

Do you know what product it’s marketing? Perhaps the name of the company? Of course you do, it’s Absolut vodka. How about this shape?  There’s no label on this one either. No real challenge, it’s obviously Nike....more

Personal Branding with the Right to be Forgotten

Everyone has a brand.  Through every interaction and impression we leave in the minds of others, each of us builds on our own personal brand.  In the Internet age, and particularly with the advent of social media, our...more

Trademark Strategies for Start-Up Companies

Most innovative start-up companies appreciate that a sound patent strategy is critical to success in the marketplace, and in making the company attractive to investors and future acquirers. But they overlook the importance of...more

Microbusiness Law

In This Presentation: • What your small business clients need to know • Drafting Governing Documents • Business Contracts for Microbusinesses • Intellectual Property Considerations • Acquisition...more

gTLD Sunrise Periods Now Open

As first reported in our December 2013 newsletter, the first new generic top-level domains (gTLDs, the group of letters after the "dot" in a domain name) have launched their "Sunrise" registration periods. Please contact us...more

Why it Pays to Make Nice with Marketing

You may have read here before about the U.S. Patent and Trademark Office's (USPTO) increased focus on removing "deadwood" – registrations that remain in force, but cover marks that are not actually in use for all of the...more

In Business, Personal Branding Is Important

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew...more

Are You Ready for the Attack? Online Brand and Reputation Protection

It starts with an inaccurate, possibly fake, online review. Then a post appears on a consumer complaint forum. Suddenly, there is a surge of false postings about your company on social media sites. Invariably, these anonymous...more

Hashtag Trademarks: #ItsAllAboutTheUse

Brand owners have embraced hashtags (words or phrases preceded by a hash or pound sign - #) as a way to both engage consumers and track social media posts regarding a specific product or topic. Not surprisingly, the...more

3 things you must get right when you first register your brand

Applying to register a trademark is a simple process. You fill out a form at uspto.gov, enter your credit card information and click submit. It seems so easy that you may wonder why LegalZoom should even charge a fee for...more

Changes in Russian Trademark Law

Brand owners interested in protecting their intellectual property in Russia should be aware of two recent important changes to Russian trademark law. A win for senior trademark rights holder: Publication of trademark...more

Coming Soon: Your_Brand.Sucks

Discussion about how something "sucks" is no longer reserved for middle school lunchrooms. Soon the Internet will include a new generic top-level domain ("gTLD") for .SUCKS. The goal of this new gTLD—according to its...more

The Largest Global Franchise Brands Are U.S. Restaurants

Franchising fared respectably in a recent rating of the most valuable worldwide brands across all industries. McDonald’s was rated among the ten most valuable worldwide brands in Interbrand’s 15th annual Best Global Brands...more

Personal Brand Management for Retirees (…of the NFL)

Dozens of former NFL players lit up the federal court docket here in Minnesota with filings on Monday targeted at Defendants including the National Football League, NFL Films, Inc., and NFL Productions, LLC....more

Silicon Valley x Fashion District = Blurred Lines

Growing up in the 80s, it’s amazing how both fashion and technology have evolved since Scrunchies and Commodore 64s – although a quite separate evolution. I can’t recall a fashionable pager (really, go try to find one), or a...more

Celebrity endorsements on social media: 7 tips for navigating the right of publicity

Social media makes building a brand easy: the tools are laid out in front of you, ready to launch your company to worldwide fame with a click of the mouse. Craft a few irreverent tweets, refresh the company Facebook page and...more

Is Going to Women’s Initiatives Events Worth It?

Last week, I attended an event at Bryan Cave’s San Francisco Office as part of its Women’s Initiative Power Project leadership training series. (I was the guest of a friend of mine who is one of the organizers at the firm.) I...more

‘The Late Show’ Heir Must Rebrand Before Taking the Chair

Corporate and personal brands alike should generate broad appeal and loyalty among key audiences and also evolve in order to withstand competitors and the test of time. But what happens when a celebrity brand, one that has...more

R-E-S-P-E-C-T Those Rights of Publicity

Earlier this month, Katherine Heigl sued Duane Reade for $6,000,000 for tweeting a paparazzi photo of her leaving a Duane Reade drugstore, together with the caption “Love a quick #DuaneReade run? Even KatieHeigle can’t resist...more

Professional Personal Branding and the #Selfie

Sure, I’ve indulged in the occasional “selfie.” (From now on, without quotation marks because, let’s face it, if Oxford called it the word of the year in 2013, it’s here to stay.) But each one still gives me some measure of...more

The Real Secret to Getting Clients for Your Online Practice

Please welcome back to the blog Rachel Rodgers, the intellectual property and business lawyer for digital entrepreneurs. Rachel is here to talk about a question that is often asked by attorneys with online practices: How do I...more

Err Jordan?

As some of you may know, I commonly write posts on “personal branding” involving sports figures and other celebrities. Well, last week, a Seventh Circuit decision came down involving perhaps the most significant personal...more

Online Marketing & SEO Basics for Lawyers and Law Students

Ready for a crash course in online marketing and SEO for lawyers and law students? Here you go. This Stuff Isn’t That Hard - Before we get started, let’s clear up one common misconception, which is that it’s...more

How to Keep Your “But” Out of Your Apology

In 25 years of litigating workplace disputes, I frequently observed the impact of apologies—when given, when not given, when done well, and when not done well....more

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