Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them.
As you create your list of professional New Year’s…
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/ Business Organizations, Law Practice Products & Services, Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why size matters with thought leadership content and why, often, less is more.
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/ Law Firm Marketing
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership -
You already know that written thought leadership is a tried-and-true way to…
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/ Business Organizations, Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be serving…
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/ Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law…
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/ Law Firm Marketing
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create…
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/ Law Firm Marketing, Law Practice Products & Services
Society benefits when knowledgeable people produce thought leadership. Get off the sidelines, get in the game, and start producing thought leadership.
There’s no easy way to say this, so I’m just going to come out and say it:…
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/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their…
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/ Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers' thought leadership content should speak to the clients and referral sources they have today—and the ones they…
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/ Law Firm Marketing
If you want to build a following through your thought leadership content, you need to respect the people consuming that content. Here are five ways you’re doing the opposite.
Building an audience by publishing thought…
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/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through a four-part framework for lawyers and legal marketers to consider when deciding how to use AI in their marketing and…
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/ Law Firm Marketing
Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments.
Most law firms’ thought leadership strategy is driven by marketing…
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/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in today's era of AI-generated content, credible thought leadership content is authoritative thought leadership…
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/ Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing and thought leadership marketing efforts and not…
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/ Law Firm Marketing
Thought leadership can help assure your clients that your law firm was—and still is—the right choice.
I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development…
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/ Law Firm Marketing, Law Practice Products & Services
