In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why the chatter about social media followers not mattering anymore is wrong, especially for professional services providers…
more
/ Law Practice Products & Services, Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought leadership…
more
/ Law Practice Products & Services, Law Firm Marketing
When you consistently produce thought leadership, you strengthen the mental muscles that will make you a better attorney and communicator.
Writing more thought leadership can make you a better attorney…
more
/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why it's important to look in the "thought leadership mirror" to see what your thought leadership says about you, your…
more
/ Law Practice Products & Services, Law Firm Marketing
“How We Did It” articles are quintessential thought leadership pieces. Here’s how to decide what to cover in your next one.
Any favorable result you secure for a client in litigation can be the basis for a thought…
more
/ Alternative Dispute Resolution (ADR), Civil Procedure, Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content environment, attorneys and their firms (and all professional…
more
/ Law Practice Products & Services, Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content environment, attorneys and their firms (and all professional…
more
/ Law Practice Products & Services, Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through the five reasons why consistently producing thought leadership content helps you become a more appealing and sought-after…
more
/ Law Practice Products & Services, Law Firm Marketing
Conference recaps are marketing AND client service tools. Here’s how to craft recaps that your past, current, and future clients actually want to read (and share with others) Articles, blog posts, and alerts that recap what you…
more
/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses the benefits of plaintiffs' firms crafting thought leadership that discusses how they secured the big settlements and…
more
/ Law Practice Products & Services, Law Firm Marketing
Just because attorneys have traditionally written their own thought leadership doesn’t mean they should have — or that they were qualified to do so. They shouldn’t — and most of them aren’t.
Throughout history, there are…
more
/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is as much about showing that you and your guidance are relevant as it is about showing off your…
more
/ Law Practice Products & Services, Law Firm Marketing
AI-assisted thought leadership has a lot in common with boxed brownie mix. The same rules apply for turning both into something that stands out from the crowd and makes you look good.
The secret to mastering AI-assisted…
more
/ Business Organizations, Law Practice Products & Services, Law Firm Marketing, Science, Computers, & Technology
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how clients break the thought leadership ghostwriting process and the four complications that arise when they do so.
Those…
more
/ Law Practice Products & Services, Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why law firms' thought leadership about the business of law is a Trojan horse for their recruiting efforts.
+ Learn more…
more
/ Law Practice Products & Services, Law Firm Marketing
