Marketing

News & Analysis as of

Lawyers: Client Names In Pitches…To List or Not To List?

It is a natural tendency to want to show your past work when pitching new clients. As you know, this is dicey in some jurisdictions. Some don’t allow you to use past results as a predictor of future success, so the way you...more

A tongue-in-cheek recollection of LMA’s first 20 years.

A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. ...more

Super Inspire Me!

I had the great fortune to attend the recent FUSE conference held in Chicago for design and branding professionals, and see Oscar-nominated documentary filmmaker Morgan Spurlock speak. ...more

Lawyers in the Problem-Spotting Business

During the 2015 Legal Marketing Association Annual Conference, keynote speaker Daniel Pink discussed many themes related to the role sales plays in the lawyer-client relationship. For decades, lawyers have pushed back...more

Why Reputation Risk is Quickly Climbing the Ethics and Compliance Priority List | Does Your Ethics and Compliance Training Address...

A company’s reputation is perhaps its most important asset; I’d argue that ethics and compliance professionals should be as passionate about their companies’ reputations as their marketing teams are about their corporate...more

Here’s what can happen when everyone uses the same differentiator…

Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be...more

$1.1 Million Judgment Offers Email Marketers Insight into Canada's Anti-Spam Law

Email marketers had mixed reactions to the Canadian Radio-television and Telecommunications Commission's (CRTC) recent announcement of a $1.1 million judgment against a Quebec company for violations of Canada's new Anti-Spam...more

What Attorneys Need to Know About Google’s Approach to Mobile

On the 21st of this month, Google is slated to make a change that will have a more profound impact than the hundreds of other algorithm changes it makes throughout the year. Lawyers who may receive a lot of business from...more

Legal Issues in Cause-Related Marketing

Cause-related marketing is frequently used by businesses to bolster sales, improve brand reputation, and improve public relations. Under the laws of a number of states, when a business advertises that it will make a...more

(Mildly NSFW) In honor of Tax Day: “Bend over and grab your ankles.”

As Tax Day looms, here’s one of my favorite old accounting firm print ads. We didn’t develop this one, but I have used it many times in marketing, branding, and differentiation presentations to law firms and CPA firms as a...more

7 Reasons for Poor Local Law Firm SEO

The difference between regular search engine optimization and local SEO mainly involves information and signals related to the geographic location an attorney is practicing in. People searching for local services are using...more

Is Your Social Media Influencer or Blogger an Employee or an Independent Contractor? What Companies Need To Know Before They...

With the first quarter of 2015 behind us, many companies are already deeply engaged in social media campaigns. Many of these campaigns include the engagement of professional bloggers or other persons with social media...more

Healthcare Legal News Volume 5 Number 2

According to a recent study by Accenture, by 2017 approximately 18 percent of the American public will purchase insurance through exchanges versus relying on traditional employer healthcare coverage or foregoing insurance...more

Top 10 Attorney SEO Questions

At Attorney Rankings we work with a lot of lawyers. During our onboarding process for a client, there are always questions about services, about SEO, and about the whole process. We pooled together some of the most common...more

Sweden: Proposed amendments to the Swedish Lotteries Act

An inquiry commissioned by the Swedish government has proposed amendments to remove the differences between the prohibition and sanctions against the promotion of unlicensed foreign lotteries and unlicensed national...more

Key Issues and Considerations in Developing Petrochemical Projects in Newly Emerging Markets

This article provides a brief overview on some of the key issues and considerations that will need to be analysed by foreign sponsors (the “Foreign Sponsors”) looking to develop petrochemical projects in newly emerging...more

Online Contests: Make Them Effective by Simplifying the Mechanics

Any good marketing department can tell you that easy-tounderstand contest mechanics are the working engine of an effective online contest. Recently, we have noticed a concerning trend online: Businesses often try to do too...more

The Roundup: Last Week’s Recommended Reading (Mar 27, 2015)

Welcome to The Roundup for the week ending March 27. We have lots of thought-provoking pieces to share from last week. From Around the Web - What Do Lawyers Really Do? 7 Things Attorneys Wish You Would...more

The Importance of Citations for Local Lawyer SEO

Local search has been an important factor for some time now. Search engines are constantly trying to deliver local relevant results to searchers looking for businesses nearby. Therefore having a strong presence online in...more

No Purchase Necessary: Six Tips for Making Sure Your Online Prize Promotion is not an Illegal Lottery

The Federal Trade Commission’s recent $9.5 million judgment against sweepstakes operator Crystal Ewing is a stark reminder that prize promotions remain fertile ground for regulatory scrutiny both on the state and federal...more

MLB Using Technology to Expand its Reach

Spring training is underway in Florida and Arizona, and Major League Baseball has a new commissioner, new executive leadership and a persistent challenge. MLB has the oldest and least diverse fan base of any of the...more

Marketing an International Law Firm Network (Post 3 of 3)

[This is the third and final part of a three-part post regarding how to market an international law or accounting firm network. The first post discussed how (a) the firms’ member contacts can market themselves within the...more

5 Ways to Create Law Firm Link Bait

Building links to a website is where lawyers can get the best return on their time and/or money. You can only submit to so many directories before a different strategy is in order. Here are 5 tips lawyers can use to bring...more

Rethinking Blogs

I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation older than mine and a word that is quickly becoming dated to a generation younger than me. Blogs began as...more

Investment Funds Update - Europe: Key legal and regulatory updates for the funds industry from the primary European asset...

Société de Libre Partenariat - A New French Investment Structure - The Macron Law, which is still under discussion by the French parliament, created a new investment vehicle called the “société de libre partenariat”....more

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