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Marketing Perspectives

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

How to Create an Editorial Calendar Your Law Firm Team Will Actually Use

by JD Supra Perspectives on

A educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a recording of a webinar presentation by Adrian Lurssen in which, in 59 minutes, he'll show...more

Law Firm Marketing in 2018 - LMA Tech West Q&A with Ryan King

by JD Supra Perspectives on

Are we entering a golden age for legal marketing?...more

The Associate Perspective on Law Firm Business Development: LeftFoot Q&A with Four Women Attorneys at Goodwin

by JD Supra Perspectives on

For our first episode of 2018 LeftFoot features four women associates from the Goodwin Private Equity and Mergers & Acquisitions business. We share their perspective on business development and taking on business development...more

The Sustainable 2018 Resolution for Lawyers: Better Business Development

by JD Supra Perspectives on

How to implement and sustain business development planning, all year long....more

Client Journey Mapping: Evaluating & Enhancing Law Firm Client Value - LMA Podcast

The focus of the November/December 2017 issue of Strategies is on the concept of defining value. One of the themes explored in this issue is the fact that today, more and more law firms are looking for the right processes to...more

Qualified Leads in Law Firm Business Development: Who, What, and Why They Should Be Your Best Friends in 2018

by ON24 on

A look at one of the best ways for business development managers and partners within your firm to identify and develop qualified leads....more

Inside Perspective: How to Bring Value as a Smaller-Firm Legal Marketer

by JD Supra Perspectives on

As a marketer in a smaller law firm, how to do more with less....more

How To Drive Your Firm To Digital Marketing Success in 2018

by JD Supra Perspectives on

The last in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

Making Sense of Tax Reform For Clients - How Firms Can Use Timely Issues to Broadcast Their Expertise

by ON24 on

Here's what happens when your team presents need-to-know information that responds quickly and meaningfully to pressing issues of the day....more

LMA Tech West & the Law Firm Marketer: Q&A with Jacqueline Madarang

by JD Supra Perspectives on

The first in a Q&A series featuring LMA members, their technology challenges, and how LMA Tech West is a vital part of their toolkit....more

Creating Brand Ambassadors For Your Firm on Social Media: How to Stay on Santa's Nice List

by JD Supra Perspectives on

The eleventh in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

3 Ways Law Firm Marketers Can Use Data to Build Better Content Strategy

by JD Supra Perspectives on

It’s almost 2018, do you know what your data is doing?...more

Use Your Law Firm's CRM To Improve Client Experience and Grow Business

by JD Supra Perspectives on

The ninth in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

An Investment in Authenticity: Tips and Best Practices for Successful Attorney Photography

by JD Supra Perspectives on

How to make the most of your attorney profiles with great photography and bring out the best in everyone....more

5 Ways to Make Your Law Firm Video Stand Out

by JD Supra Perspectives on

Online video is the preferred medium to reach markets and leverage services in an authentic way....more

Geo-Targeting Law Firm Growth: Customizing Efforts to Maximize Regional Impact

by JD Supra Perspectives on

Jill Huse and Andrew Laver build upon previous posts exploring the implications of mobile traffic, and the possibilities available to us with marketing automation, and take this one step further with geo-targeting....more

How To Deliver the Right Content to the Right People at the Right Time And Outperform Your Competitors [12 Days of Social Media...

by JD Supra Perspectives on

The fifth in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

Law Firm Leadership: Realizing a New Vision for Client Development

by JD Supra Perspectives on

How partnering with a firm's marketing department created a vision for deeper client relationships - and led to new work. ...more

Holiday Marketing? No: Lawyers, Focus on Strategic December Business Development Instead...

by JD Supra Perspectives on

Lawyers, don’t attempt to get new business during the holiday season. From Mike O'Horo, here's why - and what to do instead....more

Are Your Firm's Blogs Contributing To Content Overload Or Providing Value? Here’s How To Find Out [12 Days of Social Media #2]

by JD Supra Perspectives on

Paula Williamson of McNair shares strategies on how law firms can get the most out of their blogs....more

3 Things You Can Do Now to Leap Ahead in 2018 - [12 Days of Social Media #1]

by JD Supra Perspectives on

First post in this year's '12 Days of Social & Digital Media' series - a word of welcome and more from Stefanie Knapp....more

5 Steps to Building a Law Firm Content Strategy

by JD Supra Perspectives on

All firms should have a content strategy tied to the needs of your prospects and clients (and aligned with your overall marketing plan), yet most attorneys are stressed for time or just don’t know where to begin. From Mike...more

Law Firm Leadership: Give Thanks to Clients While Creating Your Unique Distinction

by JD Supra Perspectives on

This time of the year provides a great opportunity to reach out to your clients and contacts to thank them for working with you and for being a part of their organization....more

Key Ingredients of a Law Firm's Strategic Plan - Market Leaders Podcast with Katy Von Treskow, Winston & Strawn

by JD Supra Perspectives on

Join David Ackert as he interviews Katy Von Treskow, Director of Marketing Communications at Winston & Strawn LLP, in the latest episode of the Market Leaders Podcast. Tune in to hear David and Katy discuss: - How Katy...more

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