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Marketing Perspectives Thought Leadership

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
Passle

Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast

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In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live Conference held in New York City this past summer. The day started with an incredible...more

Copo Strategies + Law Firm Editorial Service

Five rules for building trust with the audience so you can build a following

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following. Those...more

Holland & Knight LLP

Jose Casal Reflects on Living His Father's Dream and Creating a New Hispanic Culture in the U.S.

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Holland & Knight's Diversity Council and Hispanic Affinity Group are proud to celebrate Hispanic Heritage Month and pay tribute to the generations of Hispanics who have enriched America's history and continue to play a role...more

Copo Strategies + Law Firm Editorial Service

Do this to prevent opposing counsel from using your thought leadership against your clients

There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership in court papers against their clients. It’s not unusual for attorneys in certain legal practices...more

Passle

Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO...

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Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more

Passle

How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass

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A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is a potent client service tool you didn't know you had

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

Passle

Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154

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Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development &...more

Copo Strategies + Law Firm Editorial Service

Debunking four misconceptions about thought leadership ghostwriting

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Passle

How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass

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Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for building a world-class digital presence. Our latest research found that legal...more

Copo Strategies + Law Firm Editorial Service

Here's why Costco should inspire your thought leadership efforts

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional services providers, especially lawyers, should also...more

Copo Strategies + Law Firm Editorial Service

Six ways thought leadership can support your law firm’s strategic plan

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

Passle

Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

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Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more

Copo Strategies + Law Firm Editorial Service

Science can't clone you, but your thought leadership content can

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more

Copo Strategies + Law Firm Editorial Service

Four ways your thought leadership is a compounding asset

Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience....more

Copo Strategies + Law Firm Editorial Service

Thought leadership provides air support for your business development ground game

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the relationship between lawyers' thought leadership content and their face-to-face business development efforts. == +...more

Copo Strategies + Law Firm Editorial Service

Keep your thought leadership fresh by making it nonperishable

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and...more

Passle

Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services - Passle's CMO Series Podcast EP148

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Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust. In this episode of the Passle CMO Series Podcast, Cam Dobinson explores these intricacies...more

Copo Strategies + Law Firm Editorial Service

Early bird thought leadership is a positioning cheat code

When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more

Copo Strategies + Law Firm Editorial Service

Don't chase eyeballs with your thought leadership. Chase these two things instead.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should focus on crafting thought leadership that wins their target audiences' hearts and minds instead of...more

Copo Strategies + Law Firm Editorial Service

All thought leadership boils down to these two words

Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is also a client and referral source retention tool

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) reminds lawyers and law firms that thought leadership is more than a client/referral source ACQUISITION tool; it is also a...more

Copo Strategies + Law Firm Editorial Service

Talk about philosophies — not just tactics — in your thought leadership

Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more

Copo Strategies + Law Firm Editorial Service

Here's how thought leadership content greases your business development skids

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development...more

Copo Strategies + Law Firm Editorial Service

Yes, your firm should create bingeable thought leadership content

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators. ...more

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