Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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Miracle on 34th Street

In the world’s best Christmas movie (other than Scrooged, of course), Kris Kringle — sitting in the Santa Claus chair at Macy’s flagship store — sends a mother to the Acme Toy Store on 46th Street to find the toy fire engine...more

New York Times Discusses the Growth of Whistleblower Programs

As federal agencies dole out record-breaking awards to tipsters (such as the SEC’s recent $30 million award), whistleblower programs remain a topic of public interest. Earlier this month, The New York Times published an...more

Social Media (Not) for Zombies

Countless articles have been written about how professionals should strategically use social media to gain recognition and bring in business. But what about the completely mindless? You know—actual zombies. How would they use...more

“Is this the worst law firm holiday e-card ever?”

That’s the question posed to me by a friend who’d received it today from an international law firm. I’ve often said how risky I think it is to mix business with a religious holiday card. I tell our clients not to even...more

The Best Law Firm Obituary Logo

If you’re in law firm marketing long enough, at some point you’re going to have to confront the unfortunate reality of the sad passing of one of your people. Regardless of the individual’s title, whether senior partner or...more

Hindsights, Insights and Foresights: Producing Content that Clients Value

Content marketing has garnered a lot of attention lately as an effective way to establish credibility, generate awareness of a lawyer's capabilities and promote an attorney's unique expertise. However, not all content is...more

Wolf Greenfield’s Awesome Intellectual Property Law Firm Holiday Card

There are a handful of law firm holiday cards I always look forward to, the ones that truly go the extra mile. IP firm Wolf Greenfield is on that list. They always find a creative way to connect their cards to their IP...more

How to Fix Your Law Practice Cash Flow Problems

Lack of steady, consistent, predictable cash flow is the number one problem most lawyers tell me they have in their law practices. They tell me that if they could just solve that problem, everything in their life would be...more

Today I received literally the season’s BEST law firm holiday card.

A number of years ago we worked with the wonderful Maggie Watkins, then CMO of 200-lawyer Best Best & Krieger to develop a new brand and website. We’d joked that she was literally working at the Best firm. Twice. In...more

Hiring Laterals With an Eye on Business Development

Innovative law firms are increasingly bringing other disciplines into the lateral recruiting, selection, due diligence and integration processes. In particular, business development professionals are being embedded throughout...more

Connecting your law firm holiday card to your brand message.

I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work. Back around 2006, they were moving into new geographic...more

SullCrom Sees Litigation Boom Despite Waning Credit Crisis [Video]

Dec. 11, 2014 (Mimesis Law) -- Karen Seymour and Rick Pepperman, co-managing partners of the litigation group at Sullivan & Cromwell, talk with Lee Pacchia about the current state of investigations and commercial litigation....more

Unique Law Firm Holiday Cards: Lawyers as Superheroes and Ballerinas

I blogged last week about the unique holiday card of the delightful ballet-attired ERISA lawyers at Oakland, California’s Springer & Roberts. I quickly received a Comment from Laura Mazza, a lawyer from Bain Mazza &...more

I’ve never seen ANYTHING like this law firm’s holiday card. Never.

I’ve ranted about and railed against boring or clichéd holiday cards for decades, yet nearly every day in December another one or two (or ten) bland and politically correct cards featuring snowy landscapes or skylines, ice...more

2014’s First Noteworthy Law Firm Holiday E-Card is from BLG.

Canada’s national Borden Ladner Gervais (BLG) is “committed to instilling a love of reading” through its “BLG Reads to Kids” program. For a decade, their professionals have been volunteering at local schools to read with the...more

Press: Inflation Adjusted Numbers Show BigLaw Continuing to Struggle [Video]

Dec. 4, 2014 (Mimesis Law) -- Aric Press, Editor-in-Chief for ALM, talks with Lee Pacchia about his recent study on the financial performance of large law firms over the last several years. According to Press, BigLaw appears...more

General Counsel's Comments from ALM Law Firm Marketing Leader Forum

Three influential general counsel tell it like it is at this year's ALM Law firm Marketing Leaders Forum held this November in San Francisco. It's worth the read. ...more

Marketing an International Law or CPA Firm Network (Post 2 of 3):

This is the second part of a three-part post regarding how to market an international law or accounting firm network. Based upon a speech Ross Fishman delivered to Legus International’s Fall Conference, the first post...more

Lawyers: Is It Time To Quit Law?

You don’t have to love being a lawyer. There’s no requirement that you do. In fact, there’s no requirement that you continue practicing law. Think about that…...more

Say Thanks and Strategize Your Year-End

Here at WPG, Thanksgiving is one of our favorite holidays. It allows for cherished time with friends and family. Most of us, at least in the United States, are able to slow down, take a few days away from the office and be...more

5 Reasons Why You’re Not Engaging Clients to Your Law Firm

In a previous post, I promised to write about how and why client engagement goes off the rails for many attorneys. As I reflected on that, it dawned on me that there really are only a few reasons people don’t engage...more

JDB 065: DIY Video Guy Caleb Wojcik

Entrepreneur Magazine predicts that video marketing will be one of the biggest trends in business for 2015. As I have stated on the podcast before I have been pleasantly surprised at how well video content has done and the...more

3 Reasons Business Owners Could Be Your Best Clients

If you are not currently serving business owners, now might just be the time for you to start. You see, handled the right way, business owners are great clients because…...more

Marketing an International Law Firm Network

As I’ve previously mentioned, I’m a big fan of international law firm networks. I’ve seen first-hand the value they offer to their members, including generating both in-bound and out-bound referrals. But it doesn’t happen...more

The Roundup: Last Week’s Recommended Reading (Nov. 14, 2014)

From Around the Web - 9 Career Alternatives for JDs: From life coach to LSAT tutor to cupcake baker, if being a lawyer isn’t in your future, check out these job options. (About.com)...more

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