Content Marketing

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When is the best time to share? It depends.

If a tree falls in the forest and nobody is there to hear it, does it make a sound? Philosophical thought experiment - For the first five years of my consulting business, I gathered data and case studies on...more

Are You Investing Your Firm's Billable Hours Wisely? 10 Questions to Make Your Writing Efforts Matter

Law firms are in essence considering the job done once their articles are approved and published. But is the goal to just get it published? Isn’t the goal to get it read by the right people to the benefit of the attorney who...more

Focus to Grow: A Winning Practice Strategy for a Digital Age

Lawyers often tell us they have limited time to devote to marketing and business development and want to know the most effective way to maximize their time. Without hesitation, our response is “specialize!” (Actually, because...more

The Write Stuff: Q&A with Top Author & Employment Attorney Daniel Schwartz

Write what you want to read. If you don’t find it interesting, your readers probably won’t either....more

The Write Stuff: Q&A with Top Author & Attorney David Smyth

It’s all about telling stories....more

The Write Stuff: Q&A with Top Author & Corporate Attorney Stephen Quinlivan

Although he doesn’t practice in a major coastal city, through his blog, Dodd-Frank.com, Quinlivan has been exposed to a national and international readership....more

[Webinar] Turning Virtual Visibility Into Real-Life Opportunity, Q&A with Richard Bistrong

Please tune in on Thursday, May 19 at 12 pm PT / 3 pm ET to learn about Richard’s approach to social media, content creation, and converting virtual connections into real-life business opportunities....more

The Write Stuff: Q&A with Top Author and Energy & Utilities Attorney Tod Griset

"Another element of success is when a new client comes into the office and they say that part of the reason they came to us is because they read my material. Or when a legislator or regulator says that they read my blog and...more

The Write Stuff: Q&A with Top Author & ERISA Attorney Ary Rosenbaum

Ary Rosenbaum is an ERISA/retirement plan attorney and for many years has been one of JD Supra's most well-read writers....more

The Write Stuff: Q&A with Top Author & Consumer Compliance and Banking Attorney Barbara Mishkin

Barbara Mishkin is one of our top banking/financial services writers on JD Supra....more

The Write Stuff: Q&A with Top Author & Patent Attorney Courtenay Brinckerhoff

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Compliance Attorney Tom Fox

Tom is a prolific writer of both print and blogs including The FCPA Blog and FCPA Compliance & Ethics. Although he came to blogging through an unusual life event, he has learned much and gained much from the experience. He...more

How One Simple Question Leads to 3 Months of Solid Writing Ideas for Attorney Bloggers

One quick exercise with great results for any professional or legal blogger hard pressed for new writing ideas....more

The Write Stuff: Q&A with Top Author & IP Attorney Kevin Noonan

Kevin Noonan is one of the top intellectual property and patents writers on JD Supra. He is a partner with McDonnell Boehnen Hulbert & Berghoff LLP and an experienced biotechnology patent lawyer. He helped found...more

The Write Stuff: Tips for Writing for New Business with Attorney Gerald Nowotny

Gerry has a great amount of insight into business development through content (and he should know, given his tremendous business success via writing). If you are facing a case of writer’s block, consider these ideas for...more

The Write Stuff: Q&A with Top Author & Attorney Linn F. Freedman

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

Best times for professionals to post to social

The world is full of coincidences. Once in the airport of Salt Lake City, I ran into Natalie Cook on her way to Romania to do missionary work there. I had met her in high school, so we had a brief conversation and I wished...more

The Write Stuff: Q&A with Top Author & Attorney Garret Murai

The first in a series of Q&A discussions on successful writing in the business realm, with recipients of JD Supra's 2016 Readers' Choice award....more

How to Write for New Business: 3 Do's and Don'ts for Lawyers

Last week, one of our more business-development-savvy clients invited me to be a guest speaker on their monthly client development call. They'd asked us to share our perspective on ways to improve content and how better to...more

Do You Treat Analytics Like Finance or Accounting? The Difference Matters and Here’s Why...

Most of us are at risk of letting our analytics reviews be backwards-facing exercises when our sole purpose is merely to measure past performance. “How did we do?” is a fine question to start with, but it’s no wonder that we...more

3 Reasons Why Every Lawyer Should Study JD Supra's Readers' Choice Awards

JD Supra just published their inaugural Readers’ Choice awards, featuring top authors and top content across 26 categories. The accompanying report provides critical insight into who’s reading what – and in which industry –...more

10 Rules for Writing to Be Read [Infographic]

Are you a lawyer writing to be read by clients, prospective clients, media members, inhouse counsel and others? Print out this infographic on ten rules for writing to be read (published in partnership with our friends at...more

Content Marketing…It’s Time You and I Have A Little Talk

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished...more

Five Lessons from a Social Media Survey of In-House Counsel

Just before Thanksgiving, Greentarget and Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This year’s survey included responses from 181 in-house counsel (IHC) about their use of...more

JDB 084: 3 Powerful Ways to Turn Law Firm Website Visitors into Clients

When it comes to law firm advertising there is a lot of focus on increasing the traffic to your website and helping you reach the coveted first page of the Google search engine rankings. However getting potential clients to...more

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JD Supra Readers' Choice 2016 Awards

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