Marketing Perspectives, Content Strategy

Hsu Untied interview with Chad Shear, Partner at Cooley

Hsu Untied (by Richard Hsu) on 9/24/2024

An interview with Chad Shear, Partner at Cooley by Richard Hsu...more

Reinforcing Greatness in Your Business

Integreon on 9/24/2024

Good afternoon! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. ...more

On Leadership, Personal Branding, and Content Strategy – ‘Office Hours’ Recap with Heather Morse

JD Supra Perspectives on 9/23/2024

From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more

Welcome Emails 101

Omnizant on 9/20/2024

How strong is your virtual handshake? Your firm’s welcome email is basically your virtual handshake, so let’s make sure it’s rock solid. Welcome Emails 101: Say it simply, set their expectations, and add value. Most...more

Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast

Passle on 9/18/2024

In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live Conference held in New York City this past summer. The day started with an incredible...more

Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast

Passle on 9/18/2024

While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out. In this CMO Series...more

Five rules for building trust with the audience so you can build a following

Copo Strategies + Law Firm Editorial Service on 9/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following. Those...more

Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO...

Passle on 9/11/2024

Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more

How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass

Passle on 9/5/2024

A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more

Thought leadership is a potent client service tool you didn't know you had

Copo Strategies + Law Firm Editorial Service on 9/4/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

Thought Leadership, Strategic PR, and Creating Content that Connects with the Media – an Office Hours Recap

JD Supra Perspectives on 9/3/2024

Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more

Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154

Passle on 8/29/2024

Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development &...more

How Lawyers Can Start Posting on LinkedIn With Confidence

Stefanie Marrone Consulting on 8/27/2024

Stefanie Marrone explores why posting on LinkedIn matters for lawyers, addressing common concerns that might be holding you back and providing practical tips to help you get started....more

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

Good2bSocial on 8/22/2024

As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

Debunking four misconceptions about thought leadership ghostwriting

Copo Strategies + Law Firm Editorial Service on 8/21/2024

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Is This Worth a News Conference? Five Questions Every Lawyer Should Ask Before Gathering the Media

JD Supra Perspectives on 8/16/2024

A news conference can be a powerful tool to garner support and highlight important issues. However, it also carries risks that must be managed meticulously. ...more

How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass

Passle on 8/15/2024

Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for building a world-class digital presence. Our latest research found that legal...more

Here's why Costco should inspire your thought leadership efforts

Copo Strategies + Law Firm Editorial Service on 8/14/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional services providers, especially lawyers, should also...more

Understanding (and Watching) Your Competition

Omnizant on 8/13/2024

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Six ways thought leadership can support your law firm’s strategic plan

Copo Strategies + Law Firm Editorial Service on 8/8/2024

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand

Passle on 8/8/2024

Welcome to Episode 2 of the CMO Series Digital Masterclass. Today, we’ll explore how thought leadership can transform your firm’s online brand. We’ve curated top digital insights from our CMO Series Podcast - links to the...more

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on 8/8/2024

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Hsu Untied interview with Tim Best, Partner at Gibson Dunn

Hsu Untied (by Richard Hsu) on 8/6/2024

An interview with Tim Best, Partner at Gibson Dunn by Richard Hsu...more

Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

Passle on 8/6/2024

Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more

Building a Prosperous Future for Law Firms: On Record PR

Furia Rubel Communications, Inc. on 8/5/2024

In this episode of On Record PR, Gina Rubel goes on record with succession consultant David Wood to discuss implementing programs that secure the prosperity of law firms for future leadership....more

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