In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles:
1. Make sure the…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability:
- Availability…
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Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise.
Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content targeting…
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A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy.
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“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield -
Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the Trojan…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought…
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It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership together.
Those five groups…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences.
+ Learn more about Wayne Pollock:…
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You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights.
You might think thought leadership is…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts.
For more…
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I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific…
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