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Marketing Perspectives

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

It Doesn’t Have To Be Mission Impossible: 5 Tips For Delivering a Webinar On Short Notice

by ON24 on

Five ways to develop and deliver a meaningful webinar on breaking news in 24 hours....more

10 Things You Should Do After Attending the 2018 LMA Annual Conference

by JD Supra Perspectives on

Now it’s time to continue to cultivate these relationships and implement the valuable takeaways you learned at #LMA18. ...more

No Slowing Down: Marketing and Business Development Efforts Accelerate in Legal

Results from the third annual joint research study from the LMA and Bloomberg Law....more

What Is the Pass-Along Value of Your Law Firm's Content?

by JD Supra Perspectives on

What viral content and pass-along value looks like in the legal marketplace....more

What Are You Learning From Your Webinars?

by ON24 on

Webinars are two-way conversations with your audience, dialogues that allow you to learn who each individual attendee is and exactly what they care about. ...more

No One Owes You Anything: How To Transition from 'Doer' to Leader in Law Firm Marketing

by JD Supra Perspectives on

Transitioning to a new role change within the same firm is not an easy task, and growing and rebranding oneself among those who have already decided how to define you is even more of a challenge. ...more

If You Are Kind and Polite, the World Will Be Right - Prelude to LMA2018 Legal Marketing Conference

by JD Supra Perspectives on

Be kind. Be polite. Be supportive. Be inclusive. Those skills will serve you well at LMA, at your firms, and in life....more

Matchmaker, Matchmaker: How Law Firm Marketing Is a Relationships Game

by JD Supra Perspectives on

Jenna Schiappacasse with a thoughtful reminder: In an increasingly commoditized business, remembering that this is a people game is paramount....more

11 Writing Tips to Engage & Keep An Audience (From Thought Leaders Who've Done It)

by JD Supra Perspectives on

Eleven insights and action tips and being known for your writing, from recipients of JD Supra's 2018 Readers' Choice Awards....more

End Every Law Firm Webinar With These 3 Questions

by ON24 on

Webinars are excellent opportunities to engage with your audience, gather information, initiate one-on-one conversations. Here's how....more

The Roy Sexton Effect; Or, How to Win Friends and Influence Content...

by JD Supra Perspectives on

Heather Morse on the value of knowing (and being) a social content influencer....more

Successful Law Firm Webinars Are Built Around Storytelling and Empathy

by ON24 on

Storytelling and empathy are powerful, underutilized tools in content marketing. Five easy ways to change that from ON24's Katie O'Rourke....more

Online, All Audience Is Local - Here's How to Reach & Engage Yours

by JD Supra Perspectives on

Done right, law firms have the ability to reach anyone, anywhere when they write about the pressing, immediate needs of a local audience. Here's how....more

3 Ways Attorneys Can Generate Business Development Leads With Their Speaking Gigs

by JD Supra Perspectives on

How to turn a simple speaking engagement at your favorite trade association conference into an effective and (hopefully) lucrative mechanism for generating qualified business development leads....more

Fostering an Innovative Law Firm Culture - LMA Podcast #25

The January/February issue of Strategies magazine focuses on the ways in which to develop as a leader in legal marketing/business development. The issue offers a variety of perspectives coming from many different voices...more

An Industry-Focused Approach to Law Firm Business Development - Market Leaders Podcast with Lindsey McReynolds, Schwabe Williamson...

by JD Supra Perspectives on

Join David Ackert as he interviews Lindsey McReynolds, Chief Client Relations Officer at Schwabe, Williamson & Wyatt in this episode of the Market Leaders Podcast. Tune in to hear David and Lindsey discuss: - How Schwabe...more

3 Requirements of a Successful Law Firm Content Marketing Plan

by JD Supra Perspectives on

Don't mistake having the means to publish with having an audience....more

CMOs - The Culture Stewards of Tomorrow's Law Firm

by JD Supra Perspectives on

When your firm's brand and culture reinforce the same values, your voice in the marketplace is clear and believable. Here's why CMOs should lead the way...more

Are You Planning For These Two Key Objectives In Your Firm's Content Strategy?

by JD Supra Perspectives on

As you develop your law firm's content strategy, measure your efforts against these two big-picture goals....more

It's About the Client: Service is Personal - LeftFoot Podcast with Miller Canfield CEO, Michael McGee

by JD Supra Perspectives on

Our discussion with Michael McGee starts off with a point we can’t emphasize enough; it’s about the client. A client’s needs come first. Go beyond the legal deliverable and ease the concerns of the client. Get to know your...more

Is Law a Profession or a Business?

by JD Supra Perspectives on

Can a law firm truly operate like a business, and should it try?...more

3 Client Stories You Must Include In Your Online Attorney Bio

by JD Supra Perspectives on

Properly written client stories on your lawyer biography can be wonderful and engaging testimonies of your skills, dedication, commitment to clients and to the law....more

Are You Mining The Opportunities Your Current Clients Give You? Here Are 5 Ways...

by ON24 on

When current clients attend your webinars, they broadcast what keeps them up at night. And you need to listen closely....more

What Makes a Strategic Legal Marketer?

LMA is excited to announce its inclusion in the 2018 edition of Leaders in Legal Business....more

3 Easy Ways for Lawyers to Follow Up When Readers Share Their Writing Online

by JD Supra Perspectives on

How lawyers can turn audience engagement into next steps....more

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