Content Strategy

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9 Ways to Persuade Lawyers to Abandon Legalese and Write Clearly

In-house counsel may be able to read dense alerts, but they are not inclined to do so....more

Start Off Right: How to Grab Your Audience From the First Sentence

All great posts, articles, or alerts start out with a strong lede, an introductory sentence that grabs attention right away.Here's what you need to know....more

What Do In-House Counsel Really Want? It’s Not Rocket Science

Other than merely gods that control your life and book of business, in-house counsel are people. When you put your mind to it, it’s not that hard to figure out what they want....more

7 Ways to Effectively Promote Your Next Webinar for Maximum Attendance

Seven ways to easily increase attendance for your upcoming webinar(s)....more

9 Rules for Writing Client Alerts That People Will Actually Read

A poor-quality client alert is more dangerous to a firm’s reputation than no alert at all. Here's how to improve yours....more

I'm Embracing the Marketer of 2017 in Me - Are You?

Words of inspiration, the latest in series of 12 digital media posts by our friend at the Legal Marketing Association....more

Lessons For Law Firms in 2016's Top Video Trends

The latest in a year-end series covering digital media from our friends at LMA. Oliver Thoenen on live video's ascendancy and other trends in 2016....more

Be a Smart Firm & Focus Your Team on the Digital Space

Q&A with the one and only Molly Porter you need to know, latest in a series of twelve digital media posts from the Legal Marketing Association....more

Got Marketing Automation? Why It's Essential To Your Success

The third in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media. An interview with Vuture's Matt Parfitt....more

Are You Listening Yet? What Smart Marketers Took Away From The Election

Day one of the "Twelve Days of Social and Digital Media..." Stay tuned for the entire series. ...more

Stop Lecturing, Start Interacting – 5 Secrets to Hosting an Engaging Webinar

Here’s how to create and deliver a webinar that gets – and keeps – your audience’s attention. ...more

The Write Stuff: Q&A with Top Author & Attorney Charles Sartain

"The blog informs people and people like to be informed about what’s important in their business."...more

5 Tips for Hosting a Successful Law Firm Webinar

It’s not about what you want to say but what your audience wants to hear. ...more

Clickable Content: Don’t Measure Success Solely By SEO

A myopic focus on SEO might eventually get you ranking well in search, but that's not the same thing as inspiring people to actually click on your content....more

Enough About "Relationships," Please

Nobody offers a useful definition of the term....more

The Secret to Webinar ROI?

The information a webinar platform provides about the audience is what makes it an invaluable business development tool....more

The Write Stuff: Q&A with Top Author & Attorney Matthew DeVries

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Attorney Allison Condra

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Attorney Thomas Potter III

The latest in our series of Q&A discussions on successful attorney writing/blogging in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

Want to Draw a Professional Audience to Your Webinars? Offer Accreditation

Offering continuing education credit through your webinar is a great way to attract and engage a professional, targeted audience. Here's how to do it....more

Creative Content: Lawyers & Law Firms Shouldn't Fall Back on Standard Evergreens

Price per pound, evergreen content is some of the most cost-efficient content you can produce. Here's how to make it stand out....more

Secret to a Successful Law-Focused Webinar? The Pros Say: It's the Topic, Stupid

A webinar should showcase what your firm can do, and ultimately, create opportunities for you to do it. Here's how....more

A 5-Step Plan for Growing Your Business Using Webinars

Here is a plan that breaks down your activities into five do-able steps - each building on the previous one – and which uses the connective power of webinars to turn general interest in a legal matter into real-world...more

Are You Overlooking the Obvious in Your Firm’s 2017 Strategic Planning? LMA Orlando Recap

When building your firm's strategic plan for the new year, don't miss the forest and the trees....more

Lawyers, Are You Drowning In A Mosh Pit of Content?

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?...more

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