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Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

The Internet Is Even Busier Than It Was... (And Other Top Reads of the Week)

by JD Supra Perspectives on

What Duke Ellington, data privacy, cybersquatting, Donald Trump, and you being interesting on a Saturday night have in common....more

Business Development & Firm Structure: Market Leaders Podcast with Cynthia Voth, Miller Nash Graham & Dunn [Video]

by JD Supra Perspectives on

Join David Ackert as he interviews Cynthia Voth, Director of Business Development & Administration at Miller Nash Graham & Dunn, in this episode of the Market Leaders Podcast. Tune in to hear David and Cynthia discuss: -...more

Lawyers, How Well Do You Know Your Clients' Business? Here's Why It Matters...

by JD Supra Perspectives on

How can we think that anything is more important to a lawyer’s professional reputation than being responsive and knowing the client’s business?...more

Content Marketing Strategy for Lawyers: Provide Value, Build Relationships

by JD Supra Perspectives on

When it comes to content marketing by lawyers, focus on what matters most....more

If Content is King, Repurposing Content is Queen Bee

by ON24 on

Content from an hour-long webinar can easily become a 20-minute TED-style talk, a five-minute webinar teaser, and a two-minute video clip....more

The In-House Perspective: 4 Law Firm Billing Best Practices

by JD Supra Perspectives on

Here's the inside perspective on billing needs, as expressed by in-house counsel....more

Business Development Not-to-Do #5: Live In the Past

by JD Supra Perspectives on

Clients in mature industries experience the same increased competition, price pressure, and shrinking margins as you do. ...more

United Airlines: Principle Over People & Profits…Was It Worth It?

by Nancy Myrland on

You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct. Unless you’ve been...more

Collaborative Culture - Market Leaders Podcast with Kathleen Flynn, Bryan Cave CMO [Video]

by JD Supra Perspectives on

Join David Ackert as he interviews Kathleen Flynn, Chief Marketing Officer at Bryan Cave, in this episode of the Market Leaders Podcast. Bryan Cave's unique culture is one in which marketers and lawyers act as partners in...more

Host a Dynamic Thought Leadership Conversation, Not a Talking Slide Deck

by ON24 on

Sometimes true thought leadership is talking less and listening more....more

The Benefit of Including a Video with Your Written Articles [Video]

by Kates Media on

Adrian Lürssen, Co-Founder of JD Supra, discusses how including a short, supporting video with a written article or blog post will help your audience decide if it is something that they should take the time to read...more

Lawyers, Is LinkedIn A Waste Of Your Time?

by Nancy Myrland on

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time...more

What Job is Your Client Hiring You to Do?

by LawVision Group LLC on

My wife and I had a recent real estate experience that illustrates an underlying challenge for law firms when it comes to sustained innovation. A few years ago, to help our daughter while in med school, we purchased a...more

A Primer on the Art and Science of Law Firm Business Development

by JD Supra Perspectives on

There’s a simple distinction between marketing and business development....more

Can QUORA Help Your Law Firm Find New Clients?

by Apto Marketing LLC on

Engaging on Quora can amount to a prospective client throwing a question out into the ether that you can answer directly....more

Is Direct Mail Still Relevant For Law Firms?

by Apto Marketing LLC on

We see much less of “junk” mail these days. Digital marketing has largely taken over, save where retail catalogs and niche publications are concerned. But direct mail can still be a cost-effective way to get your message out,...more

How to Host a Successful Law Firm Press Event in 5 Easy Steps

by ON24 on

Here’s an idea: use your webinar platform to host a live press event. It’s easy!...more

Show vs. Tell - How to Create A Strong Lawyer Bio

by JD Supra Perspectives on

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

Business Development Not-to-Do #4: Build Relationships With Suspects

by JD Supra Perspectives on

Relationships have no inherent business value, only applied value. ...more

Beware Groupthink

by Blattel Communications on

In recent days, both Pepsi and Nivea have suffered public embarrassments caused by tone-deaf ad campaigns. In times like this, it is not uncommon to ponder the question, “What were they thinking?” The answer may very well...more

What Baseball Taught Me About Law Firm PR and Content Marketing

by JD Supra Perspectives on

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

Pi-Shaped Professionals: A Model for Business Development Success

by JD Supra Perspectives on

For most attorneys, business development success depends upon how well you manage three factors....more

Moving Social Media Skeptics Up the Ladder

by Adrian Dayton on

On a daily basis, I hear success stories of attorneys, accountants, recruiters, and other professionals who have brought in substantial business through their social media presence. One client reports that their professionals...more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

by ON24 on

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

5 Ways to Help Your Blog Posts Stand Apart

by JD Supra Perspectives on

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. ...more

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