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Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

3 Blogging Secret Weapons (that are actually common sense)

by Adrian Dayton on

Blogging is a great way to share valuable information with current and potential clients. Blogging is also a way to improve your sites SEO ranking and humanize your brand. Sometimes when I’m writing I may get the infamous...more

In-House Perspective: Use Legal Products to Serve Clients, Create Relationships, and Drive Business

by JD Supra Perspectives on

Innovative value-added services provide a means to service clients and drive business when the traditional methods of outreach will not suffice. Here's how to plan your approach....more

Class Waivers In Arbitration Agreements Are Given The Okay By U.S. Supreme Court

by Roetzel & Andress on

On May 21, 2018, The United States Supreme Court issued its decision in Epic Systems Corp. v. Lewis, holding that “Congress has instructed in the Arbitration Act that arbitration agreements providing for individualized...more

The Beneficial but Always Changing World of Social Media for Businesses

by Adrian Dayton on

Social Media in 2018 for Businesses – The benefits of Social Media continue to grow for business however 2018 has brought some changes and complications to your marketing strategy.   Social media provides incredible benefits...more

3 eye-catching trends for social media in 2018

by Adrian Dayton on

Social media is a great way to reach customers online because, well, almost everyone is on social media! The issue? So are your competitors. In a sea of competition, how can you stand out?...more

[EP. 14 LEGAL MARKETING MINUTES] A Little Tough Love For Lawyers About Best Lawyers

by Nancy Myrland on

In today’s Flash Briefing, I dole out a little tough love to lawyers about Best Lawyers and all other opportunities where you are invited to maximize your newly bestowed honor. You can also listen to these quick Legal...more

A Deep Dive into Brand & Messaging and Content Strategy

by Knapp Marketing on

At the Legal Marketing Association’s national conference last month, some super smart folks sat down for a deep dive into the strategy, writing, design, and development of law firm websites. Moderating the session was...more

5 Laws That Can Make Or Break Your Law Firm's Website Project (And How to Deal With Them)

by JD Supra Perspectives on

A fascinating look at five "laws" that can impact organizational process and decision making, with tips on how to prevent them from derailing your law firm's website project....more

[EP. 13 LEGAL MARKETING MINUTES] Client Service Tip #2 For Lawyers: Be Proactive

by Nancy Myrland on

Today’s Flash Briefing is the 2nd in a series of client service tips for lawyers that will help you nurture, retain, and grow your client relationships resulting in a stronger practice. You can also listen to these quick...more

Sales Is a Five-Letter Word Attorneys Need to Learn

by JD Supra Perspectives on

The sales skill set is incredibly important for professionals to learn, even though - especially even if - you’re not in sales....more

Where Collaboration Meets Design In Legal Service

by JD Supra Perspectives on

Today more than ever in-house legal teams desire a greater degree of collaboration from their outside counsel....more

Recognizing the Quiet Power of Your CRM Data

by Chris Fritsch on

Marketing departments today often spend a great deal of their time focusing on things that involve strategies and planning. To support these critical activities, they have built up and aligned key staff and resources....more

Don't Advertise. Be Patient and Build Your Practice

by Stange Law Firm, PC on

Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice. For most lawyers, they have surely heard statements like this...more

In Determining Marketing and Business Development ROI, Avoid Comparing Apples to Oranges

by ON24 on

In law firm conversations about ROI, we're still comparing apples and oranges. Here are three ways to resist the urge....more

Why Marketers Must Learn to be Storytellers

by Adrian Dayton on

Online content marketing is on the rise with no signs of slowing. With an influx of content available to viewers all day long, marketing professionals writing content have to adjust their approach to stand out. How?...more

Yes, Storytelling Is Everything, But How Can Lawyers Actually Incorporate 'Story' Into Legal Analysis?

by JD Supra Perspectives on

Three easy ways lawyers can incorporate storytelling into their legal analysis and commentary for more compelling thought leadership....more

Building a Better Marketing Team - Market Leaders Podcast with Dave Bruns of Farella, Braun + Martel

by JD Supra Perspectives on

Join David Ackert as he interviews Dave Bruns, Director of Client Service at Farella Braun + Martel in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - Dave's approach to mentoring his marketing...more

Saying Thank You - How to Generate Revenue Through Client Appreciation

by JD Supra Perspectives on

In a legal marketplace where client retention and engagement and cross-selling existing clients are business development priorities, a client experience and appreciation program can make all the difference....more

[EP. 12 LEGAL MARKETING MINUTES] Client Service Tip #1: Just Ask

by Nancy Myrland on

Today’s Flash Briefing is the 1st in a series of brief client service tips for lawyers that will help you stand out. You can also listen to these quick Legal Marketing Minutes Daily Flash Briefings on your Alexa-enabled...more

"Authenticity" Might be Cliche, But It's Essential to Building Client Relationships

by JD Supra Perspectives on

Even though the word "authenticity" might make your skin crawl, it's actually a pretty important concept for lawyers - it's a buzzword for a reason....more

Getting to the Heart of eMarketing

by Chris Fritsch on

Recently, legal marketing professionals from around the globe gathered in New Orleans for the 2018 Legal Marketing Association Annual Conference. One breakout session titled, “Humanity Isn’t a Trend – It’s the Key to Digital...more

9 Tips to Generate New Business From Sharing to Linkedin: Webinar Wrap Up w/ @MitchJackson

by Adrian Dayton on

On March 23rd, Clearview Social founder Adrian Dayton hosted his webinar, “Social Sharing 2.0: 9 Tips to Generate New Business From Sharing to LinkedIn.” He was accompanied by “Streaming Lawyer” and Rainmaker Mitch Jackson....more

The True Value of Webinars Is the Relationship You Form With Attendees

by ON24 on

ON24's Katie O'Rourke on how to turn engagement into relationships with your online presentations....more

What JD Supra's 'Popular' List Teaches You About Effective Content Marketing

by JD Supra Perspectives on

Paul Ryplewski shares two critical content marketing tips for law firm marketers from JD Supra's 'Popular Reads' list....more

Doing Legal Differently - LeftFoot Podcast with Lisa Konie of Adobe

by JD Supra Perspectives on

In this episode, we talk with Lisa Konie, the Senior Director of Legal Operations at Adobe Systems and a CLOC board member. Lisa is responsible for her organization's Legal and Government relations departmental operations...more

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