Content Strategy

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A Lesson from Taylor Swift on the Power of the Op-ed

Taylor Swift surprised the world yesterday when she dropped her first op-ed. News of the lyricist’s piece spread like wildfire generating more than 150 comments on The Wall Street Journal website, in addition to more than...more

8 Tips from Publishing Law Attorneys for Content Monetization - Tip #2: Maximizing Your Bottom Line, Getting Started

You may implement a content monetization plan in your organization internally or externally by using an agent, or on your own if you are a self-publisher. The critical issues involved in making this decision are personnel,...more

The Future of Content Marketing in 3 Tweets?

Three views on the future of content marketing, as parsed from smart tweets by Joe Pulizzi....more

How Law Firms Can Start Playing Like A Team Online

In my early days as a social media user I had a small network and, as a result, a small voice. I was like an iPhone speaker fighting to be heard in a stadium full of people. How did I find an audience? Very simple, I enlisted...more

Content Strategy: One Update Is Good, a Series Is Much Better

How one law firm is generating visibility with a focused content series on a significant legal milestone, the 50th anniversary of Title VII....more

Why Law Firms Are Starting to Think Like Media Companies  [Video]

May 27, 2014 (Mimesis Law) -- John Corey, founder and president of Greentarget, talks with Lee Pacchia about the recently released 2014 Digital and Content Marketing Survey conducted by Greentarget in conjunction with The...more

How my law firm website got to 12,000 visitors per month – Guest Blogger Kyle Smith

It’s an awesome time to be a lawyer. We have exclusive access to legal research tools, like Westlaw and LexisNexis, and most legal questions don’t have well-written answers online. So, for now, lawyers are the gatekeepers of...more

Is Jimmy Fallon the King of Content Marketing?

Sure, I think he is, and that's without even having seen his Tonight Show on television! Here's why....more

Lawyers and Their Hobbies: Richard Hsu (aka @HsuTubeEsq) Explains His Latest Online Project - Q&A

Q&A with attorney Richard Hsu (of HsuTube) fame about his latest podcasting project: interviewing lawyers with interesting side hobbies as an opportunity to show the human side behind lawyers and the legal profession....more

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more

What I Learned About Content Marketing While Working at JD Supra

Five lessons I’ve learned about Content Marketing while shepherding the thoughts and insights of incredibly smart legal professionals (you) around the web....more

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