Copo Strategies + Law Firm Editorial Service

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1650 Market Street
Suite 3600
Philadelphia, PA 19103, United States
Phone: (215) 454-2180
Areas Of Practice
  • Business Development
  • Legal Marketing
  • Research & Writing Services

Here are four ways to convert webinars into articles people will actually read [Video]

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles: 1. Make sure the…more
 /  Law Practice Products & Services, Law Firm Marketing

The four reasons why, with thought leadership, the best ability is availability [Video]

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: - Availability…more
 /  Law Practice Products & Services

Thought leadership is more about THIS than about showing off knowledge and wisdom

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought…more
 /  Law Firm Marketing, Law Practice Products & Services

Industry jargon is your clients' and referral sources' love language [Video]

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content targeting…more
 /  Law Firm Marketing

The thought leadership ghostwriting process breaks when clients do this

A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live…more
 /  Law Firm Marketing

Are you using thought leadership as "after hours" client advocacy? [Video]

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:…more
 /  Law Firm Marketing

The Trojan Horse Effect of “business of law” thought leadership

“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield - Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the Trojan…more
 /  Law Firm Marketing, Law Practice Products & Services

Consider angles when mapping out your thought leadership strategy, not just topics [Video]

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought…more
 /  Law Firm Marketing

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to…more
 /  Law Firm Marketing, Law Practice Products & Services

Co-author thought leadership with these five groups of people to build better bonds with them [Video]

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership together. Those five groups…more
 /  Law Firm Marketing

Here are 4 under-the-radar sources of thought leadership inspiration at conferences [Video]

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences. + Learn more about Wayne Pollock:…more
 /  Law Firm Marketing

Thought leadership isn’t about leading thoughts. It’s about leading through thoughts.

You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights. You might think thought leadership is…more
 /  Business Organizations, Law Firm Marketing, Law Practice Products & Services

The lesson 2,886 newspapers can teach law firms about thought leadership [Video]

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts. For more…more
 /  Law Practice Products & Services, Law Firm Marketing

Six reasons to avoid pop culture references in your thought leadership content

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a…more
 /  Law Firm Marketing, Law Practice Products & Services

Thought leadership as a secret crisis management weapon?! [Video]

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific…more
 /  Law Firm Marketing
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