News & Analysis as of

Marketing

4 Proven Digital Marketing Strategies for 10X Returns

by Adrian Dayton on

“Genius software engineers have been known to be 10x as valuable as other engineers,” explained Scott Brinker of Hubspot at the recent Legal Marketing Association Tech Conference in San Francisco. He then posed the question,...more

What Facebook’s Big Changes Mean for Employee Advocacy

by Adrian Dayton on

On January 11th, Facebook released the first of many changes to its news feed algorithm in an effort to prioritize personal content over advertising and articles. Over the next few weeks, Facebook’s news feed will start...more

DOJ Reaches Settlement with Michigan Hospital on Allegedly Unlawful Marketing Agreement

by Mintz Levin on

On Friday February 9, 2018, the U.S. Department of Justice (“DOJ”) Antitrust Division announced a settlement with Henry Ford Allegiance Health (“Allegiance”) of claims that Allegiance and certain other hospitals unlawfully...more

What qualifies as acceptable Use in U.S. Commerce?

by Ladas & Parry LLP on

The mark must be used “in Commerce” and in good faith in the ordinary course of trade. While the USPTO will generally not conduct an inquiry, the applicant must claim use that qualifies as “Use in U.S. Commerce”. What...more

FTC Settles With Hotel Room Resellers Over Alleged Misrepresentations

by Reed Smith on

Reservation Counter, LLC and its parents companies have settled Federal Trade Commission charges that they misrepresented hotel bookings and credit card charges to consumers. The proposed order bars the defendants from...more

IAB Seeks to Influence Marketers, Publishers With Influencer Guidance

Need help with influencer marketing? The Interactive Advertising Bureau has published a new guide that publishers and marketers can use to maximize their influencer marketing programs....more

Be Like Grumpy Cat

News recently hit the wires that Grumpy Cat Ltd., the company behind the Grumpy Cat Internet “person”ality, was awarded over $700,000 in a trademark and copyright infringement lawsuit. The defendant was a licensee who was...more

What Would a ClearView Mobile App Look Like?

by Adrian Dayton on

Since I’ve transitioned to working primarily as a JavaScript developer over the last 7-8 years, I’ve watched eagerly as The Web Platform emerged as a concept. First discussed by Mozilla and Google Engineers back in 2011-2012,...more

Too Fast and Furious: Ninth Circuit Unwinds Hyundai and Kia Nationwide Class Action Settlement

by Carlton Fields on

In a split panel, the Ninth Circuit Court of Appeals reversed a district court’s certification of a nationwide class action settlement because the lower court failed to conduct a sufficient predominance inquiry under Rule...more

Top 5 Marketing Technology Trends for 2018

by Adrian Dayton on

What new technologies will your firm use to improve marketing in 2018? What innovations truly have the power to disrupt the industry?...more

How to Make It Rain… Eventually

DRI's For the Defense magazine, "Raising the Bar" column - After three years of law school and two long, grueling months spent studying for the bar, it never occurred to me that much of my future in “BigLaw” would hinge on...more

Email Marketing

by Bryan Cave on

Email is ubiquitous in modern life with billions of emails – wanted and unwanted – sent each day. Since its enactment in 2003, the Controlling the Assault of Non-Solicited Pornography and Marketing (“CAN-SPAM”) Act has...more

Seasonal content is good, but trending content is better

by Adrian Dayton on

While it’s important to have some kind of social media plan, it’s also important to take advantage of the memes and trending topics that can’t be planned for. When reading the article below, I noticed some great content...more

Top Tips for Email Marketing Success

by Chris Fritsch on

Despite the challenges we all sometimes face with the sheer volume, email is still an essential tool for connecting with Clients and prospects. Whether you’re updating them on legal developments or inviting them to an event,...more

Reflections on Super Bowl Marketing Moments

by Blattel Communications on

Another Super Bowl (and epic mass media marketing event) is in the books and the Philadelphia Eagles are Super Bowl champions for the first time in franchise history. The game was a nail-biter and Blattel Communications even...more

Total Brand Care Q&A – Product labeling and packaging in Europe

by Hogan Lovells on

Hogan Lovells Total Brand Care is our firmwide holistic approach to creating, commercializing and protecting our clients’ most valuable asset – their brands. Creative product labeling and packaging can help promote and add...more

Six Great Attorney Bios You Wish Were From Your Firm

by Knapp Marketing on

We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums...more

Watch out for the Creative Commons catch

by McAfee & Taft on

You own a small business and want to sharpen your marketing profile by adding some new images to your company website. You hope to save on costs but not skimp on quality, so you go on the Web and find some nifty photographs...more

Dietary Supplement & Cosmetics Legal Bulletin | February 2018

FDA Issues Draft Guidance for Homeopathic Drug Products - The U.S. Food and Drug Administration (FDA) has issued draft guidance, "Drug Products Labeled as Homeopathic," that would prioritize enforcement and regulatory...more

Be Careful When Marketing Around the Olympics

by Kelley Drye & Warren LLP on

As consumers get ready to watch the 2018 Winter Olympic Games, some companies are getting ready to capitalize on the public enthusiasm. Many marketers want to incorporate Olympics-related themes – ranging from overt mentions...more

Top 5 ways to destroy your firm’s credibility with social media

by Adrian Dayton on

Sometimes being the best is just too darn exhausting. So, here are five easy ways to help your company go down in flames....more

Danger in the Korean Peninsula: Ambush marketing and the Olympic Games

by Smart & Biggar on

For a few weeks every two years, the Summer and Winter Olympic Games offer brand owners and advertisers the opportunity to reach billions of people in hundreds of countries. The Summer Games in Rio 2016 reached a television...more

NYS Title Insurance Inducement/Marketing Regulations Go into Effect…for Now

by Morrison & Foerster LLP on

In October 2017, the New York State Department of Financial Services (DFS) announced new regulations designed to enforce a law prohibiting title companies and title agencies from obtaining title insurance business directly...more

The opportunities and challenges associated with product labeling and packaging in Europe: Total brand care

by Hogan Lovells on

From bright and glossy, to refined and elegant, product labeling and packaging convey information, messaging, and claims about a brand. At the same time the labeling and packaging must also include mandatory information,...more

Are You Leading With Buddha’s Hand Too?

Size and prominence of wording on business signs, product labels and hangtags will often emphasize brand signals. Yet, sometimes decisions are made to scream generic names instead....more

1,425 Results
|
View per page
Page: of 57
Cybersecurity

"My best business intelligence,
in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.