Content Marketing

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The ReSET – Bots Gone Awry: What Businesses Can Learn

Understandable attention has been given to the weaponization of social media and its impact on political, commercial and personal realms. Less attention has been spent on the effect of such automation on companies’ internet...more

The Power of Narrative: Law Firms Need to Find Theirs To Differentiate Themselves

If banks can tell powerful stories, anyone can do it....more

[Webinar] How to Create an Editorial Calendar You'll Actually Use - Feb. 16, 11:00AM PST

Lawyers, legal marketers, and business development teams, join JD Supra's Adrian Lurssen in a hands-on session as he walks us through how quickly and easily to create a successful editorial calendar that your entire team can...more

In Business Development, It's Time For Us to Invest In "Idea Relationships"

In a digital age in which information flows freely and everyone expects answers at the stroke of a keyboard, “Idea Relationships” succeed because your relevance is initially determined by what you know, not who you know....more

Why (and How) Webinars Work, By the Numbers

ON24 wanted to develop some best practices based on cold, hard facts, so we took a sample of 12,870 webinars (from a random selection of 60,000 we hosted, worldwide, in 2015) and ran the numbers. Here’s what we learned - and...more

9 Ways to Persuade Lawyers to Abandon Legalese and Write Clearly

In-house counsel may be able to read dense alerts, but they are not inclined to do so....more

Start Off Right: How to Grab Your Audience From the First Sentence

All great posts, articles, or alerts start out with a strong lede, an introductory sentence that grabs attention right away.Here's what you need to know....more

7 Ways to Effectively Promote Your Next Webinar for Maximum Attendance

Seven ways to easily increase attendance for your upcoming webinar(s)....more

9 Rules for Writing Client Alerts That People Will Actually Read

A poor-quality client alert is more dangerous to a firm’s reputation than no alert at all. Here's how to improve yours....more

The Rise of AI in Law Firm Marketing: Revolutionizing Client Experience

Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more

The Social and Digital Media Train is Leaving the Station - Get Aboard!

On this, the fourth day of social media and digital media, we bring you some practical and actionable advice from the PR SIG's Co-Chair, Ryan King, Director of Communications at Ogletree Deakins. This father of three...more

Got Marketing Automation? Why It's Essential To Your Success

The third in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media. An interview with Vuture's Matt Parfitt....more

The Social & Digital Media Tides Are Turning For Law Firms

The second in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media....more

Are You Listening Yet? What Smart Marketers Took Away From The Election

Day one of the "Twelve Days of Social and Digital Media..." Stay tuned for the entire series. ...more

Stop Lecturing, Start Interacting – 5 Secrets to Hosting an Engaging Webinar

Here’s how to create and deliver a webinar that gets – and keeps – your audience’s attention. ...more

The Write Stuff: Q&A with Top Author & Attorney Charles Sartain

"The blog informs people and people like to be informed about what’s important in their business."...more

5 Tips for Hosting a Successful Law Firm Webinar

It’s not about what you want to say but what your audience wants to hear. ...more

Clickable Content: Don’t Measure Success Solely By SEO

A myopic focus on SEO might eventually get you ranking well in search, but that's not the same thing as inspiring people to actually click on your content....more

Why do I share posts to Twitter three times?

Someone asked me recently, “why do you post the same thing to Twitter three times?” The answer is simple and backed by data. Articles shared three times to Twitter over three days get almost three times the clicks....more

The Secret to Webinar ROI?

The information a webinar platform provides about the audience is what makes it an invaluable business development tool....more

The Write Stuff: Q&A with Top Author & Attorney Matthew DeVries

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Attorney Allison Condra

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Attorney Thomas Potter III

The latest in our series of Q&A discussions on successful attorney writing/blogging in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

Want to Draw a Professional Audience to Your Webinars? Offer Accreditation

Offering continuing education credit through your webinar is a great way to attract and engage a professional, targeted audience. Here's how to do it....more

Creative Content: Lawyers & Law Firms Shouldn't Fall Back on Standard Evergreens

Price per pound, evergreen content is some of the most cost-efficient content you can produce. Here's how to make it stand out....more

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