Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content.
Most firms do that to some extent already. However, in this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon make the case that firms should do much more—in essence, they should build a media company to become the go-to resource for a given industry or topic.
They discuss examples of companies outside the legal industry that See more +
Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content.
Most firms do that to some extent already. However, in this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon make the case that firms should do much more—in essence, they should build a media company to become the go-to resource for a given industry or topic.
They discuss examples of companies outside the legal industry that are already doing this, why it’s a valuable opportunity for law firms, and what would be required to pull it off. See less -
