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Content Strategy

Collaborative Culture - Market Leaders Podcast with Kathleen Flynn, Bryan Cave CMO [Video]

by JD Supra Perspectives on

Join David Ackert as he interviews Kathleen Flynn, Chief Marketing Officer at Bryan Cave, in this episode of the Market Leaders Podcast. Bryan Cave's unique culture is one in which marketers and lawyers act as partners in...more

Host a Dynamic Thought Leadership Conversation, Not a Talking Slide Deck

by ON24 on

Sometimes true thought leadership is talking less and listening more....more

The Benefit of Including a Video with Your Written Articles [Video]

by Kates Media on

Adrian Lürssen, Co-Founder of JD Supra, discusses how including a short, supporting video with a written article or blog post will help your audience decide if it is something that they should take the time to read...more

How to Host a Successful Law Firm Press Event in 5 Easy Steps

by ON24 on

Here’s an idea: use your webinar platform to host a live press event. It’s easy!...more

Show vs. Tell - How to Create A Strong Lawyer Bio

by JD Supra Perspectives on

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

What Baseball Taught Me About Law Firm PR and Content Marketing

by JD Supra Perspectives on

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

by ON24 on

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

5 Ways to Help Your Blog Posts Stand Apart

by JD Supra Perspectives on

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. ...more

Content Marketing is a Numbers Game: 3 Ways to Use Webinars to Increase Your Odds

by ON24 on

How to use a single webinar to share several pieces of relevant, pre-existing content and accelerate the client journey....more

How to Run a Successful Law Firm Press Event from Conception to Execution - The Inside Story

by JD Supra Perspectives on

An inside look at what it takes to run a successful, spur-of-the-moment law firm press conference....more

Use Your Leverage: You Have the Building Blocks of a Webinar Program and Probably Don’t Even Know It

by ON24 on

It's smart marketing sense to funnel all of your firm’s outreach and content production into different types of webinar series. Here's why....more

No, *Really* Make Your Next Webinar About Your Clients...

by ON24 on

The narrative format is what makes us human – and being human is what cuts through the noise....more

In Professional Services Crisis PR, Every Word Matters

by JD Supra Perspectives on

Crisis PR is an art akin to an F16 dogfight; it happens at lightning speed, there’s little room for error, and a decent percentage of those who know what happened may not survive....more

Checklist: How to Create a Successful Editorial Schedule

by JD Supra Perspectives on

Editorial schedules are so much more than lists of writing assignments with due dates. Here's the simplest way to create yours....more

The Power of Narrative: Law Firms Need to Find Theirs To Differentiate Themselves

by JD Supra Perspectives on

If banks can tell powerful stories, anyone can do it....more

[Webinar] How to Create an Editorial Calendar You'll Actually Use - Feb. 16, 11:00AM PST

by JD Supra Perspectives on

Lawyers, legal marketers, and business development teams, join JD Supra's Adrian Lurssen in a hands-on session as he walks us through how quickly and easily to create a successful editorial calendar that your entire team can...more

In Business Development, It's Time For Us to Invest In "Idea Relationships"

by JD Supra Perspectives on

In a digital age in which information flows freely and everyone expects answers at the stroke of a keyboard, “Idea Relationships” succeed because your relevance is initially determined by what you know, not who you know....more

Why (and How) Webinars Work, By the Numbers

by ON24 on

ON24 wanted to develop some best practices based on cold, hard facts, so we took a sample of 12,870 webinars (from a random selection of 60,000 we hosted, worldwide, in 2015) and ran the numbers. Here’s what we learned - and...more

9 Ways to Persuade Lawyers to Abandon Legalese and Write Clearly

by JD Supra Perspectives on

In-house counsel may be able to read dense alerts, but they are not inclined to do so....more

Start Off Right: How to Grab Your Audience From the First Sentence

by JD Supra Perspectives on

All great posts, articles, or alerts start out with a strong lede, an introductory sentence that grabs attention right away.Here's what you need to know....more

What Do In-House Counsel Really Want? It’s Not Rocket Science

by JD Supra Perspectives on

Other than merely gods that control your life and book of business, in-house counsel are people. When you put your mind to it, it’s not that hard to figure out what they want....more

7 Ways to Effectively Promote Your Next Webinar for Maximum Attendance

by ON24 on

Seven ways to easily increase attendance for your upcoming webinar(s)....more

9 Rules for Writing Client Alerts That People Will Actually Read

by JD Supra Perspectives on

A poor-quality client alert is more dangerous to a firm’s reputation than no alert at all. Here's how to improve yours....more

I'm Embracing the Marketer of 2017 in Me - Are You?

by JD Supra Perspectives on

Words of inspiration, the latest in series of 12 digital media posts by our friend at the Legal Marketing Association....more

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