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Content Strategy

3 Ways Law Firm Marketers Can Use Data to Build Better Content Strategy

by JD Supra Perspectives on

It’s almost 2018, do you know what your data is doing?...more

An Investment in Authenticity: Tips and Best Practices for Successful Attorney Photography

by JD Supra Perspectives on

How to make the most of your attorney profiles with great photography and bring out the best in everyone....more

5 Ways to Make Your Law Firm Video Stand Out

by JD Supra Perspectives on

Online video is the preferred medium to reach markets and leverage services in an authentic way....more

How To Deliver the Right Content to the Right People at the Right Time And Outperform Your Competitors [12 Days of Social Media...

by JD Supra Perspectives on

The fifth in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

Your Mobile Traffic is Growing: Here's What You Should Do About It [12 Days of Social Media #3]

by JD Supra Perspectives on

ALM's Molly Miller with a perspective on mobile consumers of legal content – what they’re reading when and why that’s important....more

Are Your Firm's Blogs Contributing To Content Overload Or Providing Value? Here’s How To Find Out [12 Days of Social Media #2]

by JD Supra Perspectives on

Paula Williamson of McNair shares strategies on how law firms can get the most out of their blogs....more

5 Steps to Building a Law Firm Content Strategy

by JD Supra Perspectives on

All firms should have a content strategy tied to the needs of your prospects and clients (and aligned with your overall marketing plan), yet most attorneys are stressed for time or just don’t know where to begin. From Mike...more

5 Ways to Write An Attorney Bio That Clients Will Remember

by JD Supra Perspectives on

Good attorney bios articulate the strengths of your team, the differentiators of your firm, the reasons clients should hire you and what to expect once they do....more

5 Ways To Make Your Law Firm's Practice Descriptions Stand Out

by JD Supra Perspectives on

Most practice descriptions are written to please the lawyers who approve them rather than the clients who need them. Here's how to make a difference....more

How the Legal Marketing Association Uses Webinars to Build Strong Connections Online and Off

by ON24 on

Q&A with Holly Amatangelo on the role of webinars in fostering community and connection in the 4,000-strong Legal Marketing Association....more

How PR and 'Media Visibility' Are Increasing Opportunities for Law Firms in the Digital Age

by JD Supra Perspectives on

JD Supra's Carla Reiner with a perspective on how the increasing scope of media today is a golden PR opportunity for law firms and their thought leaders....more

Content Strategy: Two Easy Ways to Turn Search Keywords Into Targeted Visibility for Your Firm

by JD Supra Perspectives on

From JD Supra's Paul Ryplewski, two simple, client-driven ideas on how to turn high-value search keywords in your analytics into next action items. ...more

5 Ways That MARCOMM Can Help Law Firm Business Development

by JD Supra Perspectives on

Rich Bracken on the ways data can drive collaboration at the intersection of law firms marketing communications and BD....more

How Law Firms Can Drive Business With Webinars - An On Demand Webcast

by ON24 on

Whether you are attracting new clients, establishing yourself as a thought leader, or delivering CLE credits and certification, you need webinars that work. Here's what you need to know....more

7 Easy Ways to Earn, Engage, & Keep Your Best Readers - Law Firm Content Strategy

by JD Supra Perspectives on

Seven quick, indispensible video tips to help lawyers and law firm marketers improve their content marketing/thought leadership efforts....more

6 Tips to Keep Your Law Firm's Content Strategy on Track

by JD Supra Perspectives on

Law firm content strategy is a process of trial, error, and trial again. Here's how to stay on track as you iterate....more

5 Action Items from the #LMASE17 Conference to Make an Immediate Impact at Your Law Firm

by JD Supra Perspectives on

A recap of the 2017 LMA Southeast Conference, with actionable takeaways for marketers and BD teams, from Jennifer Simpson Carr, Business Development Manager at Lowenstein Sandler...more

Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads

by ON24 on

Content creates leads. Once you have accepted this fact, the next step is scaling your content to produce more of those leads....more

The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations - LMA Podcast

by JD Supra Perspectives on

For this episode of the LMA Strategies podcast, host Erin West, Media Relations & Communications Manager with Dechert LLP, sits down with John Buchanan of Reed Smith and Cheryl Bame of Bame Public Relations to discuss ...more

To Be Known for Your Expertise, Turn Your Content Into Campaigns - Here's How

by JD Supra Perspectives on

In his latest quick video tip, Adrian Lurssen explains how to "go big" on an issue and establish yourself as a thought leader around a particular issue. Random acts of content don't cut it today. Build content campaigns...more

5 Tips to Pioneer Podcasting at Your Law Firm

by JD Supra Perspectives on

Podcasting is a creative, user-friendly way to humanize your attorneys and share their knowledge 24/7. Here's how to launch yours....more

How to Write Client Alerts That Stand Out

by JD Supra Perspectives on

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

Strategies with Sam: CMOs and Law Firm Leaders, Do Your Teams Measure Up?

by ON24 on

As we roll into the last quarter of the year, are you evaluating your 2017 metrics?...more

How to Build Client Relationships With Law Firm Video

Liz Herrgott of FEAST Studios with a 20-second tip on how video profiles can help strengthen relationships with clients. It's a people business; tell stories!...more

Webinars Don't Have to Suck

by ON24 on

An ON24 guest post by senior Microsoft channel marketer, MJ DePalma, including tips on how to build a successful webinar program. Actionable takeaways for law firm teams....more

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