Content Strategy

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How to Write Titles That Get You Noticed and Read [Video]

Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more

Client Alerts in a Perfect World, the PR Perspective

In a perfect world, PR professionals would be alerted when a lawyer or team of attorneys starts writing a client alert. That’s because many client alert ideas are generated way before the finished product is posted to a...more

Recommended SEO Tools for Lawyers

Optimizing a website for search is a long, tedious and very detailed process. It is important for lawyers doing their own SEO to use tools to keep track of how optimization projects are going. There are free tools, paid...more

Content Strategy This Week: Editors, Analytics, & Data-Driven Content

For your reference, three recent posts on content marketing tactics and strategy you should not miss. ...more

Manatt Digital Media - January 2015

Welcome to MDM Newsletter #5—and to an entirely new year of Digital Media machinations. What better way to start the year than first recapping the last one—then predicting major themes for 2015—and then ending things up with...more

Tips for Building Credibility: Avoid Website Content Bloat

Content bloat occurs when a website contains too many pages that have no independent, singular value. A large site is fine — even positive in some cases — but a large site with multiple pages containing very similar...more

[eBook] Content Strategy (Not Just) for Lawyers & Law Firms

Gathered together in one easy-to-read eBook, here are the collected writings of JD Supra team members touching upon various content marketing strategies and tactics that pertain not only to lawyers and law firms, but really...more

JDG 062: 5 Strategies to Jump-Start Traffic to Your Law Firm Website

Over the last few months I have noticed that while the traffic to my law firm website wasn’t going down it also wasn’t growing a whole lot. I have felt like I have hit a plateau with the site and in hoping to solve this...more

Using Social Media? Beware of Ethical Pitfalls (Part 1)

Attorneys are using social media websites more and more. We’re visiting a variety of sites to promote our practices, communicate with our peers, and stay in touch with our clients. But social media presents many ethical...more

The Deliciousness of Social Media Engagement

Check out Adweek’s recent “Brand of the Day” – Cinnabon! I listened to Kat Cole, their chief operating officer, speak at the Legal Marketing Association’s (LMA) Annual Conference last April, initially wondering what a young...more

Content Strategy: Don't Just Write About the Law...

With a case study example, a look at what it takes for lawyers to be well read online today....more

Should we offer our lawyers marketing training?

Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort of...more

Bloggers: Let Your Content and Your Readers Breathe

EVERYONE IS BECOMING A PUBLISHER - We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history....more

A Lesson from Taylor Swift on the Power of the Op-ed

Taylor Swift surprised the world yesterday when she dropped her first op-ed. News of the lyricist’s piece spread like wildfire generating more than 150 comments on The Wall Street Journal website, in addition to more than...more

The Future of Content Marketing in 3 Tweets?

Three views on the future of content marketing, as parsed from smart tweets by Joe Pulizzi....more

How Law Firms Can Start Playing Like A Team Online

In my early days as a social media user I had a small network and, as a result, a small voice. I was like an iPhone speaker fighting to be heard in a stadium full of people. How did I find an audience? Very simple, I enlisted...more

Content Strategy: One Update Is Good, a Series Is Much Better

How one law firm is generating visibility with a focused content series on a significant legal milestone, the 50th anniversary of Title VII....more

Why Law Firms Are Starting to Think Like Media Companies  [Video]

May 27, 2014 (Mimesis Law) -- John Corey, founder and president of Greentarget, talks with Lee Pacchia about the recently released 2014 Digital and Content Marketing Survey conducted by Greentarget in conjunction with The...more

How my law firm website got to 12,000 visitors per month – Guest Blogger Kyle Smith

It’s an awesome time to be a lawyer. We have exclusive access to legal research tools, like Westlaw and LexisNexis, and most legal questions don’t have well-written answers online. So, for now, lawyers are the gatekeepers of...more

Is Jimmy Fallon the King of Content Marketing?

Sure, I think he is, and that's without even having seen his Tonight Show on television! Here's why....more

Lawyers and Their Hobbies: Richard Hsu (aka @HsuTubeEsq) Explains His Latest Online Project - Q&A

Q&A with attorney Richard Hsu (of HsuTube) fame about his latest podcasting project: interviewing lawyers with interesting side hobbies as an opportunity to show the human side behind lawyers and the legal profession....more

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more

What I Learned About Content Marketing While Working at JD Supra

Five lessons I’ve learned about Content Marketing while shepherding the thoughts and insights of incredibly smart legal professionals (you) around the web....more

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