Ryan Evans of Jones Walker on Turning Thought Leadership Into a World-Class PR Pipeline - Passle's CMO Series Digital Masterclass
Here's why you should still write about legal developments when your competitors have written about them too
Aubrey Bishai of Vinson & Elkins on Why Innovation Goes Beyond AI Strategy - Passle's CMO Series Podcast - EP192
International Women’s Day 2026: Building a Culture of Giving to Gain - Passle's CMO Series REPRESENTS
Hot Topics in International Trade Catching Up With Adrienne Braumiller, Managing Partner Braumiller Law Group
Why Does Everyone Say 'The Big Game' Instead of 'Super Bowl'? — No Infringement Intended Podcast
Redefining Client Experience from the Inside Out with Vanessa Torres and Mark Kesslen of Lowenstein Sandler - Passle's CMO Series EP190
A New Year's resolution for your social media efforts: Become a lurker
Here's why 2026 should be the year your firm gets serious about multimedia thought leadership
5 Key Takeaways | The Essentials of Advertising Claims Substantiation
Don't make these four mistakes in your "2026 predictions" thought leadership content
Kathryn Whitaker of Burr & Forman on Turning Moments into Momentum in Legal Marketing - Passle's CMO Series Podcast
These are the five ways thought leadership is a real-time positioning tool for your personal brand
Charlotte Eberlein of Thomson Snell & Passmore on Building a BD Culture in the World’s Oldest Law Firm - Passle's CMO Series EP188
Hot topics in International Trade Happy Holidays from Braumiller Law and Consulting Group
Lean & Mean: Driving BD in a Mid-Sized Firm with Kelley Goes of Jackson Kelly - Passle's CMO Series EP187
The Briefing: Turkey, Trademarks, and Thanksgiving Branding – IP Protection for Recipes and Holiday Traditions
CMO Series Podcast Thanksgiving 2025: Celebrating Collaboration in Legal Marketing
You're a selfish jerk for not regularly producing thought leadership
Jocelyn Brumbaugh of Builden Partners on The Skills Legal Marketers Need Next - Passle's CMO Series Podcast
The Law Conference of Champions brings together leading voices from government, industry, and the legal community to engage in practical, forward-looking discussions on advertising law, consumer protection, data privacy, and...more
On Wednesday, the Federal Trade Commission (FTC) issued a call for comments in response to its Advance Notice of Proposed Rulemaking Regarding Negative Option Marketing Practices. ...more
For law firms, a website is far more than a digital brochure. It supports client intake, reinforces credibility, and plays a direct role in marketing performance. When something goes wrong — a site slows down, a form stops...more
The U.S. District Court for the Northern District of Georgia, in Veronica Bramlett, on behalf of herself and all others similarly situated v. RES 360 LLC and Peach City Properties LLC, No. 1:25-CV-3312-MLB (N.D. Ga. Mar. 4,...more
Join us for a practical discussion on how brands can structure and monitor agency and affiliate partnerships to maximize performance while minimizing legal and reputational risk, with insights from BakerHostetler attorneys...more
Consumer products companies are increasingly facing litigation that blends traditional false advertising claims with emerging privacy-tracking and website accessibility theories. In this one-hour CLE, Ira Steinberg and...more
THC beverages, zero-proof spirits, dealcoholized wines, non-alcoholic (NA) beer, kava and kratom drinks and functional wellness beverages are filling more shelves than ever at package and liquor stores, groceries, bodegas,...more
In a recent case involving claims made by Monarch Media that its budgeting app helped users save money and manage finances, the National Advertising Division (NAD) took issue with the consumer survey data the advertiser...more
It’s hard to weave storytelling into many kinds of thought leadership content—but not this one. There’s a lot of talk out there about how attorneys and their firms should use storytelling in legal marketing and business...more
FINRA’s reproposed amendments to Rule 2210 would permit broker-dealers to include projected performance and targeted returns in marketing materials subject to certain conditions but fall short of full alignment with the SEC's...more
Generative AI is now embedded in development, marketing, post, and distribution—but the legal rules are still being written in real time. This program surveys the 2026 battleground issues: copyright (training vs. outputs),...more
The smartest PR strategy for law firms isn’t creating more content, it’s repurposing existing expertise and turning that powerful thought leadership into media opportunities. In today’s episode of CMO Series Digital...more
As AI systems increasingly shape brand discovery, a strong PR strategy is no longer optional, writes LIMELIGHT's Kenny Gary....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments...more
Welcome to Erise’s new Trademarks and our Favorite Sports Quarterly (we’re workshopping the name) and it’s the first Grand Prix week of 2026 for FORMULA 1TM fans! And, for those of us trademark and legal nerds, there is no...more
New markets and new products, or services provide the engine of growth for many companies. Faced with sluggish demand in existing markets, the need for continued innovation, and investors who require ongoing growth, companies...more
Generating business is a priority for almost all law firms, especially small and solo practices. Sure, it’s nice for your website to get lots of views, but the end goal of your marketing efforts is to help the people you can...more
On February 25, 2026, the U.S. Court of Appeals for the Fifth Circuit issued a landmark opinion in Bradford v. Sovereign Pest Control of Texas, ruling that the Telephone Consumer Protection Act (TCPA) does not require “prior...more
Good Sunday afternoon from Seattle . . . Our weekly Online Travel Update for Friday, February 27, 2026, is below. This week’s Update features a variety of stories, including a few new perspectives on the existential threat...more
AI has moved from a task-based assistant to a collaborative participant—and for professional services organizations, that shift makes strategic oversight and editorial leadership more essential, not less....more
On February 20, 2026, Judge Terrence Boyle of the U.S. District Court for the Eastern District of North Carolina dismissed all claims against Mexichem Fluor, Inc., a producer and distributor of refrigerant products, and its...more
Key Takeaways - FTC enforcement in 2026 is concentrated on subscription practices, telemarketing, earnings claims, and auto-renewal models, with ROSCA, TSR, and the Business Opportunity Rule driving significant civil penalty...more
On February 25, Kilpatrick partners Crystal Genteman and David Caplan presented alongside in-house counsel, Leah Feinman of the Coca-Cola Company, and Elizabeth Lester of Equifax on “Building a Successful Online Brand...more
Deborah B. Farone is the founder of Farone Advisors, where she helps professional services organizations strengthen their business development and marketing strategies. She is also an accomplished author, most recently...more
Hi TCPAWorld! Another lawsuit involving an alleged violation of 47 C.F.R. § 64.1200(c)(1) (the “Quiet Hours Provision”) just got filed in the U.S. Central District of California....more