Bjarne Tellmann of Pearson on Major Disruption in the Legal Industry
Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton
The Legal Marketing Event Podcast by Nancy Myrland, Myrland Marketing & Social Media
How to Earn Your Readers One Excellent Title at a Time
#LetsAskNancy: Lawyers: Client Names In Pitches...To List Or Not To List?
#LetsAskNancy: Lawyers, What Tone Should You Use In Social Media?
Perla: LegalTech Startups Can't Fix BigLaw's Cyber-Security Problems
African Law Firms & Foreign Counterparts Navigate 'Tense' Relationship
A Moment of Simple Justice - The ABA's Priorities
Polsinelli Podcast - Telephone Consumer Protection Act and Consequences for Corporations
Competitor or Collaborator? What UpCounsel's Growth Means for BigLaw
How PLI is Using Gamification in Continuing Legal Education
How to Write Titles That Get You Noticed and Read
MacEwen on BigLaw's 'Hollow Middle', Shaky Vereins & Dentons in China
Global Growth: A Prime Opportunity for the Middle Market
Special Report: The Hot-ish Swag at LegalTech New York 2015
Is the Patent Litigation Boom Coming to an End?
Dentons Dacheng Deal Done: Will BigLaw Follow Suit?
BigLaw Recruiter: We Didn't Kill Dewey & LeBoeuf
A Moment of Simple Justice - Bar Exam Beatdown
Employers are well aware of their potential liability for workplace harassment claims involving co-workers or third parties. They also understand their heightened legal responsibility when the alleged harasser is the...more
You might already know this, but you have the ability to export your LinkedIn contacts. Kind of. I mean, you used to. Well, you can for a while. Alright, not really. Well, you can, but you’d better hurry....more
Having belonged to a multitude of state and national court reporting trade associations, as well as being a member of attorney, paralegal and legal secretary associations, I have had the great opportunity of attending...more
Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and...more
Do you know anyone like this?
They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend...more
As SEO has evolved over the years, online marketers have tried just about every trick in the book to get their sites to rank well in search. As far as link building is concerned, there have been some once acceptable tactics...more
This is the second part of a two-part post describing why Cross Selling (or “cross-marketing,” or “cross-servicing”) is much more difficult than most professional-services firms believe.
Below are additional reasons...more
Ranking well in search is a lot like trust. It is difficult to build and very easy to destroy. Sometimes clients come to us with websites that are in pretty bad shape and it is usually because of link building activity gone...more
Most of us have heard of a one-trick pony, right?
The dictionary tell us it is:
“A person or thing with only one special feature, talent, or area of expertise.”
Over the years I have been working in...more
Q: My law firm can’t cross-sell. What are we doing wrong?
A: It’s not just you, it’s most firms.
In fact, most law, accounting, and other professional-services firms struggle with selling different practice areas to...more
If you ask most legal marketing professionals about their top pain point and/or worst use of resources, lawyer rankings and awards always rise to the top. They are growing in popularity and awareness, and the time demands to...more
People tend to build links to content they like, find useful, or that supports a piece of content they are putting together. Resource pages fall into a category of content that is highly shareable and link able because they...more
The future of the legal industry isn’t what it used to be. Or so says a report issued by Law2023.org, a group of industry insiders — including this writer — who spent a year studying the trajectory of the legal marketplace....more
Want to instantly strike up a rapport with another legal marketer whom you don’t know yet? Share how you feel about Chambers submissions and you’ll be kvetching like old friends in no time! As Chambers season cranks into high...more
Having worked with almost a hundred firms to help them achieve and enhance CRM success over the last 8 years, the biggest challenge we always seem to run into is CRM adoption. Firms consistently tell us that their CRM system...more
The unbundling of legal services and the refinement of technology are causing major disruption in the legal industry. Gone are the days of the one-stop shop, as the GCs of major corporations increasingly seek out law firms...more
I was speaking at the Lex Mundi annual conference in New Orleans recently on the topic of how to increase the referrals within an international law firm network. The program was hosted by the Jackson Walker law firm. The...more
Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while instances certainly do occur whereby clients specifically cite reading a blog post or seeing a name in the...more
I just attended the LMA, or Legal Marketing Association’s, 3rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek, Sr. Manager,...more
This month's tips are from some of the women who are part of Baker Donelson's newest group of shareholders. "Learn when it may be best to say no. Not every opportunity presented to you is appropriate to take. By being...more
Getting high-quality do-follow links you can make yourself are not that easy to come across online. Most link building strategies take time and effort to be successful so lawyers should go after low-hanging fruit whenever...more
According to Bloomberg BNA, Honeywell General Counsel Katherine Adams has determined that e-auctions are the ticket to lower legal fees. For those unfamiliar with the process, an e-auction is where the the corporate counsel...more
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.
Today’s question was posted in a legal marketing group I...more
I think the true quality of a law firm or accounting firm can be judged by how it responds to the death of one of its people.
There was a lot of coverage recently regarding the death of a Chicago lawyer in an...more
I am finishing three days of attending legal marketing and business development conferences in Chicago. The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps pf this conference are pricing, project...more
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