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Contact: Lindsay Griffiths

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Social Media is Here to Stay - An LMA 2012 Re-cap Part II

Yesterday, we covered the first part of the social media session from the Legal Marketing Association's Annual Conference. Today, let's jump into part two! Next up, on the panel we had Melissa Croteau, the CMO of Nixon…more
| Law Firm Marketing

Social Media is Here to Stay - An LMA 2012 Re-cap Part I

You may have guessed that I have a certain fondness for social media. I’ve touted its benefits here before, so it should come as no surprise that I headed straight for the social media session while I was at the LMA Annual…more
| Law Firm Marketing

LMA2012 - Finding our Inspiration, Part II

Yesterday, we talked about the first half of Jim Kane's keynote presentation at the 2012 Legal Marketing Association's Annual Conference. Now, let's jump into the second part! The Stages of Love After discussing the…more
| Law Firm Marketing

LMA2012 - Finding Our Inspiration Part I

Every year, one of the primary reasons that marketers give for attending the LMA’s Annual Conference is the sense of inspiration that they come back to the office with after the conference is over. Meeting with like-minded…more
| Law Firm Marketing

Change or Die? A General Counsel Panel - Part II

In my last post, we talked about the first part of the client panel session from the Legal Marketing Association’s Annual Meeting, with panelists Jeff Carr of FMC Technologies, Janet Dhillon of J.C. Penney and Ron Barger of the…more
| Law Firm Marketing

Change or Die? A General Counsel Panel - Part I

A few days ago, I offered my initial recap of the general counsel panel that we were treated to at this year's Legal Marketing Association Annual Conference, focusing on some key quotes from the session. Now, let's get into the…more
| Law Firm Marketing

Rainmaking Recommendation from Jaimie Field: Acknowledge Me!

Following up on our last Rainmaking Recommendation from expert Jaimie Field addressing the issues of why clients don't come back, we have the next in the series - "Acknowledge me! " Reason #2 Why…more
| Law Firm Marketing, Law Practice Products & Services

ILN Marketing Roundtable: Social Media Policies

The last two weeks, we've been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media.  Today, we look at question three, which asks…more
| Communications & Media Law, Law Firm Marketing, Law Practice Products & Services

Week of February 6, 2012 on ILN Today - Roundup!

Happy Friday all! It's been a very busy week here at the ILN, which makes me feel as though this is a well-deserved weekend ahead. On to the roundup - because it's been so busy this week, I'm going with a top…more
| Civil Procedure, Health, International Law & Trade, Labor & Employment Law, Taxation

Let's Be Social - A Look at the 2012 In-House Counsel New Media Engagement Survey

There are still people out there who think social media is not for professionals. C'mon, admit it.  All right, so the likelihood is that those people aren't reading this blog, because, after all,…more
| Communications & Media Law, Law Firm Marketing

Are you ready for some FOOTBALL....Commercials? (The Good)

While I know that most people watch the Superbowl for the sports (myself included, I do like the game!), the biggest football game of the year is also the Superbowl for marketers - because of the commercials. I've…more
| Law Firm Marketing

ILN Marketing Roundtable: What has been your greatest social media challenge thus far, and how did your firm tackle it?

Last week, we looked at the question of firms' biggest social media successes, but this week, it's time to look at the other side of the coin - challenges. The question we posed was "What has been your…more
| Communications & Media Law, Law Firm Marketing

Week of January 30, 2012 on ILN Today - Roundup!

Once again, we're at the end of another week and here for a content roundup! So without further ado... PETERKA & PARTNERS Newsletter: Our colleagues in the Czech Republic bring us the latest news on the…more
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Rainmaking Recommendation from Jaimie Field: I didn't know you did that

Today, I'm bringing you another excellent rainmaking recommendation from expert Jaimie Field - "I didn't know you did that." “Why don’t clients come back?” Recently,…more
| Law Firm Marketing, Law Practice Products & Services

ILN Marketing Roundtable: What has been your greatest social media success?

This afternoon, we released the publication of our ILN Marketing Specialty Group's Social Media Roundtable.  If you'd like to read the roundtable in full, you can find it here.  However, I thought it might…more
| Law Firm Marketing
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