Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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#LetsAskNancy – Lawyers: What Tone Should You Use In Social Media?

One of the questions I am often asked is: “What tone should I use when I post in social media, or when I blog?”...more

5 Effective Link Building Strategies for Lawyers

There are a lot of ways to get links to your site. Sometimes it is hard to come up with good ideas so Attorney Rankings has compiled a list of link building strategies that have been proven effective. When building links...more

Networking With the Horde at INTA

The International Trademark Association (INTA) has just launched its annual ginormous conference here in America’s Finest City. My colleagues back at the office feign jealousy that we are in San Diego on a ‘junket.’ But...more

Lawyers, Are You Guilty of Committing Random Acts of Content?

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation and distribution, is part of carefully thought out marketing and business development strategy. You need to take...more

Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton [Video]

Watch the hour-long video recording of a recent client webinar in which JD Supra's Adrian Lurssen talks to author, speaker, attorney, and entrepreneur Adrian Dayton about how law firm marketers can help their lawyers share...more

11 Ways to Increase the Value of Your Practice

Wouldn’t it be nice to have the option to sell your business in the future for a hefty price? The good news is that there are proven strategies you can use to increase the value of your practice and make it attractive...more

Recommendations that Build Business

In its 2014 “Global Trust in Advertising” report, market research giant Nielson Company found that 92% of consumers worldwide trust recommendations over all other forms of advertising. That is up 18% since 2007....more

Pipeline to Success - Part 4: The Past

When some larger firms with sophisticated marketing departments began to realize the limitations of spreadsheets years ago, they started looking for alternatives. But because the profession had not been focused on...more

The Signal Is In Search - One Powerful Way to Use Twitter to Connect with Reporters

The signal is in Twitter search. Here's what that means for Content Strategists trying to earn visibility with media members today....more

Lawyers: Client Names In Pitches…To List or Not To List?

It is a natural tendency to want to show your past work when pitching new clients. As you know, this is dicey in some jurisdictions. Some don’t allow you to use past results as a predictor of future success, so the way you...more

A tongue-in-cheek recollection of LMA’s first 20 years.

A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. ...more

That is the Telling Thing: An Interview with Jenna Bedsole

In addition to her credits as attorney and author, Baker Donelson Labor and Employment Chair and Birmingham Shareholder Jenna Bedsole can now add filmmaker to her list of accomplishments. Jenna is the executive producer and...more

Here’s what can happen when everyone uses the same differentiator…

Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be...more

How to Successfully Integrate Lateral Partners

There are two ways lateral partner recruiting can grow the revenues of a law firm. The first is through the acquisition of additional client relationships brought to the firm by the lateral partner. The second is the added...more

What Attorneys Need to Know About Google’s Approach to Mobile

On the 21st of this month, Google is slated to make a change that will have a more profound impact than the hundreds of other algorithm changes it makes throughout the year. Lawyers who may receive a lot of business from...more

LinkedIn Ethics Alert: 4 Things All NY Lawyers Should Know

Even lawyers who don’t practice in New York might want to take note of a formal opinion released this month by the New York County Lawyers Association Professional Ethics Committee....more

Statistical Evidence Of Happier Lawyers

We’ve seen some comments on various media streams lately that imply (or directly state) that… Being a lawyer requires a resignation to working too hard for too little money. Being “happy” isn’t part of the deal. Like,...more

(Mildly NSFW) In honor of Tax Day: “Bend over and grab your ankles.”

As Tax Day looms, here’s one of my favorite old accounting firm print ads. We didn’t develop this one, but I have used it many times in marketing, branding, and differentiation presentations to law firms and CPA firms as a...more

7 Reasons for Poor Local Law Firm SEO

The difference between regular search engine optimization and local SEO mainly involves information and signals related to the geographic location an attorney is practicing in. People searching for local services are using...more

The Legal Marketing Event Podcast by Nancy Myrland, Myrland Marketing & Social Media [Video]

Welcome to the launch of my new podcast, The Legal Marketing Event Podcast. I have big plans for us! This is my new marketing and business development podcast for lawyers and legal marketers. Podcasting is, once again,...more

Should we be in “Who’s Who” publications?

Q: Our lawyers have been invited to be part of both Best Lawyers and Who’s Who. Are those good? Should we participate? A: “Best Lawyers” is credible and, in my experience, the people who are selected belong there. Pick...more

How to Earn Your Readers One Excellent Title at a Time  [Video]

Watch a video recording of Adrian Lurssen's recent Content Strategy webinar for JD Supra clients. The topic: how to write titles for your content that get you noticed and read. Adrian describes different readers habits and...more

Top 10 Attorney SEO Questions

At Attorney Rankings we work with a lot of lawyers. During our onboarding process for a client, there are always questions about services, about SEO, and about the whole process. We pooled together some of the most common...more

#LetsAskNancy: Lawyers: Client Names In Pitches...To List Or Not To List?  [Video]

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the player...more

#LetsAskNancy: Lawyers, What Tone Should You Use In Social Media? [Video]

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. One of the questions I am often asked is: “What tone...more

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