Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do…
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/ Law Firm Marketing
It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail survey.
But despite this inherent risk, many law firms take a…
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/ Law Firm Marketing
Sitting square among the AmLaw 200 is Boies Schiller Flexner, a litigation boutique that not only boasts annual revenue of $246 million, but also is a role model for the aspiring entrepreneurs working in Big Law.
It all…
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/ Law Firm Marketing, Law Practice Products & Services
It’s not your imagination: Legal business development in 2024 is harder.
In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s…
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/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
Imagine this: You hurt your knee, and you’re scouting orthopedic surgeons.
The first doctor you see tells you “Every knee is different, I’ll just have to open you up and go from there.” When you ask how long recovery may…
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/ Law Practice Products & Services
Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this demographic in favor of corporate behemoths or individual consumers. …
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/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
Love them or hate them, we know that lawyer rankings are used by your human prospects to scout legal talent; according to Greentarget, 62 percent of C-suite members and 52 percent of in-house counsel report them as “important”…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
From taxes to torts, there’s considerable opportunity for law firms to serve the nation’s 33 million small businesses, a demographic with the potential to generate upwards of 420 million legal matters each year.
But this…
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/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic.
Much of the legal press is concentrated on the largest…
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/ Law Firm Marketing, Law Practice Products & Services
You’re likely familiar with Maslow’s hierarchy of needs, the famous and oft-quoted (and misquoted) psychological model that shows how human motivations evolve, starting with the physiological (air, food, shelter) and progressing…
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/ Business Organizations, Law Practice Products & Services
For many law firms, it’s the thick of rankings season, as the third and fourth quarters bring a bevy of submission deadlines, from IP Stars to Legal 500 to Chambers USA.
We pursue these programs – reputable recognitions…
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/ Law Firm Marketing, Law Practice Products & Services
The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market].
But it’s how you prove the formula that will drive success – evidence that you are the leading firm in…
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/ Law Firm Marketing, Law Practice Products & Services
When it comes to legal rainmakers, researchers have identified five specific types – and determined which is most likely to succeed.
The Rainmaker Genome Project, a survey sponsored by Inapp and conducted by DCM Insights, was…
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/ Business Organizations, Law Practice Products & Services
Your law firm website is like a speed dating app for potential clients. According to Hubspot, the average time spent on a website is 54 seconds. That’s less than a minute to make a great first impression on referrals or…
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/ Law Firm Marketing
Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey…
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/ Law Firm Marketing, Law Practice Products & Services
