Firm Leadership

News & Analysis as of

The 5 Key Ingredients to a Culture of Ethics

Every company wants to create a culture of ethics. If the senior leadership ignores or downplays a culture of ethics, they have narrowed business opportunities for the company, its shareholders, and other stakeholders. A...more

Creating a Culture of Business Development: A Case Study

As all of us in the legal marketing community know, the economic downturn exacerbated the need law firms felt to foster a culture of business development — and at warp speed. This was, and continues to be a challenging...more

Why ValoremNext?

A lot of people have asked why we chose this name for our prevention platform. I wanted to answer those many inquiries. My new partner Jeff Carr, the iconic former General Counsel of FMC Technologies, sometime ago defined the...more

Sales Professionals in Law Firms— Are We Finally Ready?

We started with a simple question: “Are traditional law firms resistant to hiring client-facing business development (i.e. “sales”) staff at a time when competition for and delivery of legal work continues to intensify?” And,...more

5 Steps to Overcome Frustration and Stress

Everyone experiences frustration at home and/or work from time to time. We all know that heavy tightening in our chest or shoulders… The sensation of stress building up, or feeling like you’ll explode when you...more

The Roundup: Last Week’s Recommended Reading (August 28, 2015)

It’s Time for Law Firm Leadership to “Lean In”: Susan Smith Blakely, author of the Best Friends at the Bar book series, discusses the “Lean In” mentality and what it really means for women in law careers. (The Girl’s...more

A New Lens on the Value of Diversity

In law school, they don’t teach you to work in teams. In fact, most of the programs are designed to encourage competition with your classmates. However, when you enter the workplace and as your career evolves, some of your...more

How to Write Titles That Get You Noticed and Read [Video]

Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more

Innovation is More Than a Buzzword

It’s no surprise to anyone that the legal community is not typically classified as innovative. But as law firms and legal service providers adjust to the changing economic landscape, many of the more successful ones are...more

What Do General Counsel Really Think About Our Marketing Efforts?

A recap from an LMA National conference panel: what general counsel use as criteria for selecting outside law firms....more

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more

How to Create a Firm Mentoring Program That Is Efficient, Effective, and Motivational [Q&A]

A professional services firm is only as good as its providers and the right program in place can help you to also attract and retain the high caliber talent you need to stand out from the rest....more

Ceding the Stage – Lessons in Leadership

I’ve been engaged in a lively discussion with other legal marketers in which two topics I love, basketball and leadership, have come together nicely. You don’t have to be a basketball fan, or even a sports fan, to benefit...more

Which Business Development Activity Is Best For You? Consider Your Personality...

The good news is that there is at least one type of marketing activity out there that will fit your distinct approach to things....more

New Lawyers Need to Understand the Business of Law to Succeed in Private Practice

A position in a law firm not only requires performing well for the attorneys you are working for and ultimately the clients, but understanding and embracing the business of law....more

The Debate: Sales Functions in Law Firms

A caution to the legal industry about possibly having a knee-jerk reaction to the latest business development trend du jour, perhaps in response to the serious and ongoing challenges of a global market that has produced flat...more

Understanding Accountability & Unity Within Your Firm’s Partner Group

There are four stages of group development. Understanding them can assist us in how we might nurture or develop a culture of accountability and unity among the members of our partner group....more

Firm Leadership: Learn to Love Marketing Your Legal Practice

Successful professionals take time out of their busy schedules to develop some form of personal marketing plans. Then they do an amazing thing ... they actually implement them....more

Top Priorities for BigLaw in 2014? Here's the CMO Perspective...

What will be the top priority for law firms in 2014? The answer depends on whom you ask, of course – and, for our Firm Leadership series, we put the question to chief marketing officers at law firms publishing on JD Supra...more

Here's How Young Associates Actually Impress Law Firm Partners

How might a young associate make a positive impression on partners in their new law firm? What to do to make a meaningful impact and stand out in ways that matter? For a perspective on this oft-asked question, we...more

Lawyers and Good Content: Building "Beautiful Relationships"

The significance and value of good content is not a novel concept in 2013—or ever for that matter. But four generations post-Casablanca, grabbing the attention span of purchasers of legal services belonging to the X, and now...more

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