Content Marketing

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5 Years in the Making

This April, will mark 5 years since I started my own law practice dedicated to retirement plans/ERISA. 5 years ago, I swore the days that I would be working for someone else were gone. I had enough; I wasn’t going to let...more

Every Title Is An Opportunity - Here's How Not to Waste Yours...

Earn your readers, one title at a time. Here's how....more

How to Write Titles That Get You Noticed and Read [Video]

Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more

Content Strategy This Week: Editors, Analytics, & Data-Driven Content

For your reference, three recent posts on content marketing tactics and strategy you should not miss. ...more

6 Ways To Grow Your Law Practice With Content Marketing

There are ways to leverage content marketing that can help you grow your law practice. What is it? - Content marketing involves creating and posting helpful, valuable content online, while increasing exposure,...more

15 Inbound Link Strategies for Lawyers

Inbound links remain an important factor for ranking a website. Building links is also one of the most challenging optimization tasks because it takes a lot of time and sustained effort to be successful. Fortunately there...more

Manatt Digital Media - January 2015

Welcome to MDM Newsletter #5—and to an entirely new year of Digital Media machinations. What better way to start the year than first recapping the last one—then predicting major themes for 2015—and then ending things up with...more

[eBook] Content Strategy (Not Just) for Lawyers & Law Firms

Gathered together in one easy-to-read eBook, here are the collected writings of JD Supra team members touching upon various content marketing strategies and tactics that pertain not only to lawyers and law firms, but really...more

15 Tips for Smarter Legal Marketing in 2015

What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to...more

Managing Your Online Content and Website

A SURVEY OF PRIVACY, COPYRIGHT, AND TRADEMARK ISSUES - Today, even Elvis has a Facebook page, Instagram2 and Google+ accounts, a Twitter handle, a Pinterest board, and a mobile app. The Internet and the mobile...more

Guidelines for Sponsored Content and Native Advertising

“Native advertising” has become popular with advertisers and publishers, but it has raised concerns by the Federal Trade Commission and NAD, the advertising self-regulatory organization, and spawned lawsuits by content owners...more

Manatt Digital Media - October 2014

Hashtags and Ads: Top 10 Legal Considerations for Brands Involved in Digital and Social Media Advertising - In today’s competitive marketplace, brands are relying heavily on social media and other digital methods to...more

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part V

—PART V— Not all Native Advertising May Be Commercial Speech under the First Amendment - If there is one thing clear from the case law, it is that the commercial speech analysis under the First Amendment is a...more

JDB 060: How to Quickly Create Youtube Videos to Market Your Law Practice

This year I decided that I needed to make a commitment to start using video in my overall marketing strategy. While I am not typically a big consumer of video myself I am clearly in the minority on this. And I have found...more

Content Strategy: Don't Just Write About the Law...

With a case study example, a look at what it takes for lawyers to be well read online today....more

The MOST-Important Question to Ask Before Updating Your Website is…

I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer. As expected, the questions focused on Design issues like font and layout, or Technical issues like platform and...more

Bloggers: Let Your Content and Your Readers Breathe

EVERYONE IS BECOMING A PUBLISHER - We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history....more

How to Make Clients Smile

We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we...more

And That’s All She Wrote (Why I write)

She gazed thoughtfully out the window. “That’s the problem. I don’t know,” she said. “So I guess I’ll have to keep blogging about employment law topics, with special emphasis on the Americans with Disabilities Act, sexual...more

The Future of Content Marketing in 3 Tweets?

Three views on the future of content marketing, as parsed from smart tweets by Joe Pulizzi....more

Advertising Law - June 2014

Native Advertising Needs Better Disclosures, Says NAD - Taking another look at native advertising, the National Advertising Division recommended that Internet-based ad company Taboola modify its “recommendation widget”...more

Content Strategy: One Update Is Good, a Series Is Much Better

How one law firm is generating visibility with a focused content series on a significant legal milestone, the 50th anniversary of Title VII....more

Embracing Facebook as a News Conduit

I’m a bit of a dinosaur. On a good day, three physical newspapers are dropped at my doorstep. Of the things that motivate me to get out of bed: coffee and those newspapers play a large role. Being a media relations...more

“Why am I not listed in Chambers, again?”

Most days, legal marketing is a rewarding, challenging job. Other days, such as the day that Chambers announces its rankings, are days when you feel like you’ve entered a minefield the minute you step into the office....more

Is Jimmy Fallon the King of Content Marketing?

Sure, I think he is, and that's without even having seen his Tonight Show on television! Here's why....more

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