Firm Leadership Young Lawyers

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Do You Treat Analytics Like Finance or Accounting? The Difference Matters and Here’s Why...

Most of us are at risk of letting our analytics reviews be backwards-facing exercises when our sole purpose is merely to measure past performance. “How did we do?” is a fine question to start with, but it’s no wonder that we...more

3 Reasons Why Every Lawyer Should Study JD Supra's Readers' Choice Awards

JD Supra just published their inaugural Readers’ Choice awards, featuring top authors and top content across 26 categories. The accompanying report provides critical insight into who’s reading what – and in which industry –...more

Clients speak clearly. Are law firms hearing the message?

I recently read the 2016 Report On The State Of The Legal Market by Georgetown Law and Peer Monitor. I was struck by the clarity of the message being sent by clients, and equally struck by how law firms seem not to hear it....more

Creating a Culture of Business Development: A Case Study

As all of us in the legal marketing community know, the economic downturn exacerbated the need law firms felt to foster a culture of business development — and at warp speed. This was, and continues to be a challenging...more

How to Write Titles That Get You Noticed and Read [Video]

Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more

How to Create a Firm Mentoring Program That Is Efficient, Effective, and Motivational [Q&A]

A professional services firm is only as good as its providers and the right program in place can help you to also attract and retain the high caliber talent you need to stand out from the rest....more

Which Business Development Activity Is Best For You? Consider Your Personality...

The good news is that there is at least one type of marketing activity out there that will fit your distinct approach to things....more

New Lawyers Need to Understand the Business of Law to Succeed in Private Practice

A position in a law firm not only requires performing well for the attorneys you are working for and ultimately the clients, but understanding and embracing the business of law....more

Here's How Young Associates Actually Impress Law Firm Partners

How might a young associate make a positive impression on partners in their new law firm? What to do to make a meaningful impact and stand out in ways that matter? For a perspective on this oft-asked question, we...more

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JD Supra Readers' Choice 2016 Awards

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