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Marketing to Millennials [Video]

Does your legal counsel understand your customer? Your business? Your industry? At Ifrah Law, we understand all three and we strive to provide you with the expertise that will help you grow your business!...more

What’s your RSTLNE?

Smart people do their homework, rely on past experience and pattern recognition to guide future behavior, and practice. But really smart people often “wing it,” preferring to use their towering intellect to smoothly navigate...more

What CEOs (and Other Clients) Want

It was my second week as the bank holding company’s newly minted general counsel, and I walked into my CEO’s office late in the afternoon with one question: “What type of general counsel do you want me to be for you?”...more

CorpCast Episode 7: Better Know a Judge: the Honorable Mary M. Johnston of the Delaware Superior Court [Video]

In our second installment of “Better Know a Judge,” we welcome the Honorable Mary M. Johnston of the Delaware Superior Court in New Castle County. Judge Johnston, who is a member of the Superior Court’s Complex Commercial...more

Insurance May Cover Call Recording Class Actions

Companies often monitor or record conversations between their employees and customers for training or quality control purposes. California law prohibits monitoring or recording unless both parties consent. Class actions have...more

5 Easy Steps to Derail Your Attorney/Client Relationship

When clients come to me for legal advice, I assume they will consider my advice, if not follow it. However, for sake of argument, let’s say you are different and you want to know the best ways to negatively impact the...more

Never let a client get that angry

Retirement plan providers can never be arrogant when it comes to the gripes raised by their clients. If clients have an issue with your service, you can’t discount because anger festers and boils over into an irreversible...more

Introducing the Brazilian American LawCenter [Video]

This is my first video in Portuguese or at least trying to speak Portuguese. The video is an introduction of the Brazilian American Law Center. This firm and its activities are a separate pursuit from the Law Office of Gerald...more

Using Client Engagement Letters to Better Define Services

I was recently interviewed for the Association of Legal Administration‘s Legal Management magazine on the topic of client engagement letters. Writer Paula Tsurutani gathered commentary from a number of industry leaders and...more

Associates Today, Clients Tomorrow

I’ve conducted quite a few interviews recently where the client contact was previously an associate at the firm. It creates an interesting dynamic and is something very important to consider as the marketplace and industry...more

Client Q&A: Joni Lee Gaudes

FCTI, Inc. is a leading nationwide ATM network and service provider. Since 1993, it has deployed customized ATM solutions to America’s largest financial institutions, travel centers and retailers. The Los Angeles-based...more

Do You Measure Up As Outside Counsel?

As a young lawyer, I (like many others) assumed legal expertise was the fundamental prerequisite to a successful legal career. Certainly, you aren’t going to be considered for selection without it. But as we all now know,...more

How Do Your Clients Define Value?

In a recent conversation with a Fortune 500 in-house counsel, I asked how she defines value. She replied, “Value is the most ill-defined concept in the legal industry. What I value is a firm that understands how its work fits...more

5 Uncommon Ways for Lawyers to Successfully Connect with Prospects

Here’s a fact: Clients come to you because they’re in discomfort and they want your help in relieving that discomfort. In learning to meditate, teachers will first instruct students to “take their seat.” This...more

C Stands for Cake and Client

A recent New Jersey Law Journal article by John R. Kirk discusses what Apple can teach law firms about engaging with clients. According to Kirk, it’s all about asking customers the right questions. A similar question can be...more

Curing Communication Babel, Part II

An Only Slightly Disguised True Story - Legal Department Head of Litigation: “Sam, I swear I’m about to kill you guys, or at least fire you. You keep sending us these urgent demands for decisions and...more

Build Fierce Loyalty with your “Frequent Flyers”

Before I traveled extensively for work, I ignored the pre-flight intercom banter of promotions for those flying as part of the airline’s frequent flyer program. ...more

Compensation, Billable Hours Limiting Law Firms’ Success

Legal Intelligencer reporters Gina Passarella and Hank Grezlak have authored a series of articles on the changing law firm business model and how law firms must adapt to compete. The first article in the series, “Law Firm...more

For Retirement Plan Providers, It’s All About Making A Connection

If you’ve read an article or two of mine, then you know I’m a big fan of movies. I’ve a big fan of movies as long as I remember and the movies that are my favorites are the ones that make a personal connection to me. The...more

Lawyers in the Problem-Spotting Business

During the 2015 Legal Marketing Association Annual Conference, keynote speaker Daniel Pink discussed many themes related to the role sales plays in the lawyer-client relationship. For decades, lawyers have pushed back...more

CorpCast Episode 4: Better Know a Judge: Vice Chancellor J. Travis Laster of the Delaware Court of Chancery [Video]

On this episode of CorpCast, we’re honored to welcome Vice Chancellor J. Travis Laster of Delaware’s Court of Chancery. In addition to discussing the reasons he came to Delaware to practice law, the Vice Chancellor shares...more

How Can I Develop a Neutral Approach When Entering Into A Deal?  [Video]

Phoenix business law firm Jaburg Wilk attorney Michelle C. Lombino discusses what mindful lawyering is and how one can develop a neutral approach when entering into a deal. For more information visit www.jaburgwilk.com....more

Meet Your Clients’ Core Values

Early in my tenure as in-house counsel, I learned that our company possessed eight key decision criteria reflecting our company’s core values. We used those criteria as we began consolidating our outside legal work to fewer...more

Using Fiduciary Accountings as a Client Management Tool

When representing a fiduciary such as a conservator or personal representative, you’re often dealing with a lay person who may be feeling overwhelmed by unfamiliar responsibilities. One way to bring the situation under...more

Don’t Be the Sears Catalog in an Amazon World

Recently, I interviewed an assistant general counsel for a large global organization, a man who has spent 30 years working both within law firms and as in-house counsel....more

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