Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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6 Steps to Turning Clients into Raving Fans (Who Refer You to Everyone)

The two most important systems in your law practice are your system for engaging new clients, and your system for serving those clients in such a way that they become raving fans. My last article laid out 7 steps to a great...more

The 30 Best Law Firm Tag Lines Ever. (2 of 3)

Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. Safe or boring blurbs like “Clients Matter” or “Since 1979?...more

15 Inbound Link Strategies for Lawyers

Inbound links remain an important factor for ranking a website. Building links is also one of the most challenging optimization tasks because it takes a lot of time and sustained effort to be successful. Fortunately there...more

We Prefer A More Subtle, Delicate Approach

For those of you who have been with us since the beginning of this wonderful collaboration of legal and marketing types, known as DuetsBlog, you also know we have a mascot dubbed Duey — he’s depicted in the squirrel graphic...more

The Roundup: This Week’s Recommended Reading (Jan 23, 2014)

From Around the Web - Staying Motivated While Starting a Solo Law Practice: Starting a solo law practice can be invigorating and exciting, but after the adrenaline fades, how do lawyers stay motivated? Susan Cartier...more

No. I haven’t been hacked. These are real lawyer photos.

The OTHER craziest law firm biography photo I’ve ever seen… Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography. I designed my first website around 1995, as Marketing...more

BigLaw Recruiter: We Didn't Kill Dewey & LeBoeuf  [Video]

Jan. 21, 2015 (Mimesis Law) -- Jon Lindsey, partner at recruiting firm Major, Lindsey & Africa, talks with Lee Pacchia about the market for talent among the world's largest law firms. Asked why recruiters get blamed for the...more

Marketing is about drawing a dime of business

At my old law firm (yes, that semi-prestigious law firm in Long Island), we had a law firm administrator.  What he administered, I really had no idea.  I’m still waiting for him to help me with growing my practice after he...more

Can You Believe Internet Marketing Firms?

A provocative question to be sure--- This is what I have concluded--Internet Marketers Lack an Understanding of What They Sell. Oh sure, the CEO, designers and technicians may have incredible skills and have spent hours...more

Tips for Building Credibility: Avoid Website Content Bloat

Content bloat occurs when a website contains too many pages that have no independent, singular value. A large site is fine — even positive in some cases — but a large site with multiple pages containing very similar...more

A Moment of Simple Justice - Bar Exam Beatdown [Video]

Jan. 19, 2015 (Mimesis Law) -- Failures for the July, 2014 bar exam spiked nationwide. Scott wonders who's to blame....more

Professional Selling--What Do Clients Want?

You may be surprised to learn that, as a group, lawyers and other professionals do not even know what their clients want. You may not be surprised to learn that client satisfaction suffers from the disconnect. How can lawyers...more

The Craziest Lawyer Website Photo I’ve Ever Seen

Some marketing topics are complex and require a lengthy discussion. Other times, res ipsa loquitur applies. We think today’s discussion of lawyer website biography photos might be one of those....more

A Technical Audit Checklist for Lawyers

It’s important for lawyers to have a road map for accomplishing their SEO goals. A technical audit is essentially an inventory of common website elements that should be optimized both on and off a website. Lawyers can use...more

MacEwen: Law Firm M&A Demands 'Cultural Due Diligence'  [Video]

Jan. 14, 2015 (Mimesis Law) -- Bruce MacEwen, president at Adam Smith, Esq., talks with Lee Pacchia about the concept of 'cultural due diligence' in law firm mergers and acquisitions. According to Bruce, clients don't care...more

VIDEO: Top 10 Law Firm Website Cliches to Avoid at All Costs!

Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing...more

Target Your Key Audiences with a White Paper

White PaperOver the past few years, one of our clients has grown a thriving practice around a specialized, rapidly evolving area of law. During this time, we have promoted the practice through the usual communications...more

[eBook] Content Strategy (Not Just) for Lawyers & Law Firms

Gathered together in one easy-to-read eBook, here are the collected writings of JD Supra team members touching upon various content marketing strategies and tactics that pertain not only to lawyers and law firms, but really...more

15 Tips for Smarter Legal Marketing in 2015

What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to...more

Four Tips For Developing a Robust Lateral Integration Plan

A successful integration process of a lateral partner into a law firm is most typically measured by how many clients and how much work the lateral brings over to the new firm. But assessments should be more broadly...more

Wildman law firm – sorry to see you go.

According to reports, tomorrow, January 10, the latest mega-merger will be official — Locke Lord merging with Edwards Wildman Palmer to form Locke Lord Edwards. That’s a pretty good name, actually, which I believe the...more

25 Years of Creating Opportunities for Minorities and Women

CMCP’s marquee event, the annual Business Conference, was held in San Francisco from October 20th to the 21st and included two full days of panel discussions, speeches and awards ceremonies. This year’s event was particularly...more

4 Steps To Combat the #1 Killer of Productivity

I tend to be a perfectionist by nature. It is my natural instinct to keep working on a project until it is as good as it possibly can be. Maybe you can even relate to this yourself? ...more

What Is Inbound Marketing For Lawyers?

I was reading an article on Inbound Marketing Myths on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to...more

401kwire’s Top 100 Most Influential in 401(k): #100

I am proud to have been named of the Top 100 Most Influential in Defined Contribution/ 401(k)  by 401(k)wire.com for the second year in a row. While I dropped from #73 to #100, you get no extra money for finishing higher....more

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