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Firm Leadership Content Marketing

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

What Baseball Taught Me About Law Firm PR and Content Marketing

by JD Supra Perspectives on

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

Client Q&A: How Law Firm Baker Donelson Uses Webinars to Cover the Distance

by ON24 on

Q&A with Jeff Hirka about Baker Donelson's successful use of webinars as a key marketing tool to build connections between attorneys and clients/prospects....more

Checklist: How to Create a Successful Editorial Schedule

by JD Supra Perspectives on

Editorial schedules are so much more than lists of writing assignments with due dates. Here's the simplest way to create yours....more

The Power of Narrative: Law Firms Need to Find Theirs To Differentiate Themselves

by JD Supra Perspectives on

If banks can tell powerful stories, anyone can do it....more

[Webinar] How to Create an Editorial Calendar You'll Actually Use - Feb. 16, 11:00AM PST

by JD Supra Perspectives on

Lawyers, legal marketers, and business development teams, join JD Supra's Adrian Lurssen in a hands-on session as he walks us through how quickly and easily to create a successful editorial calendar that your entire team can...more

In Business Development, It's Time For Us to Invest In "Idea Relationships"

by JD Supra Perspectives on

In a digital age in which information flows freely and everyone expects answers at the stroke of a keyboard, “Idea Relationships” succeed because your relevance is initially determined by what you know, not who you know....more

Why (and How) Webinars Work, By the Numbers

by ON24 on

ON24 wanted to develop some best practices based on cold, hard facts, so we took a sample of 12,870 webinars (from a random selection of 60,000 we hosted, worldwide, in 2015) and ran the numbers. Here’s what we learned - and...more

The Rise of AI in Law Firm Marketing: Revolutionizing Client Experience

by JD Supra Perspectives on

Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more

Are You Listening Yet? What Smart Marketers Took Away From The Election

by JD Supra Perspectives on

Day one of the "Twelve Days of Social and Digital Media..." Stay tuned for the entire series. ...more

Secret to a Successful Law-Focused Webinar? The Pros Say: It's the Topic, Stupid

by ON24 on

A webinar should showcase what your firm can do, and ultimately, create opportunities for you to do it. Here's how....more

7 Rules for Working With the Press [Infographic]

by JD Supra Perspectives on

Press – articles, being quoted in stories, becoming a recognized source – can be an unbelievable practice-building force, but only if you know how the process works. Here’s how – our Seven Rules for Working With the Press,...more

Are You Investing Your Firm's Billable Hours Wisely? 10 Questions to Make Your Writing Efforts Matter

by JD Supra Perspectives on

Law firms are in essence considering the job done once their articles are approved and published. But is the goal to just get it published? Isn’t the goal to get it read by the right people to the benefit of the attorney who...more

Do You Treat Analytics Like Finance or Accounting? The Difference Matters and Here’s Why...

by JD Supra Perspectives on

Most of us are at risk of letting our analytics reviews be backwards-facing exercises when our sole purpose is merely to measure past performance. “How did we do?” is a fine question to start with, but it’s no wonder that we...more

3 Reasons Why Every Lawyer Should Study JD Supra's Readers' Choice Awards

by JD Supra Perspectives on

JD Supra just published their inaugural Readers’ Choice awards, featuring top authors and top content across 26 categories. The accompanying report provides critical insight into who’s reading what – and in which industry –...more

How to Write Titles That Get You Noticed and Read [Video]

by JD Supra Perspectives on

Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more

Survey Says: It's Time to Be Strategic With Your Firm's Content Marketing Efforts

by JD Supra Perspectives on

This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more

Lawyers and Good Content: Building "Beautiful Relationships"

by JD Supra Perspectives on

The significance and value of good content is not a novel concept in 2013—or ever for that matter. But four generations post-Casablanca, grabbing the attention span of purchasers of legal services belonging to the X, and now...more

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