Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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Chambers USA: 4 Changes for This Year’s Submissions

It’s that time of year all legal marketers love to hate: Chambers season! Editor, Laura Mills recently released three changes to the usual submission process, which we recap here. In addition, we’ve added a few pointers for...more

Lawyers, Are Your Competitors Spying On You?

I was just listening to Pat Flynn record an episode of his podcast, Let’s Ask Pat. He was recording it on Periscope, a livestreaming app, allowing his viewers to watch live while he conducts business. He was answering a...more

How One Simple Question Leads to 3 Months of Solid Writing Ideas for Attorney Bloggers

One quick exercise with great results for any professional or legal blogger hard pressed for new writing ideas....more

The Write Stuff: Tips for Writing for New Business with Attorney Gerald Nowotny

Gerry has a great amount of insight into business development through content (and he should know, given his tremendous business success via writing). If you are facing a case of writer’s block, consider these ideas for...more

Lawyers, Can We Please Talk About Auto Direct and Private Messages?

Okay, raise your hands if, out of the blue, you’ve received a private message on LinkedIn, Twitter or Facebook that was so disconnected from your world that you wondered what that person was thinking....more

How Lawyers Can Check their Backlink Profile to Maintain a Healthy Site

Inbound links are one of those factors influencing SEO that can have the biggest impact (both positive and negative) on a lawyer’s website. Links are a unique part of SEO because they are so impactful and can happen without...more

3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016

Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to...more

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your...more

The Write Stuff: Q&A with Top Author & Attorney Linn F. Freedman

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

How a Retirement Plan Sponsor Can Avoid Being a Patsy

I always say that you should never be a spectator in your own life; you need to be an active participant in shaping your own life. Too often, a retirement plan sponsor acts like a spectator when the plan sponsor neglects...more

Getting to Know You: Penny Desatnik

This is the first of our series, “Getting to Know You,” profiling the professionals of Blattel Communications and exploring what makes them tick. Today, we check in with Account Supervisor and native Clevelander Penny...more

Best times for professionals to post to social

The world is full of coincidences. Once in the airport of Salt Lake City, I ran into Natalie Cook on her way to Romania to do missionary work there. I had met her in high school, so we had a brief conversation and I wished...more

How Accelerated Mobile Pages (AMP) Affects Attorney SEO (and how to prepare)

Google got to where it is as a company because they are constantly innovating. They find new ways of answering questions for users and delivering faster service based on the devices that people are using. Google’s AMP...more

The Write Stuff: Q&A with Top Author & Attorney Garret Murai

The first in a series of Q&A discussions on successful writing in the business realm, with recipients of JD Supra's 2016 Readers' Choice award....more

Law Firm Business Development: Take a Team Approach

We encourage each of our individual clients (Partners, Associates, and Counsel alike) to develop individual business development plans. We also continually emphasize the importance and value of teamwork in business...more

New Overtime Rules May Be Here Sooner than Expected

The timeline for adoption of the Final Rule of proposed changes to the white collar overtime exemption has been hard to pin down. In early November of 2015, Solicitor of Labor M. Patricia Smith, during a panel discussion at...more

Stuff That Plan Providers Never Tell Plan Sponsors

I have a college degree and two law degrees (I’m not bragging), so I actually have three alma maters. I attended Stony Brook University, American University Washington College of Law, and Boston University. Out of the three,...more

Five Thousand Strangers. Having Tea. - Ankit Shah, TWS  [Video]

Why would five thousand strangers across the country meet for tea? And what could you learn if you spent a few hours talking with people you've never met? Find out with Ankit Shah, founder of Tea with Strangers. ...more

How to Write for New Business: 3 Do's and Don'ts for Lawyers

Last week, one of our more business-development-savvy clients invited me to be a guest speaker on their monthly client development call. They'd asked us to share our perspective on ways to improve content and how better to...more

San Francisco on the Verge of Imposing Employer-Funded Paid Parental Leave: FAQs on the Groundbreaking Ordinance

On April 5, 2016, the City of San Francisco moved one step closer to imposing paid parental leave on certain employers when the city’s Board of Supervisors passed the “Paid Parental Leave Ordinance.” The Board will vote...more

[Webinar] Small Firm Attorneys Share the Secrets of Their Content Marketing Success - April 19th

Join us for the first in a series of webinars designed to help small firms and solo attorneys grow their practices with content marketing. Tune in to hear directly from solo attorney Gerald Nowotny on: - How to...more

How to Ask for Work

“Teach me how to close…I need help with ‘the ask’.” This a common request from many of my new coaching clients. Many come to me with reasonably healthy lists of good quality contacts. They seem very well connected, go to...more

Court OKs Arbitration Agreement Permitting Injunctive Relief

Seyfarth Synopsis in a Second: A clause in an employment arbitration agreement that authorizes preliminary injunctive relief in court does not make the agreement unenforceable. As a general proposition, arbitration...more

How Lawyers Can Choose the Right SEO Agency

The profession of optimizing websites for search is relatively new compared with many other professional jobs. The industry is largely unregulated and it’s easy for attorneys to get taken by smooth talking sales people who...more

Ladle Rat Rotten Hut (“Little Red Riding Hood”)

“Lorem ipsum dolor” is so mundane. Marketers know that when showing clients a new advertisement, website, brochure, newsletter, or other layout, you “greek” in some gibberish that looks like words, but it really isn’t. It...more

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