Ah, the new year. A time when the calendar seems to stretch out like an ocean of days and project planning blooms. But, like a farmer who plants but never tends to seeds and sprouts, time is often a thief, and today’s grand plan…
more
/ Law Firm Marketing, Law Practice Products & Services
November is National Gratitude Month, and even for those of us who aren’t posting themed photos on every social holiday, appreciation for what we have — and for the communities we share it with — feels especially meaningful…
more
/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
Earlier this month, I had the opportunity to attend the 2025 CREW Network Convention in Austin, Tex. The event brought together professionals from across the commercial real estate industry, including leaders, innovators, and…
more
/ Health, Law Firm Marketing, Real Estate - Commercial, Science, Computers, & Technology
The announcement by CBS cancelling the Late Show likely marks a major tipping point in media generally and broadcast specifically. This development seems removed from professional services, but there are looming ramifications…
more
/ Law Firm Marketing
Have you ever heard of the Baltimore Banner? Well, it just won the Pulitzer Prize for local reporting, and it’s, hopefully, part of a wave of new media outlets filling the gap as more established titles face serious financial…
more
/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future…
more
/ Communications & Media Law, Elections & Politics, Law Firm Marketing
Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment…
more
/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
We’ve recently experienced an uptick in questions about communicating around late-career or end-of-career milestones – a line of inquiry that makes perfect sense when you consider that a full 27 percent of the U.S. workforce are…
more
/ Communications & Media Law, Law Firm Marketing
The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the slash-and-burn tactics deployed by private equity to gut local newspapers, but also on the national level –…
more
/ Communications & Media Law, Law Firm Marketing, Science, Computers, & Technology
Remember all the excitement when Threads was launched? Meta, the platform’s parent company, announced that more than 30M people joined in less than 24 hours after it opened to the public. The app, which for now requires and is…
more
/ Communications & Media Law, Law Firm Marketing, Science, Computers, & Technology
Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front of key audiences, the shuffle of reporters to different beats, to different (sometimes very different)…
more
/ Communications & Media Law, Law Firm Marketing
Do you remember Newsweek?
Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold by legions of industrious schoolchildren to raise money for their schools (my parents in the late 90s had a…
more
/ Communications & Media Law, Law Practice Products & Services
Remember Johnny Cash’s song “I’ve Been Everywhere?” Well, that’s me. Started in the Philadelphia area, went to college in New England, moved to California for six years, then Upstate New York for three and now the Washington,…
more
/ Communications & Media Law, Law Firm Marketing
I’m starting to admit that I’m getting old, well, “older” anyway. I started in earnest in agency PR in 2010, and the tools we used, the results we achieved and client expectations were all very different. Fast-forward to today…
more
/ Law Firm Marketing
The pandemic has been marked by times when the public health messaging driving mainstream behavior has been altered, or even reversed in short order.
•No need to wear masks.
•You need to wear a mask.
•You need to wear…
more
/ Law Firm Marketing
