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12 Compelling Calls-to-Action (CTAs) for Law Firm Blogs

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Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting...more

Good2bSocial

Mobile SEO for Law Firms

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Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages...more

Omnizant

Understanding Search Volume

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Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more

IMS Legal Strategies

Adapting Trial Graphics to Jurors’ New Media Expectations

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Trial graphics are instrumental in conveying your story to today’s jurors. Presenting an understandable argument to a jury usually involves technology-driven visual communication in the form of demonstrative exhibits and...more

Good2bSocial

Ways To Find External Sources For Your Law Firm’s Content

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In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many...more

Omnizant

6 Tips for Better Anchor Text 

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Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user experience, boost SEO,...more

Legal Internet Solutions Inc.

Law Firm Website Design: A Service Evolution Retrospective

This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more

Legal Internet Solutions Inc.

Apple Business Connect: Improve Your Law Firm’s Local SEO

July 30, 2024 | Blog Apple’s recent announcement about Apple Maps’ availability on the web has the potential to impact your law firm’s local SEO significantly. This guide will help you understand how to use Apple Business...more

Mayer Brown

Using Customer-Facing Platforms in Multi-Channel Approach

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Companies, across a variety of industries, are increasingly taking a multi-channel approach to core product and service delivery. While a company-owned website or app often remains the primary way for the company to interface...more

Omnizant

Understanding (and Watching) Your Competition

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Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Legal Internet Solutions Inc.

E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings

Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more

Good2bSocial

Google Analytics 4 for Law Firms

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Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Omnizant

AI Summaries and SEO for Lawyers

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The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP. Google’s rollout of AI summaries in US search results is in its...more

Omnizant

The Power of the Rewrite

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The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if...more

Omnizant

Is Your Firm Suffering From Digital Decay?

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The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more

Blattel Communications

Return on Investment (ROI): Measuring Marketing Effectiveness

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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more

Good2bSocial

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

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LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

Good2bSocial

Mastering Content Mapping: A Strategic Approach to Boost SEO for Law Firms

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Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of...more

Good2bSocial

How Google’s Search Generative Experience Impacts Zero-Click Searches and Solutions for Law Firms

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The landscape of online search is constantly evolving, and one of the most significant recent developments is the rise of zero-click searches. Essentially, these are search results where Google provides the answer directly on...more

Good2bSocial

How To Personalize Your Account Based Marketing - Update

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Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more

Good2bSocial

How Law Firms Can Enhance Their Demand Generation Efforts

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In the competitive landscape of legal services, standing out and capturing the attention of potential clients is paramount. Law firms and legal marketers are increasingly turning to sophisticated demand generation strategies...more

Legal Internet Solutions Inc.

Optimizing Your Law Firm Website: A Guide to Monitoring Website Speed with GTmetrix

A website is a law firm’s most important office location. Many things contribute to a website ranking well in the eyes of Google. One of those is page speed. The prevalence of mobile devices in today’s world emphasizes this...more

Good2bSocial

What Is Domain Authority and How Is It Relevant to Law Firms?

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SEO is one of the most essential factors for successful digital marketing. Domain authority is a big component of SEO, as it measures how authoritative a website’s content is and search engines use that information to...more

Good2bSocial

Growth-Driven Website Design to Elevate Business Development Goals for Law Firms

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In today’s digital age, having a well-designed website is no longer a luxury for law firms but a necessity. The legal industry, known for its adherence to tradition, is now at the forefront of a digital transformation, where...more

Omnizant

Migrating Content to Your New Website

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Embarking on a website migration can feel like navigating a legal case. The stakes are high, and every decision counts. When transitioning to a new website, one of the critical decisions firms face is what content to migrate...more

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