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Business Development

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Troutman Pepper Locke

The Top 10 Legal Risks Impacting the Value of a Retail Brand

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Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not only business acumen but strategies for brand protection. Protecting your trademarks by way of...more

Society54

Strategic Planning for Law Firms: Turning Metrics into Meaningful Change

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At Society 54, we believe strategy shouldn't be confined to a binder or pulled out for review only once a year. It should be actionable, dynamic, and directly tied to real-time insights into your firm's operations. In today's...more

Jaburg Wilk

Follow Your Curiosity

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We all struggle in business and life, trying to carve a path and do our best. A lot of us feel guilty about taking time for ourselves and following our interests. Spending time “just reading” articles that seemed tangentially...more

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

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Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

JD Supra Perspectives

When the Economy Slows, Act With Intention

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When the economy stalls, many firms instinctively cut back. However, Paula Zirinsky of Zirinsky Strategy says growth during these times is not completely stopping; it is merely shifting....more

Best Era

Your Law Career Is a House of Cards Without a Book of Business

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Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more

Copo Strategies + Law Firm Editorial Service

Six ways your thought leadership can help you land speaking opportunities

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more

Good2bSocial

The Role of Strategy in Creating High-Converting Website Designs for Law Firms

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In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into...more

Best Era

[Webinar] How To Build a 7-Figure Book (And Barely Lift a Finger) - July 23rd, 12:00 pm EST

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Steal the systems that turn lawyers into rainmakers — without cold calls, schmoozing, or burnout - Do you want: - To build a 7-Figure Book Without the Grind - The New Business Development Playbook for Law Firm...more

American Conference Institute (ACI)

[Event] 3rd Annual Women in AML & Sanctions Forum - September 16th - 17th, Washington, DC

American Conference Institute (ACI) on

Your clients are navigating unprecedented sanctions risk. Position yourself at the center of the conversation at ACI’s 3rd Annual Women in AML & Sanctions. This high-impact event brings together leading women across...more

DarrowEverett LLP

Your Business's Growth Blueprint: Why Solid Legal Documents Matter

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Every successful business owner has ambition to grow, scale, and take his/her company to the next level. However, there’s one critical, often overlooked aspect that can make or break a business’s ability to get to that level:...more

Passle

CMO Series Live Special: The AI Revolution and What it Means for CMOs

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On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?

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What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers and Legal Professionals?

Nancy Myrland - Myrland Marketing & Social... on

Let’s take a few minutes to step back and look at the broader picture to see where AI is headed. Artificial intelligence isn’t just logging into ChatGPT or other LLMs to prompt them so they can provide intelligent output that...more

LawVision

Are Your Practice Groups—and Their Leaders—Truly Empowered?

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Several colleagues were recently interviewing for a role as the head of Practice Group Management at a law firm. Some came from firms that I would describe as having empowered their practice group leaders—firms that were, in...more

Hutchison PLLC

The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine

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In this episode of the Founder Shares podcast, host Trevor Schmidt sits down with Runbin Dong, founder and CEO of Scale Social AI. Runbin shares his unique journey from corporate tech to small business owner, inspired by his...more

Davis Wright Tremaine LLP

Project W: Leveraging AI to Do More Good Work (and Less Busy Work) 

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Project W recently hosted the second Founder Fundamentals webinar for program alumnae —"Leveraging AI to Do More Good Work and Less Busy Work." Led by Nicole Kerson and Collected Company, the webinar offered a fresh and...more

Good2bSocial

LinkedIn Video Ad Conversion Rates Are Higher Than Ever: How Can Your Law Firm Take Advantage?

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LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on...more

JD Supra Perspectives

Why Client Experience Is the Most Strategic Growth Opportunity for Law Firms Today

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Why leading firms are making client experience a strategic priority—and how it fuels relationships and revenue....more

9Sail

[Webinar] A Data-Driven Analysis of Digital Visibility Across the Am Law 200 - July 16th, 12:00 pm - 1:00 pm ET

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Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more

HaystackID

What UK Law Firms Really Want: Procurement Insights from LegalTechTalk 2025

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Senior technology leaders from major UK law firms reveal evolving procurement priorities that go far beyond traditional security requirements UK law firms are fundamentally reshaping how they evaluate and purchase legal...more

Passle

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

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Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

Allen Barron, Inc.

Integrated Professional Services Provide Stronger Business Outcomes

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How can integrated professional services provide stronger business outcomes for your business?  Why should you consider integrated legal, tax, accounting, and business advisory services, instead of relying upon the separate...more

Orrick, Herrington & Sutcliffe LLP

How Is GenAI Changing Legal Workflows?

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Orrick’s Zac Padgett sat down with lawyer-turned-consultant R.C. Rondero De Mosier to discuss GenAI adoption in the legal field and how lawyers can unlock the value of it. Learn about: Aligning incentives to drive AI...more

JD Supra Perspectives

Diversify or Die: Why Law Firm Attorneys Must Master More Than One Business Development Skill

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If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more

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