Yesterday, we covered the first part of the social media session from the Legal Marketing Association's Annual Conference. Today, let's jump into part two!
Next up, on the panel we had Melissa Croteau, the CMO of Nixon…more
You may have guessed that I have a certain fondness for social media. I’ve touted its benefits here before, so it should come as no surprise that I headed straight for the social media session while I was at the LMA Annual…more
Yesterday, we talked about the first half of Jim Kane's keynote presentation at the 2012 Legal Marketing Association's Annual Conference. Now, let's jump into the second part!
The Stages of Love
After discussing the…more
Every year, one of the primary reasons that marketers give for attending the LMA’s Annual Conference is the sense of inspiration that they come back to the office with after the conference is over. Meeting with like-minded…more
In my last post, we talked about the first part of the client panel session from the Legal Marketing Association’s Annual Meeting, with panelists Jeff Carr of FMC Technologies, Janet Dhillon of J.C. Penney and Ron Barger of the…more
A few days ago, I offered my initial recap of the general counsel panel that we were treated to at this year's Legal Marketing Association Annual Conference, focusing on some key quotes from the session. Now, let's get into the…more
Following up on our last Rainmaking Recommendation from expert Jaimie Field addressing the issues of why clients don't come back, we have the next in the series - "Acknowledge me! "
Reason #2 Why…more
The last two weeks, we've been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media. Today, we look at question three, which asks…more
Happy Friday all! It's been a very busy week here at the ILN, which makes me feel as though this is a well-deserved weekend ahead. On to the roundup - because it's been so busy this week, I'm going with a top…more
There are still people out there who think social media is not for professionals.
C'mon, admit it.
All right, so the likelihood is that those people aren't reading this blog, because, after all,…more
While I know that most people watch the Superbowl for the sports (myself included, I do like the game!), the biggest football game of the year is also the Superbowl for marketers - because of the commercials.
Last week, we looked at the question of firms' biggest social media successes, but this week, it's time to look at the other side of the coin - challenges.
The question we posed was "What has been your…more
Once again, we're at the end of another week and here for a content roundup! So without further ado...
PETERKA & PARTNERS Newsletter: Our colleagues in the Czech Republic bring us the latest news on the…more
Today, I'm bringing you another excellent rainmaking recommendation from expert Jaimie Field - "I didn't know you did that."
“Why don’t clients come back?”
This afternoon, we released the publication of our ILN Marketing Specialty Group's Social Media Roundtable. If you'd like to read the roundtable in full, you can find it here. However, I thought it might…more
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