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Content Marketing

6 Tips to Keep Your Law Firm's Content Strategy on Track

by JD Supra Perspectives on

Law firm content strategy is a process of trial, error, and trial again. Here's how to stay on track as you iterate....more

LinkedIn – in whose professional interest?

by Seyfarth Shaw LLP on

LinkedIn is the biggest online network of professionals in the world. Many employers encourage staff to use LinkedIn to promote their organisation. While employees may share content relating to their organisation, they...more

Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads

by ON24 on

Content creates leads. Once you have accepted this fact, the next step is scaling your content to produce more of those leads....more

To Be Known for Your Expertise, Turn Your Content Into Campaigns - Here's How

by JD Supra Perspectives on

In his latest quick video tip, Adrian Lurssen explains how to "go big" on an issue and establish yourself as a thought leader around a particular issue. Random acts of content don't cut it today. Build content campaigns...more

5 Tips to Pioneer Podcasting at Your Law Firm

by JD Supra Perspectives on

Podcasting is a creative, user-friendly way to humanize your attorneys and share their knowledge 24/7. Here's how to launch yours....more

How to Write Client Alerts That Stand Out

by JD Supra Perspectives on

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

Is there really too much content? Mr. T says no.

by Adrian Dayton on

Remember when you were a kid and there were exactly four TV channels to chose from? Most of the sitcoms portrayed white middle class families, while occasionally you had some token diversity with either a live-in butler from...more

Strategies with Sam: CMOs and Law Firm Leaders, Do Your Teams Measure Up?

by ON24 on

As we roll into the last quarter of the year, are you evaluating your 2017 metrics?...more

How to Build Client Relationships With Law Firm Video

Liz Herrgott of FEAST Studios with a 20-second tip on how video profiles can help strengthen relationships with clients. It's a people business; tell stories!...more

Webinars Don't Have to Suck

by ON24 on

An ON24 guest post by senior Microsoft channel marketer, MJ DePalma, including tips on how to build a successful webinar program. Actionable takeaways for law firm teams....more

Lawyers: How to Turn Your Online Social Interactions Into Leads

by ON24 on

Sam McKenna breaks down the who, how, and why social selling is worth your time, even lawyers....more

Why Creating FAQ Videos Is Smart for Law Firm Visibility

Liz Herrgott of FEAST Studios talks about why creating FAQ videos in response to questions you know people are asking, and asking often, is a smart way to build meaningful, targeted thought leadership and visibility....more

Law Firms, Here's Why Telling Your Pro Bono Stories by Video Sets You Apart

Liz Herrgott of FEAST Studios on why video stories about your firm's Pro Bono efforts can make all the difference -- it's magic at the intersection of community service, attorney interests and passions, and good story...more

Lawyers, Can You Grow Your Practice By Publishing Content?

by Nancy Myrland on

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. It is what helps you...more

Use This Simple Exercise to Identify New Writing Topics With Proven Interest - Quick Content Tip

by JD Supra Perspectives on

You know that thought leadership is a terrific way to increase professional visibility, market expertise, and connect with prospective clients and others who can help to grow your business - but: you don't know what to write...more

"Get to Know Me!" - What Your Firm's Content Strategy Needs to Make It Successful...

by JD Supra Perspectives on

Survey says: your firm's content strategy hinges upon what you know about your clients. Erik Crown with a marketing perspective....more

How Technology Facilitates the '7 Key Touches' Concept in Marketing & Business Development

by ON24 on

ON24's Samantha McKenna with a quick look at how technology can help facilitate the seven touches between prospective clients and your firm....more

Writing to Stand Out? Know Your Competition

by JD Supra Perspectives on

The days of content for content’s sake are over. From Susan Kostal, four tips to help your thought leadership stand out in the noisy crowd....more

How to Make It Easy for Clients to Engage With Your Writing Right Away - Content Quick Tip

by JD Supra Perspectives on

We're all writing for an online audience - but we don't all write anticipating the behavior of online readers. Here's Adrian Lurssen's latest 60-second video tip on how to present your writing to engage readers right away...more

Is it time to refresh your social media training?

by Adrian Dayton on

Rainmakers know the impact that social media training can make. Last night, I had dinner with a good friend of mine, a partner at a prestigious law firm. This partner has brought in millions of dollars of business through...more

How to Earn More Readers With Every Title - Content Quick Tip

by JD Supra Perspectives on

Why should a busy professional stop what they're doing and read you now? Watch this 60 second video tip to learn how to earn more readers with each one of your titles. Part of Adrian Lurssen's series of quick-hit content...more

Content Quick Tip - Marketers, Use This Easy Process to Help a Blocked Writer

by JD Supra Perspectives on

A 40-second content strategy tip: For marketers and biz dev folks in law firms looking to support attorneys in their thought leadership, here's a quick and easy way to get the writing done with someone who wants to author a...more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

by JD Supra Perspectives on

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

A Content Quick Tip - Use This Easy Way to Help Readers Get Your Point Up Front

by JD Supra Perspectives on

For most of us, writing is a process of discovering our thoughts. Typically that means we stop once we realize the point - and that's not good for our readers. Here is JD Supra's Adrian Lurssen with a quick content marketing...more

How to Improve Your Old Blog Posts for New SEO Success - Law Firm Content Strategy

by JD Supra Perspectives on

Step by step guide how to capitalize on your firm's older, rankable blog posts by modifying them to fit today's ranking algorithm....more

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