Content Strategy

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Lawyers, Are You Drowning In A Mosh Pit of Content?

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?...more

7 Rules for Working With the Press [Infographic]

Press – articles, being quoted in stories, becoming a recognized source – can be an unbelievable practice-building force, but only if you know how the process works. Here’s how – our Seven Rules for Working With the Press,...more

Are You Investing Your Firm's Billable Hours Wisely? 10 Questions to Make Your Writing Efforts Matter

Law firms are in essence considering the job done once their articles are approved and published. But is the goal to just get it published? Isn’t the goal to get it read by the right people to the benefit of the attorney who...more

Focus to Grow: A Winning Practice Strategy for a Digital Age

Lawyers often tell us they have limited time to devote to marketing and business development and want to know the most effective way to maximize their time. Without hesitation, our response is “specialize!” (Actually, because...more

The Write Stuff: Q&A with Top Author & Employment Attorney Daniel Schwartz

Write what you want to read. If you don’t find it interesting, your readers probably won’t either....more

The Write Stuff: Q&A with Top Author & Attorney David Smyth

It’s all about telling stories....more

The Write Stuff: Q&A with Top Author & Corporate Attorney Stephen Quinlivan

Although he doesn’t practice in a major coastal city, through his blog, Dodd-Frank.com, Quinlivan has been exposed to a national and international readership....more

[Webinar] Turning Virtual Visibility Into Real-Life Opportunity, Q&A with Richard Bistrong

Please tune in on Thursday, May 19 at 12 pm PT / 3 pm ET to learn about Richard’s approach to social media, content creation, and converting virtual connections into real-life business opportunities....more

The Write Stuff: Q&A with Top Author and Energy & Utilities Attorney Tod Griset

"Another element of success is when a new client comes into the office and they say that part of the reason they came to us is because they read my material. Or when a legislator or regulator says that they read my blog and...more

The Write Stuff: Q&A with Top Author & ERISA Attorney Ary Rosenbaum

Ary Rosenbaum is an ERISA/retirement plan attorney and for many years has been one of JD Supra's most well-read writers....more

The Write Stuff: Q&A with Top Author & Consumer Compliance and Banking Attorney Barbara Mishkin

Barbara Mishkin is one of our top banking/financial services writers on JD Supra....more

The Write Stuff: Q&A with Top Author & Patent Attorney Courtenay Brinckerhoff

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Compliance Attorney Tom Fox

Tom is a prolific writer of both print and blogs including The FCPA Blog and FCPA Compliance & Ethics. Although he came to blogging through an unusual life event, he has learned much and gained much from the experience. He...more

How One Simple Question Leads to 3 Months of Solid Writing Ideas for Attorney Bloggers

One quick exercise with great results for any professional or legal blogger hard pressed for new writing ideas....more

The Write Stuff: Q&A with Top Author & IP Attorney Kevin Noonan

Kevin Noonan is one of the top intellectual property and patents writers on JD Supra. He is a partner with McDonnell Boehnen Hulbert & Berghoff LLP and an experienced biotechnology patent lawyer. He helped found...more

The Write Stuff: Tips for Writing for New Business with Attorney Gerald Nowotny

Gerry has a great amount of insight into business development through content (and he should know, given his tremendous business success via writing). If you are facing a case of writer’s block, consider these ideas for...more

How to Write for New Business: 3 Do's and Don'ts for Lawyers

Last week, one of our more business-development-savvy clients invited me to be a guest speaker on their monthly client development call. They'd asked us to share our perspective on ways to improve content and how better to...more

[Webinar] Small Firm Attorneys Share the Secrets of Their Content Marketing Success - April 19th

Join us for the first in a series of webinars designed to help small firms and solo attorneys grow their practices with content marketing. Tune in to hear directly from solo attorney Gerald Nowotny on: - How to...more

Do You Treat Analytics Like Finance or Accounting? The Difference Matters and Here’s Why...

Most of us are at risk of letting our analytics reviews be backwards-facing exercises when our sole purpose is merely to measure past performance. “How did we do?” is a fine question to start with, but it’s no wonder that we...more

3 Reasons Why Every Lawyer Should Study JD Supra's Readers' Choice Awards

JD Supra just published their inaugural Readers’ Choice awards, featuring top authors and top content across 26 categories. The accompanying report provides critical insight into who’s reading what – and in which industry –...more

You Can Learn A Lot By Listening: 3 Ways To Listen to Your Readers

Yogi Berra once said, “You can observe a lot by just watching.” It’s true in baseball and it’s also true for writers who are working to build an audience around their expertise. From JD Supra's Karen Cariello, three easy ways...more

FAQ This! Identify Your Next Best Writing Ideas in 5 Simple Steps...

How to come up with six new, substantial writing ideas and build the beginnnings of an editorial calendar. Couldn't be simpler...more

Methods of treating a subset of patients are likely nonobvious if the subset exhibits unexpected results

In Prometheus Laboratories, Inc. v. Roxane Laboratories, Inc., a recent decision involving methods of treating a specific subset of patients, the Court of Appeals for the Federal Circuit (“Federal Circuit”) ruled that,...more

5 Reasons Why No One Reads Your Content

Why you're not being read - and what to do about it....more

JDB 075: Do You Really Need an Editorial Calendar for Your Blog?

Recently as I have been reviewing my past content creation in preparation of writing my new ebook “How I Grew My Law Firm Website from Zero to 20,000+ Visitors Per Month” I realized that while I was always consistent in...more

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JD Supra Readers' Choice 2016 Awards

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