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Firm Leadership Young Lawyers

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

by JD Supra Perspectives on

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

Lawyers, Are You Effectively Climbing the Social Media Tree? [Infographic]

by JD Supra Perspectives on

Here's what the social media climb looks like for professional services marketing and how the right approach can make it possible for you (and your team) to move from stuck to motivated and energized....more

"Be an Intrapreneur" - Inspiration for Legal Marketers from Josh Kubicki's P3 Keynote

by JD Supra Perspectives on

Inspiration and takeaways from this year's P3 keynote by Seyfarth's Josh Kubicki....more

7 Things Your Associates Would Change About Your Firm

by JD Supra Perspectives on

If your associates had the chance, they'd probably change a lot about your firm....more

Business Development Not-to-Do #7: Pursue a "Yes"

by JD Supra Perspectives on

Your biggest competitor, with an estimated 30% market share, is "no decision."...more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

Voice of the Client: Justin Ergler, Dir of Alternative Fee Intelligence & Analytics, GlaxoSmithKline

by JD Supra Perspectives on

An inside perspective on the role of procurement in the legal buying process, the value business professionals play in client relationships and the importance of pricing and project management in law firms....more

Business Development Not-to-Do #6: Limit Yourself By Geography

by JD Supra Perspectives on

Why not let potential clients decide how important your location is?...more

Lawyers, How Well Do You Know Your Clients' Business? Here's Why It Matters...

by JD Supra Perspectives on

How can we think that anything is more important to a lawyer’s professional reputation than being responsive and knowing the client’s business?...more

Business Development Not-to-Do #5: Live In the Past

by JD Supra Perspectives on

Clients in mature industries experience the same increased competition, price pressure, and shrinking margins as you do. ...more

In-House Perspective: Operating in a Complex World Can be Complicated

by JD Supra Perspectives on

The latest in our series of perspectives by in-house attorneys; on operating successfully in a complex world, by Matt Fawcett, senior VP, general counsel, chief compliance counsel, and secretary for NetApp....more

A Primer on the Art and Science of Law Firm Business Development

by JD Supra Perspectives on

There’s a simple distinction between marketing and business development....more

Show vs. Tell - How to Create A Strong Lawyer Bio

by JD Supra Perspectives on

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

Business Development Not-to-Do #4: Build Relationships With Suspects

by JD Supra Perspectives on

Relationships have no inherent business value, only applied value. ...more

Pi-Shaped Professionals: A Model for Business Development Success

by JD Supra Perspectives on

For most attorneys, business development success depends upon how well you manage three factors....more

10 Tips on How to Transform Into a Great Lawyer

by JD Supra Perspectives on

Good lawyers try to deliver; great lawyers deliver....more

Do You Deserve Business Development Training?

by JD Supra Perspectives on

The days of paternalistic law firms maintaining client-less lawyers at their longtime compensation levels (or at all) is over....more

Business Development Not-to-Do #3: Establish and Reinforce Your Expertise

by JD Supra Perspectives on

In a buyer's market, your expertise and experience becomes the entry fee, not the winning bid....more

Networking Done Right - 9 Simple Steps for Lawyers

by JD Supra Perspectives on

Nine ways for lawyers to perfect their approach to networking, by Society 54's Kazia Howard....more

The Legal Marketing Process: 3 Key Phases of Marketing [Chart]

by JD Supra Perspectives on

Law firm leaders interested in a succinct description of the marketing, business development and client development functions of the firm might be interested in this graph courtesy of Group Dewey Consulting....more

The Bright Line Between Lawyer Marketing and Sales

by JD Supra Perspectives on

Successful marketing gives you a willing person to sell to, but you still have to make the sale....more

"Dear Fourth Year" - Lessons of an In-House Lawyer

by JD Supra Perspectives on

Anthony Greco, Senior Corporate Counsel, writes a letter to himself as a fourth year wondering if his next career move is to go in-house. ...more

No, Lawyers, the Sky Isn’t Falling (Not If You’re Looking Up, Anyway)

by JD Supra Perspectives on

The actual lesson for lawyers regarding J.P. Morgan's new COIN artificial intelligence contracting software....more

Business Development Not-to-Do #2: Focus on the Legal Department

by JD Supra Perspectives on

Stop viewing companies through the narrow keyhole of the Legal Dept. Do this instead....more

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