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Firm Leadership

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -

Business Development Not-to-Do #5: Live In the Past

by JD Supra Perspectives on

Clients in mature industries experience the same increased competition, price pressure, and shrinking margins as you do. ...more

Collaborative Culture - Market Leaders Podcast with Kathleen Flynn, Bryan Cave CMO [Video]

by JD Supra Perspectives on

Join David Ackert as he interviews Kathleen Flynn, Chief Marketing Officer at Bryan Cave, in this episode of the Market Leaders Podcast. Bryan Cave's unique culture is one in which marketers and lawyers act as partners in...more

In-House Perspective: Operating in a Complex World Can be Complicated

by JD Supra Perspectives on

The latest in our series of perspectives by in-house attorneys; on operating successfully in a complex world, by Matt Fawcett, senior VP, general counsel, chief compliance counsel, and secretary for NetApp....more

A Primer on the Art and Science of Law Firm Business Development

by JD Supra Perspectives on

There’s a simple distinction between marketing and business development....more

Show vs. Tell - How to Create A Strong Lawyer Bio

by JD Supra Perspectives on

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

Business Development Not-to-Do #4: Build Relationships With Suspects

by JD Supra Perspectives on

Relationships have no inherent business value, only applied value. ...more

What Baseball Taught Me About Law Firm PR and Content Marketing

by JD Supra Perspectives on

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

Pi-Shaped Professionals: A Model for Business Development Success

by JD Supra Perspectives on

For most attorneys, business development success depends upon how well you manage three factors....more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

by ON24 on

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

Stop It With “Innovation,” Already

by JD Supra Perspectives on

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

Popular Reads on JD Supra

by JD Supra Perspectives on

Good work, smart folks....more

10 Tips on How to Transform Into a Great Lawyer

by JD Supra Perspectives on

Good lawyers try to deliver; great lawyers deliver....more

How to Run a Successful Law Firm Press Event from Conception to Execution - The Inside Story

by JD Supra Perspectives on

An inside look at what it takes to run a successful, spur-of-the-moment law firm press conference....more

The De-Lawyering of Law Firms

by JD Supra Perspectives on

The new law firm’s “engine room” is not comprised of collected lawyers, but of collected legal expertise, applied to client needs through the use of systems, processes, technology, and expert professionals, as well as of...more

Do You Deserve Business Development Training?

by JD Supra Perspectives on

The days of paternalistic law firms maintaining client-less lawyers at their longtime compensation levels (or at all) is over....more

Rebranding Your Law Firm: How a 150-Year-Old Firm Gave Itself a Makeover

by JD Supra Perspectives on

New look. Same promise. And how to get there....more

“We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

by JD Supra Perspectives on

Strategy answers the question “what problem(s) are we trying to solve?” and stops cold the territorial nitpicking that can lead an organization from focus to folly. ...more

Overhauling Your Law Firm Brand: 10 Tips from the Trenches

by JD Supra Perspectives on

The Inside Story on what happens when your law firm's marketing committee tasks you with a firm-wide rebrand (in the middle of a website redesign). Ten takeaways you can take to the bank....more

Business Development Not-to-Do #3: Establish and Reinforce Your Expertise

by JD Supra Perspectives on

In a buyer's market, your expertise and experience becomes the entry fee, not the winning bid....more

Networking Done Right - 9 Simple Steps for Lawyers

by JD Supra Perspectives on

Nine ways for lawyers to perfect their approach to networking, by Society 54's Kazia Howard....more

5 Ways a Law Firm Network Can Make Your Firm More Successful

by JD Supra Perspectives on

Law firm networks understand that relationships are the lifeblood of their organization. Lindsay Griffiths of ILN with more....more

The Legal Marketing Process: 3 Key Phases of Marketing [Chart]

by JD Supra Perspectives on

Law firm leaders interested in a succinct description of the marketing, business development and client development functions of the firm might be interested in this graph courtesy of Group Dewey Consulting....more

The Bright Line Between Lawyer Marketing and Sales

by JD Supra Perspectives on

Successful marketing gives you a willing person to sell to, but you still have to make the sale....more

"Dear Fourth Year" - Lessons of an In-House Lawyer

by JD Supra Perspectives on

Anthony Greco, Senior Corporate Counsel, writes a letter to himself as a fourth year wondering if his next career move is to go in-house. ...more

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