Marketing

News & Analysis as of

Will The Real Super Bowl Advertisers Please Stand Up?

It’s over. Super Bowl 50 is now a part of history. Living in Indianapolis, I am very happy for Peyton Manning. Whatever he decides, and I think we all know what’s coming, he can go out on top, proud of the legacy he left...more

St. Louis Rams’ Relocation to Los Angeles Sets Stage for Colossal Stadium Naming Rights Agreement

On Tuesday, January 12, the NFL owners voted 30–2 to formally approve the relocation of the St. Louis Rams to Los Angeles, which concluded a hostile, multiple-year-long review process that ultimately deprives the city of St....more

Lawyers: Do These Questions About Social Media Sound Familiar?

I write a lot about Social Media and Social Networking because I find that lawyers have many questions. Many of you have shared those questions with me, such as: I love getting these questions as they help guide me, which is...more

In Marketing, when you have the facts, USE them: A brand and website overhaul for a 300-win trial law firm

SHARE: The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company lawsuits. They’re a dynamic, effective trial law firm....more

North Carolina ABC Regulations Affecting Retail and Advertising Under Review

The North Carolina ABC Commission is conducting a review of the ABC regulations in Chapter 15B (formerly 2S). The regulations under review primarily affect restaurants, bars, private clubs, and other retail establishments...more

Self-Inflicted Cuts That Can Kill a Trademark?

We have some razor sharp readers and guest bloggers. We’re deeply thankful and especially grateful when our readers and guest bloggers send us real life illustrations of marketing pitfalls we’ve identified, sliced and diced...more

Integrating UDAAP Concerns into Compliance Management Systems

DWT’s Payments Team participated in the ABA Consumer Financial Services Committee’s Winter Meeting in Park City, Utah last week. Andrew Owens delivered a presentation on advertising and issuing credit online during the...more

4 Tips for Getting Potential Clients to Click on your Search Results

A meta description is that snippet of text you see in search engine results pages. It is one of the most basic on-page elements[1] that should be optimized with keywords and for length. The meta description’s purpose...more

Five Tips for Setting New Year’s Marketing and Communications Resolutions

Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along. Now is the time to identify a few marketing and PR goals and outline next steps. In identifying...more

2015: Our Greatest Hits

Last year, entrepreneurs, companies and courts grappled with questions over content owners’ rights with respect to livestreaming, Yelp reviewers’ anonymity expectations, bankruptcy creditors’ access to business’ Facebook and...more

The ONE Thing You Must Do In Your Practice Every Day

You already know that you have to turn on the lights in your office. You have to turn on your laptop. You have to wake up the copier. You have to pay your bills. …and dozens of other duties that...more

A VERY unique holiday card: ‘Are You My Lawyer?’

We all remember the childhood classic “Are You My Mother?” by P.D. Eastman (1960). Well I received an interesting parody of it, “Are You My Lawyer?” by “E.B. Funny.”  It was created as a holiday card by Phoenix’s...more

Our List of Lists

January is the month when lists—lists of predictions, lists of trends, lists of feats and lists of failures—pervade social media newsfeeds and publications’ headlines. Here at Socially Aware we’re making an annual tradition...more

Recent SEC Actions Highlight Adviser Responsibilities With Respect to Performance Advertising

In a series of recent administrative proceedings, the Securities and Exchange Commission (the “SEC”) has clarified its expectations regarding the use of performance data in investment adviser advertisements. Specifically,...more

How Lawyers Can Rank for a Keyword in 7 Steps

Getting a page on your site to rank for a given keyword phrase is not really a nebulous process. In other words there are certain things that (if done right and done consistently), will get a page to rank well for the...more

How Lawyers Can Fix their Address in Apple Maps

It’s no secret that Apple has had its fair share of troubles[1] with maps-related services. Mistakes were made, heads rolled[2] and now years later the most valuable company on the planet is still struggling to deliver a...more

Financial Services Quarterly Report - Fourth Quarter 2015: Developments in the Luxembourg Financial Sector

The Luxembourg government recently launched the “reserved alternative investment fund” – a new form of Luxembourg AIF that does not require prior approval from the Luxembourg supervisory authority, the CSSF. In other...more

Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign

In an age of explosive growth for social media and declining TV viewership numbers, companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of Instagram, Vine, YouTube and...more

The UK’s data protection regulator cracks the enforcement whip

As 2015 draws to a close, the UK’s Data Protection Regulator, the Information Commissioner’s Office (‘ICO’), is making sure it ends the year with a bang. The past few months have seen a significant increase in enforcement...more

JDB 086: Put Your Client First in Your Law Firm Marketing

Every year the day after Thanksgiving my father, Norm, and my brother, Todd, put together an float for the annual electric lights Christmas parade held in Spanish Fork, Utah. They are the co-owners of Skiba Auto Repair and...more

Marketing of Financial Products to Retail Investors: Belgian Financial Services and Markets Authority Issues Guidance on New Rules

On 27 October 2015, the Belgian Financial Services and Markets Authority (“FSMA”) issued circular FSMA-2015-16 (the “Circular”) providing detailed guidance on the recently amended rules governing marketing materials used in...more

Two Clever Law Firm Holiday Cards

We’re not doing a big Best-Of competition for lawyer holiday cards this year. But two of my early favorite legal photo cards so far have been...more

JDB 085: Proven Strategies for Getting Clients NOW!

My practice is proof that creating a robust content marketing strategy and then following through on it can be very effective and profitable in building a law practice. But it takes time – a lot of time. And when bills...more

How Lawyers Can Save Their SEO from a Site Migration

There are a lot of reasons you might be migrating a site. Maybe you’re moving from one agency to another or perhaps you’ve switched your domain name. Any time you change your URLs or move the files that make up your site,...more

On the 3rd Day of Social Media…

It’s the 3rd day of Social Media! Your special treat: an interview with Greentarget’s Kevin Iredell. 1. What’s the next big thing in social media marketing for law firms in 2016? Video. There are more and more...more

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