Blattel Communications

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250 Montgomery Street
Suite 1200
San Francisco, CA 94104, United States
Phone: 415.397.4811
Fax: 415.956.5125
Areas of Practice
  • Legal Marketing
Locations
Other U.S. Locations
  • California
  • New York

The Value Of Quotes, Even Without Mention Of The Company Name

Let’s take a look at a not-uncommon scenario: you are connected with a reporter as an expert source for commentary and quoted in the resulting story. Great, right? Nope. While your name is mentioned, the company’s is…more
 /  Law Firm Marketing

Twitter’s Change Is Too Much, For Me

Twitter is setting us all free! We can finally tweet a full 280 characters! Life is great! Yeah, not so much. Twitter’s move to expand its character limit is a change that may make the service worse. (This is not to mention…more
 /  Law Firm Marketing

Disruption Is Coming To Law Firms: Are You Ready?

Think about this for a minute: venture capitalists are looking to “disrupt” the sock industry. As chronicled on Marketplace, $110M has been invested in a sock company(!). This kind of investment in a static, eminently mature…more
 /  Law Firm Marketing

Why Going ‘Off The Record’ Is Perilous, Just Ask The Mooch

In his short but impactful tenure as White House Communications Director, Anthony “The Mooch” Scaramucci taught anyone new at interacting with the press a valuable lesson – understand and be wary of going “Off the Record” (OTR)…more
 /  Law Firm Marketing

Unlocking the Value of Outside Marketing and Communications Agencies in LMA Mid-Atlantic Newsletter

Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Unlocking the Value of Outside Marketing and Communications Agencies.”…more
 /  Communications & Media Law, Law Firm Marketing, Law Practice Products & Services

Beware Groupthink

In recent days, both Pepsi and Nivea have suffered public embarrassments caused by tone-deaf ad campaigns. In times like this, it is not uncommon to ponder the question, “What were they thinking?” The answer may very well hinge…more
 /  Law Firm Marketing

Consider the Content, But Don’t Forget the Packaging

In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true on two fronts: 1) protection and presentation of the product within; and 2) accessibility to the…more
 /  Law Firm Marketing

Five Tips for Making the Most of #LMA17

Headed to the Legal Marketing Association Annual Conference 2017 in Las Vegas starting next Monday? Us too! Look for Blattel Communications Founder and CEO Ellen Blattel and President Traci Stuart. With the conference…more
 /  Law Firm Marketing

“Pass the Heinz” Campaign Pours Out Earned Media Value

One of my favorite stories of late is Kraft Heinz’ intention to make a series of ads that Don Draper, of the fictional drama Mad Men, pitched on the show, which ended in 2015. The ads feature various shots of foods that are…more
 /  Law Firm Marketing

I Hope My Mom Doesn’t Like This Post

Building and maintaining an audience for content is a true challenge for professional services companies, especially given today’s dynamic where organizations are de facto publishers and marketers of their content…more
 /  Law Firm Marketing

Political Discourse and Professionalism

We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social media?” The answer we generally give is, “No,” as one always risks losing favor from the…more
 /  Law Firm Marketing

Five Ways to Be a Better Blogger

It can be intimidating to stare at a blinking cursor trying to figure out how to start a blog post. Let’s say you made a resolution to really start blogging in 2017. Now the time has come to get going. If you are at a loss for…more
 /  Law Firm Marketing

Just Say “No” to Social Media Automation

I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various bills – a time consuming process that could easily be accomplished with auto-bill pay. In no time, that’s just what she did…more
 /  Law Firm Marketing

The Dos and Don’ts of Blogging with a Purpose

Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99. What they rarely do is say, “I’m just going to watch whatever is on CBS or FOX.” There are just too many…more
 /  Law Firm Marketing

What the NFL’s Ratings Swoon Says to Professional Services Marketers

If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of…more
 /  Law Firm Marketing
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