Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
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JDB 081: Can You Create Great Content if You Hate Being a Lawyer?

Recently here at JDBlogger attorney Jim Hart wrote an article about starting his law practice over at age 40 to pursue an area of the law that he had a passion for. I think Jim’s article struck a chord with many attorneys in...more

The Bad Bet of Offering Self Directed Brokerage Accounts in 401(k) Plans

I love Las Vegas and I hate to gamble, which explains why I haven’t been to Atlantic City since 1995. I love the sights, sounds, the entertainment, the food, and everything but the gambling. I hate gambling because I don’t...more

4 Steps to Consistently Draw Media Attention to Your Law Practice

“People are sheep. TV is the shepherd.” ? Jess C. Scott, Literary Heroin (Gluttony): A Twilight Parody I’ll start with a story from a while back… It was a pretty normal Sunday for me. I woke up early for my...more

Survey: Law-Firm Content is Flowing, but are In-House Counsel Reading?

Fifth annual survey of in-house counsel and law-firm marketers shows firms keep churning out more content, but often without documented strategic plans. A survey released today by communications firm Greentarget and...more

JDB 079: Can Lawyers Really Get Clients through Social Media?

For many lawyers the whole concept of social media is just a big waste to time. And it can be. Whether it is Facebook, Twitter, LinkedIn, or Google+ social media is a guilty pleasure for most, but can it actually be a...more

FAQ This! Identify Your Next Best Writing Ideas in 5 Simple Steps...

How to come up with six new, substantial writing ideas and build the beginnnings of an editorial calendar. Couldn't be simpler...more

The 3 Biggest Excuses Lawyers Make for not Creating Great Educational Video to Market their Law Firms

Anytime someone tells me they don’t have the time, I call them out on it and tell them “You’re full of it. You do.” The reason they claim they don’t have time is because they don’t see the value investing in their law...more

6 Reasons Why a Law Firm Scholarship Campaign is Gold

The quality and quantity of inbound links pointing at your website is a powerful factor in where it ranks in search. As part of a multi-faceted SEO strategy, a good link building campaign can do wonders for your traffic. ...more

During Mizzou Protests, Social Media Giveth and Taketh Away

There was a bizarre twist this week in the developing story about racial unrest at the University of Missouri. On Monday, protestors attempted to prevent the news media from taking photos of protestors. On Tuesday, they...more

5 Things That Can Destroy a Good Scholarship Campaign

A well designed and effectively executed scholarship campaign can enhance the authority of a website by leaps and bounds. A link building campaign of this caliber has a lot of moving parts and any part that is poorly done...more

JDB 076: Why Your Law Firm Needs an Email Subscriber List

For most lawyers email is the bane of their existence – I would be willing to bet good money that you have hundreds (if not thousands) of emails piled up in your inbox right now! But email can be a lawyers friend,...more

7 Ways To Make In-House Lawyers Happy

Recap with takeaways of a recent LMA conference presentation featuring several in-house lawyers talking about what makes them happy clients....more

5 Reasons Why No One Reads Your Content

Why you're not being read - and what to do about it....more

Why Write When Everyone Else Is Writing? 5 Reasons Why Attorneys Should Keep Publishing...

Demonstrating your knowledge of a matter is an important reason to continue writing, but it is far from the only one. Here are five other key benefits that accrue to authors making it worth the time and trouble. Anything to...more

Got a Website? Tweet? Save Copies of Everything!

Did you know that, if you advertise your legal services on the Internet—and that includes having a firm website or using social media—you have to keep a copy of all the webpages for two years? Under Cal Rules of Prof...more

Goldman Sachs Just Exposed Twitter for What it Really Is

When Goldman Sachs announced earlier this month that they would cut out the middle men and release their earnings on Twitter, the Internet predictably lit up with chatter about how Goldman’s move could signal a revolution in...more

Strategic Link Building on Reddit for Lawyers

Reddit is a great source for authoritative links and the community is also a good place to get exposure for your practice. The Reddit community can be extremely unforgiving so marketing on the platform is more of an art than...more

Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’

While the legal profession and public relations may appear at first glance to be two disciplines with little overlap, in fact the opposite is true. Lawyers and PR professionals are both advocates trusted to champion the...more

JDB 072: Lawyer Marketing Score – Interview with CEO Dan Weeks

Whether you are doing your own content marketing or paying an SEO company to get you to the top of Google’s search engine rankings you have undoubtedly had the thought – “is any of this really working?”....more

Give Great Quotes, Really!

There is an expression, unique to the intersection of PR and journalism that roughly goes, “He (or she) gives great quotes.” This means that a source is able to provide a punchy, succinct and informative sound bite that works...more

3 Takeaways from the LMA Technology Conference West

It's no longer about B2B or B2C. Today it's about...more

DHS Proposes New Rule for STEM OPT Extension

New rule would extend STEM optional practical training to 24 months. On October 19, the US Department of Homeland Security (DHS) published a proposed rule in the Federal Register to amend its F-1 nonimmigrant student...more

More Local SEO Tips for Lawyers

Focusing on a local SEO strategy just makes sense for lawyers. Most of the time attorneys are going after a narrow regional market and having a strong presence on the web for local searchers is very important. As time goes...more

The Art and Science of Being Useful to In-House Counsel

A GC perspective on how outside counsel can earn and keep the attention of in-house lawyers with helpful legal commentary and analysis....more

Screaming Frog for Onsite SEO Audits

On onsite or onpage SEO analysis refers to all of those things that are within your direct control on your website. Things like the page copy, titles, heading, URLs, internal links, load times and other elements all fall...more

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