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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
JD Supra Perspectives

Is This for Real? Why Law Firms Must Get Serious About Qualified Opportunities

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Firms often hear interest and interpret it as intent. That translation error becomes expensive when internal resources are mobilized before the client has mobilized its own....more

JD Supra Perspectives

Why Your Brand is Invisible to AI and What PR Can Do About It

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As AI systems increasingly shape brand discovery, a strong PR strategy is no longer optional, writes LIMELIGHT's Kenny Gary....more

IMS Legal Strategies

Sizing the Potential of a New Market or Product

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New markets and new products, or services provide the engine of growth for many companies. Faced with sluggish demand in existing markets, the need for continued innovation, and investors who require ongoing growth, companies...more

JD Supra Perspectives

Search Didn’t Die — It Grew Up: Content Best Practices for Visibility in the Age of AI Agents

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JD Supra's Paul Ryplewski shares a recap of a recent webinar conversation with the 9sail team about the fast-changing reality of online visibility thanks to the rise of AI search....more

JD Supra Perspectives

Why AI Tools Alone Won’t Save Law Firm Marketing—and What Will

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AI has moved from a task-based assistant to a collaborative participant—and for professional services organizations, that shift makes strategic oversight and editorial leadership more essential, not less....more

Furia Rubel Communications, Inc.

AI, Governance, and the Rule of Law: Leadership Under Pressure - On Record PR

Furia Rubel Communications, Inc. on

In this episode, Gina Rubel and Jennifer Simpson Carr reflect on the CCBJ Women in Business & Law Conference and unpack a timely case study involving AI company Anthropic and the U.S. Department of Defense. They explore the...more

K&L Gates LLP

The Playbook: Conversations With Craig Budner Featuring Deborah B. Farone, Consultant and Legal Industry Strategist and Author

K&L Gates LLP on

Deborah B. Farone is the founder of Farone Advisors, where she helps professional services organizations strengthen their business development and marketing strategies. She is also an accomplished author, most recently...more

Poston Communications

Content: Closing The Credibility Gap – Elevating Law Firm Web Content to Match Market Position

Poston Communications on

A law firm’s website is its most visible – and most permanent – business development asset. Yet for many firms, it remains underleveraged. Not because they aren’t investing in design or technology, but because the content...more

Hogan Lovells

Insights from The Rise of Women’s Football: London Edition

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This extract was first published in The Rise of Women's Football: London Edition report, produced by The Rise of Women's Football in partnership with Hogan Lovells and GENSport. It is reprinted here with permission from The...more

Copo Strategies + Law Firm Editorial Service

The Fundamental Shift in Thought Leadership That Attorneys and Legal Industry Execs Can’t Ignore

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There’s a new audience reading the thought leadership produced by attorneys and legal industry executives. The sooner they realize that and plan accordingly, the sooner they can take advantage of the opportunities this new...more

JD Supra Perspectives

From Data to Deals: Understanding What Your Content Data Actually Means (Part I)

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No longer are we starved for intelligence; we’re overwhelmed by its abundance. What do we do with it all? Laura Gutierrez says start with context....more

Copo Strategies + Law Firm Editorial Service

Should you slow your roll with pop culture references in your content?

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through six reasons why you might want to think twice before sprinkling pop culture references throughout your thought...more

Furia Rubel Communications, Inc.

The Three Issues Defining the Legal Market Today: On Record PR

Furia Rubel Communications, Inc. on

Gina Rubel and Jennifer Simpson Carr break down three shifts reshaping the legal market: selective pricing power, fragmented client loyalty, and the growing AI credibility gap. From premium rates for high-stakes work to...more

Copo Strategies + Law Firm Editorial Service

Every Attorney Needs to Hear — and Absorb — This Quote From an Advertising Legend

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If attorneys don’t figure out how to successfully market themselves, they’ll be looking, metaphorically, at many empty pews....more

Hogan Lovells

Exclusivity, scarcity and transparency: Legal boundaries of limited-edition luxury offers

Hogan Lovells on

Scarcity is not a by-product of luxury—it is one of its defining features. High-end brands deliberately limit production, control distribution channels and restrict points of sale to preserve exclusivity, desirability and...more

JD Supra Perspectives

Tone Is Risk Management. GenAI Can Help, but Only with Judgment.

JD Supra Perspectives on

As law firms navigate high-velocity, high-stakes environments, generative AI is emerging not just as a productivity tool but as a governance mechanism for preserving organizational coherence....more

Poston Communications

Content: When AI Writes the Content, What Makes a Law Firm Website Stand Out?

Poston Communications on

Law firm websites have always been credibility signals. But the rules of differentiation are changing. When artificial intelligence makes legal information easy for anyone to generate and access, your website can no longer...more

JD Supra Perspectives

Strategy Requires Accurate Intelligence

JD Supra Perspectives on

Effective strategic planning depends on rigorous internal intelligence. Without an evidence-based understanding of how a firm truly operates and is perceived, even the strongest strategy will struggle to translate....more

JD Supra Perspectives

The Silent Killer: Why Law Firm Leadership Can't Afford to Ignore Experience Management

JD Supra Perspectives on

Mike Mellor says firms don’t lose work because they lack experience—they lose it because they can’t quickly articulate what they’ve already done when buyers need it most....more

Copo Strategies + Law Firm Editorial Service

Five reasons you should be spending more time on the intro sections of your thought leadership

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five reasons why it's so important for you to nail your introductions to your thought leadership content. Well-written...more

JD Supra Perspectives

How Lean, Six Sigma, and Project Management Enable Legal and Business Professionals to Deliver Better Results

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Catherine Alman MacDonagh explains how Lean, Six Sigma, & Project Management help teams streamline work, reduce rework, and deliver more predictable results for clients....more

JD Supra Perspectives

The Translator’s Toolkit: How Legal Marketers Turn Data Into Story—and Story Into Adoption

JD Supra Perspectives on

Innovation doesn’t fail because the technology is flawed. It fails because its story wasn’t told in a way people could connect with. Rachel Shields Williams explains....more

Lowenstein Sandler LLP

Coffee Chats with WIN: Nina Rodriguez & Julie Levinson Werner

Lowenstein Sandler LLP on

In this episode of Women's Initiative Network: Real Talk, hosts Jessica I. Stewart and Lauren N. Russell introduce a new series, "Coffee Chats with WIN," where the hosts invite inspiring women to talk candidly about the...more

JD Supra Perspectives

Using AI to Strengthen Law Firm Content Development - JD Supra 'Office Hours' with Tom Hagy

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Paul Ryplewski shares key insights from his conversation with Tom Hagy, of Critical Legal Content....more

Copo Strategies + Law Firm Editorial Service

Want to become a better networker? Produce more thought leadership.

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the hidden benefit of regularly producing thought leadership content that no one talks about: You become a much better...more

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