Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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What Makes A 401(k) Plan A Target For Litigation

I’ve always been a big fan of 1970’s cinema and one forgotten classic is The Sting, starring Paul Newman, Robert Redford, and Robert Shaw. The title to the movie refers to the exact moment when the con artist finishes the...more

After Action Assessments: A cornerstone of prevention

Preventing legal problems from ever occurring does not happen serendipitously.  It is a matter of design, intention and execution.  In Life at the Speed of Prevention, we will devote a number of posts to the design of a...more

“City Slickers” and Law Firm Differentiation.

In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to...more

Here’s how to easily fix one of the worst networking mistakes.

Take 200 business cards out of your desk drawer, bring them home, and scatter them around your life. Distribute them everywhere you may later find you need them. More detail on this is below. But first some...more

Business Development Education is Key to a Law Firm’s Success

A key component of my position as Director of Marketing and Business Development at a law firm, is to educate. As many new attorneys in private practice quickly realize, marketing and business development are generally not...more

Howard Law Group featured in The Legal Intelligencer

We’re pretty proud of the Howard Law Group website. It’s simple, bold, and well branded, nicely capturing the sizable strength and skill of Bill and Jean Howard’s national litigation practice. It’s also nice when others...more

You Might Have A Problem With Your 401(k) Plan When….

There are many situations in life when you clearly have a problem such as leaving the stove on when you leave home, or when the next-door neighbor leased the house to a rock band looking for a place to practice. When it comes...more

Attorneys Getting Crafty About Firm Names

I consider myself to be, among other things, a craft beer attorney. I enjoyed speaking last week at the Midwest Craft Brewers Conference as part of a great panel on brand positioning, trademarks, and the use of social media...more

Smiling Lawyers on Your Home Page

Smiling lawyers – the latest website home page cliché. For 25 years, I’ve been railing against the obvious, literal visual “Law” clichés — the gavels, globes, columns, skylines, buildings, handshakes, blurry lawyers...more

Nailing the Fundamentals – Connecting the Dots to Grow a Client Relationship

Solving a client’s business issues if you don’t know the solutions or services your firm has to offer can be like trying to solve a jig-saw puzzle without all the pieces....more

Lawyers, Are You Drowning In A Mosh Pit of Content?

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?...more

New Retreat, CLE, and Marketing-Training Video

I’m delighted to (finally) have a demo video showcasing my law firm keynote, firm retreat, and marketing-training presentations.  I’ve been filming most of my speeches lately because many in-house marketers, administrators,...more

[BREAKING] LinkedIn Ventures Into Video

Those of you who know me know I’m bullish on video, and livestreaming, video’s real-time cousin. I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another...more

Why 401(k) Plan Providers Should Push Automatic Enrollment

We have a retirement crisis in this country thanks to a Social Security program that has too many retirees to pay to, and the death of the pension plan in the private sector. The fact is that while 401(k) plans are an...more

Neglecting The Plan That Will Get 401(k) Sponsors Living on The Edge

When you don’t take care of your teeth, they end up rotting. When you don’t take care of your car, it stops running. When you don’t take care of your finances, you end up going broke. So it’s amazing how many 401(k) plan...more

Is Your Social Media Calendar Stochastic?

Stochastic: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely. When I studied Economics back in my BYU days, one of my favorite...more

Lies that 401(k) Plan Providers May Tell You

I’m a huge fan of Fleetwood Mac (the Stevie Nicks-Lindsey Buckingham years) and was able to see them twice on their last tour. One of my favorite songs of theirs is Little Lies. Christine McVie, who never gets the credit she...more

Education Legislation Summary 2016

2016 SESSION - CONNECTICUT GENERAL ASSEMBLY - In its 2016 regular and special sessions, the General Assembly made a number of changes in the statutes that affect public education in Connecticut. This summary is...more

5 Reasons Nobody is Seeing Your LinkedIn Updates (the 5th reason will surprise you)

This last week in NYC I met with a frustrated Marketing Director who finally convinced their Managing Partner to share an article to LinkedIn as an update. You know, those articles that show up on LinkedIn’s Facebook-like...more

7 Rules for Working With the Press [Infographic]

Press – articles, being quoted in stories, becoming a recognized source – can be an unbelievable practice-building force, but only if you know how the process works. Here’s how – our Seven Rules for Working With the Press,...more

The Future Is Now For 401(k) Plan Sponsors

When I was the head ERISA attorney at a New York based third party administrator (TPA), I left because I saw the future of the retirement plan business and I didn’t think this TPA was a part of it. I had issues with...more

When is the best time to share? It depends.

If a tree falls in the forest and nobody is there to hear it, does it make a sound? Philosophical thought experiment - For the first five years of my consulting business, I gathered data and case studies on...more

New Jersey Senate Budget and Appropriations Committee Passes $15 Minimum Wage

Following in the footsteps of the New Jersey State Assembly, the New Jersey Senate Budget and Appropriations Committee moved forward on legislation (S15) increasing the New Jersey State minimum wage to $15 by 2021. The...more

Myrland Marketing Motivation: I Don’t Have Time.

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! How many times do you think or say “I don’t have time?”...more

Good News: Microsoft Wants to Connect with LinkedIn

Microsoft is in the process of acquiring the business social network LinkedIn, and it’s a really good thing. Let me tell you why. Microsoft Outlook defines essential business software and, even for power users, dozens of...more

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