Firm Leadership

News & Analysis as of

Innovation is More Than a Buzzword

It’s no surprise to anyone that the legal community is not typically classified as innovative. But as law firms and legal service providers adjust to the changing economic landscape, many of the more successful ones are...more

What Do General Counsel Really Think About Our Marketing Efforts?

A recap from an LMA National conference panel: what general counsel use as criteria for selecting outside law firms....more

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more

How to Create a Firm Mentoring Program That Is Efficient, Effective, and Motivational [Q&A]

A professional services firm is only as good as its providers and the right program in place can help you to also attract and retain the high caliber talent you need to stand out from the rest....more

Ceding the Stage – Lessons in Leadership

I’ve been engaged in a lively discussion with other legal marketers in which two topics I love, basketball and leadership, have come together nicely. You don’t have to be a basketball fan, or even a sports fan, to benefit...more

Which Business Development Activity Is Best For You? Consider Your Personality...

The good news is that there is at least one type of marketing activity out there that will fit your distinct approach to things....more

New Lawyers Need to Understand the Business of Law to Succeed in Private Practice

A position in a law firm not only requires performing well for the attorneys you are working for and ultimately the clients, but understanding and embracing the business of law....more

The Debate: Sales Functions in Law Firms

A caution to the legal industry about possibly having a knee-jerk reaction to the latest business development trend du jour, perhaps in response to the serious and ongoing challenges of a global market that has produced flat...more

Understanding Accountability & Unity Within Your Firm’s Partner Group

There are four stages of group development. Understanding them can assist us in how we might nurture or develop a culture of accountability and unity among the members of our partner group....more

Firm Leadership: Learn to Love Marketing Your Legal Practice

Successful professionals take time out of their busy schedules to develop some form of personal marketing plans. Then they do an amazing thing ... they actually implement them....more

Top Priorities for BigLaw in 2014? Here's the CMO Perspective...

What will be the top priority for law firms in 2014? The answer depends on whom you ask, of course – and, for our Firm Leadership series, we put the question to chief marketing officers at law firms publishing on JD Supra...more

Here's How Young Associates Actually Impress Law Firm Partners

How might a young associate make a positive impression on partners in their new law firm? What to do to make a meaningful impact and stand out in ways that matter? For a perspective on this oft-asked question, we...more

Lawyers and Good Content: Building "Beautiful Relationships"

The significance and value of good content is not a novel concept in 2013—or ever for that matter. But four generations post-Casablanca, grabbing the attention span of purchasers of legal services belonging to the X, and now...more

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