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LMAMKT

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.

Are Your Clients Ghosting Your Firm Without Even the Courtesy of a 'Dear John' Letter?

by JD Supra Perspectives on

At the heart of all strong relationships with clients: good communication! Here are nine ways to connect with clients....more

5 Ways Your Digital Content Levels the Geographic Playing Field (That You Should Be Doing Now)

by ON24 on

All five make a difference and your firm is probably only doing one of these. ...more

"Be an Intrapreneur" - Inspiration for Legal Marketers from Josh Kubicki's P3 Keynote

by JD Supra Perspectives on

Inspiration and takeaways from this year's P3 keynote by Seyfarth's Josh Kubicki....more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A [Video]

by JD Supra Perspectives on

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

7 Things Your Associates Would Change About Your Firm

by JD Supra Perspectives on

If your associates had the chance, they'd probably change a lot about your firm....more

Enhancing Client Value through Predictive Analytics - The Inside Story

by JD Supra Perspectives on

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

Google Analytics & Your Law Firm's Website - 5 Ways to Make Better Decisions Today

by JD Supra Perspectives on

There's a difference between installing Google Analytics and actually reviewing the data and using it to make better decisions. Here's how to get started....more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

How Law Firms Can Use a Teams Approach to Break Down Practice Group Barriers and Encourage Cross-Selling

by JD Supra Perspectives on

The transition from 'practice groups' to 'market segment teams' is about speaking the clients' language....more

Voice of the Client: Justin Ergler, Dir of Alternative Fee Intelligence & Analytics, GlaxoSmithKline

by JD Supra Perspectives on

An inside perspective on the role of procurement in the legal buying process, the value business professionals play in client relationships and the importance of pricing and project management in law firms....more

LMA P3cast on Client Engagement [Audio]

by JD Supra Perspectives on

Providing a taste of the upcoming LMA P3 Practice Innovation Conference in Chicago (May 2017), the P3cast podcast series continues with Keith Maziarek (senior director of client value, Perkins Coie LLP) as he sits down with...more

Content Marketing Strategy for Lawyers: Provide Value, Build Relationships

by JD Supra Perspectives on

When it comes to content marketing by lawyers, focus on what matters most....more

If Content is King, Repurposing Content is Queen Bee

by ON24 on

Content from an hour-long webinar can easily become a 20-minute TED-style talk, a five-minute webinar teaser, and a two-minute video clip....more

Collaborative Culture - Market Leaders Podcast with Kathleen Flynn, Bryan Cave CMO [Video]

by JD Supra Perspectives on

Join David Ackert as he interviews Kathleen Flynn, Chief Marketing Officer at Bryan Cave, in this episode of the Market Leaders Podcast. Bryan Cave's unique culture is one in which marketers and lawyers act as partners in...more

Host a Dynamic Thought Leadership Conversation, Not a Talking Slide Deck

by ON24 on

Sometimes true thought leadership is talking less and listening more....more

The Benefit of Including a Video with Your Written Articles [Video]

by Kates Media on

Adrian Lürssen, Co-Founder of JD Supra, discusses how including a short, supporting video with a written article or blog post will help your audience decide if it is something that they should take the time to read...more

How to Host a Successful Law Firm Press Event in 5 Easy Steps

by ON24 on

Here’s an idea: use your webinar platform to host a live press event. It’s easy!...more

Show vs. Tell - How to Create A Strong Lawyer Bio

by JD Supra Perspectives on

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

Stop It With “Innovation,” Already

by JD Supra Perspectives on

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

[Image] Facebook Live Toolkit - Recommended Tools for Live Video Shoots

by Kates Media on

In one handy graphic, some of the tools we use and recommend for Facebook Live and smart phone video....more

Content Marketing is a Numbers Game: 3 Ways to Use Webinars to Increase Your Odds

by ON24 on

How to use a single webinar to share several pieces of relevant, pre-existing content and accelerate the client journey....more

Overhauling Your Law Firm Brand: 10 Tips from the Trenches

by JD Supra Perspectives on

The Inside Story on what happens when your law firm's marketing committee tasks you with a firm-wide rebrand (in the middle of a website redesign). Ten takeaways you can take to the bank....more

The Inside Story: In Networking 2.0, Know Your End Game

by JD Supra Perspectives on

To be successful at networking, you know what you're in it for. You need ... well ... a strategy....more

No, *Really* Make Your Next Webinar About Your Clients...

by ON24 on

The narrative format is what makes us human – and being human is what cuts through the noise....more

5 Ways a Law Firm Network Can Make Your Firm More Successful

by JD Supra Perspectives on

Law firm networks understand that relationships are the lifeblood of their organization. Lindsay Griffiths of ILN with more....more

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