Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Richard Hsu on Creating Videos to Promote Your Law Practice - LMA Tech 2013 Replay
What In-House Counsel Want - LMA Tech 2013 Replay
The Making of HsuTube Videos
BigLaw Bonus Season: Treading Water is a 'Victory'
Building A Post-Recession Law Firm
What should my company be aware of when launching a new website?
MacEwen: Partners Can't Really be Entrepreneurial
Why Milbank Sends 4th-Years Back To School
Zimmermann: Rumored BigLaw Mergers Are Blockbusters
Preview: Silicon Valley In-House Counsel Panel - LMA Bay Area
Dean: Law Schools Use Merit Scholarships To Boost Rankings
How Bryan Cave Grooms Rainmakers
Competitive Intelligence Workshop: What to Expect from LMA Tech Conference’s Case Studies
Legal Lunch and Learn: Q&A on LinkedIn and Content Marketing with JD Supra, Dechert LLP, and PeopleLinx
Law Firms Have Much to Gain from Process Improvement – Silvia Coulter
PeopleLinx Social Business Roundtable: Insights from Morgan Stanley, Prudential, Dell, JDSupra, and More
Dean: Law Firms 'Support' NYLS's 2 Year Degree Program
Press: Clients Buying Less, But Paying More
The Proactive Approach to Client Service – Interview with R. Robert Popeo, Chairman, Mintz Levin
What is spousal maintenance and how is it determined in Arizona?
Where’s the challenge in working at a firm that’s already great? It’s much more satisfying taking something with potential and making it great. Starting with something great and failing to screw it up is just maintaining...more
When I first started out in my law practice, I never imagined I would invest money in its growth.
I had this idea that I would just generate the revenue I needed to cover my pay and rent. I didn’t imagine I would have a...more
With the holiday season upon us, law firms’ thoughts turn to the logistics of sending holiday cards and brainstorming the hottest client gifts. And, while these touch points show clients that your attorneys appreciate their...more
What will be the top priority for law firms in 2014? The answer depends on whom you ask, of course – and, for our Firm Leadership series, we put the question to chief marketing officers at law firms publishing on JD Supra...more
Ready for a crash course in online marketing and SEO for lawyers and law students? Here you go.
This Stuff Isn’t That Hard -
Before we get started, let’s clear up one common misconception, which is that it’s...more
There are certain parts of being a lawyer that are particularly hard… Especially, if you’re a lawyer who cares.
The traditional business model is broken....more
In this LMA Tech Replay, listen to IP attorney Richard Hsu, partner at Shearman & Sterling, tell the LMA Tech 2013 audience how he uses video and his One Page blog to promote his particular legal practice. Richard handles...more
Watch an LMA Replay from the 2013 LMA Tech conference. Listen in as in-house counsel panelists tell Nat Slavin what they actually want from their outside counsel (and what they expect of their tech competence). Questions...more
Focus… it’s a hard skill to perfect when there are so many demands, options and desires. There is one thing I have a lot of experience with… and that is being scattered and unfocused and dealing with the results of my lack of...more
Strings of numbers have long plagued Google+ Pages. Recently, Google+ introduced custom URLs to make advertising your Google+ Page a little easier.
Since offering Pages, Google+ has issued a long string of numbers for the...more
Drawing on inspiration from Sal Khan at Khan Academy and recognizing his inability to draw, Richard Hsu explains how he enlisted the help of his 13 year old daughter to create a set of short videos which the ALM Recorder...more
If a tweet is sent into the Twitter-verse and nobody retweets it, did it have an impact?
Maybe or maybe not, depending on your firm’s marketing strategy and goals. But how do you determine marketing success in a...more
Dec. 5 (Bloomberg Law) -- David Lat and Elie Mystal from Above the Law talk with Bloomberg Law's Lee Pacchia about 2013 bonuses for lawyers at Cravath and Skadden, as well as some recent and noteworthy breakdowns in merger...more
Lawyer bios tend to share some problems. They lack focus, they are boring and they often contain too much superfluous information. Probably the worst thing is this: They bury the lead.
Originally published in The...more
Q: Are holiday cards effective?
A: I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once. Of course, I said...more
The days of the highly leveraged partner-associate pyramid model appear to be coming to a close. Although this may surprise many industry insiders (it surprised us), traditional associate leverage– defined as a simple ratio...more
Law firms need lawyers who can expand existing client relationships and grow their own and their firm’s book of business. Using social science methodology, Lawyer Metrics has identified a broad “Rainmaker Profile” that...more
“Be authentic” is one of Greentarget’s core values. While we focus on all of our values throughout the year, each month we highlight one of those values in an attempt to reinforce its importance. This month, we focus on “be...more
In August, the New York State Bar Association issued an ethics opinion telling lawyers they should no longer use the “specialties” section on the professional networking site LinkedIn. The only thing is, LinkedIn.com had...more
A few weeks ago, I asked over 8000 subscribers (lawyers) to our weekly Law Business Mentors Newsletter: “Why are you charging less than what you’re really worth?”...more
I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing.
But today, in 2013, I think we may...more
The 80/20 rule certainly applies to rainmakers — 20 percent of lawyers bring in 80 percent of the business at any given firm, and sometimes more. Why is it that some lawyers just can’t seem to make rain?
At first glance LinkedIn Showcase pages appear to be the same as the company pages we all have come to recognize. What’s the difference?...more
LinkedIn.com has introduced a special type of Company page they are calling Showcase pages, where organizations with multiple services, products and brands can concentrate on a single product line and aggregate its own...more
Believe it or not it is Thanksgiving week! Do you feel as though you have been “full steam ahead” since last Thanksgiving? Many of us have… which is, why when I read the article by Minda Zetlin, an Inc. Magazine contributor I...more