I appreciated today’s survey report from BTI Consulting, which showed that law firms are bullish on 2026; 37 percent expect a “killer year,” and another 47 percent a “good” one…
more
/ Law Firm Marketing, Law Practice Products & Services
If you’re planning to hang your own shingle, chances are you are doing it alone; according to Forbes, only 22 percent of small business owners have mentors when they start…
more
/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
If you’re thinking of hanging your own shingle in 2026, know there’s plenty of upside: A Clio survey shows that legal entrepreneurs are happier with their client relationships, their mental and emotional wellness, and their…
more
/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
For business lawyers, referrals still reign supreme for generating new business leads – but it’s what happens next that can put small firms and boutiques at a disadvantage…
more
/ Business Organizations, Law Firm Marketing
LLMs are more likely to give positive portrayals of large, global brands, according to a worldwide study. What does that mean for law firms hoping to secure visibility in ChatGPT output?…
more
/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
Let’s get it out of the way: Referrals still reign supreme when it comes to getting new clients. In the 2025 edition of Greentarget and Zeughauser Group’s survey of decision-makers, “recommendations from sources you trust” is…
more
/ Law Firm Marketing
With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways.
Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends. Maybe…
more
/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT.
Indeed, as Clio reports, more than one in three potential clients…
more
/ Business Organizations, Law Firm Marketing
I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.)
But if you want a smart brand for your law firm, it may be time to hang up your cape…
more
/ Law Firm Marketing
Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do…
more
/ Law Firm Marketing
It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail survey.
But despite this inherent risk, many law firms take a…
more
/ Law Firm Marketing
Sitting square among the AmLaw 200 is Boies Schiller Flexner, a litigation boutique that not only boasts annual revenue of $246 million, but also is a role model for the aspiring entrepreneurs working in Big Law.
It all…
more
/ Law Firm Marketing, Law Practice Products & Services
It’s not your imagination: Legal business development in 2024 is harder.
In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s…
more
/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
Imagine this: You hurt your knee, and you’re scouting orthopedic surgeons.
The first doctor you see tells you “Every knee is different, I’ll just have to open you up and go from there.” When you ask how long recovery may…
more
/ Law Practice Products & Services
Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this demographic in favor of corporate behemoths or individual consumers…
more
/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
