Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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Unique conference giveaway. I bet you don’t have one of these.

I was speaking at the Lex Mundi annual conference in New Orleans recently on the topic of how to increase the referrals within an international law firm network. The program was hosted by the Jackson Walker law firm. The...more

Splitting Hairs on Marketing ROI

Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while instances certainly do occur whereby clients specifically cite reading a blog post or seeing a name in the...more

Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

I just attended the LMA, or Legal Marketing Association’s, 3rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek, Sr. Manager,...more

Time Saver Savvy – June 2015

This month's tips are from some of the women who are part of Baker Donelson's newest group of shareholders. "Learn when it may be best to say no. Not every opportunity presented to you is appropriate to take. By being...more

Easily Attainable Do-follow Links from Lawinfo.com

Getting high-quality do-follow links you can make yourself are not that easy to come across online. Most link building strategies take time and effort to be successful so lawyers should go after low-hanging fruit whenever...more

Are e-auctions the ticket to lower legal fees?

According to Bloomberg BNA, Honeywell General Counsel Katherine Adams has determined that e-auctions are the ticket to lower legal fees. For those unfamiliar with the process, an e-auction is where the the corporate counsel...more

#LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. Today’s question was posted in a legal marketing group I...more

THIS is how to handle the death of one of your people.

I think the true quality of a law firm or accounting firm can be judged by how it responds to the death of one of its people. There was a lot of coverage recently regarding the death of a Chicago lawyer in an...more

Lawyers, It’s Time. It’s Been Time For A While.

I am finishing three days of attending legal marketing and business development conferences in Chicago. The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps pf this conference are pricing, project...more

Link Building with Crowdsourcing

2015 is the year of ingenuity for link building. Google has been cracking down on spammy tactics and techniques that used to be acceptable (and successful). In some cases, webmasters have been forced to come up with more...more

A Fundamental Misunderstanding

“Does your firm use social media?” “Oh yeah, our marketing department takes care of all social media.” This is a common reply among law firms and shows a fundamental misunderstanding in the way social media...more

Online Reputation Management: How Your “Bad and Ugly” Translates Into “Good” for Others

Inspiration from a compliance professional whose LinkedIn profile begins: “I bribed foreign officials, cooperated with international law enforcement & went to prison...”...more

The Roundup: This Week’s Recommended Reading (June 5, 2015)

From Around the Web - How to Find a Mentor as an Attorney: Here’s a look at what a mentor can do for you, and how to go about finding a person to guide you in your career as a lawyer. (About.com)...more

Link Building on Reddit: Strategies for Lawyers on Being a Helpful Community Member

When it comes to link building, low hanging fruit is getting harder and harder to come by. Reddit is one website where you can get high PageRank, do-follow links pretty easily. It can be difficult to make them stick for...more

5 Uncommon Ways for Lawyers to Successfully Connect with Prospects

Here’s a fact: Clients come to you because they’re in discomfort and they want your help in relieving that discomfort. In learning to meditate, teachers will first instruct students to “take their seat.” This...more

JDB 067: What Dave Ramsey Taught Me About Building a Better Law Firm

I recently had the opportunity to attend the Bankruptcy Leadership Summit that is put on by Dave Ramsey in Nashville, Tennessee. The conference is geared towards helping bankruptcy lawyers build and run a better law practice...more

Rising to the Top Of the Maybe Pile

In the smash pop hit of 2012, “Call Me, Maybe,” Carly Rae Jepsen sings about giving her phone number to a hunky stranger with the hope that he will call her, “maybe.” We all want more business, not more maybes, but...more

Houston Flooding and Lawyers - A Climate Change Informed View

Occasionally we venture a posting on how lawyers’ business plans incorporate climate change. We have not been a hopeful cheerleader, primarily because our observations confirm that clients don’t hire climate change lawyers,...more

Dance Your Own Dance

Don’t let the other side control your negotiations. Parties often will structure their negotiations based on their perception of the reasonableness of the offers or demands made by the other parties. Frequently, I hear...more

#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question behind this, and that is: “How do I go from people visiting my bio or blog posts on my website, to actually developing...more

10 Onsite SEO Tips

There are so many complicated aspects to SEO we often forget about the smaller, foundational elements that can have an impact. These kinds of things are often overlooked, easy to change and (unlike a lot of other elements of...more

TODAY is the best time ever to market your firm.

We may not see another opportunity like this for a generation. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors spending money vying for attention....more

Pipeline to Success - Part 7: The People

To ensure success, first the pipeline technology must be supported at the highest leadership levels in the law firm. Next, there have to be knowledgeable, well-trained people dedicated to inputting the data. Information has...more

6 Tips for Moving Your Attorney Site to SSL

Google announced back in 2014[1] that it was using security as a ranking signal in its search results. If you did not move your site to SSL this is still an optimization task you can take care of. The process can be simple...more

#LetsAskNancy: Lawyers, Why Should You Publish Your Content On Other Sites?

My short answer? Why would you not? The news this week about Facebook adding a new feature called Instant Articles, where major publications and sites, such as The New York Times, Huffington Post, The Atlantic,...more

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