Firm Leadership

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Desperately Seeking HPLs: Lateral Recruiting as Law Firm Growth Strategy

The market is ripe for lateral acquisitions—law firms just need to be listening for where the opportunities may lie....more

Supporting Gender Diversity in the Legal Profession: Carly Alameda’s WISE Perspective

"I want to see this group of women on the cutting edge of the evolving legal marketplace, coming up with new ideas and models for how law firms deliver better value to in-house counsel."...more

Checklist: How to Create a Successful Editorial Schedule

Editorial schedules are so much more than lists of writing assignments with due dates. Here's the simplest way to create yours....more

Business Development Not-to-Do #1: Pursue Individual Companies

One in a series of business development tips for lawyers, steering away from unproductive efforts and focusing on action items that actually make a difference....more

Things Lawyers Do - An In-House Client's Perspective...

A call to a law firms for better client service by Matt Fawcett, senior VP, general counsel for multinational data storage and management company NetApp....more

PR, Integrity and Standing Up for the Rule of Law

If 97 companies, most of them Valley leaders, can join a 9th Circuit brief and 160 companies can jointly speak publicly against a clearly discriminatory ban, why can’t their lawyers? ...more

The Power of Narrative: Law Firms Need to Find Theirs To Differentiate Themselves

If banks can tell powerful stories, anyone can do it....more

[Webinar] How to Create an Editorial Calendar You'll Actually Use - Feb. 16, 11:00AM PST

Lawyers, legal marketers, and business development teams, join JD Supra's Adrian Lurssen in a hands-on session as he walks us through how quickly and easily to create a successful editorial calendar that your entire team can...more

LMA Body of Knowledge Ep. 2: The Growing Role of Business Development Within Law Firms [Audio]

Listen as members of the LMA Education Advisory Council discuss the BoK's Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt...more

Brady, Bennett & Belichick, LLP - 5 Law Firm Leadership Lessons from Super Bowl 51

What if we could take one of the most successful franchises in history and build the perfect law firm based on the leadership principles we’ve learned from the New England Patriots? ...more

LMA Body of Knowledge Ep. 1: A Blueprint for Professional Development in Legal Marketing & Business Development [Audio]

Tune in as Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) discuss how the LMA's BoK helps legal marketers today and in the future;...more

Voice of the Client: Cisco Deputy GC Steve Harmon On Ways to Improve Your Legal Service

The LMA Board of Directors invites a representative from a variety of client communities — from in-house counsel, to legal operations, to legal procurement — to share their insights at our 2017 quarterly board meetings....more

In Business Development, It's Time For Us to Invest In "Idea Relationships"

In a digital age in which information flows freely and everyone expects answers at the stroke of a keyboard, “Idea Relationships” succeed because your relevance is initially determined by what you know, not who you know....more

Why (and How) Webinars Work, By the Numbers

ON24 wanted to develop some best practices based on cold, hard facts, so we took a sample of 12,870 webinars (from a random selection of 60,000 we hosted, worldwide, in 2015) and ran the numbers. Here’s what we learned - and...more

Lawyers Won’t Sell Until They’re Sold: How Marketers Can Address Business Development Reluctance

Most lawyers do not express interest in business development or anything else that might distract them from billable work unless their self-preservation depends on it. Here's how law firm marketers can still work with that...more

What Do In-House Counsel Really Want? It’s Not Rocket Science

Other than merely gods that control your life and book of business, in-house counsel are people. When you put your mind to it, it’s not that hard to figure out what they want....more

What is the ROI for Law Firm Leadership Development?

What's the cost of doing nothing? Mark Beese shows us how we now might have an answer....more

I'm Embracing the Marketer of 2017 in Me - Are You?

Words of inspiration, the latest in series of 12 digital media posts by our friend at the Legal Marketing Association....more

The Rise of AI in Law Firm Marketing: Revolutionizing Client Experience

Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more

Are You Listening Yet? What Smart Marketers Took Away From The Election

Day one of the "Twelve Days of Social and Digital Media..." Stay tuned for the entire series. ...more

What's the True Cost of Traditional Networking?

Relationships don’t sustain themselves. That means overhead. Each relationship requires you to invest time, attention, effort, and creativity....more

5 Places to Meet a New Client During the Holidays

The holiday season, and its social opportunities, will be over before you know it....more

Enough About "Relationships," Please

Nobody offers a useful definition of the term....more

Secret to a Successful Law-Focused Webinar? The Pros Say: It's the Topic, Stupid

A webinar should showcase what your firm can do, and ultimately, create opportunities for you to do it. Here's how....more

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