Content Strategy

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FAQ This! Identify Your Next Best Writing Ideas in 5 Simple Steps...

How to come up with six new, substantial writing ideas and build the beginnnings of an editorial calendar. Couldn't be simpler...more

Methods of treating a subset of patients are likely nonobvious if the subset exhibits unexpected results

In Prometheus Laboratories, Inc. v. Roxane Laboratories, Inc., a recent decision involving methods of treating a specific subset of patients, the Court of Appeals for the Federal Circuit (“Federal Circuit”) ruled that,...more

5 Reasons Why No One Reads Your Content

Why you're not being read - and what to do about it....more

JDB 075: Do You Really Need an Editorial Calendar for Your Blog?

Recently as I have been reviewing my past content creation in preparation of writing my new ebook “How I Grew My Law Firm Website from Zero to 20,000+ Visitors Per Month” I realized that while I was always consistent in...more

Why Write When Everyone Else Is Writing? 5 Reasons Why Attorneys Should Keep Publishing...

Demonstrating your knowledge of a matter is an important reason to continue writing, but it is far from the only one. Here are five other key benefits that accrue to authors making it worth the time and trouble. Anything to...more

3 Takeaways from the LMA Technology Conference West

It's no longer about B2B or B2C. Today it's about...more

The Art and Science of Being Useful to In-House Counsel

A GC perspective on how outside counsel can earn and keep the attention of in-house lawyers with helpful legal commentary and analysis....more

It’s Time We Started Talking About Content Marketing 2.0

If your firm is producing content that is not being read by your target audience, you are literally wasting time and money....more

Why Your Readers Are Great Sources of New Writing - Karen's Quick Take

Seeing a report of your most popular content doesn’t mean you are done; it means you simply know what to do next....more

How I Motivate Attorneys In Our Firm to Write and Share Content Online

A post by Holly Hayden, marketing director at D.C.-based law firm PilieroMazza PLLC, which began as a JD Supra Tip of the Week on how to motivate attorneys to sustain their online writing efforts....more

Lawyers, Are You Guilty of Committing Random Acts of Content?

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation and distribution, is part of carefully thought out marketing and business development strategy. You need to take...more

Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton [Video]

Watch the hour-long video recording of a recent client webinar in which JD Supra's Adrian Lurssen talks to author, speaker, attorney, and entrepreneur Adrian Dayton about how law firm marketers can help their lawyers share...more

The Signal Is In Search - One Powerful Way to Use Twitter to Connect with Reporters

The signal is in Twitter search. Here's what that means for Content Strategists trying to earn visibility with media members today....more

How to Earn Your Readers One Excellent Title at a Time  [Video]

Watch a video recording of Adrian Lurssen's recent Content Strategy webinar for JD Supra clients. The topic: how to write titles for your content that get you noticed and read. Adrian describes different readers habits and...more

Why Medium Won’t Revolutionize The Press Release

The blogging platform Medium has been shaking up the digital publishing world in the last year or so. If you don’t know Medium, you should. It lets writers publish stories and other work on its beautifully designed website,...more

Every Title Is An Opportunity - Here's How Not to Waste Yours...

Earn your readers, one title at a time. Here's how....more

Online Content Cheat Sheet…You’re Welcome

Clients frequently ask us about content length and frequency for different mediums: Our friends at Adweek put together this informative infographic using data to suggest the ideal length of virtually everything online....more

How to Write Titles That Get You Noticed and Read [Video]

Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more

Client Alerts in a Perfect World, the PR Perspective

In a perfect world, PR professionals would be alerted when a lawyer or team of attorneys starts writing a client alert. That’s because many client alert ideas are generated way before the finished product is posted to a...more

Recommended SEO Tools for Lawyers

Optimizing a website for search is a long, tedious and very detailed process. It is important for lawyers doing their own SEO to use tools to keep track of how optimization projects are going. There are free tools, paid...more

Content Strategy This Week: Editors, Analytics, & Data-Driven Content

For your reference, three recent posts on content marketing tactics and strategy you should not miss. ...more

Manatt Digital Media - January 2015

Welcome to MDM Newsletter #5—and to an entirely new year of Digital Media machinations. What better way to start the year than first recapping the last one—then predicting major themes for 2015—and then ending things up with...more

Tips for Building Credibility: Avoid Website Content Bloat

Content bloat occurs when a website contains too many pages that have no independent, singular value. A large site is fine — even positive in some cases — but a large site with multiple pages containing very similar...more

[eBook] Content Strategy (Not Just) for Lawyers & Law Firms

Gathered together in one easy-to-read eBook, here are the collected writings of JD Supra team members touching upon various content marketing strategies and tactics that pertain not only to lawyers and law firms, but really...more

JDG 062: 5 Strategies to Jump-Start Traffic to Your Law Firm Website

Over the last few months I have noticed that while the traffic to my law firm website wasn’t going down it also wasn’t growing a whole lot. I have felt like I have hit a plateau with the site and in hoping to solve this...more

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