Firm Marketing Updates

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Social Media Guide for Lawyers v.2.0: Sample Social Media Policies

RESTRICTIVE SOCIAL MEDIA POLICY - Introduction - Social media encompasses a broad sweep of online activity, all of which is trackable and traceable. These online networks include not only the blogs you may write...more

Visualizing Employment by Law School, Part II

A useful plot for examining multiple measures over a range of a continuous predictor is a shaded area plot. These are especially valuable for compositional data (data on multiple categories that always add up to 100 percent),...more

Social Media Guide for Lawyers v. 2.0: How-To Guide to Social Media Platforms: Twitter for Lawyers

Twitter is a real-time information and “micro-blogging” social media tool that enables lawyers and law firms to send potential clients and referral sources brief updates on what’s new with their firm. Posts are limited to 140...more

Why do accounting firms use initials instead of names? – Part 2

We know that for many professional-services firms (e.g. law, accounting, consulting, etc.), using initials is simply a necessary compromise — a less-controversial way to abbreviate the firm’s name. You get to shorten a...more

Competition Watching? Who Cares!?

During a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to....more

The Roundup: This Week’s Recommended Reading (Aug. 22, 2014)

From Around the Web - I Didn’t Get a Clerkship! Now What? Fairuz Abdullah, Associate Director for Public Interest and Clerkship Programs at UC-Hastings School of Law, addresses a question on many minds — what you...more

How the Financial Crisis Changed Cahill Gordon  [Video]

August 21, 2014 (Mimesis Law) -- Dan Zubkoff, partner and executive committee member at Cahill Gordon & Reindel, talks with Kent Zimmermann about the firm's strong financial performance since the financial crisis in 2008....more

Marketing and Biz Dev Training for Litigators

A marketer asked whether litigators require unique marketing and client-development training. She’d been hearing from the litigators that they felt the nature of a litigation practice is somehow different, that it...more

Social Media Guide for Lawyers v.2.0: How-To Guide to Social Media Platforms: LinkedIn for Lawyers

LinkedIn is a business-oriented social networking site with a membership of more than 50 million professionals from around the world, representing 150 industries. LinkedIn serves as an online resumé, offers the ability to...more

Social Media Guide for Lawyers v.2.0: How-To Guide to Social Media Platforms: Facebook

FACEBOOK FOR LAWYERS - With more than 845 million active users, Facebook is the most visited web site in the world. Facebook allows lawyers to interact with friends, colleagues, and people from across the globe. It...more

“C’mon, it’s just a logo. How hard can it be?”

We haven’t heard it phrased exactly like that, but that’s the implication: “We designed our last logo all by ourselves in Word, and it looks just fine. Why should we pay to have you design it?”...more

The Roundup: This Week’s Recommended Reading (Aug. 15, 2014)

From Around the Web - Law Schools Catch the Start-up Bug: To prepare students to find careers in a market oversaturated with people with law degrees, the schools are making entrepreneurship part of their curriculum....more

Social Media for Lawyers - v.2.0: How To Effectively Use Social Media

INTEGRATING SOCIAL MEDIA AND TRADITIONAL MEDIA - Once a lawyer becomes familiar with how to use social media, the next step is to learn how to use these technologies effectively. Traditional online marketing activities...more

What’s the deal? Why do accounting firms use initials instead of names?

With very rare exception, names work better than initials. You’d think it’d be pretty obvious. But accounting firms curiously LOVE their initials. The problem is, initials don’t mean anything....more

Social Media Guide for Lawyers - v.2.0: Best Practices Guide

USING SOCIAL MEDIA TO ADD VALUE AND GENERATE BUSINESS - Social media is an important marketing and business development tool. Lawyers and law firms are beginning to recognize that social media web sites are a ...more

Five Tips for Job Hunting After the Bar Exam

You just took the bar exam. While your first priority is to relax and celebrate (which you should do), you should also use this time to polish you resume and focus on your career. Here are five tips to jump-start your job...more

Corcoran: Bar Associations Need to Stop Preventing Change in Law  [Video]

August 13, 2014 (Mimesis Law) -- Tim Corcoran, president of the Legal Marketing Association, talks with Lee Pacchia about a recent decision by the Texas State Bar to limit the use of non-lawyer professionals in the management...more

Rebranding a Top Trial Lawyers Group

The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar. Membership is limited to 3,500 Fellows. The LCA offers its...more

The 20 Best Law Firm Tag Lines.

Is your firm “Committed to Mediocrity ™”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your...more

How Fenwick Partners Caught the Tech Wave  [Video]

August 7, 2014 (Mimesis Law) -- Mark Stevens, partner at Fenwick & West, talks with Kent Zimmermann about some of the reasons why the percentage increases that the firm achieved in key financial metrics reported by The...more

Community Content is “King”

On July 11, NBA fans and sports enthusiasts alike were flooded with news reports announcing the return of LeBron James to the Cleveland Cavaliers. James began his incredibly successful NBA career as a Cav in 2003. After James...more

The Roundup: This Week’s Recommended Reading (Aug. 8, 2014)

Work-Life Balance — Is it Even Possible? Based on five years’ worth of interviews with almost 4,000 executives worldwide, a recent study showed five main themes amongst those executives who most effectively combine...more

Lawyers, People Don’t Want A Drill. They Want A Hole.

I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution. Something she just said applies...more

Lateral Integration for Longevity

In law firms, lateral integration is a marriage of many resources. I am sure many remember the famous quote “it takes a village.” In the case of lateral integration, this quote is spot on for law firms in a competitive...more

Should we offer marketing training to our summer associates?

Yes. But only under certain restrictions. I’ve been asked to conduct a lot of summer-associate training over the years, but only rarely have I done it exclusively for the summer kids. Instead, I typically...more

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