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Firm Leadership

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -

Successful Law Firm Webinars Are Built Around Storytelling and Empathy

by ON24 on

Storytelling and empathy are powerful, underutilized tools in content marketing. Five easy ways to change that from ON24's Katie O'Rourke....more

Effective Law Firm Business Development Planning - Market Leaders Podcast with Rachel Silverman, Goodwin Procter LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Rachel Silverman, Director of Business Development at Goodwin Procter LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Rachel discuss: How to structure your...more

Online, All Audience Is Local - Here's How to Reach & Engage Yours

by JD Supra Perspectives on

Done right, law firms have the ability to reach anyone, anywhere when they write about the pressing, immediate needs of a local audience. Here's how....more

3 Ways Attorneys Can Generate Business Development Leads With Their Speaking Gigs

by JD Supra Perspectives on

How to turn a simple speaking engagement at your favorite trade association conference into an effective and (hopefully) lucrative mechanism for generating qualified business development leads....more

5 Things a Successful Law Firm DMS Should Allow In the Age of Machine Learning

by Zero on

The DMS-as-walled-garden approach has been supplanted by a two-faceted need for both security and connectivity....more

Is 2018 the Year that Law Firms Close the Gap on Legal Operations?

by JD Supra Perspectives on

Five years ago a group of visionary in-house counsel from large corporations starting meeting and sharing information informally with the goal of creating more effective and productive relationships with their outside law...more

“I Missed the Conference; Now What?” How to Salvage Missing a Networking Opportunity

by LawVision Group LLC on

Okay, you planned to go to an industry conference to do some much-needed networking. You had high hopes of meeting new people, securing some leads for exciting work, and establishing yourself as a thought leader in the...more

Client Satisfaction Is Built On Relationships, Not Just Exemplary Service

by JD Supra Perspectives on

Five ways for attorneys to build relationships that are as meaningful for your clients as they are for you....more

Think Dynamically About Your Clients - LeftFoot Podcast with Katie DeBord, CIO of Bryan Cave

by JD Supra Perspectives on

Operationalizing Legal Advice with Katie DeBord of Bryan Cave In the 100th episode of LeftFoot our guest Katie DeBord, Chief Innovation Officer at Bryan Cave highlights the substantive changes taking place in today’s legal...more

Fostering an Innovative Law Firm Culture - LMA Podcast #25

The January/February issue of Strategies magazine focuses on the ways in which to develop as a leader in legal marketing/business development. The issue offers a variety of perspectives coming from many different voices...more

Five Key Metrics for Grading Your Law Firm’s Annual Performance

by Hayse LLC on

A law firm report card is a good thing. Much like a child’s school report card telling a parent how school is going, a law firm report card can inform firm leadership about its progress, shortfalls, and areas that need...more

An Industry-Focused Approach to Law Firm Business Development - Market Leaders Podcast with Lindsey McReynolds, Schwabe Williamson...

by JD Supra Perspectives on

Join David Ackert as he interviews Lindsey McReynolds, Chief Client Relations Officer at Schwabe, Williamson & Wyatt in this episode of the Market Leaders Podcast. Tune in to hear David and Lindsey discuss: - How Schwabe...more

3 Requirements of a Successful Law Firm Content Marketing Plan

by JD Supra Perspectives on

Don't mistake having the means to publish with having an audience....more

CMOs - The Culture Stewards of Tomorrow's Law Firm

by JD Supra Perspectives on

When your firm's brand and culture reinforce the same values, your voice in the marketplace is clear and believable. Here's why CMOs should lead the way...more

Are You Planning For These Two Key Objectives In Your Firm's Content Strategy?

by JD Supra Perspectives on

As you develop your law firm's content strategy, measure your efforts against these two big-picture goals....more

It's About the Client: Service is Personal - LeftFoot Podcast with Miller Canfield CEO, Michael McGee

by JD Supra Perspectives on

Our discussion with Michael McGee starts off with a point we can’t emphasize enough; it’s about the client. A client’s needs come first. Go beyond the legal deliverable and ease the concerns of the client. Get to know your...more

Is Law a Profession or a Business?

by JD Supra Perspectives on

Can a law firm truly operate like a business, and should it try?...more

Are You Mining The Opportunities Your Current Clients Give You? Here Are 5 Ways...

by ON24 on

When current clients attend your webinars, they broadcast what keeps them up at night. And you need to listen closely....more

What Makes a Strategic Legal Marketer?

LMA is excited to announce its inclusion in the 2018 edition of Leaders in Legal Business....more

See No Evil, Hear No Evil, Speak No Evil

by LawVision Group LLC on

The three wise monkeys of Buddhist tradition were said to represent the positive personality trait of not fixating on the negative or on evil thoughts. But in the business world, and certainly in the legal industry, a less...more

Be Persistent and Believe in Yourself

by Jaburg Wilk on

Believing in yourself sounds easy, but we all have our own insecurities to overcome in given situations. Sometimes the easiest road is to fold and not move forward. Taking the easy way generally is the path to things staying...more

Law Firm Leadership is Like Walking the Dogs

by LawVision Group LLC on

On a recent business trip to Latin America I witnessed an interesting everyday event that directly speaks to the value of leadership when dealing with a group of strong personalities. As I was walking along a park I saw a...more

7 Tips For Law Firm PR and Business Development Teams to Work Together More Effectively

by JD Supra Perspectives on

Tactical tips to strive for collaboration in your marketing departments....more

Find the Pain Point to Trigger a Buying Decision in Law Firm Business Development

by ON24 on

Finding the pain point - or triggering event - is what turns a prospect into a client....more

Legal Marketing Association Advocates for Amendments to ABA Model Rules on Lawyer Advertising

It is critical that legal marketers continue to have a voice in this ongoing discussion, and LMA is determined to be that voice....more

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