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Firm Leadership Content Marketing

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -

Your Mobile Traffic is Growing: Here's What You Should Do About It [12 Days of Social Media #3]

by JD Supra Perspectives on

ALM's Molly Miller with a perspective on mobile consumers of legal content – what they’re reading when and why that’s important....more

Are Your Firm's Blogs Contributing To Content Overload Or Providing Value? Here’s How To Find Out [12 Days of Social Media #2]

by JD Supra Perspectives on

Paula Williamson of McNair shares strategies on how law firms can get the most out of their blogs....more

How the Legal Marketing Association Uses Webinars to Build Strong Connections Online and Off

by ON24 on

Q&A with Holly Amatangelo on the role of webinars in fostering community and connection in the 4,000-strong Legal Marketing Association....more

How PR and 'Media Visibility' Are Increasing Opportunities for Law Firms in the Digital Age

by JD Supra Perspectives on

JD Supra's Carla Reiner with a perspective on how the increasing scope of media today is a golden PR opportunity for law firms and their thought leaders....more

Content Strategy: Two Easy Ways to Turn Search Keywords Into Targeted Visibility for Your Firm

by JD Supra Perspectives on

From JD Supra's Paul Ryplewski, two simple, client-driven ideas on how to turn high-value search keywords in your analytics into next action items. ...more

5 Ways That MARCOMM Can Help Law Firm Business Development

by JD Supra Perspectives on

Rich Bracken on the ways data can drive collaboration at the intersection of law firms marketing communications and BD....more

7 Easy Ways to Earn, Engage, & Keep Your Best Readers - Law Firm Content Strategy

by JD Supra Perspectives on

Seven quick, indispensible video tips to help lawyers and law firm marketers improve their content marketing/thought leadership efforts....more

5 Tips to Pioneer Podcasting at Your Law Firm

by JD Supra Perspectives on

Podcasting is a creative, user-friendly way to humanize your attorneys and share their knowledge 24/7. Here's how to launch yours....more

Strategies with Sam: CMOs and Law Firm Leaders, Do Your Teams Measure Up?

by ON24 on

As we roll into the last quarter of the year, are you evaluating your 2017 metrics?...more

Law Firms, Here's Why Telling Your Pro Bono Stories by Video Sets You Apart

Liz Herrgott of FEAST Studios on why video stories about your firm's Pro Bono efforts can make all the difference -- it's magic at the intersection of community service, attorney interests and passions, and good story...more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

by JD Supra Perspectives on

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

by JD Supra Perspectives on

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

What Baseball Taught Me About Law Firm PR and Content Marketing

by JD Supra Perspectives on

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

by ON24 on

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

Checklist: How to Create a Successful Editorial Schedule

by JD Supra Perspectives on

Editorial schedules are so much more than lists of writing assignments with due dates. Here's the simplest way to create yours....more

The Power of Narrative: Law Firms Need to Find Theirs To Differentiate Themselves

by JD Supra Perspectives on

If banks can tell powerful stories, anyone can do it....more

[Webinar] How to Create an Editorial Calendar You'll Actually Use - Feb. 16, 11:00AM PST

by JD Supra Perspectives on

Lawyers, legal marketers, and business development teams, join JD Supra's Adrian Lurssen in a hands-on session as he walks us through how quickly and easily to create a successful editorial calendar that your entire team can...more

In Business Development, It's Time For Us to Invest In "Idea Relationships"

by JD Supra Perspectives on

In a digital age in which information flows freely and everyone expects answers at the stroke of a keyboard, “Idea Relationships” succeed because your relevance is initially determined by what you know, not who you know....more

Why (and How) Webinars Work, By the Numbers

by ON24 on

ON24 wanted to develop some best practices based on cold, hard facts, so we took a sample of 12,870 webinars (from a random selection of 60,000 we hosted, worldwide, in 2015) and ran the numbers. Here’s what we learned - and...more

The Rise of AI in Law Firm Marketing: Revolutionizing Client Experience

by JD Supra Perspectives on

Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more

Are You Listening Yet? What Smart Marketers Took Away From The Election

by JD Supra Perspectives on

Day one of the "Twelve Days of Social and Digital Media..." Stay tuned for the entire series. ...more

Secret to a Successful Law-Focused Webinar? The Pros Say: It's the Topic, Stupid

by ON24 on

A webinar should showcase what your firm can do, and ultimately, create opportunities for you to do it. Here's how....more

7 Rules for Working With the Press [Infographic]

by JD Supra Perspectives on

Press – articles, being quoted in stories, becoming a recognized source – can be an unbelievable practice-building force, but only if you know how the process works. Here’s how – our Seven Rules for Working With the Press,...more

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