Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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7 Simple SEO Tips for Lawyers to Improve Their Search Presence

A lot of information on SEO is incredibly complicated. Many people are so preoccupied with the large optimization wins that they overlook the simple website changes. Check out these 7 simple tips that can help your law...more

Social Media Guide for Lawyers v. 3.0: Facebook for Lawyers

With more than one billion active users, Facebook is the most visited website in the world. Facebook allows users to interact with friends, colleagues, and people from across the globe. It allows users to create online...more

SEO Content Prioritization for Lawyers

Lawyers looking to rank well in search may find it challenging to know where to start. Search engine optimization is about being relevant but it is also about being useful to your potential clients. Lawyers must provide...more

New EEOC Rules for Wellness Programs: A 30 Percent Incentive = Voluntary

For years, employers have been allowed to offer voluntary wellness programs to employees under the Genetic Information Nondiscrimination Act (GINA) and the Americans with Disabilities Act (ADA). Both laws generally prohibit...more

The Write Stuff: Q&A with Top Author & Employment Attorney Daniel Schwartz

Write what you want to read. If you don’t find it interesting, your readers probably won’t either....more

Getting to Know You: Chuck Brown

Now stepping up to the plate for our “Getting to Know You Series” is Account Supervisor Chuck Brown, Mets fan, beer lover and agency lumber specialist. 1. Something your clients may not know about you is that you are a...more

Social Media Guide for Lawyers v. 3.0: How To Effectively Use Social Media for Marketing

INTEGRATING SOCIAL MEDIA WITH TRADITIONAL MARKETING - Once a lawyer becomes familiar with how to use social media, the next step is to learn how to use these technologies effectively for marketing. Traditional online...more

The Write Stuff: Q&A with Top Author & Attorney David Smyth

It’s all about telling stories....more

The Write Stuff: Q&A with Top Author & Corporate Attorney Stephen Quinlivan

Although he doesn’t practice in a major coastal city, through his blog, Dodd-Frank.com, Quinlivan has been exposed to a national and international readership....more

Branding FIVE Litigation Firms: 5 Law Firm Case Studies

We recently launched five Litigation websites. On the surface, the five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented killers who routinely give opposing counsel the fight of their...more

Law Firm Selling – Presenting Bios with Pizzaz!

I’m going to start this post off by saying lawyers test the absolute highest of all professionals in skepticism. So it’s no wonder many lawyers have their own thoughts about the effectiveness of their firm bio and more...more

[Webinar] Turning Virtual Visibility Into Real-Life Opportunity, Q&A with Richard Bistrong

Please tune in on Thursday, May 19 at 12 pm PT / 3 pm ET to learn about Richard’s approach to social media, content creation, and converting virtual connections into real-life business opportunities....more

The Write Stuff: Q&A with Top Author and Energy & Utilities Attorney Tod Griset

"Another element of success is when a new client comes into the office and they say that part of the reason they came to us is because they read my material. Or when a legislator or regulator says that they read my blog and...more

How Lawyers Can Leverage Google’s Top 3 Ranking Factors

Google looks at hundreds of factors when deciding what to put in the top spots for any given query. Up until 2015, those factors all remained a mystery. SEO forums and blogs all over the internet hypothesized for years on...more

The Write Stuff: Q&A with Top Author & ERISA Attorney Ary Rosenbaum

Ary Rosenbaum is an ERISA/retirement plan attorney and for many years has been one of JD Supra's most well-read writers....more

The Write Stuff: Q&A with Top Author & Consumer Compliance and Banking Attorney Barbara Mishkin

Barbara Mishkin is one of our top banking/financial services writers on JD Supra....more

Social Media Guide for Lawyers v. 3.0: Best Practices Guide

USING SOCIAL MEDIA TO ADD VALUE AND GENERATE BUSINESS - Social media is an essential marketing and business development tool. Lawyers and law firms now recognize that social media is a valuable tool for branding and...more

The Write Stuff: Q&A with Top Author & Patent Attorney Courtenay Brinckerhoff

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

Pull up a Chair: California Supreme Court Weighs in on Suitable Seating

To sit or not to sit, that is the question. And now the California Supreme Court has given us an answer. Well, sort of. They have told us how to find the answer. Even that’s a stretch. Pull up a seat and I will...more

Build Your Network Like a Roman: Now…Before You Need It

During the early days of the Roman Empire, the Romans lost a war. They lost because they couldn’t support and resupply their armies out in the marshlands between Rome and their allies in Capua. Thirty years later, hostilities...more

7 Tips for a Successful Networking Lunch

In every lawyer’s career there comes a time when they have to start networking and bringing in clients. This usually involves attending functions, meeting new people, and eventually the dreaded “networking lunch.” The lunch...more

Getting to Know You: Joey Telucci

Next up in our series “Getting to Know You,” we profile Account Executive Joey Telucci, aspiring home chef, celebrity watcher and Bay Area sports fanatic. 1. Have you found it beneficial professionally/enjoyable to have...more

How Google Determines Law Firm Local Rankings

Even though a large part of what local searchers see is due to their physical location, there are still things attorneys can do to improve their local ranking[1]. Google relies on complete and accurate information, robust...more

Law Firm Selling: It’s Important to Separate When You Are Selling and When You Are Lawyering

When you are pitching business and you hear “you gave the best presentation….but, we hired the other firm,” what happened? You likely educated the buyer and someone else closed the business. Remember to stay in “sales mode.”...more

Chambers USA: 4 Changes for This Year’s Submissions

It’s that time of year all legal marketers love to hate: Chambers season! Editor, Laura Mills recently released three changes to the usual submission process, which we recap here. In addition, we’ve added a few pointers for...more

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