Content Marketing

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Content Strategy: Don't Just Write About the Law...

With a case study example, a look at what it takes for lawyers to be well read online today....more

The MOST-Important Question to Ask Before Updating Your Website is…

I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer. As expected, the questions focused on Design issues like font and layout, or Technical issues like platform and...more

Bloggers: Let Your Content and Your Readers Breathe

EVERYONE IS BECOMING A PUBLISHER - We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history....more

How to Make Clients Smile

We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we...more

And That’s All She Wrote (Why I write)

She gazed thoughtfully out the window. “That’s the problem. I don’t know,” she said. “So I guess I’ll have to keep blogging about employment law topics, with special emphasis on the Americans with Disabilities Act, sexual...more

The Future of Content Marketing in 3 Tweets?

Three views on the future of content marketing, as parsed from smart tweets by Joe Pulizzi....more

Advertising Law - June 2014

Native Advertising Needs Better Disclosures, Says NAD - Taking another look at native advertising, the National Advertising Division recommended that Internet-based ad company Taboola modify its “recommendation widget”...more

Content Strategy: One Update Is Good, a Series Is Much Better

How one law firm is generating visibility with a focused content series on a significant legal milestone, the 50th anniversary of Title VII....more

Embracing Facebook as a News Conduit

I’m a bit of a dinosaur. On a good day, three physical newspapers are dropped at my doorstep. Of the things that motivate me to get out of bed: coffee and those newspapers play a large role. Being a media relations...more

“Why am I not listed in Chambers, again?”

Most days, legal marketing is a rewarding, challenging job. Other days, such as the day that Chambers announces its rankings, are days when you feel like you’ve entered a minefield the minute you step into the office....more

Is Jimmy Fallon the King of Content Marketing?

Sure, I think he is, and that's without even having seen his Tonight Show on television! Here's why....more

Lawyers and Their Hobbies: Richard Hsu (aka @HsuTubeEsq) Explains His Latest Online Project - Q&A

Q&A with attorney Richard Hsu (of HsuTube) fame about his latest podcasting project: interviewing lawyers with interesting side hobbies as an opportunity to show the human side behind lawyers and the legal profession....more

JDB 056: How to Get More People to Read Your Blog – Interview with JDSupra Founder Adrian Lurssen

Writing great articles for your blog or producing a great video for your law firm website is simply the first step in creating a strong online presence. Next you have to get your content in front of the right eyeballs if you...more

The customer’s always right – how new UK consumer regulations will affect online digital content providers

On 13 June 2014, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (the Regulations) will come into force and affect any UK businesses selling to consumers. The Regulations,...more

JDB 055: Classic JDBlogger – Interview with Spencer Haws of Niche Pursuits

Have you ever looked at the law firms at the top of the Google results and wonder what they have that you don’t? In this week’s episode of the JDBlogger Podcast I interview Spencer Haws the owner of the popular blog and...more

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more

Running a Sweepstakes or Contest on Social Media?

If entry for the chance to win a prize requires participants to post content featuring your company’s products or services, the participants should be instructed to disclose that their posts are pursuant to a contest. ...more

States Further Attempt to Protect Minors' Privacy Online

Following the adoption of a California law protecting minors under the age of 18 online, Delaware has now introduced House Bill 261, which would add a new section called the Child Online Protection Act to Title 6 of the...more

What I Learned About Content Marketing While Working at JD Supra

Five lessons I’ve learned about Content Marketing while shepherding the thoughts and insights of incredibly smart legal professionals (you) around the web....more

"The report of my death was an exaggeration . . . . . ." Mark Twain, May 31, 1897

From some quick online research, I believe Mark Twain is credited with the above quote, and it is frequently misquoted as "the reports of my death are greatly exaggerated." Although "death," is certainly an exaggeration in...more

The Emerging Market for Context

The list of news stories clamoring for our attention is overwhelming as the editorial concept of serendipity has been replaced with “link bait.” The conversations I used to have with peers about strategies for re-engineering...more

Native Advertising Takes Center Stage: New NAD Decision Recommends Disclosure of Branded Content as Advertising

Many advertising industry predictions for 2014 have trumpeted the rise of "native advertising" and "content marketing" in digital media, where advertising or sponsored content is integrated with or designed to resemble...more

Is Anybody Going to Click on That? ILN Webinar [Video]

Watch and listen in to the International Lawyers Network's quarterly marketing webinar, hosted and kindly shared here by lLN's Lindsay Griffiths. The topic: what makes some content pieces more popular than others? JD...more

Lawyers and Good Content: Building "Beautiful Relationships"

The significance and value of good content is not a novel concept in 2013—or ever for that matter. But four generations post-Casablanca, grabbing the attention span of purchasers of legal services belonging to the X, and now...more

One perspective on the value of content

“Content is a sh#tty business.” That’s what author Jeff Jarvis told the CEOs of America’s largest and best public relations firms last week at a the Content Frenzy! Conference in New York....more

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