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Marketing Perspectives

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Key Ingredients of a Law Firm's Strategic Plan - Market Leaders Podcast with Katy Von Treskow, Winston & Strawn

by JD Supra Perspectives on

Join David Ackert as he interviews Katy Von Treskow, Director of Marketing Communications at Winston & Strawn LLP, in the latest episode of the Market Leaders Podcast. Tune in to hear David and Katy discuss: - How Katy...more

How Law Firms Can Succeed at Industry-Focused Collaborations - LMA Podcast

Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School;...more

5 Ways to Write An Attorney Bio That Clients Will Remember

by JD Supra Perspectives on

Good attorney bios articulate the strengths of your team, the differentiators of your firm, the reasons clients should hire you and what to expect once they do....more

Showcasing the Value of In-Person Collaboration, 2017 LMA Leaders' Conference Builds Connections, Ideas and Shared Vision

This year’s Leaders’ Conference brought together 63 leaders from across our regions for a highly valuable in-person gathering that fostered trust, stimulated brainstorming and mapped a collective 2018 vision for LMA....more

5 Ways To Make Your Law Firm's Practice Descriptions Stand Out

by JD Supra Perspectives on

Most practice descriptions are written to please the lawyers who approve them rather than the clients who need them. Here's how to make a difference....more

How the Legal Marketing Association Uses Webinars to Build Strong Connections Online and Off

by ON24 on

Q&A with Holly Amatangelo on the role of webinars in fostering community and connection in the 4,000-strong Legal Marketing Association....more

How PR and 'Media Visibility' Are Increasing Opportunities for Law Firms in the Digital Age

by JD Supra Perspectives on

JD Supra's Carla Reiner with a perspective on how the increasing scope of media today is a golden PR opportunity for law firms and their thought leaders....more

What Do General Counsel Want From Outside Counsel? 9 Client-Focused Takeaways From the LMA NY GC Forum

by JD Supra Perspectives on

Stefanie Marrone offers a client-centric recap of the recent General Counsel forum hosted by the LMA in New York City. Includes actionable takeaways....more

Extending Marketing's Reach Across the Firm - Market Leaders Podcast with Jill Weber, Stinson Leonard Street

by JD Supra Perspectives on

Join David Ackert as he interviews Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David...more

Content Strategy: Two Easy Ways to Turn Search Keywords Into Targeted Visibility for Your Firm

by JD Supra Perspectives on

From JD Supra's Paul Ryplewski, two simple, client-driven ideas on how to turn high-value search keywords in your analytics into next action items. ...more

10 Key Takeaways for Law Firm Marketers from LMA Tech Midwest (Plus More...)

by JD Supra Perspectives on

Why "Sit with different people" matters, among other LMA Tech takeaways for proactive legal marketers....more

What Law Firm Marketers Need to Do When They Find Themselves at the Center of a Crisis

Prepare for Impact... In today's climate, crisis communication is becoming more important than ever. What should legal marketing professionals do when stuck in crisis mode? On this latest LMA Podcast, listen as Ryan King...more

5 Ways That MARCOMM Can Help Law Firm Business Development

by JD Supra Perspectives on

Rich Bracken on the ways data can drive collaboration at the intersection of law firms marketing communications and BD....more

In-House Perspective: How Technology Is Changing Legal Public Relations

In-house marketing professionals weigh in on how the digital revolution has impacted law firm PR....more

5 Lessons for Law Firm Marketers from HubSpot's INBOUND 2017 Conference

by JD Supra Perspectives on

Conference notes from Stefanie Knapp, who recently attended HubSpot's INBOUND 2017 and offers thoughts about what such an event can teach legal marketers....more

7 Easy Ways to Earn, Engage, & Keep Your Best Readers - Law Firm Content Strategy

by JD Supra Perspectives on

Seven quick, indispensible video tips to help lawyers and law firm marketers improve their content marketing/thought leadership efforts....more

How to Adopt a Client-Centric Mindset In Your Law Firm - 4 Client-Focused Takeaways From LMASE17

by JD Supra Perspectives on

Stefanie Marrone with client-focused highlights and takeaways for law firm leadership from this year's LMA Southeast conference....more

Mentoring a Marketing Department to Success - Market Leaders Podcast with Trish Lilley, Fox Rothschild LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss: - How Trish...more

6 Tips to Keep Your Law Firm's Content Strategy on Track

by JD Supra Perspectives on

Law firm content strategy is a process of trial, error, and trial again. Here's how to stay on track as you iterate....more

5 Action Items from the #LMASE17 Conference to Make an Immediate Impact at Your Law Firm

by JD Supra Perspectives on

A recap of the 2017 LMA Southeast Conference, with actionable takeaways for marketers and BD teams, from Jennifer Simpson Carr, Business Development Manager at Lowenstein Sandler...more

Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads

by ON24 on

Content creates leads. Once you have accepted this fact, the next step is scaling your content to produce more of those leads....more

Goldilocks & The Three Jobs: How to Tell Your In-House Marketing Role Is the Right Fit

by JD Supra Perspectives on

Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success....more

Voice of the Client: Ama Romaine, General Counsel, Johns Hopkins University Applied Physics Laboratory

The LMA's ongoing 'Voice of the Client' series turns to Ama Romaine, GC at Johns Hopkins University Applied Physics Laboratory for in-house insights....more

The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations - LMA Podcast

by JD Supra Perspectives on

For this episode of the LMA Strategies podcast, host Erin West, Media Relations & Communications Manager with Dechert LLP, sits down with John Buchanan of Reed Smith and Cheryl Bame of Bame Public Relations to discuss ...more

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