First impressions matter in the legal industry, but they’re not enough. People do more research, and that’s where your personal brand comes in. Prospects may read reviews, check websites, and look thoroughly at your social…
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/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
Client testimonials build your firm’s credibility online. But there are ethical challenges with using client stories to attract new prospects. How do you use testimonials effectively and ethically? First, know the rules…
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/ Communications & Media Law, Law Practice Products & Services, Law Firm Marketing
You’re putting in the effort. You’ve got a nice-looking site, some thoughtful blog posts. So why are your inquiries coming from the wrong people—or none at all? Here’s what most attorneys get wrong: Even good writing can be bad…
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/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
LSAs, or Local Services Ads, have come a long way in 10 years. So are they still relevant? Are they right for your firm? You have to be very competitive and active to get the most out of LSAs. But if you’re prepared to process…
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/ Business Organizations, Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
Got a domain name? You need to protect it—at all costs. Your domain name is one of your firm’s most important digital assets. It’s the way your clients find you. It’s in your email address. It’s your online reputation. So how’s…
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/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
The phone is ringing, emails are blazing in—your marketing agency is doing its job. So why isn’t your caseload growing? The intake process is a make-or-break moment in the client journey. This is where your firm needs to…
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/ Business Organizations, Law Practice Products & Services, Law Firm Marketing
Every day, we speak to attorneys who have been burned by a marketing agency that overpromised and underdelivered. Holding your marketing agency accountable starts before you sign. It begins with vetting…
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/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
There’s a right way (and a wrong way) to use AI tools for your law firm’s content creation. It’s possible to get authoritative, engaging, and human-sounding results…if you know how to prompt the AI tool. One note: AI is a…
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/ Communications & Media Law, Law Firm Marketing, Privacy, Science, Computers, & Technology
Natural backlinks are the green flags of the Internet. Earning them is slow and tedious, but you must take the high road to avoid the red flags of spammy backlinks—at all costs…
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/ Communications & Media Law, Law Firm Marketing
You don’t need to know the ins and outs of search engine indexing to impress Google. All you need is a clear, optimized site structure. Best of all, your users will love it, too. Your law firm website needs to provide a good…
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/ Communications & Media Law, Law Firm Marketing
With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort?…
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/ Communications & Media Law, Law Firm Marketing, Science, Computers, & Technology
Plugins are like accessories—and Coco Chanel said it best: “Before you leave the house, look in the mirror and remove one accessory.” Your website will work best with simplicity and intentionality. We love plugins because they…
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/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
2025 is a new year, but the same best practices apply—and that starts with EEAT. A strategic website design and dynamic SEO campaign for your law firm are your key to unlocking online success. But we hear from a lot of legal…
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/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not…
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/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
A new year brings new changes to Google’s search landscape. If your firm is looking to rank higher and stand out in crowded search results, don’t miss this exclusive webinar led by Omnizant’s Director of SEO, Emily Brady…
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/ Law Firm Marketing
