News & Analysis as of

Content Marketing

5 Ways Your Digital Content Levels the Geographic Playing Field (That You Should Be Doing Now)

by ON24 on

All five make a difference and your firm is probably only doing one of these. ...more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A [Video]

by JD Supra Perspectives on

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

Google Analytics & Your Law Firm's Website - 5 Ways to Make Better Decisions Today

by JD Supra Perspectives on

There's a difference between installing Google Analytics and actually reviewing the data and using it to make better decisions. Here's how to get started....more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

Low on billable hours? 5 reasons blogging may be the answer.

by Adrian Dayton on

Have you ever thought what it would be like to have a whole day in the office with nothing to do? I shudder to think about what that feels like....more

Creating content: is it worth the investment?

by Adrian Dayton on

Is it worth it for firms to create content? Is it worth it to take fee-earners off billable projects to write blog posts, white papers, and articles for newsletters?...more

Content Marketing Strategy for Lawyers: Provide Value, Build Relationships

by JD Supra Perspectives on

When it comes to content marketing by lawyers, focus on what matters most....more

If Content is King, Repurposing Content is Queen Bee

by ON24 on

Content from an hour-long webinar can easily become a 20-minute TED-style talk, a five-minute webinar teaser, and a two-minute video clip....more

Host a Dynamic Thought Leadership Conversation, Not a Talking Slide Deck

by ON24 on

Sometimes true thought leadership is talking less and listening more....more

The Benefit of Including a Video with Your Written Articles [Video]

by Kates Media on

Adrian Lürssen, Co-Founder of JD Supra, discusses how including a short, supporting video with a written article or blog post will help your audience decide if it is something that they should take the time to read...more

Lawyers, Is LinkedIn A Waste Of Your Time?

by Nancy Myrland on

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time...more

How to Host a Successful Law Firm Press Event in 5 Easy Steps

by ON24 on

Here’s an idea: use your webinar platform to host a live press event. It’s easy!...more

What Baseball Taught Me About Law Firm PR and Content Marketing

by JD Supra Perspectives on

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

by ON24 on

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

5 Ways to Help Your Blog Posts Stand Apart

by JD Supra Perspectives on

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. ...more

[Image] Facebook Live Toolkit - Recommended Tools for Live Video Shoots

by Kates Media on

In one handy graphic, some of the tools we use and recommend for Facebook Live and smart phone video....more

Content Marketing is a Numbers Game: 3 Ways to Use Webinars to Increase Your Odds

by ON24 on

How to use a single webinar to share several pieces of relevant, pre-existing content and accelerate the client journey....more

Use Your Leverage: You Have the Building Blocks of a Webinar Program and Probably Don’t Even Know It

by ON24 on

It's smart marketing sense to funnel all of your firm’s outreach and content production into different types of webinar series. Here's why....more

#SMMW17 Networking Tips From Some Of The Best In The Business

by Nancy Myrland on

To say I am excited about the next two weeks of my personal and professional life is an understatement. Why? Because I am preparing to attend two very important conferences. The first, which is what I am focusing on in...more

No, *Really* Make Your Next Webinar About Your Clients...

by ON24 on

The narrative format is what makes us human – and being human is what cuts through the noise....more

Manatt Digital - February 2017

If there is one truism in the world of digital media, it is the simple fact that our technology and consumption habits are evolving in tandem with one another and at an exponential rate. This compounding effect of innovation...more

Checklist: How to Create a Successful Editorial Schedule

by JD Supra Perspectives on

Editorial schedules are so much more than lists of writing assignments with due dates. Here's the simplest way to create yours....more

The ReSET – Bots Gone Awry: What Businesses Can Learn

Understandable attention has been given to the weaponization of social media and its impact on political, commercial and personal realms. Less attention has been spent on the effect of such automation on companies’ internet...more

The Power of Narrative: Law Firms Need to Find Theirs To Differentiate Themselves

by JD Supra Perspectives on

If banks can tell powerful stories, anyone can do it....more

[Webinar] How to Create an Editorial Calendar You'll Actually Use - Feb. 16, 11:00AM PST

by JD Supra Perspectives on

Lawyers, legal marketers, and business development teams, join JD Supra's Adrian Lurssen in a hands-on session as he walks us through how quickly and easily to create a successful editorial calendar that your entire team can...more

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