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E-Cigarettes Reputation As Safe Alternative To Tobacco Is Just More Smoke and Mirrors

E-Cigarettes Reputation As Safe Alternative To Tobacco Is Just More Smoke and Mirrors The dangers of e-cigarettes exposed by a new study showing e-cigarettes can cause cancer and the realization that many of the “safe”...more

Managing a Company’s Online Reputation Doesn’t Need to be Risky Business

Research shows that positive reviews on online review sites such as Yelp are actively driving consumer’s buying behaviors. And there’s no surprise that negative reviews have also have an impact. ...more

Ideal Length for Everything: Research Backed

Let me start out by saying I was wrong — I’ve been wrong about things before. The new research coming out from Buffer.com on this post shows that we may be writing blog posts that aren’t quite long enough....more

Advertising News & Analysis - April 17, 2014

In this issue: - Ortiz/Obama Selfie Exposes Social Media's Blurred Lines - DMCA Takedown? Not Without a Registration - Let It Go: A Tale of Assets Unfrozen - Upcoming Events - Excerpt from...more

Should Your Start-Up Use Crowdfunding?

Before you jump head-first into crowdfunding, it is important to determine whether your start-up business is ready to tackle a crowdfund campaign to reach your funding goal. Below are a few considerations....more

Infographic: The Use Of Images From The Web On Your Site, Newspaper Or Broadcast

We created this infographic for some of our media clients to give them a one-page cheat sheet on the analysis they need to do when trying to decide whether they can use an image from the internet in a pinch....more

Beretta, (No) Thank You Very Much . . . .

Apparently Elvis Presley was a well-known Beretta gun owner during his life, so I suppose his lips might have uttered the words “Beretta, thank you very much.” The King’s estate, however, isn’t thankful about an Elvis-themed...more

Changes of the Amended Regulations on Supervision and Administration of Medical Devices

The Regulations on Supervision and Administration of Medical Devices was amended and promulgated by the State Council on March 7th, 2014, effective June 1st, 2014. The last version is from 2000. The following highlights the...more

We have beer! (Marketing Tip)

I saw this sign outside the Jacksonville, North Carolina regional airport. For those of you who don’t know, Jacksonville is home to Camp Lejeune, a Marine Corp base. Many of the passengers are coming from or going to the...more

What is a Defective Product Liability Claim?

The law requires manufacturers, distributors and retailers to ensure their products meet certain safety standards. Yet dangerous and defective products — from automobiles to children’s toys — still injure thousands of...more

T-12 Entertainment Speaks Up in Trademark Complaint Over Use of "I Plead the 5th" Mark

On March 24, 2014, T-12 Entertainment, LLC and Kareem Hawthorne, both of Georgia (collectively, “Plaintiffs”), filed a complaint against Young Kings Enterprises, Inc., Ego Entertainment, LLC., Troy Williams, Anthony Adighibe,...more

How many firms use two-sided cards?

In the course of rebranding projects, we occasionally recommend redesigning the firm’s logo, which means developing new stationery as well. We typically suggest printing on both sides of the business cards to convey...more

The regulation of cosmetic interventions in the UK: toothless rhetoric or industry overhaul?

This Reed Smith client alert looks at the UK government’s response to the independent review of the regulation of cosmetic interventions in the UK. The key issues In recent years, cosmetic procedures have become widely...more

The War on Charity: Nonprofits Should Take a Page from the For-Profit Handbook to Survive & Thrive

Nonprofit organizations do good, improve lives, strengthen communities, and lighten the burdens of government and society as a whole. Unfortunately charities are, more than ever before, facing exponentially growing needs,...more

Who Said That? What Happens During Live Tweeting?

I received a blog post titled Stealing Ideas and Social Media via email this morning from Randall Craig, one of our presenters last week at the LMA, or Legal Marketing Association, ?annual conference?. Randall spoke on Social...more

The Superior Court of Québec Sides with Retailers on the Use of Recognized Trade-Marks in Public Signs and Commercial Advertising

In reasons released on April 9, 2014, Justice Yergeau of the Superior Court of Québec held that the Québec Charter of the French Language (Charter) does not require that public signs and commercial advertising containing a...more

Ill Conceived California Privacy Bill Threatens Viability Of Commercial Educational Online Services

SB 1177, the Student Online Privacy Protection Act was recently introduced in the California legislature. This is a bad bill for the private educational industry, and ultimately for parents and students. It would drastically...more

Online Marketing and SEO Basics for Lawyers: How the Internet Works

If you search for “SEO for lawyers,” you’ll see something interesting. Most of the top results are from SEO consultants, looking to make money off lawyers. But the very top result (at least in my Google search) is an article...more

International Trademark Registration

Is your brand expanding outside the U.S.? Do you need an international trademark registration? The process can confusing to say the least. Here are some basics you need to know....more

Ceding the Stage – Lessons in Leadership

I’ve been engaged in a lively discussion with other legal marketers in which two topics I love, basketball and leadership, have come together nicely. You don’t have to be a basketball fan, or even a sports fan, to benefit...more

What is LinkedIn? Not a stupid question

I’ve heard this question from two different highly successful partners at big law firms in the last month. What is LinkedIn? Isn’t it obvious? It’s a collection of professionals networked using a common website where they...more

Five Ways to Become a Reporter’s Expert Source

Lawyers often ask how they can get quoted in news stories, or be quoted more often. They intrinsically understand the value of being a commentary source and many are naturally adept at serving as sources. It’s their job,...more

The Roundup: This Week’s Recommended Reading (April 4, 2014)

Welcome to The Roundup for the week ending April 4. We have lots of thought-provoking pieces to share this week. From Around the Web - Tell Your Whole Story in an Interview: Make an impression in job interviews by...more

Recent FDA Social Media Marketing Enforcement Actions and the Likely Impact of Social Media Promotion Guidance

In recent years, guidance by the U.S. Food and Drug Administration ("FDA" or "Agency") for industry on the use of social media has continued to evolve in incremental steps, but the pharmaceutical and medical device industries...more

Google Glass will read our emotions?

An App might shortly allow Google Glass users to read the sentiments of people they are talking to as part of a wearable technology project run by a US start-up Emotient. However, this project might face some data protection...more

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