Read Law Firm Marketing updates, articles, and commentary from leading lawyers, law firms, and legal consultants:
Are Political Intelligence Practice Groups Too Risky?
Onsite SEO Tip #11 - Local SEO Optimization for Lawyers
Client Biz Dev: You're Doing It Wrong
Barbara Knoflach, CEO of SEB Asset Management, on the rise of cross-border real estate investment
Ventas' Debra Cafaro on why the Health Care asset class is well positioned in today's economy
Onsite SEO Tip #10 - Google Authorship for Lawyers
Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Onsite SEO Tip #9 - Law Firm Bounce Rates & Avg. Time On Site Numbers
Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
Businessweek Reporter: BigLaw Is "Crash Landing"
With Radical Changes, Law Firms Can Beat Recession
Skype is a Powerful Client Communication Tool for Lawyers—David Haenel
How Lawyers Should Respond to Negative and Positive Reviews On Yelp
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Deloitte: Turnarounds and Democracy Don't Mix
This Year's AmLaw 100: "Fundamental Recovery" for Some
Zimmermann: Up to 20% of AmLaw 200 "Badly Weakened"
Onsite SEO Tip #8 - Fixing Broken Outgoing Links On Your Law Firm's Website
No one likes to be forgotten, but how many law firms can say they are top-of-mind when prospects need a lawyer? Here are 5 steps you can take to own that important piece of mindful real estate:
1. Focus on the question...more
At Google’s I/O conference in San Francisco last week, they announced their plans to make internet search a little more conversational. With a little inspiration from Star Trek, Google wants users to search with casual verbal...more
Today’s special guest on the JDBlogger Podcast is the Podcast Answerman himself, Cliff Ravenscraft. Cliff is a prolific podcaster having released more than 3,000 podcast episodes and is widely considered the authority on...more
May 17 (Bloomberg Law) -- Robert Walker, attorney at Wiley Rein LLP, talks with Bloomberg Law's Lee Pacchia about the legal and ethical implications of law firms selling political intelligence. Last month, the SEC issued...more
Getting to 'yes' in a proposal requires more than clarifying the client’s situation and objectives, offering solutions and providing evidence of the value of your recommendations. While this basic structure for a...more
This video is how to optimize your website for local search for lawyers. It discusses 6 ways to improve local SEO for attorneys:
1. Add Geographic Keyword Pages
2. Use Geographic Keywords for Title Tags & Meta...more
A post over on Lee Rosen’s Divorce Discourse blog the other day entitled The Risky Game of Needing a Client reminded me of my own mantra when it comes to legal marketing: the best time to market your law firm is when you...more
May 16 (Bloomberg Law) -- Trevor Faure, Global Leader of Legal Services for Ernst & Young, tells Bloomberg Law's Lee Pacchia that the needs of general counsels at large corporations have changed in recent years and that most...more
Conferences and other networking events should be a time to shine. A time to mingle and MAKE CONNECTIONS!
But all too often, insecurities and bad habits rear their ugly heads, ruining any chance for people to take...more
Firm culture… It can foster business development or it can thwart it. Consider all the different aspects of your firm that your culture influences. Jeff Haden, contributor to Inc. Magazine, highlights Dharmesh Shah, the...more
Last week, I was interviewed by Cindy Greenway, editor of LawMarketing.com, about how law firms can build a network of strategic referral sources.
Obviously, attorneys everywhere want to build a referral-based practice,...more
Getting to 'yes' in a proposal requires more than clarifying the client’s situation and objectives, offering solutions and providing evidence of the value of your recommendations. While this basic structure for a presentation...more
Go back to your childhood and think about how many times you (or someone in your gang of friends) made a bold statement that was met by an echoing challenge of “Prove it!”
We are naturally skeptical social beings, more so...more
John Corey, Founding Partner of Greentarget, interviews Barbara Knoflach, CEO of SEB Asset Management, on the rise of cross-border real estate investment....more
John Corey, Founding Partner of Greentarget, interviews Debra Cafaro, Chairman and CEO of Ventas, on why the Health Care asset class is well positioned in today's economy.
Execution of a judgment is a process where the sheriff or constable seizes property of a judgment-debtor and then sells that property at a public sale. The money realized from the sale is then used to reduce the balance of...more
In most cases, the longer an account sits past due, the more difficult it is to collect. Thus, it is important for businesses to closely monitor their aging accounts.
In this video I discuss how to setup Google Authorship for lawyers and why it is beneficial to do so. I discuss filling out the about profile contributor section of Google+, using the rel=author code on your website and...more
Just curious: Do your clients recommend your firm to other businesses in their industry? Your firm and others know that client service is the key to to getting clients to recommend your firm. The problem as I see it, is that...more
The legal profession is evolving… are you? Granted change is tough. But the longer you put it off, the farther behind you fall, and the harder it is to get started. So, make the choice… take the first step! Harvard Business...more
Millions of people purchase products every day because they were enticed to do so through a strong call to action – a Buy It Now, a Limited Time Offer, a Click Here, a Sign-Up Now – whatever the incentive, it moved them to a...more
People hire you to handle their legal matters. They don’t hire logos, DIY legal document services, they hire you – your experience, your credentials, maybe even the style of your hair. Whatever it is, you are who they are...more
A year ago I was introduced to a young, smart, corporate lawyer in a well-known national law firm. When I met him, I could not help but notice his shoes were not shined and actually had scuff marks. His shoes looked like the...more
As you know I have been regularly posting poetry I like. I have invited readers to send me poems that particularly inspire them. Here is one a reader sent to me, and yes those are the Blue Ridge Mountains taken from a deck in...more
I recently met PJ Dunn when he visited my office. We hit it off right away and enjoyed telling each other stories. At one point in his career, PJ sold advertising to law firms for the Dallas Business Journal. He knows how to...more
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