Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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Is Your Social Media Calendar Stochastic?

Stochastic: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely. When I studied Economics back in my BYU days, one of my favorite...more

Lies that 401(k) Plan Providers May Tell You

I’m a huge fan of Fleetwood Mac (the Stevie Nicks-Lindsey Buckingham years) and was able to see them twice on their last tour. One of my favorite songs of theirs is Little Lies. Christine McVie, who never gets the credit she...more

Education Legislation Summary 2016

2016 SESSION - CONNECTICUT GENERAL ASSEMBLY - In its 2016 regular and special sessions, the General Assembly made a number of changes in the statutes that affect public education in Connecticut. This summary is...more

5 Reasons Nobody is Seeing Your LinkedIn Updates (the 5th reason will surprise you)

This last week in NYC I met with a frustrated Marketing Director who finally convinced their Managing Partner to share an article to LinkedIn as an update. You know, those articles that show up on LinkedIn’s Facebook-like...more

7 Rules for Working With the Press [Infographic]

Press – articles, being quoted in stories, becoming a recognized source – can be an unbelievable practice-building force, but only if you know how the process works. Here’s how – our Seven Rules for Working With the Press,...more

The Future Is Now For 401(k) Plan Sponsors

When I was the head ERISA attorney at a New York based third party administrator (TPA), I left because I saw the future of the retirement plan business and I didn’t think this TPA was a part of it. I had issues with...more

When is the best time to share? It depends.

If a tree falls in the forest and nobody is there to hear it, does it make a sound? Philosophical thought experiment - For the first five years of my consulting business, I gathered data and case studies on...more

New Jersey Senate Budget and Appropriations Committee Passes $15 Minimum Wage

Following in the footsteps of the New Jersey State Assembly, the New Jersey Senate Budget and Appropriations Committee moved forward on legislation (S15) increasing the New Jersey State minimum wage to $15 by 2021. The...more

Myrland Marketing Motivation: I Don’t Have Time.

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! How many times do you think or say “I don’t have time?”...more

Good News: Microsoft Wants to Connect with LinkedIn

Microsoft is in the process of acquiring the business social network LinkedIn, and it’s a really good thing. Let me tell you why. Microsoft Outlook defines essential business software and, even for power users, dozens of...more

LinkedIn + Microsoft: A win for the social media eco-system

By now, it’s old news that Microsoft purchased LinkedIn for $26.2 billion dollars in cash. Tech sites, Time, and even the Moody ratings agency have been fairly critical of Microsoft massively overspending on this acquisition....more

Chambers Referees: Valuable for More than Just Rankings

While Chambers submissions may seem like a time drain of epic proportions, direct positive benefits can be gained in the process far beyond the ultimate rankings themselves. Asking clients and colleagues to act as references...more

Social Media Guide for Lawyers v. 3.0: Social Media Marketing and Ethics Guide

One major roadblock preventing a lawyer from engaging in social media marketing is the uncertainty surrounding how the advertising ethics rules apply to social media. This section will set forth the applicable lawyer...more

Get Connected: 4 Ways to Find the Perfect Organization

Are you looking for a great way to give back to the community? With busy careers and personal lives, it may be overwhelming to think about adding one more item to your to-do list, but getting involved can benefit you in many...more

ERISA Fiduciaries: What The Numbers Really Mean

In the Golden Age of Boxing, there was one world champion. Whether it was Joe Louis or Rocky Marciano as the heavyweight kingpin or Sugar Ray Robinson as middleweight crown holder, you knew who was champion. There was one...more

How to Decline ‘Who’s Who’ and Vanity Directories

I’ve written extensively about “Vanity Directories” like Who’s Who and other debatable, spurious, or pay-to-play “honors” that resemble “SuperAwesomeLawyers’ International Hall of Fame.” This is mostly because I resent...more

Social Media Guide for Lawyers v. 3.0: Twitter for Lawyers

Twitter is a real-time information and “micro-blogging” social media tool that enables a lawyer and law firm to send potential clients and referral sources brief updates on what’s new with themselves, their law firm, and the...more

Are You Investing Your Firm's Billable Hours Wisely? 10 Questions to Make Your Writing Efforts Matter

Law firms are in essence considering the job done once their articles are approved and published. But is the goal to just get it published? Isn’t the goal to get it read by the right people to the benefit of the attorney who...more

LMA 'Body of Knowledge' Helps Elevate Legal Marketers to Business Leaders

The Legal Marketing Association has developed a Body of Knowledge (BoK) to clearly define the accepted domains, competencies and associated skill sets needed at the essential and advanced levels of the legal marketing...more

Focus to Grow: A Winning Practice Strategy for a Digital Age

Lawyers often tell us they have limited time to devote to marketing and business development and want to know the most effective way to maximize their time. Without hesitation, our response is “specialize!” (Actually, because...more

Social Media Guide for Lawyers v. 3.0: LinkedIn for Lawyers

LinkedIn is a business-oriented social networking site with a membership of more than 300 million professionals from around the world, representing 150 industries. LinkedIn serves as an online resumé, offers the ability to...more

Turn Virtual Connections Into Real-Life Opportunities - Q&A w/ Top Author @RichardBistrong  [Video]

A full recording of a recent webinar titled "Content, Connections & Community: Q&A with Richard Bistrong on Turning Virtual Visibility into Real-Life Opportunity..." As the title suggests, this terrific, wide-ranging...more

Social Media Guide for Lawyers v. 3.0: Facebook for Lawyers

With more than one billion active users, Facebook is the most visited website in the world. Facebook allows users to interact with friends, colleagues, and people from across the globe. It allows users to create online...more

New EEOC Rules for Wellness Programs: A 30 Percent Incentive = Voluntary

For years, employers have been allowed to offer voluntary wellness programs to employees under the Genetic Information Nondiscrimination Act (GINA) and the Americans with Disabilities Act (ADA). Both laws generally prohibit...more

The Write Stuff: Q&A with Top Author & Employment Attorney Daniel Schwartz

Write what you want to read. If you don’t find it interesting, your readers probably won’t either....more

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