International Lawyers Network

Superbowl Commercials – The Bad of 2016

We’ve seen the great commercials from 2016, and we’ve seen the pretty good ones, but now it’s time to get into the fun stuff – the bad commercials from Super Bowl 2016. There are five strong candidates for “bad” commercials…more
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Super Bowl Commercials – The Good of 2016

On Monday, we discussed what I saw as the “best” of this year’s crop of Super Bowl commercials (which my sister tells me is two words – “Super Bowl”), and although the general consensus seemed to be that most of the commercials…more
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Location Matters: The Perils of Geographic Names as Trade-marks

When choosing a trade or business name it may seem like a good idea to incorporate the location of your business into the name. There are benefits: it is helpful for marketing, it gives your audience an idea of where your…more
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Instagram: How Lawyers Can Use it & Get Noticed

With Instagram finally announcing yesterday that they’re offering multi-account support (yay!) from within the app, it’s an appropriate time to talk about some marketing strategies for how to get noticed for using Instagram…more
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Superbowl Commercials – The Best of 2016

Picture, if you will, the Staples commercials that aired a few years ago, with the parents sailing through the aisles as they got ready for their kids to go back to school as “It’s the most wonderful time of the year” played…more
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When Franchisees Innovate: Discussing The “Big Mac” Provision

During the life of a franchise system, franchisees are often the source of new product and service offering ideas. Franchisors often find that some of the best-selling products are created by franchisees. For example, some of…more
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An Uncomfortable Conversation About Content Marketing

There are some days when I struggle with writing another post about content marketing – while it’s still a topic of great importance, especially in the legal industry, it can feel overdone. I don’t want to keep repeating what…more
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The Jungle of Advertisement on Social Media

Lately social media has drawn a lot of attention in relation to unfair business-to-consumer commercial practices. Most recently, the Danish consumer ombudsman has reported the media bureau MemeCph and the toothpaste producer…more
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Networking Matters For A Long-Term Legal Career

One of the things we like to talk about here at Zen is networking, so today, I’m bringing in guest blogger, Thom Singer, to offer you some words of advice while I’m off doing some networking of my own (as well as learning) at…more
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Three Ways to Motivate Lawyers to Content Marketing Success

Before we jump into our regularly scheduled post, I wanted to mention that the Legal Marketing Association has put together several of the sessions from the Bay Area Chapter’s Legal Tech Conference, which are available as a…more
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Rainmaking Recommendation from Jaimie Field: The Top 5 Excuses for Not Becoming a Rainmaker

I’m a big fan of today’s post from rainmaking expert and coach, Jaimie Field, who talks about the disease of “excusitis” – are any of the reasons she cites below holding you back from becoming a rainmaker? *** A deadly…more
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Two Content Marketing Resolutions for 2016

Although we’re well into 2016 now, it’s not too late to make some resolutions for your content marketing. I came across this Forbes article from the end of last year with 6 Content Marketing New Year’s Resolutions to Make This…more
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IP HOUSEKEEPING – A CANTER THROUGH EU REFORMS COMING YOUR WAY DURING 2016

Here’s a quick “heads up” of what I see as the key reforms of IP laws in the pipeline at the European Union (EU) level that are likely to affect EU regional registrations of IP, as well as the national laws of each and every EU…more
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11 Consumer Companies that Legal Marketers Can Learn From

Rather than our typical “Two for Tuesdays” post today, I want to share a great piece I came across while browsing Klout (remember when I mentioned how much I’m loving Klout’s “explore” feature?). Megan Conley wrote a post for…more
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Networking Hacks from Undergrads

Although you may be expecting our final Two for Tuesdays post of the year to focus on content marketing, I’m actually going to take a surprising break from that today in favor of sharing with you a couple of networking tips…more
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