News & Analysis as of

What Do General Counsel Really Think About Our Marketing Efforts?

A recap from an LMA National conference panel: what general counsel use as criteria for selecting outside law firms....more

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more

Ceding the Stage – Lessons in Leadership

I’ve been engaged in a lively discussion with other legal marketers in which two topics I love, basketball and leadership, have come together nicely. You don’t have to be a basketball fan, or even a sports fan, to benefit...more

Which Business Development Activity Is Best For You? Consider Your Personality...

The good news is that there is at least one type of marketing activity out there that will fit your distinct approach to things....more

New Lawyers Need to Understand the Business of Law to Succeed in Private Practice

A position in a law firm not only requires performing well for the attorneys you are working for and ultimately the clients, but understanding and embracing the business of law....more

The Debate: Sales Functions in Law Firms

A caution to the legal industry about possibly having a knee-jerk reaction to the latest business development trend du jour, perhaps in response to the serious and ongoing challenges of a global market that has produced flat...more

Firm Leadership: Learn to Love Marketing Your Legal Practice

Successful professionals take time out of their busy schedules to develop some form of personal marketing plans. Then they do an amazing thing ... they actually implement them....more

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