Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
News & Analysis as of

Will The Real Super Bowl Advertisers Please Stand Up?

It’s over. Super Bowl 50 is now a part of history. Living in Indianapolis, I am very happy for Peyton Manning. Whatever he decides, and I think we all know what’s coming, he can go out on top, proud of the legacy he left...more

Finding Clients by Telling Stories

On the morning of Halloween 2003, 13-year-old Bethany Hamilton was surfing close to her home on the island of Kauai. Bethany had big plans. She was training for her next surf competition, a stepping stone for bigger...more

5 Usability Mistakes that Impact Attorney SEO (and how to fix them)

Google’s core algorithm is one of the most sophisticated in the world yet it still has trouble understanding text, it cannot see images or watch video in the same ways that humans are able to see and understand these forms of...more

Lawyers: Do These Questions About Social Media Sound Familiar?

I write a lot about Social Media and Social Networking because I find that lawyers have many questions. Many of you have shared those questions with me, such as: I love getting these questions as they help guide me, which is...more

In Marketing, when you have the facts, USE them: A brand and website overhaul for a 300-win trial law firm

SHARE: The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company lawsuits. They’re a dynamic, effective trial law firm....more

Employers May Soon Be Forced To Reveal Pay Information By Gender

Businesses With 100 Or More Workers Would Be Subject To Proposed New Law Aimed At Combating Gender Discrimination - The federal government announced today its intent to gather additional pay information from larger...more

Two Similar Ads: Law Firm vs. Coffee Maker.

Is imitation “the sincerest form of flattery?” “There are no new ideas...” I get that. But I did a double-take after seeing this ad in Wired magazine’s November 2015 issue. We developed this same idea a couple years...more

The Secret Sauce for Writing (and Publishing) Commentary Submissions

Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion pieces written by local citizens and business leaders focusing on specific issues. Maybe the thought...more

How to Import Your AdWords Ads to Bing To Get More Clients

There’s no doubt that Google has a firm grip on its core business but lawyers shouldn’t ignore the search giant’s closest competitor Bing (which now has roughly 20% market share in search). If you are already using AdWords,...more

10 Rules for Writing to Be Read [Infographic]

Are you a lawyer writing to be read by clients, prospective clients, media members, inhouse counsel and others? Print out this infographic on ten rules for writing to be read (published in partnership with our friends at...more

It’s Official. You’re In Charge!

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your...more

You’re So Vain: Why Some Law Firm Metrics Aren’t Advancing the Practice

A blog post (oddly from 2009) resurfaced in my newsfeed recently from Tim Ferris, author of The Four-Hour Work Week. The featured content highlighted the difference between vanity metrics – those that give the appearance that...more

A Plan Sponsor’s Guide To Picking Retirement Plan Providers

Since I was about nine and saw it on HBO, one of my favorite movies has been Caddyshack. I loved Caddyshack years before I even liked golf and years before I was mature enough to get all the jokes. One of my favorite scenes...more

4 Tips for Getting Potential Clients to Click on your Search Results

A meta description is that snippet of text you see in search engine results pages. It is one of the most basic on-page elements[1] that should be optimized with keywords and for length. The meta description’s purpose...more

Five Tips for Setting New Year’s Marketing and Communications Resolutions

Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along. Now is the time to identify a few marketing and PR goals and outline next steps. In identifying...more

5 Ways Attorneys Can Build Great Links in 1 Month or Less

If we could only give one piece of advice for doing well with SEO in 2016 it would be to earn high quality links to your website. Even though the concept of link building is very simple (one website linking to another),...more

The ONE Thing You Must Do In Your Practice Every Day

You already know that you have to turn on the lights in your office. You have to turn on your laptop. You have to wake up the copier. You have to pay your bills. …and dozens of other duties that...more

A VERY unique holiday card: ‘Are You My Lawyer?’

We all remember the childhood classic “Are You My Mother?” by P.D. Eastman (1960). Well I received an interesting parody of it, “Are You My Lawyer?” by “E.B. Funny.”  It was created as a holiday card by Phoenix’s...more

Five Tips For Success and Opportunity – Attorneys, Court Reporters…

In the last few months I have been approached by an attorney who just passed the bar, a financial planner that is selling for a large insurance company, a 53-year-old woman who was just laid off after 29 years working at a...more

How Lawyers Can Rank for a Keyword in 7 Steps

Getting a page on your site to rank for a given keyword phrase is not really a nebulous process. In other words there are certain things that (if done right and done consistently), will get a page to rank well for the...more

2016, A Big Year For Relationship Building

Project work is fine, whether it’s responding to an overreaching trademark cease and desist letter, helping out with a re-branding project, drafting changes to a license agreement, reclaiming a domain name, assisting with...more

How Lawyers Can Fix their Address in Apple Maps

It’s no secret that Apple has had its fair share of troubles[1] with maps-related services. Mistakes were made, heads rolled[2] and now years later the most valuable company on the planet is still struggling to deliver a...more

Trust in this business takes time

Suppose someone you never met before comes up to you and asks whether they can stay at your house or someone you never heard of, all of a sudden wants to be your partner and best friend. Any business relationship and any...more

JDB 088: Newsjacking with David Meerman Scott

On this episode of the podcast I interview internationally known marketer and sales strategist David Meerman Scott. I recently read David’s book “Newsjacking” and learned that he had recently released a course of the same...more

JDB 087: The Texas Law Hawk – Interview with Attorney Bryan Wilson

Two videos. Nearly two million views. To say that attorney Bryan Wilson’s videos have gone viral is an understatement. In fact, I would be surprised if every lawyer video ever made would have a combined total of two million...more

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