Firm Leadership Business Development

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7 Reasons Networking is Dead - Or Should Be...

Networking is dead. It's been dead a long time. Thank goodness all I've ever really needed to be successful were my connections....more

Checklist: How to Create a Successful Editorial Schedule

Editorial schedules are so much more than lists of writing assignments with due dates. Here's the simplest way to create yours....more

Business Development Not-to-Do #1: Pursue Individual Companies

One in a series of business development tips for lawyers, steering away from unproductive efforts and focusing on action items that actually make a difference....more

Things Lawyers Do - An In-House Client's Perspective...

A call to a law firms for better client service by Matt Fawcett, senior VP, general counsel for multinational data storage and management company NetApp....more

The Power of Narrative: Law Firms Need to Find Theirs To Differentiate Themselves

If banks can tell powerful stories, anyone can do it....more

LMA Body of Knowledge Ep. 2: The Growing Role of Business Development Within Law Firms [Audio]

Listen as members of the LMA Education Advisory Council discuss the BoK's Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt...more

Brady, Bennett & Belichick, LLP - 5 Law Firm Leadership Lessons from Super Bowl 51

What if we could take one of the most successful franchises in history and build the perfect law firm based on the leadership principles we’ve learned from the New England Patriots? ...more

LMA Body of Knowledge Ep. 1: A Blueprint for Professional Development in Legal Marketing & Business Development [Audio]

Tune in as Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) discuss how the LMA's BoK helps legal marketers today and in the future;...more

Voice of the Client: Cisco Deputy GC Steve Harmon On Ways to Improve Your Legal Service

The LMA Board of Directors invites a representative from a variety of client communities — from in-house counsel, to legal operations, to legal procurement — to share their insights at our 2017 quarterly board meetings....more

In Business Development, It's Time For Us to Invest In "Idea Relationships"

In a digital age in which information flows freely and everyone expects answers at the stroke of a keyboard, “Idea Relationships” succeed because your relevance is initially determined by what you know, not who you know....more

Why (and How) Webinars Work, By the Numbers

ON24 wanted to develop some best practices based on cold, hard facts, so we took a sample of 12,870 webinars (from a random selection of 60,000 we hosted, worldwide, in 2015) and ran the numbers. Here’s what we learned - and...more

Lawyers Won’t Sell Until They’re Sold: How Marketers Can Address Business Development Reluctance

Most lawyers do not express interest in business development or anything else that might distract them from billable work unless their self-preservation depends on it. Here's how law firm marketers can still work with that...more

What Do In-House Counsel Really Want? It’s Not Rocket Science

Other than merely gods that control your life and book of business, in-house counsel are people. When you put your mind to it, it’s not that hard to figure out what they want....more

What is the ROI for Law Firm Leadership Development?

What's the cost of doing nothing? Mark Beese shows us how we now might have an answer....more

I'm Embracing the Marketer of 2017 in Me - Are You?

Words of inspiration, the latest in series of 12 digital media posts by our friend at the Legal Marketing Association....more

Are You Listening Yet? What Smart Marketers Took Away From The Election

Day one of the "Twelve Days of Social and Digital Media..." Stay tuned for the entire series. ...more

What's the True Cost of Traditional Networking?

Relationships don’t sustain themselves. That means overhead. Each relationship requires you to invest time, attention, effort, and creativity....more

5 Places to Meet a New Client During the Holidays

The holiday season, and its social opportunities, will be over before you know it....more

Enough About "Relationships," Please

Nobody offers a useful definition of the term....more

Secret to a Successful Law-Focused Webinar? The Pros Say: It's the Topic, Stupid

A webinar should showcase what your firm can do, and ultimately, create opportunities for you to do it. Here's how....more

Writing Your Business Development Plan for the New Year? Aim for the Impossible...

Make everything you do stand out from the crowd, even it takes a lot more time and requires a lot more work....more

How to Keep Your Clients: 3 Valuable Lessons from the GC of UPS

Three valuable lessons in client acquisition and development from the general counsel of UPS, Norman Brothers....more

Are You Overlooking the Obvious in Your Firm’s 2017 Strategic Planning? LMA Orlando Recap

When building your firm's strategic plan for the new year, don't miss the forest and the trees....more

The Pitch Starts at Hello: 5 Ways to Make Sure Relationships Become New Business

Everyone is different and approaches business development in different ways, but if you keep the following five points in mind you will be both more successful at landing new mandates, and less susceptible to discouragement...more

5 Ways for Lawyers to Make the Most of Trade Conferences

Obvious? Not at all, if measured by the number of professional who follow these steps at conferences and other networking opportunities....more

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