Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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LinkedIn Profiles Can Be Very Boring

Let’s face it. LinkedIn profiles are extremely important because they are what people see when they check out your qualifications, your experience, the updates you’ve posted, where you went to school, and so much more. The...more

Ethical Rules for Social Media Gain Clarity

On March 10, 2015, the New York County Lawyers Association ("NYCLA") weighed in on the ethical implications for lawyers who use social media websites for professional self-promotion. In Formal Opinion 748, NYCLA addressed the...more

The Great Attorney Bio Challenge! [Infographic]

Law firm website statistics tell the story over and over again: Attorney bio pages grab the lion’s share of the site’s traffic. Clients, potential clients and referral sources want to know about you, your expertise and your...more

To Tweet or Not to Tweet?

As more attorneys are dipping their toes into the social media waters to network through LinkedIn and reach potential clients through Facebook, many are wondering whether they should also be using Twitter. There are...more

Why Medium Won’t Revolutionize The Press Release

The blogging platform Medium has been shaking up the digital publishing world in the last year or so. If you don’t know Medium, you should. It lets writers publish stories and other work on its beautifully designed website,...more

Marketing an International Law Firm Network (Post 3 of 3)

[This is the third and final part of a three-part post regarding how to market an international law or accounting firm network. The first post discussed how (a) the firms’ member contacts can market themselves within the...more

5 Ways to Create Law Firm Link Bait

Building links to a website is where lawyers can get the best return on their time and/or money. You can only submit to so many directories before a different strategy is in order. Here are 5 tips lawyers can use to bring...more

Perla: LegalTech Startups Can't Fix BigLaw's Cyber-Security Problems [Video]

Mar. 18, 2015 (Mimesis Law) -- David Perla, president of Bloomberg Law, talks with Lee Pacchia about his vision for the future of the company, BigLaw's response to cyber-security threats and the prospects for the legal...more

Rethinking Blogs

I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation older than mine and a word that is quickly becoming dated to a generation younger than me. Blogs began as...more

3 Signs your Law Practice is Going to Fail

Hating your practice is not enough to tank it. True, some lawyers lose decades of their lives to practices they hate, but they just keep turning the crank… “time to make the donuts.”...more

The Roundup: This Week’s Recommended Reading (Mar 13, 2014)

From Around the Web - What Does the 21st Century Legal Career Look Like: Our own Alison and Lee talk about the steps to creating an alternative legal career path and what students should be doing in law school to prepare...more

African Law Firms & Foreign Counterparts Navigate 'Tense' Relationship [Video]

Mar. 11, 2015 (Mimesis Law) -- Steve Blundell, Managing Director at Redstone Consultants, talks with Lee Pacchia about how the market for law firms' services in Africa is growing due to the maturation of economies within the...more

Lawyers, Are You Winning The Battle?

You’re fighting a battle. I’m fighting a battle. The firm next door is fighting this same battle. In fact, everyone is fighting the same battle, but with a different goal in mind....more

Search Queries and Link Building Opportunities for Lawyers

Finding sites on the web for link building opportunities can be tricky. Lawyers might have an idea of what organizations or individuals they want to target but not know how to find a good list to work from. Google has a lot...more

A Moment of Simple Justice - The ABA's Priorities [Video]

Mar. 9, 2015 (Mimesis Law) -- Is the American Bar Association doing harm to young lawyers by focusing on access to justice issues? Scott wonders if the ABA even cares....more

Polsinelli Podcast - Telephone Consumer Protection Act and Consequences for Corporations [Video]

Does your company use automated prerecorded messages to communicate with clients and targets? Since the evolution of the Telephone Consumer Protection Act (TCPA), there have been changes and potentially crushing consequences...more

Competitor or Collaborator? What UpCounsel's Growth Means for BigLaw [Video]

Mar. 4, 2015 (Mimesis Law) -- Matthew Faustman, founder and CEO of UpCounsel, talks with Lee Pacchia about the growth of the start-up online marketplace for lawyers over the last two years. Since launching in 2012 in New York...more

Adding SSL to Your Lawyer Website

Google announced last year (quite blatantly) that it would favor sites (all else being equal) that were secure for their users. That means that if two attorneys are competing for position in search and they are both...more

Break Free of Paralysis and Get Your Law Practice Going in Two Steps

RF green light semaphore-1151556-m“Analysis Paralysis” could be the biggest reason you’re not making progress toward the life you want. As lawyers, we’re uniquely terrified of failure, more so than almost any other...more

Ten Quick Ways to Build Your Network

There is one rule for LinkedIn: Don’t connect with total strangers — unless they seem interesting, have the potential to turn into clients or could serve as referrals sources. Research by Kredible Technologies Inc. suggests...more

Every Title Is An Opportunity - Here's How Not to Waste Yours...

Earn your readers, one title at a time. Here's how....more

The Roundup: Last Week’s Recommended Reading (Feb 27, 2014)

From Around the Web - How Law School Prepared 3L Hali Ford to Compete on Survivor: 3L Hali Ford talks about her tough choice to compete on the show and how law school in San Francisco prepared her for this challenge of...more

Online Content Cheat Sheet…You’re Welcome

Clients frequently ask us about content length and frequency for different mediums: Our friends at Adweek put together this informative infographic using data to suggest the ideal length of virtually everything online....more

The 30 Best Law Firm Tag Lines Ever. (3 of 3)

Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorites, along with...more

The Attorney’s Technical Audit Checklist

Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist to refer to saves time. Lawyers can find really great audit check lists all over the web and this one...more

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