Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
News & Analysis as of

JDB 069: How to use Facebook Remarketing to Build a Law Practice

You may have been on Facebook for years and may even have a Facebook page for your law firm, however you haven’t really unleashed the power of Facebook until you experienced remarketing. Not sure what remarketing is? This...more

A Lawyer Returns to the Blogosphere

I stopped blogging after the Florida Bar’s Standing Committee on Advertising found that a statement of opinion posted on a law firm’s website, such as “tort reform benefits insurers,” violated Florida Bar Rule 4-7.13, since...more

Broken Link Building for Attorneys

There are numerous strategies for getting people to put links on their site to yours. One approach that has proven successful is to alert website owners to links that no longer work on their site and suggest an alternative...more

JDB 068: Stop Worrying About Google and Write!

I share office space with two other lawyers and we often have discussions/debates about the importance (or lack thereof) of employing marketing tactics such as buying backlinks, keyword stuffing, and other marginal SEO...more

Centroid Location and What It Means for Local SEO

These days local SEO is all about where the user is located in relation to what they are searching for. Google has worked hard to deliver relevant results to its users and people could see one of a dozen different search...more

More Text Messages? Thanks, I have plenty!

In terms of fair disclosure, my firm advertises on television, in trade publications and on the web. Personally, I would love to go back to the time when attorneys and law firms did not advertise, but that ship has long since...more

It’s Time We Started Talking About Content Marketing 2.0

If your firm is producing content that is not being read by your target audience, you are literally wasting time and money....more

Cleaning Up Inconsistent NAP

The inconsistency of citations is one of the most prevalent problems when it comes to local SEO. People searching for attorneys in their area are often looking for contact information and when lawyers have inaccurate...more

Law Firm Signal and Noise: More telltale signs of signal

In Part 1 of this post, I noted how law firms had become so adept at creating “noise” about various topics, focusing on client service and alternative fee arrangements. In Part 2, I identified 5 questions a General Counsel...more

A Front-Line Interview on "the Currency of Impact" with Author Dorie Clark [Video]

In the second of my Front Line interviews, I have the pleasure of engaging with author and HBR contributor Dorie Clark, on how our thoughts and ideas can have a real impact “on the ground” beyond ‘clicks and likes.’ Dorie’s...more

Why Your Readers Are Great Sources of New Writing - Karen's Quick Take

Seeing a report of your most popular content doesn’t mean you are done; it means you simply know what to do next....more

Productivity and Motivation: Make the End of 2015 Count!

Can you believe that we are in the last four months of the year? Not to mention, today is the halfway point of September? I know I can’t! 2015 sure seems to be flying by! When it comes to the homestretch of the year, I know...more

6 SEO Strategies for New Lawyer Websites

It can be especially challenging to get new attorney websites traction in search. Pages need to be indexed and a web presence needs to be built in order for a site to rank well. Although it takes time to get a site to rank...more

Creating a Culture of Business Development: A Case Study

As all of us in the legal marketing community know, the economic downturn exacerbated the need law firms felt to foster a culture of business development — and at warp speed. This was, and continues to be a challenging...more

Sales Professionals in Law Firms – Are We Finally Ready?

In recent decades, many firms have embraced the transition of certain administrative and management duties such as pricing, project management and process improvement from the attorneys to professional staff. Yet there is...more

5 AdWords Hacks for Attorneys

Google AdWords is a complex animal. Even pros that know it very well can learn new things about it. The interface and features change on a regular basis so there are always bound to be some things you did not know about. ...more

Sales Professionals in Law Firms— Are We Finally Ready?

We started with a simple question: “Are traditional law firms resistant to hiring client-facing business development (i.e. “sales”) staff at a time when competition for and delivery of legal work continues to intensify?” And,...more

5 Steps to Overcome Frustration and Stress

Everyone experiences frustration at home and/or work from time to time. We all know that heavy tightening in our chest or shoulders… The sensation of stress building up, or feeling like you’ll explode when you...more

What the Hell is This Ad Selling?

Today’s winner of the latest “What the Hell are They Selling???” award is THIS ad I found for “The Moses, Bertha & Albert H. Wolf Fund.” First, let’s discuss some things that make an advertisement effective. ...more

Stewart’s legacy: Finding a way to stand out

Jon Stewart will sign off from “The Daily Show” for the last time tomorrow. His 16-year rise to prominence — on what some still call a “fake news show” — provides some lessons worthy of more than a few “Moments of Zen” for...more

The Value of Empathy Shows up in the News

This month we’re reading two high-profile – but very different – stories that underscore something we talk a lot about at Greentarget: the importance of empathy. ...more

GT Roundtable: The Amazon Workplace Debacle

With the dust settling, but the buzz continuing, around the New York Times’ expose on Amazon’s white-collar working conditions, and the various responses (by Jeff Bezos, current and former employees), we tapped three of...more

Is Nationwide Just Playing the Long Game?

This blog post originally ran on O’Dwyer’s website on Feb. 6. If you didn’t catch Nationwide’s commercial, “Boy,” during the Super Bowl warning parents about the at-home risks facing their children, then chances are you...more

Client – ‘I don’t believe in hammers.’

Do you know what product it’s marketing? Perhaps the name of the company? Of course you do, it’s Absolut vodka. How about this shape?  There’s no label on this one either. No real challenge, it’s obviously Nike....more

Breaking LinkedIn News: Who’s Ready For Business Chat?

LinkedIn just announced what I think is a smart, long overdue messaging and chat feature that will help users communicate faster and more efficiently. If you’ve ever tried to go into your LinkedIn “email” box to send and...more

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