Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton
How to Earn Your Readers One Excellent Title at a Time
How to Write Titles That Get You Noticed and Read
Is Anybody Going to Click on That? ILN Webinar
My short answer? Why would you not?
The news this week about Facebook adding a new feature called Instant Articles, where major publications and sites, such as The New York Times, Huffington Post, The Atlantic,...more
Content creators and content exploiters will need to review their licensing regimes and agreements if changes proposed by the European Commission are adopted.
On 6 May 2015 the European Commission published its digital...more
There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation and distribution, is part of carefully thought out marketing and business development strategy. You need to take...more
Watch the hour-long video recording of a recent client webinar in which JD Supra's Adrian Lurssen talks to author, speaker, attorney, and entrepreneur Adrian Dayton about how law firm marketers can help their lawyers share...more
The signal is in Twitter search. Here's what that means for Content Strategists trying to earn visibility with media members today....more
With the first quarter of 2015 behind us, many companies are already deeply engaged in social media campaigns. Many of these campaigns include the engagement of professional bloggers or other persons with social media...more
Watch a video recording of Adrian Lurssen's recent Content Strategy webinar for JD Supra clients. The topic: how to write titles for your content that get you noticed and read. Adrian describes different readers habits and...more
This April, will mark 5 years since I started my own law practice dedicated to retirement plans/ERISA.
5 years ago, I swore the days that I would be working for someone else were gone. I had enough; I wasn’t going to let...more
Earn your readers, one title at a time. Here's how....more
Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more
For your reference, three recent posts on content marketing tactics and strategy you should not miss.
There are ways to leverage content marketing that can help you grow your law practice.
What is it? -
Content marketing involves creating and posting helpful, valuable content online, while increasing exposure,...more
Inbound links remain an important factor for ranking a website. Building links is also one of the most challenging optimization tasks because it takes a lot of time and sustained effort to be successful. Fortunately there...more
Welcome to MDM Newsletter #5—and to an entirely new year of Digital Media machinations. What better way to start the year than first recapping the last one—then predicting major themes for 2015—and then ending things up with...more
Gathered together in one easy-to-read eBook, here are the collected writings of JD Supra team members touching upon various content marketing strategies and tactics that pertain not only to lawyers and law firms, but really...more
What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to...more
A SURVEY OF PRIVACY, COPYRIGHT, AND TRADEMARK ISSUES -
Today, even Elvis has a Facebook page, Instagram2 and Google+ accounts, a Twitter handle, a Pinterest board, and a mobile app. The Internet and the mobile...more
“Native advertising” has become popular with advertisers and publishers, but it has raised concerns by the Federal Trade Commission and NAD, the advertising self-regulatory organization, and spawned lawsuits by content owners...more
Hashtags and Ads: Top 10 Legal Considerations for Brands Involved in Digital and Social Media Advertising -
In today’s competitive marketplace, brands are relying heavily on social media and other digital methods to...more
Not all Native Advertising May Be Commercial Speech under the First Amendment -
If there is one thing clear from the case law, it is that the commercial speech analysis under the First Amendment is a...more
This year I decided that I needed to make a commitment to start using video in my overall marketing strategy. While I am not typically a big consumer of video myself I am clearly in the minority on this. And I have found...more
With a case study example, a look at what it takes for lawyers to be well read online today....more
I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer. As expected, the questions focused on Design issues like font and layout, or Technical issues like platform and...more
EVERYONE IS BECOMING A PUBLISHER -
We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history....more
We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we...more
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