Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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The Roundup: This Week’s Recommended Reading (Sept. 19, 2014)

Lawyer’s Lament: But I Don’t Have a Calling: Callings don’t emerge with trumpets and fanfare; but instead fall into the still, quiet voice category. They are always with us, but we have to be willing to hear what they have to...more

Need a law firm tag line? Try one of these.

Describe your entire firm in just a few words. No generalities that apply to every other firm like “Our Business is Business,” or “When Success Matters.” No three one-word alliterative sentences, like “Excellence....more

The Deliciousness of Social Media Engagement

Check out Adweek’s recent “Brand of the Day” – Cinnabon! I listened to Kat Cole, their chief operating officer, speak at the Legal Marketing Association’s (LMA) Annual Conference last April, initially wondering what a young...more

Squire Patton Boggs – where’s the website?

There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”) ...more

Legal Marketing Association Member Spotlight: September 2014

Laura Murray, Esq. is Director of Marketing at Bilzin Sumberg in Miami, FL. She is the 2014 co-chair of the LMASE Awards Committee and is the incoming 2015 Treasurer. Let's get to know Laura: What is a "typical"...more

8 Steps to Grow Your Law Practice: From “Solo” to Small Firm

“Grow or die!” is a vital mantra in business today, even in the law business. As a solo practitioner, there will come a time when you will be faced with the decision of whether to expand your work or maintain the...more

Social Selling Applications Go Corporate

When social networking applications started out over ten years ago, they were for individuals to communicate about their personal life. Individuals created networks of friends/connections/followers and shared posts about...more

The Absolute Best “Super Lawyer” Ad Design

A few years ago, Balch & Bingham had many of its attorneys selected for a particular “Best Lawyers”-type local publication, and the firm had bought an ad to support them. But the firm’s terrific Marketing Director Nora...more

Content Strategy: Don't Just Write About the Law...

With a case study example, a look at what it takes for lawyers to be well read online today....more

The Roundup: This Week’s Recommended Reading (Sept. 12, 2014)

Which of Your Selves Comes Forward as a Lawyer? Kate McGuinness talks about how career (and life) plans might evolve to reveal different “selves,” and how to handle this situation when it occurs. (The Girl’s Guide to...more

Davis Polk's Litigation Group Continues to Drive Growth  [Video]

Sept. 11, 2014 (Mimesis Law) -- Thomas Reid, managing partner at Davis Polk & Wardwell, talks with Lee Pacchia about how a busy litigation group and a resurgence in M&A activity has kept his firm on sound financial footing in...more

Philadelphia Joins New York in Issuing Social Media Guidance for Lawyers

We live in a digital age. And at the center of it all is the explosion of social media. The numbers are astonishing. Americans spend 16 minutes of every hour online on social networking sites. More Facebook profiles (5) are...more

Lawyers are Poor [and] Unable to make… a bare living.

In 1911, NY Lawyers Didn’t Have Enough Business. - “Hard times have beset many lawyers in Manhattan and the Bronx.” Subtitled “Too Many in New York for the Amount of Business,” an article from a 1911 newspaper,...more

Should we offer our lawyers marketing training?

Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort of...more

The Roundup: This Week’s Recommended Reading (Sept. 5, 2014)

From Around The Web: Graduates Highlight the Pros and Cons of Law School: Despite a challenging job market, many prospective lawyers give much of their law school experience high marks. (U.S. News Education)...more

I’ve never seen business cards distributed like THIS before.

I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing perspective, it was a nice...more

Demystifiying Law Firm Marketing, Part 1: What is it?

In my consulting practice I work with many sophisticated lawyers and experienced businesspeople. I also work with professionals, lawyers and businesspeople alike, who are exposed for the first time to new disciplines outside...more

Diversity and Technology in Focus for Morgan Lewis's Incoming Chair  [Video]

Sept. 4, 2014 (Mimesis Law) -- Jami Wintz McKeon, partner and Chair Elect at Morgan, Lewis & Bockius LLP, talks with Lee Pacchia about her plans for the firm once her term begins on October 1, 2014. McKeon says that her term...more

I Might Have To Smack You If You Do This On LinkedIn

I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite....more

Why B2B Companies Should be on Facebook

I belong to a bunch of B2B marketing and sales online forums, and one question that comes up constantly, is: Should B2B companies be on Facebook?...more

The MOST-Important Question to Ask Before Updating Your Website is…

I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer. As expected, the questions focused on Design issues like font and layout, or Technical issues like platform and...more

Abe Lincoln’s 25-cent marketing speech

We’ve all seen the 1858-59 print advertisement where Abe Lincoln announced the formation of his new law firm, Lincoln & Herndon in Springfield, Illinois. But did you know that Abe Lincoln also gave marketing and...more

The Power of the New Law Business Model (Part 1)

In this two-part series, I’m going to share how the New Law Business Model can change your practice and your life. Let me start with how it came to be…...more

Lawyers Need to Drop the Hard Sell

“Sales” is a dirty word at some law firms — one that brings to mind “Glengarry Glenn Ross” or a fast-talking used car dealer. But in an increasingly competitive marketplace, where firms fight one another to land work,...more

Lawyers: One Of The Most Important Questions You Can Ask Your Clients

I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you...more

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