Personal Brands

News & Analysis as of

Silicon Valley x Fashion District = Blurred Lines

Growing up in the 80s, it’s amazing how both fashion and technology have evolved since Scrunchies and Commodore 64s – although a quite separate evolution. I can’t recall a fashionable pager (really, go try to find one), or a...more

Top Level Domain Names: A New Frontier

First, think back to October 2013—the federal government had just experienced a 16-day shutdown and the internet only had 22 generic Top-Level Domains ("gTLDs"). Of these 22 gTLDs, there were less than a handful of gTLDs...more

Celebrity endorsements on social media: 7 tips for navigating the right of publicity

Social media makes building a brand easy: the tools are laid out in front of you, ready to launch your company to worldwide fame with a click of the mouse. Craft a few irreverent tweets, refresh the company Facebook page and...more

Is Going to Women’s Initiatives Events Worth It?

Last week, I attended an event at Bryan Cave’s San Francisco Office as part of its Women’s Initiative Power Project leadership training series. (I was the guest of a friend of mine who is one of the organizers at the firm.) I...more

‘The Late Show’ Heir Must Rebrand Before Taking the Chair

Corporate and personal brands alike should generate broad appeal and loyalty among key audiences and also evolve in order to withstand competitors and the test of time. But what happens when a celebrity brand, one that has...more

R-E-S-P-E-C-T Those Rights of Publicity

Earlier this month, Katherine Heigl sued Duane Reade for $6,000,000 for tweeting a paparazzi photo of her leaving a Duane Reade drugstore, together with the caption “Love a quick #DuaneReade run? Even KatieHeigle can’t resist...more

Professional Personal Branding and the #Selfie

Sure, I’ve indulged in the occasional “selfie.” (From now on, without quotation marks because, let’s face it, if Oxford called it the word of the year in 2013, it’s here to stay.) But each one still gives me some measure of...more

The Real Secret to Getting Clients for Your Online Practice

Please welcome back to the blog Rachel Rodgers, the intellectual property and business lawyer for digital entrepreneurs. Rachel is here to talk about a question that is often asked by attorneys with online practices: How do I...more

Err Jordan?

As some of you may know, I commonly write posts on “personal branding” involving sports figures and other celebrities. Well, last week, a Seventh Circuit decision came down involving perhaps the most significant personal...more

Online Marketing & SEO Basics for Lawyers and Law Students

Ready for a crash course in online marketing and SEO for lawyers and law students? Here you go. This Stuff Isn’t That Hard - Before we get started, let’s clear up one common misconception, which is that it’s...more

How to Keep Your “But” Out of Your Apology

In 25 years of litigating workplace disputes, I frequently observed the impact of apologies—when given, when not given, when done well, and when not done well....more

11 Results
|
View per page
Page: of 1