International Lawyers Network

Video Isn’t Just for Hollywood…It’s for Lawyers Too!

These days, everyone is talking about video – whether you’re livestreaming or pre-recording, it’s something the legal industry can no longer ignore. And those law firms doing it well are ahead of the curve, and getting…more
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Two Ways to Make Social Media Work for You

Although social media has been around for a while (and isn’t going anywhere), there’s still this idea in the legal industry and even among many legal marketers that it’s a game, or a waste of time. But social media, when used…more
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Legal Marketing with Science!

Legal marketing is more than an art; it’s a science. Or so says Tom Shapiro of Stratabeat, Inc, who presented one of the four TED Talks during an LMA16 breakout session at the recent Annual Conference in Austin, Texas…more
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10 Ways to be a Legal Marketing Rock Star

The best session that I attended at the Legal Marketing Association‘s Annual Conference by far was “ROI: Measuring So You Can Better Manage,” with Equinox Strategy Partners‘ Jonathan Fitzgarrald (Full disclosure: Jonathan is a…more
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Referrals and First Impressions: How Technology Has Changed Them

Seeing Jabez LeBret at last week’s Legal Marketing Association Annual Conference reminded me that I needed to catch up on my Legal Coffee Break podcasts – if you’re not yet familiar with it, the Legal Coffee Break podcast is a…more
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Marketing: Creating Moments that Matter

“What if we showed up and said ‘We’re human too’?” asked Deloitte CMO, Diana O’Brien during last week’s Legal Marketing Association‘s keynote presentation. It may seem like a strange message from a CMO when talking about…more
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TTAB Proposes First Major Set Of Rule Amendments Since 2007

The Trademark Trial and Appeal Board (the “Board”) of the U.S. Patent and Trademark Office hears applicant appeals from the final decisions of trademark examiners, and oppositions to trademark applications, concurrent use…more
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Two Ways to Make Your Content Relevant to Your Audience

The saying goes “If a tree falls in the woods, and no one is around to hear it, does it make a sound?” If you’re writing or producing content, it should be “If you write an article [blog post, tweet, produce a video, etc.]…more
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TTIP Panel – Transatlantic Trade and Investment Partnership (TTIP)

Antonello Corrado: I am very honored to moderate this panel that is formed by two very distinguished panelists. One of which is one of the partners of our Swedish member firm, and the non-ILN member is her Excellency, the US…more
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The Value of Conference Networking

Next week, I’m heading to Tokyo for our Asia Pacific Regional Conference, and the following week, I’ll be off to Austin for the Legal Marketing Association’s Annual Meeting (and yes, I’m running my half-marathon in between those…more
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Two Ways Content Marketing is Like Running

If you’ve been spending any time with me lately, you know that I’ve been running. A lot. I’m training for my first half marathon, which is in two and a half weeks, and yes, I’m nervous about it. I’ve never run that far (“that…more
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USE IT OR LOSE IT- in Canada

Under the Canadian Trade-marks Act, one can request that the Registrar of Trade-marks commence Section 45 Proceedings to cancel a trademark registration for non-use. The Act states that the Registrar shall, upon the written…more
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Two Ways Content Marketing Can Advance Your Professional Brand

Last week, I was speaking with one of my lawyers about content marketing and social media, and he wanted to know whether “all this blogging and social media stuff” really brings in work for lawyers. It’s a question I get a lot…more
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Crisis Management: An Opportunity for Litigators to Be Proactive

Litigators: a recent survey by public relations firm Greentarget highlights the opportunity to be proactive with your clients, says Senior Vice President and head of the firm’s Crisis & Litigation Communications Group, Larry…more
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Two Ways to Translate Content Marketing into Relationship Marketing

Remember the good old days when we just did a bunch of things and didn’t have specialized terms for them? Yep, these aren’t them. “Social media marketing” came about when social media platforms were introduced and we learned…more
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