Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
News & Analysis as of

TODAY is the best time ever to market your firm.

We may not see another opportunity like this for a generation. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors spending money vying for attention....more

Pipeline to Success - Part 7: The People

To ensure success, first the pipeline technology must be supported at the highest leadership levels in the law firm. Next, there have to be knowledgeable, well-trained people dedicated to inputting the data. Information has...more

6 Tips for Moving Your Attorney Site to SSL

Google announced back in 2014[1] that it was using security as a ranking signal in its search results. If you did not move your site to SSL this is still an optimization task you can take care of. The process can be simple...more

#LetsAskNancy: Lawyers, Why Should You Publish Your Content On Other Sites?

My short answer? Why would you not? The news this week about Facebook adding a new feature called Instant Articles, where major publications and sites, such as The New York Times, Huffington Post, The Atlantic,...more

Ntrakwah & Co. Lawyers – Doing Business in Ghana

Founded by Felix Ntrakwah, one of Ghana’s most-respected lawyers, Ntrakwah & Co. is known as Ghana’s finest business and commercial law firm. Partner Kwadwo (“Kojo”) Ntrakwah was interviewed recently by The Law Society...more

8 Things You Can Do to Take Your Law Career to the Next Level

When you first pass the bar, you deal with basic issues such as how to draft legal documents, please your supervising attorney, and properly bill clients. Initially, these issues are enough of a struggle, but a few years into...more

Google Debuts Search Analytics in Webmaster Tools

Avid webmaster tools users noticed quickly that instead of the same boring search queries report found in Webmaster Tools, there is now a more robust analytics feature. This month Google officially rolled out Search...more

Hey, Where Did All My Online Friends & Connections Go?

Remember that passionate follower of yours on Twitter that shared everything you wrote? Remember that new connection you made on LinkedIn that seemed interested in what you had to post? Remember that friend that went out of...more

A Recession-Era Marketing Committee Conversation

A Sadly Common Marketing Conversation: Fortunately, most of the legal profession seems to have weathered the recession. There were some notable flops and failures, but things have clearly been picking back up. We’re...more

#LetsAskNancy – Lawyers: What Tone Should You Use In Social Media?

One of the questions I am often asked is: “What tone should I use when I post in social media, or when I blog?”...more

5 Effective Link Building Strategies for Lawyers

There are a lot of ways to get links to your site. Sometimes it is hard to come up with good ideas so Attorney Rankings has compiled a list of link building strategies that have been proven effective. When building links...more

Networking With the Horde at INTA

The International Trademark Association (INTA) has just launched its annual ginormous conference here in America’s Finest City. My colleagues back at the office feign jealousy that we are in San Diego on a ‘junket.’ But...more

Lawyers, Are You Guilty of Committing Random Acts of Content?

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation and distribution, is part of carefully thought out marketing and business development strategy. You need to take...more

Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton [Video]

Watch the hour-long video recording of a recent client webinar in which JD Supra's Adrian Lurssen talks to author, speaker, attorney, and entrepreneur Adrian Dayton about how law firm marketers can help their lawyers share...more

11 Ways to Increase the Value of Your Practice

Wouldn’t it be nice to have the option to sell your business in the future for a hefty price? The good news is that there are proven strategies you can use to increase the value of your practice and make it attractive...more

Recommendations that Build Business

In its 2014 “Global Trust in Advertising” report, market research giant Nielson Company found that 92% of consumers worldwide trust recommendations over all other forms of advertising. That is up 18% since 2007....more

Pipeline to Success - Part 4: The Past

When some larger firms with sophisticated marketing departments began to realize the limitations of spreadsheets years ago, they started looking for alternatives. But because the profession had not been focused on...more

The Signal Is In Search - One Powerful Way to Use Twitter to Connect with Reporters

The signal is in Twitter search. Here's what that means for Content Strategists trying to earn visibility with media members today....more

Lawyers: Client Names In Pitches…To List or Not To List?

It is a natural tendency to want to show your past work when pitching new clients. As you know, this is dicey in some jurisdictions. Some don’t allow you to use past results as a predictor of future success, so the way you...more

A tongue-in-cheek recollection of LMA’s first 20 years.

A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. ...more

That is the Telling Thing: An Interview with Jenna Bedsole

In addition to her credits as attorney and author, Baker Donelson Labor and Employment Chair and Birmingham Shareholder Jenna Bedsole can now add filmmaker to her list of accomplishments. Jenna is the executive producer and...more

Here’s what can happen when everyone uses the same differentiator…

Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be...more

How to Successfully Integrate Lateral Partners

There are two ways lateral partner recruiting can grow the revenues of a law firm. The first is through the acquisition of additional client relationships brought to the firm by the lateral partner. The second is the added...more

What Attorneys Need to Know About Google’s Approach to Mobile

On the 21st of this month, Google is slated to make a change that will have a more profound impact than the hundreds of other algorithm changes it makes throughout the year. Lawyers who may receive a lot of business from...more

LinkedIn Ethics Alert: 4 Things All NY Lawyers Should Know

Even lawyers who don’t practice in New York might want to take note of a formal opinion released this month by the New York County Lawyers Association Professional Ethics Committee....more

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