Content Strategy

News & Analysis as of

How One Simple Question Leads to 3 Months of Solid Writing Ideas for Attorney Bloggers

One quick exercise with great results for any professional or legal blogger hard pressed for new writing ideas....more

The Write Stuff: Q&A with Top Author & IP Attorney Kevin Noonan

Kevin Noonan is one of the top intellectual property and patents writers on JD Supra. He is a partner with McDonnell Boehnen Hulbert & Berghoff LLP and an experienced biotechnology patent lawyer. He helped found...more

The Write Stuff: Tips for Writing for New Business with Attorney Gerald Nowotny

Gerry has a great amount of insight into business development through content (and he should know, given his tremendous business success via writing). If you are facing a case of writer’s block, consider these ideas for...more

How to Write for New Business: 3 Do's and Don'ts for Lawyers

Last week, one of our more business-development-savvy clients invited me to be a guest speaker on their monthly client development call. They'd asked us to share our perspective on ways to improve content and how better to...more

[Webinar] Small Firm Attorneys Share the Secrets of Their Content Marketing Success - April 19th

Join us for the first in a series of webinars designed to help small firms and solo attorneys grow their practices with content marketing. Tune in to hear directly from solo attorney Gerald Nowotny on: - How to...more

Do You Treat Analytics Like Finance or Accounting? The Difference Matters and Here’s Why...

Most of us are at risk of letting our analytics reviews be backwards-facing exercises when our sole purpose is merely to measure past performance. “How did we do?” is a fine question to start with, but it’s no wonder that we...more

3 Reasons Why Every Lawyer Should Study JD Supra's Readers' Choice Awards

JD Supra just published their inaugural Readers’ Choice awards, featuring top authors and top content across 26 categories. The accompanying report provides critical insight into who’s reading what – and in which industry –...more

You Can Learn A Lot By Listening: 3 Ways To Listen to Your Readers

Yogi Berra once said, “You can observe a lot by just watching.” It’s true in baseball and it’s also true for writers who are working to build an audience around their expertise. From JD Supra's Karen Cariello, three easy ways...more

FAQ This! Identify Your Next Best Writing Ideas in 5 Simple Steps...

How to come up with six new, substantial writing ideas and build the beginnnings of an editorial calendar. Couldn't be simpler...more

Methods of treating a subset of patients are likely nonobvious if the subset exhibits unexpected results

In Prometheus Laboratories, Inc. v. Roxane Laboratories, Inc., a recent decision involving methods of treating a specific subset of patients, the Court of Appeals for the Federal Circuit (“Federal Circuit”) ruled that,...more

5 Reasons Why No One Reads Your Content

Why you're not being read - and what to do about it....more

JDB 075: Do You Really Need an Editorial Calendar for Your Blog?

Recently as I have been reviewing my past content creation in preparation of writing my new ebook “How I Grew My Law Firm Website from Zero to 20,000+ Visitors Per Month” I realized that while I was always consistent in...more

Why Write When Everyone Else Is Writing? 5 Reasons Why Attorneys Should Keep Publishing...

Demonstrating your knowledge of a matter is an important reason to continue writing, but it is far from the only one. Here are five other key benefits that accrue to authors making it worth the time and trouble. Anything to...more

3 Takeaways from the LMA Technology Conference West

It's no longer about B2B or B2C. Today it's about...more

The Art and Science of Being Useful to In-House Counsel

A GC perspective on how outside counsel can earn and keep the attention of in-house lawyers with helpful legal commentary and analysis....more

It’s Time We Started Talking About Content Marketing 2.0

If your firm is producing content that is not being read by your target audience, you are literally wasting time and money....more

Why Your Readers Are Great Sources of New Writing - Karen's Quick Take

Seeing a report of your most popular content doesn’t mean you are done; it means you simply know what to do next....more

How I Motivate Attorneys In Our Firm to Write and Share Content Online

A post by Holly Hayden, marketing director at D.C.-based law firm PilieroMazza PLLC, which began as a JD Supra Tip of the Week on how to motivate attorneys to sustain their online writing efforts....more

Lawyers, Are You Guilty of Committing Random Acts of Content?

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation and distribution, is part of carefully thought out marketing and business development strategy. You need to take...more

Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton [Video]

Watch the hour-long video recording of a recent client webinar in which JD Supra's Adrian Lurssen talks to author, speaker, attorney, and entrepreneur Adrian Dayton about how law firm marketers can help their lawyers share...more

The Signal Is In Search - One Powerful Way to Use Twitter to Connect with Reporters

The signal is in Twitter search. Here's what that means for Content Strategists trying to earn visibility with media members today....more

How to Earn Your Readers One Excellent Title at a Time  [Video]

Watch a video recording of Adrian Lurssen's recent Content Strategy webinar for JD Supra clients. The topic: how to write titles for your content that get you noticed and read. Adrian describes different readers habits and...more

Why Medium Won’t Revolutionize The Press Release

The blogging platform Medium has been shaking up the digital publishing world in the last year or so. If you don’t know Medium, you should. It lets writers publish stories and other work on its beautifully designed website,...more

Every Title Is An Opportunity - Here's How Not to Waste Yours...

Earn your readers, one title at a time. Here's how....more

Online Content Cheat Sheet…You’re Welcome

Clients frequently ask us about content length and frequency for different mediums: Our friends at Adweek put together this informative infographic using data to suggest the ideal length of virtually everything online....more

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JD Supra Readers' Choice 2016 Awards

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