Content Marketing

News & Analysis as of

JDB 081: Can You Create Great Content if You Hate Being a Lawyer?

Recently here at JDBlogger attorney Jim Hart wrote an article about starting his law practice over at age 40 to pursue an area of the law that he had a passion for. I think Jim’s article struck a chord with many attorneys in...more

Survey: Law-Firm Content is Flowing, but are In-House Counsel Reading?

Fifth annual survey of in-house counsel and law-firm marketers shows firms keep churning out more content, but often without documented strategic plans. A survey released today by communications firm Greentarget and...more

JDB 079: Can Lawyers Really Get Clients through Social Media?

For many lawyers the whole concept of social media is just a big waste to time. And it can be. Whether it is Facebook, Twitter, LinkedIn, or Google+ social media is a guilty pleasure for most, but can it actually be a...more

FAQ This! Identify Your Next Best Writing Ideas in 5 Simple Steps...

How to come up with six new, substantial writing ideas and build the beginnnings of an editorial calendar. Couldn't be simpler...more

5 Reasons Why No One Reads Your Content

Why you're not being read - and what to do about it....more

Why Write When Everyone Else Is Writing? 5 Reasons Why Attorneys Should Keep Publishing...

Demonstrating your knowledge of a matter is an important reason to continue writing, but it is far from the only one. Here are five other key benefits that accrue to authors making it worth the time and trouble. Anything to...more

JDB 074: Content Marketing – How Much, How Often?

A few weeks ago I sent out an email to all of the subscribers to the JDBlogger Podcast asking one question – “what is your number one question and/or problem when it comes to marketing a solo practice.” The response was...more

3 Takeaways from the LMA Technology Conference West

It's no longer about B2B or B2C. Today it's about...more

JDB 069: How to use Facebook Remarketing to Build a Law Practice

You may have been on Facebook for years and may even have a Facebook page for your law firm, however you haven’t really unleashed the power of Facebook until you experienced remarketing. Not sure what remarketing is? This...more

How UK Brands That Use Vlogger Endorsements & Social Media for Marketing Can Stay on the Right Side of the Law

Vloggers have become the reality stars of our times. For an increasing number of social media users, what was once a hobby is now a lucrative career. You may be surprised to learn that Felix Kjellberg (aka “PewDiePie”), a...more

JDB 068: Stop Worrying About Google and Write!

I share office space with two other lawyers and we often have discussions/debates about the importance (or lack thereof) of employing marketing tactics such as buying backlinks, keyword stuffing, and other marginal SEO...more

It’s Time We Started Talking About Content Marketing 2.0

If your firm is producing content that is not being read by your target audience, you are literally wasting time and money....more

Why Your Readers Are Great Sources of New Writing - Karen's Quick Take

Seeing a report of your most popular content doesn’t mean you are done; it means you simply know what to do next....more

Corporate Journalism: A catalyst for better story telling

I am continuously amused by all the hubbub around content marketing. Because while that phrase may be new, the truth is that marketing has always been about content. What’s changed, of course, is the delivery, as the digital...more

Why Lawyers Should Choose a Google Certified Marketing Agency

When it comes to digital marketing agencies, lawyers have a lot of choices out there. A unique phenomenon with the internet and the rise of online marketing is that there are few entities that can officially validate the...more

How I Motivate Attorneys In Our Firm to Write and Share Content Online

A post by Holly Hayden, marketing director at D.C.-based law firm PilieroMazza PLLC, which began as a JD Supra Tip of the Week on how to motivate attorneys to sustain their online writing efforts....more

#LetsAskNancy: Lawyers, Why Should You Publish Your Content On Other Sites?

My short answer? Why would you not? The news this week about Facebook adding a new feature called Instant Articles, where major publications and sites, such as The New York Times, Huffington Post, The Atlantic,...more

European Commission Announces a Digital Single Market Strategy for Europe

Content creators and content exploiters will need to review their licensing regimes and agreements if changes proposed by the European Commission are adopted. On 6 May 2015 the European Commission published its digital...more

Lawyers, Are You Guilty of Committing Random Acts of Content?

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation and distribution, is part of carefully thought out marketing and business development strategy. You need to take...more

Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton [Video]

Watch the hour-long video recording of a recent client webinar in which JD Supra's Adrian Lurssen talks to author, speaker, attorney, and entrepreneur Adrian Dayton about how law firm marketers can help their lawyers share...more

The Signal Is In Search - One Powerful Way to Use Twitter to Connect with Reporters

The signal is in Twitter search. Here's what that means for Content Strategists trying to earn visibility with media members today....more

Is Your Social Media Influencer or Blogger an Employee or an Independent Contractor? What Companies Need To Know Before They...

With the first quarter of 2015 behind us, many companies are already deeply engaged in social media campaigns. Many of these campaigns include the engagement of professional bloggers or other persons with social media...more

How to Earn Your Readers One Excellent Title at a Time  [Video]

Watch a video recording of Adrian Lurssen's recent Content Strategy webinar for JD Supra clients. The topic: how to write titles for your content that get you noticed and read. Adrian describes different readers habits and...more

5 Years in the Making

This April, will mark 5 years since I started my own law practice dedicated to retirement plans/ERISA. 5 years ago, I swore the days that I would be working for someone else were gone. I had enough; I wasn’t going to let...more

Every Title Is An Opportunity - Here's How Not to Waste Yours...

Earn your readers, one title at a time. Here's how....more

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