Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
News & Analysis as of

Mark Herrmann, author of “The Curmudgeon’s Guide to Practicing Law,” talks with @HsuUntied [Video]

Today, my guest is Mark Herrmann, Chief Counsel of Litigation and Global Chief Compliance Officer at AON Corporation who is the author of “The Curmudgeon’s Guide to Practicing Law.” Originating from a conversation with a...more

PaleoLaw.

Words matter. I have chosen mine poorly. I am here to correct my ways. For the longest time, I have written critically of “BigLaw,” as if size itself was the problem. To be sure, most large law firms suffer from the problem,...more

9 Keyword Research Best Practices for Lawyers

Keywords are the foundation of search. While there are many other techniques and strategies to make a site’s performance in search successful, keywords are still at the heart of that success. Lawyers need to know the...more

How I Motivate Attorneys In Our Firm to Write and Share Content Online

A post by Holly Hayden, marketing director at D.C.-based law firm PilieroMazza PLLC, which began as a JD Supra Tip of the Week on how to motivate attorneys to sustain their online writing efforts....more

Client Service Lessons From The Movies: self-assessment

When it comes to assessment, this is what most people think of themselves: But the reality is this: So people delude themselves. When the makers of a product win some trials and lose some trials, how many of the defendants...more

10 Actionable Steps to Engaging More Prospects

It doesn’t matter whether you’re just starting out or you’ve been at it for a while, if you want to build a successful law practice, you’ll need to know how to turn prospects into clients and charge the fees that you deserve....more

Established Industries; Reverse Approach

You know that ultra-confusing quote that states “the more things change, the more they stay the same?” Think about it for a minute in terms of stenography and marketing....more

In Business, Personal Branding Is Important

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew...more

Employer Potentially Liable for Harassment of Supervisor by Her Subordinates

Employers are well aware of their potential liability for workplace harassment claims involving co-workers or third parties. They also understand their heightened legal responsibility when the alleged harasser is the...more

You’d Better Export Your LinkedIn Contacts Now

You might already know this, but you have the ability to export your LinkedIn contacts. Kind of. I mean, you used to. Well, you can for a while. Alright, not really. Well, you can, but you’d better hurry....more

9 Networking Tips & Tricks = Conventions, Meetings, Conferences

Having belonged to a multitude of state and national court reporting trade associations, as well as being a member of attorney, paralegal and legal secretary associations, I have had the great opportunity of attending...more

Lawyers, Are You Paying Attention To Video?

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and...more

Lawyers, It’s Time To Stack The Deck In Your Favor

Do you know anyone like this? They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend...more

Blog Comment Link Building for Lawyers (The Right Way)

As SEO has evolved over the years, online marketers have tried just about every trick in the book to get their sites to rank well in search. As far as link building is concerned, there have been some once acceptable tactics...more

Cross Selling Sucks. Here Are 18 Reasons Why. (Part 2)

This is the second part of a two-part post describing why Cross Selling (or “cross-marketing,” or “cross-servicing”) is much more difficult than most professional-services firms believe. Below are additional reasons...more

How To Destroy Your Law Firms Ranking With Link Building

Ranking well in search is a lot like trust. It is difficult to build and very easy to destroy. Sometimes clients come to us with websites that are in pretty bad shape and it is usually because of link building activity gone...more

Lawyers, Are You A One-Client Pony?

Most of us have heard of a one-trick pony, right? The dictionary tell us it is: “A person or thing with only one special feature, talent, or area of expertise.” Over the years I have been working in...more

Cross-Selling Sucks. Here Are 18 Reasons Why. (Part 1)

Q: My law firm can’t cross-sell. What are we doing wrong? A: It’s not just you, it’s most firms. In fact, most law, accounting, and other professional-services firms struggle with selling different practice areas to...more

Don’t Put Your Rankings Ahead of Client Service

If you ask most legal marketing professionals about their top pain point and/or worst use of resources, lawyer rankings and awards always rise to the top. They are growing in popularity and awareness, and the time demands to...more

Resource Page Link Building for Lawyers

People tend to build links to content they like, find useful, or that supports a piece of content they are putting together. Resource pages fall into a category of content that is highly shareable and link able because they...more

Law 2023: A Look Ahead for the Legal Profession

The future of the legal industry isn’t what it used to be. Or so says a report issued by Law2023.org, a group of industry insiders — including this writer — who spent a year studying the trajectory of the legal marketplace....more

The Chambers “A” List: How Some Firms Have Outsized Success with Chambers Rankings

Want to instantly strike up a rapport with another legal marketer whom you don’t know yet? Share how you feel about Chambers submissions and you’ll be kvetching like old friends in no time! As Chambers season cranks into high...more

Data Quality Do’s and Don’ts – Part 6: The CRM Wreck

Having worked with almost a hundred firms to help them achieve and enhance CRM success over the last 8 years, the biggest challenge we always seem to run into is CRM adoption. Firms consistently tell us that their CRM system...more

Bjarne Tellmann of Pearson on Major Disruption in the Legal Industry [Video]

The unbundling of legal services and the refinement of technology are causing major disruption in the legal industry. Gone are the days of the one-stop shop, as the GCs of major corporations increasingly seek out law firms...more

Unique conference giveaway. I bet you don’t have one of these.

I was speaking at the Lex Mundi annual conference in New Orleans recently on the topic of how to increase the referrals within an international law firm network. The program was hosted by the Jackson Walker law firm. The...more

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