News & Analysis as of

LMAMKT

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.

What Lawyers Can Learn From Waiters - Lessons in Exceptional Client Service

by JD Supra Perspectives on

Lessons for lawyers in exceptional client service, from your friendly wait staff....more

Running Your Law Firm Like a Business: Market Leaders Podcast with Kerry Price, Bass Berry & Sims

by JD Supra Perspectives on

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss: - Bass, Berry &...more

Business Development Not-to-Do #9: Take a 'Fogameer' Approach to Your Sales Pipeline

by JD Supra Perspectives on

Too many lawyers let anyone into their pipeline who can fog a mirror. Here's how and why to free up time for better prospects....more

LinkedIn for Lawyers: Do I Have To?

by JD Supra Perspectives on

Social media and content marketing are the new reality but excuses and resistance to change still abound....more

Legal Marketers, Are You Already Doing What Marketing Automation Can Help You Do Better?

by ON24 on

How do you know if your marketing practices can benefit from automation? Start here....more

Mitch Zuklie, Global Chairman and CEO of @Orrick, Talks Shop with @HsuUntied

by Hsu Untied - Richard Hsu on

Today, my guest is a long time colleague from Venture Law Group, Mitch Zuklie, who is currently Global Chairman and CEO of Orrick. Mitch is a trusted business and legal advisor who has completed literally hundreds of venture...more

Contributing to Your Firm's PR Efforts Is a Matter of Knowing How You Can Help

by JD Supra Perspectives on

The key to being a positive contributor to your law firm's public relations efforts is understanding the role and scope of the firm's PR efforts....more

Why Your Law Firm Needs a Marketing Technologist

by JD Supra Perspectives on

A de facto Marketing Technologist job description, as written by one who has led the way....more

How to Earn More Readers With Every Title - Content Quick Tip

by JD Supra Perspectives on

Why should a busy professional stop what they're doing and read you now? Watch this 60 second video tip to learn how to earn more readers with each one of your titles. Part of Adrian Lurssen's series of quick-hit content...more

Content Quick Tip - Marketers, Use This Easy Process to Help a Blocked Writer

by JD Supra Perspectives on

A 40-second content strategy tip: For marketers and biz dev folks in law firms looking to support attorneys in their thought leadership, here's a quick and easy way to get the writing done with someone who wants to author a...more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

by JD Supra Perspectives on

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

A Marketing Platform That Matches the Type of Firm - Faegre Baker Daniels + ON24

by ON24 on

Hear Kim Migut, Director of Events at international law firm Faegre Baker Daniels, in this mini-case study on how ON24 meets her needs when it comes to using a marketing platform that matches the type of firm...more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

by JD Supra Perspectives on

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

CLOC: A Breath of Fresh Air in the Evolving Legal Landscape

by JD Supra Perspectives on

It might have taken almost a decade to happen, but here it is....more

Duly Noted: What In-House Attorneys Want From Outside Counsel

by JD Supra Perspectives on

Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

GC Survey Says: Among Law Firms, The Bar Remains Low for Key Client Service Differentiation

by JD Supra Perspectives on

A recent survey of Bay Area in-house counsel shows that law firms that implement value-added programs will differentiate themselves and increase profitability....more

Are Your Clients Ghosting Your Firm Without Even the Courtesy of a 'Dear John' Letter?

by JD Supra Perspectives on

At the heart of all strong relationships with clients: good communication! Here are nine ways to connect with clients....more

5 Ways Your Digital Content Levels the Geographic Playing Field (That You Should Be Doing Now)

by ON24 on

All five make a difference and your firm is probably only doing one of these. ...more

"Be an Intrapreneur" - Inspiration for Legal Marketers from Josh Kubicki's P3 Keynote

by JD Supra Perspectives on

Inspiration and takeaways from this year's P3 keynote by Seyfarth's Josh Kubicki....more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A

by JD Supra Perspectives on

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

7 Things Your Associates Would Change About Your Firm

by JD Supra Perspectives on

If your associates had the chance, they'd probably change a lot about your firm....more

Enhancing Client Value through Predictive Analytics - The Inside Story

by JD Supra Perspectives on

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

Google Analytics & Your Law Firm's Website - 5 Ways to Make Better Decisions Today

by JD Supra Perspectives on

There's a difference between installing Google Analytics and actually reviewing the data and using it to make better decisions. Here's how to get started....more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

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